Educated Guess: A Podcast for Artists

Educated Guess: A Podcast for Artists

By Educated Guess
We are bridging the cultural gap for careers in art + design.

Our interview episodes dive deep into community, tactics, and mentorship. We share candid conversations with the best in Design about what it actually takes to have a seat at the table and see your ideas come to life.

No fluff. No ambiguity. Mild cursing.

So, whether you're knee deep in building your own design business or just a lover of fine art, this is a place where you can come to elevate your mindset and skillset as a designer.

Tune in.
Where to listen
Apple Podcasts Logo
Breaker Logo
Castbox Logo
Google Podcasts Logo
Overcast Logo
Pocket Casts Logo
PodBean Logo
RadioPublic Logo
Spotify Logo
Moving Past Opaque Explanations of Work (ft. Jeannette Kuo) | Ep. 64
"If the content is there, then you don't need to hide behind the language." -- Jeannette Kuo For roughly 60 minutes, guest lecturer Jeannette Kuo and host Justin McElderry talk about why it's important for designers to move beyond using esoteric, architectural lingo. Specifically, we discuss how reversing this perception begins with clear, and direct explanations of work.  Some of the topics we cover include: Understanding the loose fit between form and program Brainstorming the future of privacy Responding to the obsolescence of type, use, and lifestyle Jeannette is co-founding partner of Zurich-based Karamuk Kuo Architects and Assistant Professor-in-Practice of Architecture at Harvard Graduate School of Design. Her research and work focus on the intersection of structures, space, and culture.  From multi-unit housing to cultural infrastructures like the Augusta Raurica Archaeological Center, the work of the office spans across scales and typologies, each time looking for spatial and conceptual opportunities within the constraints of reality. Recent built works include the International Sports Sciences Institute in Lausanne and the Weiden Secondary School.  Publications include the two-volume research on workspace typologies: A-Typical Plan (2013) and Space of Production (2015), as well as the recent El Croquis 161 monograph on Karamuk Kuo.
January 17, 2020
Why Tomorrow Starts Today | Ep. 63
"Hoping for a good future without investing in today is like a farmer waiting for a crop without ever planting any seed." -- John Maxwell Have you ever started checking items off a list in hopes that things will change one day? Yet, as more and more tomorrow's pass you by, you realize the moment you're waiting for is never coming at all.  To make matters worse, living your wildest dreams can often come with a new burden of reality. Imagine the emptiness of getting everything you ever dreamed of--only to realize how small your dream was in the first place.  For roughly 15 minutes, Justin McElderry reflects on a few personal meditations on this exact subject.  Tune in.
January 13, 2020
The Art of Purpose-Driven Design (ft. Erez Nevi Pana) | Ep. 62
Erez Nevi Pana is an explorer who uses design as a significant tool to investigate phenomena through material experimentation. Nevi Pana earned his BA in design from the Holon Institute of Technology and a MA from the Design Academy Eindhoven where his thesis focused on the recrystallization of salt. He now practices research and design around the world as a doctoral student investigating the topic of vegan design. For roughly an hour, we discuss a method of creating a purpose-driven design system. Some of the questions we address include:  What it means to take stance on waste How to find an integrated value system Understanding the quantifiable benefit to purpose-driven work What the average person should understand about veganism as a practice Tune in.
January 10, 2020
How to Reclaim the Romance of Life | Ep. 61
This episode begins a new Educated Guess segment called "Incomplete Thoughts". Occurring only on Mondays, these episodes--in conjunction with lecture hall episodes--aim to provide both tactical and aspirational advice directly from Justin McElderry. For this episode, we provide you with an excerpt from an interview Justin recently did with his brother, Bryan. For about an hour, they discuss 3 different ideas to consider that might just help you reclaim the childlike feeling toward you dreams again.  Some of these ideas include:  Dealing with one of the most disrespectful things someone can say about your dreams Understanding the role data plays in your life story Reimagining form as the headline of anthropology Tune in.
