eiLearn - Helping Your Business Grow

In this episode of the Two Hats Café Podcast, Naghmeh Reilly Senior Sales and Marketing Specialist in Enterprise Ireland talks to Siobhan Maughan Founder of Integrated Thinking and Niall McEvoy. This roundtable discussion focuses on the sales and marketing challenges facing Irish technology businesses – whether established or start-up. In particular it focuses on the importance of a strategic approach to sales and marketing and how Enterprise Ireland’s Strategic Marketing Review (SMR) can help clients achieve a more market lead approach.

This podcast is the second part of the Strategic Marketing Review (SMR) podcast with Niall McEvoy and Siobhan Maughan. In this episode of the Two Hats Café Podcast, we hear from three Enterprise Ireland clients who have participated in the SMR engagement and how this has helped them in growing their sales.

In this episode of the Two Hats Café Podcast, Amanda Kirk manager of the Enterprise Ireland Mentor Network team talks to three of our Mentors Fiona Flynn, Ruth Larkin and Miriam Simon. This roundtable discussion focuses on top tips to support the client journey with wise words from this female panel on diversity and inclusion, mentoring across all stages of growth and resilience through challenges faced by clients.

The nature of how we work with and engage our teams has shifted considerably. Some companies continue to work remotely while others are working within a hybrid capacity. Where employees continue to work face-to-face, health and safety and social distancing have become primary considerations. This new landscape of work brings opportunities and obligations for you as an employer. As we move into a post-Covid era, you may be considering how best to address some of the medium-term HR and management challenges now facing your business.

This two episode podcast is based on a recent recording of an Enterprise Ireland produced webinar, hosted by broadcast journalist, Della Kilroy, who is joined by Karen Hernandez (Senior Executive, People & Management at Enterprise Ireland) and Fredericka Sheppard and Joyce Rigby-Jones (Joint Managing Directors of HR consultancy, Voltedge Ltd) to outline some of the people & management challenges facing your business as you prepare for the future world of work.

The nature of how we work with and engage our teams has shifted considerably. Some companies continue to work remotely while others are working within a hybrid capacity. Where employees continue to work face-to-face, health and safety and social distancing have become primary considerations. This new landscape of work brings opportunities and obligations for you as an employer. As we move into a post-Covid era, you may be considering how best to address some of the medium-term HR and management challenges now facing your business.

This two episode podcast is based on a recent recording of an Enterprise Ireland produced webinar, hosted by broadcast journalist, Della Kilroy, who is joined by Karen Hernandez (Senior Executive, People & Management at Enterprise Ireland) and Fredericka Sheppard and Joyce Rigby-Jones (Joint Managing Directors of HR consultancy, Voltedge Ltd) to outline some of the people & management challenges facing your business as you prepare for the future world of work.

In this episode Pauline Brennan of Enterprise Ireland talks to Adam Harris, CEO of As I Am, and Jack Kavanagh about equal employment opportunities in Ireland, and what your company can do to help create and foster this approach leading into the future. 

Welcome to the eiLearn podcast series “helping your business grow”. In this episode, we are going to examine market intelligene or ‘square one’ market intel.

In 1993, well before the onset of the web, the BBC Horizon Series aired an episode called “Suggers, Muggers and Data Fruggers” examining the value of information obtained by market research, opinion polls and consumer surveys on which commercial decisions increasingly depend. More so now than then, the value of information is key to business and its operation. Whether you are a start-up company seeking to bring an offering to launch or an established player in an existing market looking at new opportunities, your need to understand the market forces and the market intel in both cases has the same process.

Market Intelligence helps business get out of their comfort zone, giving understanding to the make-up, a great unknown compared to what they already know in an existing market or a bringing life to a start-up idea. In an age when information is power, our guests on this episide are going to bring you through

· the what

· the who

· the where and

· the when

to help you use market intelliegence to succeed and grown in new markets. Today, we are joined by Colette Quinn (real insights) and Roisin Bell (knowledge works) to give you the SQ1 Market Intel background. This episode is hosted by Paul Browne of Enterprise Ireland.

Welcome to the eiLearn podcast series “helping your business grow”. In this episode, we are going to examine market intelligene or ‘square one’ market intel.

In 1993, well before the onset of the web, the BBC Horizon Series aired an episode called “Suggers, Muggers and Data Fruggers” examining the value of information obtained by market research, opinion polls and consumer surveys on which commercial decisions increasingly depend. More so now than then, the value of information is key to business and its operation. Whether you are a start-up company seeking to bring an offering to launch or an established player in an existing market looking at new opportunities, your need to understand the market forces and the market intel in both cases has the same process.

Market Intelligence helps business get out of their comfort zone, giving understanding to the make-up, a great unknown compared to what they already know in an existing market or a bringing life to a start-up idea. In an age when information is power, our guests on this episide are going to bring you through

· the what

· the who

· the where and

· the when

to help you use market intelliegence to succeed and grown in new markets. Today, we are joined by Colette Quinn (real insights) and Roisin Bell (knowledge works) to give you the SQ1 Market Intel background. This episode is hosted by Paul Browne of Enterprise Ireland.

This week we talk to Jessica Baker, Market Advisor in our digitech sector in our Texas office and Naghmeh Reilly, Senior Sales & Marketing Specialist, Sales & Marketing Unit based in Dublin. Naghmeh and Jessica take us through personas, and discuss how your business can utilise them to help their business grow. 

Sinead D'arcy Manager of Irish Distillers Pernod Ricard Graduate Programme tells Martin Farrelly, HR Practitioner of Symbio Business Solutions the history and growth of the Irish Distillers Graduate Programme.