The Brain Game
By Elizabeth Salazar
You sell something entirely created from your MIND. Then you create assets and supporting elements to deliver it.
On this podcast we explore the mental elements of growing an online coaching business.
We cover things like:
1) Simplifying business (offers, marketing, selling, moneyâŚwe cover it all)
2) Goals
3) Emotions (as a means to creating money)
4) Enjoying the experience of your business
To check out my latest free training, visit www.ElizabethSalazarCoaching.com
The Brain GameOct 27, 2020
The Disappointment Advantage
Disappointment seems like a bad thing when the mind is on default avoiding it.
It's not though.
It's exactly what you and your business goals need.
In this episode I break down...
- What resisting disappointment looks like (so you know if you're accidentally doing it)
- 6 advantages of experiencing disappointment (these will surprise you)
- 9 quick suggestion for risking disappointment today
5 Benefits of Paying To Grow Your Audience (I wish I'd heard sooner)
Episode 206: Paid ads are often portrayed in extremes...
Either a magical ATM or the flakey villain.
Paying to grow your audience isn't either of those.
It's simple, it's complicated, it's hard, it's easy, it's self-torture and it's fun!
And even though all of those are true for paying to grow your audience there are BENEFITS of using this tool.
In this episode I break those down. I wish someone had said this to me earlier and so I'm saying it to you.
Q&A Free Content VS Paid Content
What content do I give away for free and what content do I charge for?
You asked it and it's being answered here.
In this Q&A episode of the Brain Game I help you map out the difference between your paid content and your free content.
This question ultimately ties into the FLOW of your business.
Have a question you want answered?
Email me at e@elizabethsalazarcoaching.com!
Feeling Proud (Weirdo Style)
Episode 204: Would you like to feel PROUD more often?
â Without doing more.
â Without hitting more major milestones.
â Without waiting for people to lavish those sweet words of praise on you (that you will immediately release back into the wild).Â
Feeling proud is often tied to the above mentioned things.Â
Instead of being a feeling you hold in your body as a HUMAN.
Your skill feeling proud just as yourselfâŚwill then flow INTO your business and making money.Â
In this episode I break down how to do it, even when there isnât anything impressive to point to.Â
This is feeling proudâŚWEIRDO edition.Â
Because what you will feel proud of will make you kind of feel like a weirdo.Â
But like the happiest one ever.Â
Itâs Not Working: Defeated VS Annoyed
Episode 203: Youâre building a businessâŚitâs NORMAL for things to NOT work.Â
But there are TWO flavors of experiencing when things donât work in your business.
In this episode I show you the dramatic difference when what isnât working is flavored with defeat versus annoyance.Â
If your challenges are weighing you downâŚthis episode is for you.
Running Into Your Blocks
YES youâre making things harder than they need to be.
YES you have blocks and unhelpful ways of seeing things.
AndâŚ
Thatâs okay.
Especially when you use goals. Goals help you run face first into those obstacles so you can work through them and build on top of them.
In this episode I share a block I discovered in the most unexpected way.Â
How To Feel Like You're Winning
In this weekâs episode I invite you to a habit that will both direct your mind AND shift how youâre feeling in your business.
Itâs the habit of feeling like youâre winning.
Not just seeing how youâre progressing but FEELING it.Â
Turning winning into an action you do and feel.Â
Using The Past To Build Your Business
Episode 200: You arenât starting from scratch as you grow your business.Â
You have a past to lean into about who you are, how capable you are of doing things you've never done and how you handle the struggle of getting what you want.Â
When you see others killing it quickly, they are leaning into skills they brought TO their business.
In this episode I share what I brought to my business so your own examples can become clear to you.
Your business doesnât need you to know everything, it needs you to remember how capable you are though. To see it, to feel itâŚwhich will lead to seeing and feeling more of it.
Let âDoing It Badlyâ Light Your Fire
Episode 199: When a coach tells me theyâre not taking action or arenât having FUN taking action.Â
Fun meaning ideas are flowing from them and theyâre doing those ideas in service of who they help.
It usually comes down to the topic of todayâs podcast.
They are stuck in perfectionism.Â
Stuck wanting to do things ârightâ or âreally wellâ.
Which leads to no action or painfully slow actionâŚon things you actually WANT to do to connect with your people.Â
If you can relate. Todayâs episode is for you.