January 6, 2020
The Uncommon Art of Specialization (ft. Dark Igloo) | Ep. 60
Every artist dreads answering one single question, “What do you do?”. So, in an attempt to understand new ways of dealing with this angst, we lean on Dave + Mark, founders of Dark Igloo. And, in this episode, we explore how they’ve found a unique sweet spot to describe what they do and why. Some topics we cover include:  Why it's important to choose studio principles wisely A goal that humanity is not focused enough on achieving A job that could be done for just one week What could be learned from hosting a demolition derby You can keep up with the whereabouts of Dark Igloo here:
December 6, 2019
"You're Not the Boss of Me!" -- A Lesson in Childhood Axioms | Ep. 59
For just a moment, let's think back to the days of yelling at our peers--and maybe even our parents--this very statement, "You're Not the Boss of Me!". We were so convinced that we were the sole proprietors of our future. We were in control. We held the keys to our happiness inside of us. And, we were courageous enough to let everyone know the same.  Now, logically, there is only one question that follows: "What changed over the years?" So, on today's episode, we are explaining this question in detail. Some topics covered include:  Scientific evidence of why we are biased towards what is easy The truth about the thoughts that hold us back What it looks like to hold fast to our dreams -- And, as always, you can support, contribute, and become a patron at any of the following links
November 22, 2019
Happiness is Not the Same as Satisfaction | Ep. 58
Melancholy is often considered cool in the art world. Yet, plenty of examples show the extreme consequence of living in a consistent state of sadness and reserved joy. Often, artists and designers think that keeping joy within is the only way to remain happy. The internal satisfaction of living a reserved lifestyle is often the fuel for the some of the greatest work ever.  But, as Newton said, energy cannot be created on destroyed--only transferred. So, where is your energy going? Today, we unpack new ways of looking at the current moment. We imagine new ways of using sad moments as fuel for our work without becoming a slave to our desires. Tune in.
November 8, 2019
The Art + Science of Seeking Inspiration (ft. Rachel Bungey) | Ep. 57
Rachel is a Tokyo-based, multidisciplinary designer and art director originally from England. Her work is multidisciplinary and echoes her interest in music nature and contemporary culture. She has worked for independent record labels XL Recordings and Young Turks, as well as freelance projects for clients such as Adidas, Puma, Sony Music and Universal Music. Some of the topics we cover in this episode include:  Advancing your ideas of luxury Taking unwieldy risks in your work Consuming a better diet of inspiration Crossing the chasm between graphic design and art direction Choosing optimism in the face of despair If you're interested in keeping up with future happenings related to Educated Guess or Rachel Bungey, you can follow along using the links below.
November 1, 2019
Finally Making Peace with Your Hobbies | Ep. 56
Hobbies are often a sore spot for many artists. Having someone refer to your very craft as a "hobby" is almost the ultimate diss to some. Yet, today, we make an attempt to make peace with hobbies once and for all. ]Some questions explored on this show include:  Did you quit on a past time if you call it a hobby?  Can you seek mastery in more than one area?  Do hobbies have a purpose in a capitalist society?  Tune in.  --- To access more content from the brand, find us at the following links:
September 20, 2019
Making Art a Way of Life (ft. Dewey Saunders) | Ep. 55
Dewey Saunders is a Florida-born visual artist residing in Los Angeles. Some central themes in his work include hip hop and psychedelia. And, most recently, he’s garnered a lot attention for his work with both Future and Anderson.Paak on album art.  For about an hour, we talk about the trials of practicing art full-time as well as being disciplined in your design aesthetic. Tune in. 
August 14, 2019
Can Visual Arts Save the World? (ft. Ben Fry) | Ep. 54
Ben Fry is principal of Fathom, a design and software consultancy located in Boston. He received his doctoral degree from the Aesthetics + Computation Group at the MIT Media Laboratory, where his research focused on combining fields such as computer science, statistics, graphic design, and data visualization as a means for understanding information. Fathom’s projects span from arenas of social justice like an affordability calculator for Farmers to the computer graphics built inside of Minority Report. Independent of his work with Fathom, he’s garnered degrees + accolades from MIT, Carnegie Mellon, Cooper Hewitt, + the MOMA.  For roughly an hour, we talk about the many applications of cross-disciplinary visual art + we work hard to try and identify a reasonable answer to the question “can visual art help save the world?”  Tune in. 
August 2, 2019
The Art of Personal Innovation (ft. Natalie Nixon) | Ep. 53
This week on our radio show, we are joined by Natalie Nixon. Natalie holds a PhD. and is the founder of Figure 8 Thinking, LLC. She advises leaders on change management at publicly traded and privately held corporations and non-profits. She helps them find ways to leverage creativity, sustain innovation and achieve systemic change -- at scale. We spend roughly 1 hour talking through real methods of changing the way you work and implementing change into your daily life. Some of the topics / questions we cover include: What is a good framework we can use to improve on the art of anticipation? What systems can someone put in place to make themselves a better collaborator? How can we ensure that we are on the right side of the future of work? And, how might we bring someone else along? What are your daily / weekly creative habits?
July 15, 2019
Building Inclusion Into a Habit (ft. Matt May) | Ep. 52
For this episode, we are joined by Matt May -- Head of Inclusive Design @Adobe. We spend ~1 hour talking about the necessity of building products / experiences that are both accommodating and delightful for all skin tones and ages. Some of the topics / questions we cover include:  What qualifies someone to be head of inclusive design?  What should we do once we recognize a subconscious bias?  Is there a testable method of reducing the amount of design decisions which exclude specific racial or social groups? How do you measure whether the mission of inclusive design is being achieved or not? To become part of the rapidly growing EDU community, you can visit us at and register for our bi-weekly newsletter. Tune in.
