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The Ruthlessly Efficient Marketing Podcast

The Ruthlessly Efficient Marketing Podcast

By thirtythreepercent
Follow the journey of seasoned marketing professionals James & Garry as they embark on a new business venture. Thirty Three Percent is all about making the most of your working life, helping start-ups and small businesses master their marketing & revealing the secrets of the big brands they've learned over the years. This podcast charts their journey, why they started, the challenges, successes, failures and much more they experience along the way. There will be guests, stories and actionable tips to help make you Ruthlessly Efficient at Marketing.
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Ep.11 - How retail & restaurants can maintain the post-lockdown demand spike
We're just under one week away from the non-essential retail and restaurants with outdoor space being reopened. There's massive pent up demand and people can't wait to get out there. Most restaurants are booked for the first few weeks and stores are expecting massive spikes - but what happens a month from now? Will they still be busy or will things die down? This week we're talking about how stores and hospitality can make sure that once the spike dies down, they're still busy and providing a great experience for their customers. It's also Efficiency Week 4 - we're half way now to becoming organisation and efficiency masters. How are you getting on? We'd love t hear your stories if you're following along and taking action.
April 6, 2021
Ep.10 Why You Can't Build a Business on Referrals Alone
So many amazing businesses are built on referrals. You provide a great service, experience of product, people love it and they tell their friends and your business grows. Simple. Until the referrals stop. Then it's time to start a new business or marketing campaign, except by then it's already a bit too late. Tables are empty, tills aren't ringing and the order book is looking a little sparse. This week we're discussing why so many businesses leave it too late to and rely too heavily on referrals for their new business. It's also Efficiency Week 3 - this week we're talking stress and how it can negatively impact your organisation and efficiency. If you'd like more information head over to Please subscribe to the Podcast and whilst you're at it, why not leave us a review - we massively appreciate it. 
March 29, 2021
Ep.9 Why Client & Agency Relationships Fail
This week James & Garry are talking about client and agency relationships. We've had so many conversations that start, "I got let down by an agency", "They didn't deliver", "Lots of promises, but no action" - so we wanted to talk about why that happens so often. It's not cut and dried and there are simple ways everyone can improve the process.  It's also Week 2 of our Efficiency Program - we're talking the big wins from week one and setting the work for this week. How to plan your day for success and make sure you get everything done. Make sure you hit subscribe so you'll get each and every episode straight into you Podcast App of choice. Timecodes: 00:00 - Introductions 00:57 - Efficiency Update 04:57 - Agency Client Relationships 26:05 - Efficiency Week Two
March 23, 2021
Ep 8: Your inefficiency makes you a nightmare to work with!
This week, on the newly titled Ruthlessly Efficient Marketing Podcast, we're talking about organisation and efficiency in other areas of our lives and how they can make us great or horrible to work with. For the next eight weeks, we'll be laying out a process that will help transform you from disorganised ball of chaos to a well ordered oasis of calm. Even if you think you're organised, have a listen and see how you do with our four questions to spot room for efficiency improvements. If you like what you hear, please subscribe and let us know what you think. If you have tips, please share them and we'll include them in one of the weeks of the process. wHsAdaiRIbUFW7uTVBEo
March 16, 2021
Episode Seven: Making Goals Achievable
So you've pictured yourself a year from now and everything looks amazing. You know what you're aiming for and hopefully it's driving you forward. But how do you get there. Well, you need specific goals to guide you along the way.  In the second part of our 2021 Goals Podcast, we talk about how to set SMART goals, how to ensure they are in service of your ultimate vision and how to reward yourself along the way.
January 18, 2021
Episode Six: How to set goals for 2021 (and achieve them)
Happy New Year!  In the first of a two part podcast, we talk about how to set goals for the year that you can actually achieve. How do you grasp onto something to aim for when absolute chaos is breaking out all around you.  You have an enormous amount to do, so much you could achieve and actually, so many opportunities you could reach out for - so how do you prioritise and focus on the right things? Well, have a listen and hopefully we'll help you make 2021 spectacular!
January 12, 2021
Episode Five: Creating a Course
When we started Thirty Three Percent one of our first goals was to create an online course that could be used by as many people as possible. In this week's episode, we sit down and discuss the process of recording it, what went in, what didn't, what we enjoyed and what we struggled with.
January 5, 2021
Episode Four: Small Business Marketing Strategy
his week we're talking Marketing Strategy for Small Business. Waste of time or essential document? We run through why you should (or shouldn't) have one, what should be included and what shouldn't with a few essential tips on how to make a marketing plan that actually delivers results.
November 10, 2020
Episode Three: Working for yourself
In our third episode we talk about what it's like to work for yourself and the process of starting a business the second time around. For more information on Thirty Three Percent visit
September 30, 2020
Episode Two: Successes and Failures
In episode two we talk about some of the mistakes we've made along the way and a couple of the thing that we consider to be our biggest successes. Which shouldn't come as a huge surprise, given the title of the episode.
September 7, 2020
Episode One: Starting Out
In episode one we meet James & Garry and get a bit of background on how they got into marketing, how they set up businesses and what they've learned along the way.
September 4, 2020