Donât worry, you donât need to âovercomeâ your habits of wanting what you do to be great.
Iâll help you light your fire and get into action with this simple mental adjustment.
Check out episode 199 of the Brian Game to listen.
3 Bonus Effects of Goals
Episode 198 â Goals are more than just a number and a dateâŚ
In this episode I break down 3 ways a goal helps you WIN.
Even if you donât hit the goal on the first try.
If you only think your air fryer is for warming up pizzaâŚyouâre going to think itâs OKAY.
When you realize what else it can do though, you get excited to use it.
Itâs the same with goals.Â
A Letter To Past You (closing 2023)
Episode 197: I recently wrote mine and sobbedâŚbasically the whole time.Â
Surface level, this sounds like weâre just doing some journaling.
But the impact of this exercise is so big I donât want you to accidentally put it at the back of your list thinking itâs just a fun thing to do.
This exercise helps youâŚ
Create perspective of 2023
Connect with YOU (past you, current you and future you)
Prepare yourself for your next goalâŚso you bring less of the drama and tenderness to it.Â
Check out the podcast for more on each of these PLUS some prompts of what you may want to weave into this letter.
The Tech I Run My Business With
Episode 196 â in this week's episode I share a behind the scenes of the tech I use to run my business as well as the filter I use to make sure Iâm not falling into the black hole of tech.Â
Normalizing Growth (6 Areas)
Episode 195: Sales and marketing can make it easy to believe that growing a business is easy if you just have the right method or mentor.
In this episode...I normalize 6 pieces of business. So you can stop thinking something has gone wrong and own the playfulness of figuring it out.
Creating With Perfectionist Tendencies
Episode 194: If you have perfectionist tendencies...wanting to get something right and perfect the first try, today's episode is for you.
In this episode I teach you a mental process that will allow you to:
- Create / Finish new ideas or projects
- In a way that feels easy, simple and fun for YOU
- Making sure the next round is EVEN better
You can use this to launch a new offer, launch an old offer, start a podcast or finally build that funnel.
Your perfectionist habits won't harass you using this method.
They may still beckon you over to consider them...but they won't feel like you've captured you and are holding you captive as you drown in all the pressure you put on yourself as you try to do it perfectly.
Youngest Child Approach To Group Coaching
Episode 193 â Itâs silly but funâŚand will help you get results faster when you buy group coaching.Â
We all know the oldest child wants everyone to be happyâŚ
They think they need to figure everything out on their own and even though they bought the group program it feels weird to ask for help.Â
In this episode of the Brain GameâŚwe playfully explore what it would be like to approach group coaching environments like a Youngest Child.Â
Youâll chuckle with how our birth order impacts how we show upâŚbut more importantly youâll get faster results when you are in a group coaching environment.
Building Your Plateau Business
Episode 192 -- In this week's episode I introduce to you the idea of a Plateau Business.
The first skill of building a business is learning how to create money.
The next skill though?
Identifying the business you actually want to have.
The business that...
- Feels simple (you know what to do and have the habits in place)
- Runs smoothly (their is rhythm to your marketing and selling and most problems are decisions or adjustments)
- Pays you consistently (an amount you LOVE)
- Allows mental space for the rest of your life
A Plateau Business is what you've been looking for.
In the 6 Month Steady mastermind we build yours out, so the work you're doing isn't focused on "making more money" but lines up with the exact business you want to run.
What To Think When People Donât Buy
Episode 191: In this weekâs episode I teach you how to build mental structure for WHEN you make an offerâŚand people donât buy.
I say WHEN because it's going to happen...it's part of making offers and selling.
How you think when it happens will determine:
1. Your ability to see what to tweak (and learn from yourself)
2. How quickly you're ready to try again
Energy Check: Your Offer
Episode 190: Everything in your business revolves around your offer.
Does it need an Energy Check?
- Do you feel connected to it?
- In love with talking about it, overflowing with ideas?
- Eager to deliver the offer and connect with your best client type?
An energy check is exploring what comes up when you think about your offer.
Especially if something just doesn't seem right and you know you're not showing up and selling it to your fullest capacity.
This podcast is a the teaching part of a live training happening September 21st, 2023. Thursday we do the coaching.
Your mind knows what's bothering it. I'll help you navigate that and we'll solve for what your mind offers you together.