June 30, 2019
Daring to be Different (ft. Amy Choi) | Ep. 51
One of the core tenets of Educated Guess is "Accessibility". For us, this means that people (at any age) should have the opportunity to shadow and learn as much as possible about a career they are interested in. And, ultimately, we believe that this mode of thinking will lead to more "pluralists" in today's society. The term "pluralist" for us has gotten a bad rap over the years. Unfortunately, having more than one interest can be a slippery slope towards being perceived as a "jack of all trades".  However, even if our interests, skills, and background tend to look more like a paper machete, we find it incredibly powerful to acknowledge this as a good thing instead of a setback. That said, for this episode, we're joined by Amy Choi someone who has a pulse on the power of being multifaceted. A few years ago, Amy Choi and Rebecca Lehrer founded MashUp Americans where they produce The Mash-Up Americans podcast and curate stories in a weekly newsletter. While seemingly operating under a normal blog to business model, what makes Amy and Rebecca unique is their ability to focus especially on the grey area (Mash-Up) between culturally relevant stories. And, with a background in journalism, they now help select clients create and distribute content that speaks to "Mash-Up America" in an authentic, meaningful way. You can learn more about our client work here.  So,  about an hour, we spend time walking through the following questions and topics: "The Tanning of America" Finding a Business Model as a Journalist Pharrell's concept of being a pluralist The hidden risks of not seeing color If you want to checkout more work from Mash Up America, you can visit them here:
June 15, 2019
Five Life Lessons from the Past Year | Ep.50
Educated Guess is now a year old! And, after putting in a year’s worth of sweat equity, I’ve decided to take a moment to reflect on some of the lessons I’ve learned along the way.  In this moment of silence and reflection, I’ve realized a pretty exhaustive list of tactical things I would’ve done differently -- “start sooner”, “come up with detailed content plan”, or “don’t come up with detailed content plan” lol. Yet, each of the items on that list ended up being pretty specific to starting a podcast--and therefore, pretty low value to most of you listening. So, instead, I decided to zoom out a bit and share with you some life lessons and principles of starting a new venture -- hopefully these help in some fashion.  These are my thoughts….tune in. Enjoy.
May 10, 2019
Forging Your Own Path as An Architect (ft. Dong-Ping Wong) | Ep. 49
Educated Guess is all about bridging the gap for careers in art + design. And, as a result, we spend a lot of time working to understand the complexities of an innovative solution so that we could explain and share it with someone who might just be starting out. This week, we're joined by someone who’s helped chart that exact same path — Dong-Ping Wong—co-founder of Food New York, Inc.  Food is a New York-based design studio focused on architecture and environmental design. Their projects range from installations, private residences, set design, giant swimming pools, and more. A partial client list of theirs includes Kanye West, Tom Sachs, Virgil Abloh, and more. For about an hour, we spend time walking through the following questions and topics: Figuring Out the Right Amount of Iteration  Collaborating With High-Profile Clients Finding a Path to More Productive Architecture Navigating the Field of Architecture in a Slow Economy   If you want to checkout more work from Food, you can visit them here:
April 12, 2019
Facing the Frontier of AR + VR (ft. Hassan Seguias) | Ep. 48
Given the ever-changing landscape of tech, it can frequently feel difficult to sell a new design service centered around a piece of technology that’s still evolving. So, for the few companies who are brave enough to step out in front and lead the charge on defining different use cases in the space, a moment of recognition is required in our book.  This week we're joined by someone who fits that bill exactly — Hassan Seguias— co-founder of Elevux, Inc. Elevux is an Orlando-based design studio focused on disruptive experiences and product design. They specialize in Augmented Reality, Virtual Reality, and product design. Some of their clients include 3M, Disney, and Universal Studios. For about an hour, we spend time walking through the following questions and topics: The Importance of Creative Discharge   The Death of the Traditional Agency Model   The Biggest Pain Points in Explaining AR/VR to Clients   Mapping Out a Learning Plan for Yourself   If you want to checkout more work from Elevux, you can visit them here:  
April 5, 2019
Doing the Work You Love (ft. Archie Lee Coates IV) | Ep. 47
If you're interested in starting a studio or agency of your own, it's most likely because you'd like to consistently take on projects that are both fulfilling and financially rewarding. Yet, for anyone who's spent time in a small agency or studio, they know that the reality is usually a lot tougher to bring to bear than the ideal scenario.  This week we're joined by Archie Lee Coates IV -- co-founder of PLAYLAB, Inc. PLAYLAB is an art and design studio with projects spanning dozens of industries and disciplines, and for about an hour, we spend time walking through the following questions and topics: The Pros and Cons of Corporate Projects How to Initiate the Work You Want to See  Embracing Ambiguity  How to React to Being Placed in a Box Finding a Balance Between Work and Play  If you want to checkout more of PLAYLAB and Archie's Work, you can visit them here:
March 1, 2019
Freelance, Studio, and Agency...What's the Difference? (ft. Marc Posch) | Ep. 46
In an era where pretty much all design businesses can do the same thing...Logo Design, Branding, Product, Websites, Brochures, etc., how do you know what business you're in?  The truth is -- in true consulting fashion -- that it depends. Depending on the branding or marketing objectives, the different structures and staff can create a huge impact on the budget, the process and the outcomes. So, to unpack these questions, we've brought Marc Posch (founder of Brand Consulting firm Opus Brand Consulting) on the show to talk it through.  You can keep up with Marc's whereabouts here:
February 22, 2019
Are You Being Effective or Just Efficient? (ft. Josh Davis, PhD) | Ep. 45
If you've ever wondered whether or not you're committing your time to the right tasks, then this episode is for you. This week, we're joined by author, speaker, and consultant Josh Davis, PhD. Josh Davis, PhD, is the author of the international bestseller Two Awesome Hours. He is Faculty and Senior Director of Research at the Institute for Personal Leadership, and he teaches "The Art of Public Speaking" at the NLP Center of New York. I brought him on the show to walk through the differences between efficiency and effectiveness. Some other topics we walk through on the show include:  how to cope with never feeling productive enough the benefit of distraction why efficiency is a terrible metric for humans the importance of momentum vs. magic what are the basic circumstances we can setup to be more productive. Also, you can keep up with Josh's work and purchase his book at the links below.
February 15, 2019
The Power of Asking Better Questions (ft. Warren Berger) | Ep. 44
Have you ever met that one person who always seems to ask just the right question to dig deeper into your thinking? Usually this person is a therapist. But, what if there was a way for the average person to tap into their innate curiosity. What if questions could unlock brand new ideas that changed the way we thought about the world?  This week, we're bringing on the man who just might have the answer. Warren Berger is a bestselling author of multiple books on the topic. As a former journalist, he uses his investigative approach to dig into just how the most revolutionary ideas come about.  Some of the topics we touch on include:  What are the right questions to ask?  Is it ever bad to over question the norm? How to balance logic and emotion when facing big life decisions What are some prime ways to collaborate?  Also, you can keep up with Warren's work and purchase his book at the links below.
February 8, 2019
How Your Network Can Change Your Life (ft. David Burkus) | Ep. 43
If you've ever felt weird, awkward, or inauthentic at networking events or conferences, you can trust that you're not alone. In fact, you're probably in the majority.  So, now that we know the problem, how might we go about solving for the lack of continuity and consistency in finding deep relationships?  In an effort to shed some light, we're joined this week by bestselling author, TED talk speaker, and professor, David Burkus. His most recent book--FRIEND OF A FRIEND: UNDERSTANDING THE HIDDEN NETWORKS THAT CAN TRANSFORM YOUR WORK AND LIFE--he takes a scientific approach to breaking down the primitive and modern aspects of human networks.  Some of the questions we touch on include:  Which areas of your network provide the best source of new ideas and insights Where the potential blind spots and weak points in your network are How to foster authentic, collaborative relationships How to effectively grow and strengthen your network Also, you can keep up with Dave's work and purchase his book at the links below.
January 25, 2019
Diversity + Inclusion: Has the Needle Been Moved? (ft. Deneesha Lawrence) | Ep. 42
On this episode, we're joined by Deneesha Lawrence -- Producer on the marketing team for Facebook's new Portal product. For about an hour, we spend time unpacking some of the difficult questions about diversity & inclusion. Some of which include:  what’s the difference between diversity and inclusion?  what is the long term impact / agenda people are seeking?  if you are someone who doesn’t feel included in your workplace, how do you decide whether it’s your place to stay and fight that battle or if you should leave and start your own? These are the questions we are unpacking and many more. This is a conversation that is needed, and I’ll have to preface that we are not experts in this domain. We simply have chosen to start the conversation.  And, our hope out of this conversation is that people who feel excluded and uncomfortable at work can begin to find peace + solidarity in which actions are best for them. 
January 18, 2019
How to Reignite the Magic Moments in Art | Ep. 41
The past few years have been a challenge for the world. Even though these are some of the most prosperous times in modern history, they're also some of the most socially numbing times for many.  While I can't speak for everyone, I know many who've had their assumptions challenged, anxieties fueled, and social comforts taken away.  And as artists, our social comforts are often our moments of inspiration. Yet, overtime, you might've noticed yourself feeling fewer and fewer moments that feel like this. Well, I've been struggling with this as well. And, truth be told, I haven't found a perfect remedy. But, heading into the new year, I want us all to have as much momentum and purpose as possible. So, I thought it'd be helpful to share my intuition on a couple of questions below.  how does social media influence the way we think about art?  is it truly bad to be doing more business than design now?  how do we keep the childlike imagination alive? Tune in.