So when you're done you feel amazing about your offer and eager to talk about it.
Click here to register:
Are you joining the October 6-Week Sprint?
The next group of the 6-Week Sprint starts the first week of October. Are you joining us?
Check out this episode for all the reasons you want to!
The Dark Side of Growth
Episode 189: Today's episode is more personal than normal.
Often we hear about the inspiring and shiny parts of business and growth.
This episode though is about the hard parts. Over the last 2 years I've been in a low part of my business, my "dark era".
This is part of business too. My experience isn't often shared but I know it's normal.
Meditation: Unwinding Tight Negative Emotion
Episode 188: This episode is a meditation to help you unwind tightly woven bundles of negative emotion.
Whether this emotion is triggered from your business or your personal lifeâŚitâs here.Â
The mind's default coping mechanisms for this bundle of emotion is to avoid it or resist it.Â
But you know itâs still affecting you because your chest and shoulders feel tight and fast.Â
Little things that normally donât botherâŚyou find yourself lashing out about.Â
Almost as if the emotion youâre feeling is rolling down a hill, gathering up everything around it that feels similar.Â
This meditation will help you stop that cycle.Â
To come back to this moment where youâre in control of your mind and emotions.Â
Weâll unravel that ball of tight negative emotion so you can feel peaceful in your body and get back to what matters.Â
This episode is yours to use whenever you need it.
In August Iâm opening doors to my 6 month coaching offer.Â
A new feature is the private podcast.Â
It will focus your mind in a money making way, help you process through emotions, help you connect with yourself and how you want to do business.Â
So as you build your dream business, itâs with a clear mind, calm energy and feeling deeply connected to yourself, your offer and the impact of your work on your best clients.Â
Lessons From 2 Sold Out Groups
Episode 187 â Launching can feel scary and be a lot of work.
You make decisions, write emails, create structureâŚall without really knowing if anyone will actually buy.Â
In this episode I share a peek behind the scenes of my business. I recently launched a 6-week group for 10 people. I called it the 6-Week Sprint.
It sold out in just a few days.Â
That statement thoughâŚthe one about selling out in 4 days, thatâs we ALWAYS here from businesses.
And sure, great for them right? This episode though is everything that was happening in my mind and with setup while that happened.
I share what motivated me to offer 10 more spots after those first 10 sold even though my mind was telling me, âthis was a mistake, we should have just let it all be doneâ.
This episodeâŚis the real stuff.Â
 I hope you hear this and let your first launch or next launchâŚbe way easier.Â
Tactical âWhyâsâ For Goal Setting
Episode 186: In goal setting there is the big end goal AND the sub-goals.
People often talk about this in terms of knowing "why" you want a goal.
In this episode I make this "why" tactical.
Yes your WHY will motivate you and keep you going but the specifics of your why help your brain be onboard too.
The specific reasons you want a goal (your why) will allow your brain to WIN the whole way to goal.
So while getting it is amazing...not getting it isn't awful.
The brain feels safer to go after goals when this is the case.
The 6-Week Sprint
Episode 185: Have you heard about the 6-Week Sprint yet?
In this episode I give you all the details.
Processing Your Love / Hate With Social Media
Episode 184: In this episode weâre getting SPECIFIC with why you donât like being on social media.Â
This way you know where you need to work through in order to show up for your big goals.Â
Your business goals require something of YOU personally.
To reach more people you may need to reach more people or have more access to testing messaging.Â
And working through your gunk so you can show up and use social media as a tool for your dreamsâŚmay be part of that.
Disliking social media is VAGUE.Â
In this episode we get specific with 7 reasons and help you start processing through them.Â
Specific reasons likeâŚ
Youâve boxed yourself into a specific social (instead of choosing on purpose)
You donât want to share your personal life or be an âinfluencerâ
Itâs a lot of work and isnât creating consults or clients
Youâre comparing yourself to others thinking you should be doing it differently
Youâre focusing on YOU and paralyzedÂ
Afraid to be criticized or disagreed withÂ
Believing you SHOULD be using itÂ
If youâre on IGâŚcome into my space there and see if you like how it feels!Â
You can find me at: Elizabeth_Salazar_Coach
Developing Your Identity As A Coach Clients Want To Hire
Episode #119 -- Who does your best client WANT to hire?Â
You might put yourself in their shoes by thinking about who YOU want hire. What does the person you want to hire think about you? What does the person you want to hire think about what they're offering? What does the person you want to hire think about themselves?