January 4, 2019
How Designers Can Create a Social Strategy (Ft. Kim Nguyen) | Ep. 40
Joined by digital content strategist at Finishline, Kim Nguyen, we talk about smart ways to use time on social, color threading on an IG feed, getting better at work-life balance, and learning to speak up as a woman in a creative field.
December 14, 2018
Why More Artists Should Train Like Athletes (Ft. Kevin Carroll) | Ep. 39
Joined by Author, speaker, and art school consultant, Kevin Carroll, we walk through mindset changes, winning routines, and a 4-step process that could give any designer the same edge he's seen in the world's biggest athletes - including his friend Kobe Bryant.
November 30, 2018
Own Your Heritage. It Matters. (ft. Spandana Gopal) | Ep. 38
Naturally, I think we’re all a little afraid of standing out from the rest of the crowd. Naturally, when you stand out, you’re open for criticism. Yet, so many of us come from places, cultures, and circumstances that others simply can’t relate to. So, what should you do? Blend in or shout every chance you get? We like to think there’s a lot of middle ground that’s worth exploring. So, this week, we invited Spandana Gopal, founder of Tiipoi to have a conversation about Indian design, cultural appropriation, and how we can all share parts of who we are through our work. If you’re someone who has been looking for a way to share more about your specific upbringing, nationality, or ethnicity, this episode was made just for you. Tune in.
November 16, 2018
What No One Tells You About Content Creation (ft. Ben Roazen) | Ep. 37
As we approach a a new decade of the 24/7 news cycle (starting , everyone feels pressure to create (and consume) content around the clock—for better or for worse. This week we’re joined by Ben Roazen, former host of Hypebeast Radio and contributing writer for GQ, The Fader, and Complex to talk through content as an artfrom, worst freelancing practices, normcore opinions, and unplugging from work at night. Tune in.
November 9, 2018
What You Should Know About Art Dealership (ft. Paul Johnson) | Ep. 36
[Education]: Pratt + Chelsea Flea Market [Work]: Johnson Trading Gallery + Salon 94 With over 20 years of experience buying and selling high-end art, furniture, and sculpture, Paul Johnson knows more than a thing or two about building a art + design business. Over the course of an hour long conversation, we talk about family, finances, and faith during the long--often arduous--journey of the art scene. Also, he gives his take on humility and what a strategy might look like to start an art or design gallery in 2018. If you’ve thought about opening your own gallery or consignment store, this show is for you. Tune in.
November 2, 2018
What's Next for Sneakerheads? (ft. Brandon Edler) | Ep. 35
Content Producer - [Education]: Complex - [Work]: Complex, Finishline, + Rosewood We don't like the phrase "making it". The second that happens is the same second that we stop growing. In the spirit of growth, we're joined by someone who's shown an innate ability to sustain a career in the ever-changing world of sneakers and content. Brandon Edler has been a critical part of the recent--and sustained-- success of Complex and Finishline. Now, at Rosewood, he spends roughly 50 minutes talking with us about his opinions on: - Building a Business from a Passion - Finding Your Tribe - Showing Your Value - Knowing If It's Time to Cash in Your Collection - StockX, Grailed, and Goat We think you'll love the discussion this week. You can follow us--and this week's guest--using the links below. - - Tune in.
October 26, 2018
How to Balance Two Brands on Instagram (ft. Shujan Bertrand) | Ep. 34
Industrial Designer [Education]: Art Center College of Design, Astro Studios, IDEO, InCase, Steelcase, Nike, and more. [Work]: Aplat, Inc. It’s probably your dream to start a new brand from scratch. In today’s age of dropshipping and crowdfunding, a new start is just a click away. But, what do you do once the novelty of “launch” wears off? How do you separate your personal life from your brand? What do you do when distraction starts creeping in? On this episode, we sit down with Shujan Bertrand, founder of Aplat, Inc. With past experience at Astro Studios, IDEO, Incase, Steelcase, Nike, and more, her perspectives are definitely worth you lending an ear.
October 19, 2018
Stop Skipping Design Fairs! | (ft. Bernard McCoy ) Ep. 33
Co-Founder Atlanta Design Festival [Education]: Design is Human + Modern Atlanta [Work]: Atlanta Design Festival If you’re a young, self-taught designer, you might feel out of place at a design fair. Walking from one exhibit to the next, you can’t even imagine how you might find a foot in the door. Yet, one of the worst things you can do is to never come back. Today, I invited Bernard McCoy (co-founder of Atlanta Design Festival) on the show to have a conversation about why local design fairs are often the best opportunity for young designers to share their work, learn new skills, and grow their network each time they step through the door at a design fair.
September 28, 2018
Building a Design Studio Culture That Lasts | (ft. FUWL) Ep. 32
Industrial Design Studio [Education] Linnaeus University [Work] IKEA, BAUX, TID Watches, MUUTO, HEM, Cappellini With well over a decade of experience under his belt, Jonas Pettersson (co-founder of @formuswithlove) knows first hand what it’s like to lead a studio through the pit of a financial meltdown and the peak of an IKEA commission. Before you can know success, you must first know yourself. And, running a design studio can teach you a lot about both. On this episode, we talk with Jonas about how he’s managed to keep the soul of his studio alive. Tune.
September 14, 2018
Why Accolades Don't Mean Shit | (ft. Beau Oyler) Ep. 31
Founder / Industrial Designer [Education] Academy of Art University + New Deal Design [Work] Urbio, Enlisted Design, Samsung VR, Netgear Arlo, Fellow, Pi Charging, Airpop, etc. Description: Beau has won damn near every design award there is to win. He's been on Shark Tank. He's founded a successful product startup. He even has a dope, minimalist studio with dozens of employees in the middle of Oakland. In other words, to most people under the age of 30, he is "Goals". So, now, WTF? How could you possibly say that every success checkpoint I had in mind is actually a mirage? These are all fair questions. We address them all in this week's episode. Tune in.
September 7, 2018
How to Change Your Career Path | (ft. Kevin Bethune) Ep. 30
Founder / Shoe Designer [Education] Notre Dame, Carnegie Mellon, + Art Center College of Design [Work] Dreams + Design + Life, Nike, BCG Digital Ventures, Booz Digital, + Design Management Institute Description: Kevin joins us this week to discuss how he found the time, grit, and skills needed to transition from a Corporate Financial Planner to Nike Footwear Designer and Co-Founder of Boston Consulting Group's Digital Ventures. If you're sick of moonlighting your dreams, Kevin's story will serve as a healthy reminder of what's possible.
August 31, 2018
How to Grow Your Design Brand | (ft. October Comms) Ep. 29
PR / Marketing [Education]: University of Leeds, Chartered Institute of Marketing, Heart Home Magazine, Vitsoe, and Digital Media Manager [Work]: Case Furniture, One Eighty Light, De Rosee Sa Architects, Viewport Studio, London Transport Museum, Atlanta Design Festival IG: @octobercomms Website: This week, we have Daniel Nelson -- one of the best in the business -- covering some very common questions regarding PR for the design industry. If you find yourself worried about any of these questions, this show is for you. Topics Covered: What should I be doing with SEO, Google Analytics, Social, etc.? When should I outsource all this marketing stuff? How often do I need to do talks, guest blogging, etc.? How do I set and track goals for online traffic, marketing, etc.?
August 23, 2018
Why Public Space Matters | (ft. Xavier Vendrell) Ep. 28
Architect / Professor [Education]: Barcelona School of Architecture, Rural Studio at Auburn University, and University of Illinois at Chicago [Work]: Poblenou Park in Olympic Village, 1992 Olympic Games, Millennium Park Chicago, University of Illinois at Chicago, Washington University School of Architecture Often, we overlook the triumphs and failures of how the world around us comes together. We're talking about the design of public spaces. Our guest this week--Xavier Vendrell--has shown and proven his prowess on the very subject. Working currently as a professor for Auburn University's renown rural studio, Xavier spends time walking us through both his story and his inspiration. For anyone interested in urban design--this is a perfect primer.
August 17, 2018
How to Prototype the Right Way | (ft. Brett Lovelady) Ep. 27
Product Designer / Entrepreneur [Education]: Brigham Young University, Astro Studios, Lunar Design, Frog Design, [Work]: Xbox 360, Apple, EA Sports, Facebook, Nike+ Fuelband, HP, Skullcandy, and More Featured in Fast Company's 2018 list of most innovative companies, Astro Studios is responsible for some of the most coveted tech products in recent history including XBOX 360 and the Nike+ Fuelband. We spend roughly an hour talking to Brett Lovelady--founder and CEO--hearing about the behind the scenes and his very detailed tactics on prototyping.
August 9, 2018
Pros + Cons of a Running a Small Design Studio | (ft. Morcos Key) Ep. 26
Graphic Design Studio [Education]: RISD, Notre Dame University [Lebanon], Grey Advertising, [Work]: Yale University School of Art, HBO, Nickelodeon, The Public Theater, Bloomberg Businessweek, and Codify Art From features in Print Magazine's 15 under 30, speaking engagements across the world, and art collectives--design duo Jon Key and Wael Morcos are certainly well-equipped to offer new perspectives to the next generation. On this episode, we talk about their design studio and go into more detail about how they see their projects through to the end.