These details are the difference between believing they have your best interest at heart verses theirs.
These details are the difference between you believing they can follow through or not.
These details are at the basis of the identity of a person someone wants to hire.
In this episode, we cover:
- How to know in minutes if you need to build your identity as a coach
- What exactly is an identity
- Who your clients WANT to hire
Visit www.ElizabethSalazarCoaching.com to sign up for the free training.
Building Belief from Marketing Content
Episode 183: Do you find yourself buying courses and following paths of interest because of excellent marketing and selling that catches your attention?
In todayâs episode I teach you a simple technique (plus lots of examples) for how to identify what you really want from that content.
This will help calm your mind, effectively look at what youâre buying with time or money and then get exactly what you want from it.
Reducing The Weight of Money-Goal Doubt
Episode 182: When you set a big money goal, itâs normal to have doubts and uncertainty.
In this episode, I walk you through an exercise I use with my clients to categorize the doubts that make going after a money goal feel hard.
With this technique you wonât ever need to âbelieve harderâ or wonder if youâre missing somethingâŚyou can do this exercise and feel the weight lifted and the instant increase of your belief.Â
Making using today for your goalâŚmore fun and light.
Feeling Ownership
Episode 181 â Emotion training for coaches building their online business.Â
In this episode we dig into the emotion of ownership.Â
WHY build the skill of feeling an emotion like ownership?
It directly links toâŚ
Creating money in your business
Your ability to see HOW youâve created money alreadyÂ
Your joy setting goals and doing what it takes to hit themÂ
How you experience and use todayâŚfor your goalsÂ
This podcast is emotional training.Â
Youâll see the difference between taking ownership (an action) and feeling the sensation of ownership in your body.Â
Youâll be guided through identifying the sensation of ownership in your body plus guided through language that will help you put words to what youâre experiencing in your body.Â
Youâll be introduced to the opposite of ownershipâŚand how those emotions can create the illusion of being âfar awayâ from accessing your sense of ownership over your business and results.Â
Youâll see what you have ownership over beyond what you do so you feel in control of your results, yourself and can delight in the process of setting and hitting business goals.
Talking About What you Sell (especially when itâs vague)
Episode 180 â In the online world there is a lot of weight given to having a specific niche and specific result you help your clients get with your coaching.
And if you know a specific result and love itâŚthen it works.
This episode though is for all of you that DONâT have a specific result and still want to help people with coaching.
3 Realms Influencing Your Online Business
Episode 179 â there are 3 parts at play as you grow your online business. In this podcast, we look at each and how they impact the growth of your business.
Most coaches are VERY familiar with the external realm of online business. The parts they use to build the business; webinars, email marketing, social media.
Then there is the spiritual realm. Learning to create gratefulness, presence and to quiet your mind instead of believing all of your thoughts.
The last realm is the internal realm. Itâs that PUSH that fuels your external pieces.Â
In this episode we break down in detail whatâs in the Internal Realm and how it helps you hit goals, make money and grow your business.
Goals: Making Them Happen
Episode 178 â Itâs kind of annoying to WANT things but realize that youâre not actually doing what it takes to make those goals a reality.
Most people see themselves NOT going after their goals and then tell themselves theyâreâŚ
Procrastinating
Blocked
Donât have time
Then instead of going AFTER their goals they start consuming content that helps them be more productive, work through blocks or manage their time.Â
Those are great skillsâŚONCE youâre focused on your goal.
In this episode, we break through what you REALLY need to do in order to bring those goals to life.Â
Once you do this youâll feel the difference, youâll see how you think differently about the goal and youâll start showing up for what you want.Â
Creating Curious
Episode 177 â How often do you feel CURIOUS?
Emotions are a tool that can be created and used in your business.
In this episode I teach you how to identify the sensation of curiosity so you can create it for situations that you need you to slow down and learn.Â
Learning to feel and create the emotion of curiosity gives you access to its natural effects.
Feeling curious leads you to listen, put your opinion to the side, ask questions, follow your inclinations and slow down.Â
Curiosity is a tool to see data in your business like a $0 month, 4 consults, $18k month or details of a trainingâŚand get useful information from it before moving on.Â
Money Formula For Creating Security
Episode 176 â Every entrepreneur I know wants financial security.