August 2, 2018
Subculture Matters...Alot. | (ft. Andrew Luecke) Ep. 23
Stylist / Trend Forecaster / Writer This week, we’re joined by Andrew Luecke--author of COOL: Style, Sound, and Subversion. He spends about an hour with us sharing stories of skater culture, writing for major fashion mags, and getting a book to Barnes and Noble. Tune In.
July 19, 2018
Why More Students Should Study Architecture | (ft. BLDGS) Ep. 24
Architect / Studio Owner [Education]: Harvard, Washington, Yale, Dartmouth, Georgia Tech, Mack Scogin Merrill Elam Architects [Work]: Burned House, Steelcase Leadership Headquarters, Atlanta Contemporary Art Center, Benning Place, Ansley Glass House, Georgia Tech Caddell Building, Georgia Tech Maker Space Ever wonder why school is a necessary step? Feel stuck because you've only followed the rules your whole life? Or maybe you're feeling like you're running out of time do what you want because you're about to have a family. Each of us have a bit of these qualities inside. That's why we took the time to sit down with one of the founders of the award-winning architecture firm--BLDGS. Brian Bell has over 15 years of experience as an architect. But, today, we spend an hour discussing what it's like to grow as an artist both in skill and in mindset. If you're wondering how to make your art a life-long practice, tune-in today.
July 11, 2018
Why is Design School so Great | (ft. Tomas Clarkson) Ep. 23
Graphics and Typeface Designer Born to English + Spanish parents, raised in the Netherlands, and educated in London, Tomas Clarkson is co-owner of Plusminus Studio--specializing in graphic and typeface design. We spend about an hour discussing the day-to-day highs, lows, and uncertain moments associated with operating a studio before your 30th birthday. If you ever find yourself thinking "Idk if I'm ready to go on my own", this episode is for you.
July 5, 2018
How to Find Your Voice in Your Work | (ft. Joe Peacock) Ep. 22
Designer / Writer Joined on the show by author, designer, artist, and curator--Joe Peacock--we spend time talking through definitions of success, dealing with burnout, and the social responsibilities of an artist. If you find yourself stuck with these common frustrations / questions... - Do I need to go to art school? - How do I get through writers' block? - What is it like to have your work being shared with hundreds of millions? - What title should I use to define what I do? - I feel like most art lacks any sort of social impact. I like art that makes a difference. Then, this story is one that’s made just for you. Tune in.
June 26, 2018
How to Create Conversation with Design | (ft. HAWRAF) Ep. 20
Design Studio Joined on the show by HAWRAF co-founders Andrew Herzog and Nicky Tesla, we spend an hour addressing topics of process, routine, and sales in design. Tune in. HAWRAF: - Interactive Design Studio - Est. in Brooklyn. 4 Co-Founders. [Education] RISD, SCAD, Google, School of Visual Arts, HUSH, Sagmeister + Walsh [Work] Brooklyn Symphony, Mailchimp, CharlieWhiskeyTango, Visibility Studio, Asktia Keep up wit more of their studio's progress here: twitter: @hawrafintl ig: @hawraf
June 15, 2018
Why Your To-Do List Sucks (And What To Do About It) Ep. 19
Today--we talk about: - Why the concept of a to-do list is killing your work - How I know this to be true - What the alternatives look like - What process I have found that works best for a creative career - Other resources & names to explore
June 5, 2018
Inspiration is for Amateurs Ep. 18
Today I'm talking about the number one complaint I see on a regular basis and why we all need to raise our standard for operating. -- IG: @edu.guess
May 29, 2018
Two Mental Blocks Every Artist Must Manage | Ep. 17
1. MORAL VICTORIES 2. MANAGING A SOCIAL LIFE I'm talking about both of these during this episode. Tune in to hear more. -- @educated__guess
May 26, 2018
Le Corbusier - The [Not So] Radiant City | Ep. 16
"Le Corbusier was trying to find a fix for the same problems of urban pollution and overcrowding, but unlike Ebenezer Howard (Garden City) , he envisioned building up, not out." One of the most polarizing figures in architecture...the pioneer of modernism. I'm spending about 20 minutes covering the good, the bad, and the ugly. Most importantly!--what we can learn from him. Tune in.
May 23, 2018
Friday Frustrations | Ep. 15
2nd installment of our Friday frustrations series. - Submit your 90 second clip to @justinmcelderry via text - We'll share your story - We'll share your work - We'll both share the importance of positivity + grit
May 19, 2018
Alister Mackenzie - Landscape Design at Scale | Ep. 14
Today--we're covering applications of art in a slightly different field. We've been on a wave of design with applications in advertising. But, we've yet to touch on applications in entertainment, sport, and real estate. So, here we go. Alister Mackenzie is the designer of hundreds of golf courses. Most notably: Augusta National Golf Club -- host venue of The Masters Today, we talk a bit about his inspirations, background, and work. Let's expand our artistic reach.
May 17, 2018
Muriel Cooper - Co-Founder of MIT Media Lab | Ep. 13
Remember our episode with Jacqueline Casey last week? This week, we cover the person who hired her--Muriel Cooper. You won't want to miss it. Follow along our typical format: - Bio - Work You Should Know - Her Signature Style - Other Names You Should Know
May 15, 2018
Friday Frustration Instructions | Ep. 12
Educated Guess is all about helping artists: 1. Learn more about their craft 2. Connect with other local artists 3. Breakthrough creative blocks A critical piece of this puzzle is making sure we provide artists a platform to vent AND share their breakthroughs. That's why every Friday we're giving everyone in our community the space to do just this. Whether you're an artist, entrepreneur or anything in between, simply follow the next 3 steps: - Find us on IG: @educatedguess_ - Share a 90 second audio clip - We'll include it in our next show
May 12, 2018
Jacqueline Casey - A Queen of Helvetica | Ep. 11
Imagine keeping the consistency of typeface, layout, and messaging for a private academic institution that's been in existence for over 125 years. This was the charge of Jacqueline Casey--a graphic designer, illustrator, and educator--throughout her 40+ year tenure at MIT. A true trailblazer for graphic design and women's equality. Today, we spend time highlighting her story in 4 simple steps. - Bio - Work You Should Know - Her Signature Style - Other Names You Should Know
May 10, 2018
How to Deal With Imposter Syndrome | Ep. 10
There's always a piece of every artist that pops up once every blue moon asking the question..."Am I Good Enough??" Today, I'm talking about this topic head on. I'm discussing 3 Simple Ways I overcome what is often called "Imposter Syndrome." We're here to build a community of artists who don't want their dreams to fall by the wayside. Tune in.
May 7, 2018
Power of Ritual - It's OK to "Go Through the Motions" | Ep. 9
There are 3 statements that get a bad rap in the art community. 1. "I feel like I’m just going through the motions." 2. "How do I know if I’m making progress?" 3. "I only got 15 views per video." I've found these statements to be debilitating and demotivating. Let's talk about how to change this. Today we're addressing these three thought head on! It's OKAY to think, feel, and say these things. However, there are a few good tactics and habits I've found helpful in my life. Resources Mentioned in the Show: - (1% Rule) Tommy Baker - Miracle Morning (Hal Elrod) - Crushing It (Gary Vaynerchuck) Tune in.
May 4, 2018
Michael Bierut - Version Controller | Ep. 8
“Can you do one more version?....Man, I wish my clients knew how much thought really went into the graphic design work I do before just saying." -- Yep, this has definitely been me before. Maybe it’s been you? Today, we’re talking about someone who has helped shape the way we interact with, understand, and recognize the world. To me, there’s power in knowing that someone else has dealt with the same frustrations of freelance clients—only at a grand scale. So, the answer is not—“how do I make my clients appreciate me more?”…the answer is “the answer is in the doing.” There’s more to Michael’s story than just a few type fonts and Helvetica—so, let’s get to it. Tune in. IG: @educatedguess__
May 3, 2018
How To Fall In Love Again | Ep. 7
On this episode of Educated Guess, we talk about the all too familiar feeling like you "missed your moment" or "I don't love it the way I used to". I'm offering you three simple ways to get through this familiar feeling. In this podcast, you'll hear some points about the following: - Review on Austin Kleon's books - Helpful quotes from Brian Eno, John Lennon, Charlie Chaplin, and Thom Yorke - Personal anecdotes on the feeling of falling out of love - The importance of being an amateur - "Creativity is not a talent. It is a way of operating." If you like what you hear, share by simply sending an episode to one friend. That's how we can help spread this message!
April 30, 2018
How To Get Out of Your Artistic Rut | Ep. 6
Today, we're talking about that moment we all love to hate. The moment when we look up and realize it's been 12 days since we last worked on the project we know we've been looking to finish: a painting, a song, etc. We're not here to gripe about it. We're here to acknowledge it as a truth and share 3 WAYS TO GET OVER IT. Tune in. IG: @justinmcelderry
April 27, 2018
Nate Brown - Creative Director | Ep. 5
The "Name Drop" series -- happening every Wednesday on Educated Guess is meant to make sure people in our community are aware of artists that have paved the way before us! This Installment: Nate Brown (IG: @thenatebrown) Here's What We Cover in This Segment. 1. Quick Bio and Their Process 2. 3 Projects You Should Definitely Know About 3. Their Signature Style 4. Other Names To Know
April 26, 2018