It often sounds like wanting âconsistent incomeâ...but thatâs just old job thinking.
When youâre an entrepreneur you may have a $4,000 month, a $34,000 month and a $7,000 month.Â
Itâs the normal flow of business, selling and delivery.Â
In this episode give you a way of thinking about structuring what happens AFTER you bring money in so you can create security for yourself.Â
This way of structuring your money takes care of you AND the business.
It flips the script on creating money so that it becomes a fun game, instead of a number you have to hit to pay for everything.Â
âI set me up for successâ
Episode 175 â Thoughts have power. In this episode I share a thought I stumbled upon and have seen clear changes in my behavior just thinking it.
This episode offers this thought to try on but it also helps you slow down and SEE the impact of thoughts.
You donât need to hustle your thinking to create more results you want.
There is power in just one thought.
Why You Want A Timeframe (for your goal)
Episode 174: Do you love the idea of setting goalsâŚbut are reluctant to set them after not hitting them?
In this episode we shift how you experience having a specific goal with a timeframe.
The pressure and stress while you go after a goal are optional and as youâve probably discovered can happen even when you donât have a goal and timeframe.
There is something you ONLY get when you have them though and that something makes goals feel easy and fun again.
Why Your Person WANTS To Pay You Money
Episode 173: In business it's easy to be so focused on the outcome of creating money that you forget why your person WANTS to pay you.Â
My husband pays our girls $1 for creating a book.Â
The girls LOVE it and for a while were confused why creating a book quickly and without effort wasn't rewarded with a dollar.
Once they understand why he WANTS to pay them though...they were able to create what they want (money) while giving him what he wants).
In this episode I break down what this looks like for your COACHING business.Â
Plus 2 questions to ask yourself so you can access why your best person wants to pay you money and how to see that in a non-marketing way that draws in who you actually want to work with.
Book: The Intrusive Thoughts Toolkit
Episode 172: Â In this episode I share my new favorite book for using your mind.
When we learn to turn our awareness on (thoughts and feelings) we do it for the UPSIDE.
We donât consider the downside that happens when you become aware of your thoughts and feelings.
That downside is that you...
- start looking at your thoughts and feelings a lot
- have unwanted thoughts, patterns you see in yourself and know arenât helpful but canât seem to get out of
- wonder if this experience of yourself is normal (or if maybe you're high functioning crazy)
This book speaks in simple words, focuses on the issue (instead of TEACHING you) and then gives you a very tangible way of processing that issue.
Seeing What You Canât See
Episode 171: In this week's episode I'm helping you BREAK the habit of searching for what you donât know.
If youâve read books, listened to podcasts, bought courses, hired someone or asked someone for feedback because you KNOW youâreâŚ
- Missing something
- Hoping someone else can show you what you canât see
This episode is for you.
I also break down 4 beliefs to use as you RE-train your mind out of this loop.
Client Question: Sell 1:1, group or both first?
Episode 170: When you start a coaching business youâll notice that everyone online sells something different.
It can be overwhelming deciding what to sell.
In this episode I share my opinion on why all coaches should start with 1:1 coaching and WHY.
I break down what the selling process looks like so you brain doesnât accidentally think a lower price (of group) is what will cause people to buy.
I also outline 3 elements to have in place BEFORE you sell group:
- Know exactly how you sign clients (and feel confident doing it)
- Build an audience of people that know you, want to hire you and DO hire you
- Know how to help your clients work through whatâs stopping them and get the results they want
Selling and delivering 1:1 coaching prepares you for the bigger business you imagine and even see others running now.
You prepare yourself for your dreams 1 client at a time.
Client Question: Sharing Your Expertise
Episode 169: this week's episode is answering a question a client asked this week.
âShould I be telling people my expertise and why they should coach with me?â
I break down what this looks like in person, online and when and how to totally sprinkle your expertise in.
Most importantlyâŚwhat ENERGY to be in when youâre sprinkly your brilliance around for people to see.
HintâŚitâs NOT from a fear youâre not an expert or the desire to prove yourself.
How To Know Which Type of Coach To Hire
Episode 168: hiring a coach is FUN.
Itâs even more fun when you know what each type of coach does and how that helps YOUR business get closer to your goals.
In this episode we talk through 11 types of coaches and the one thing you need to know before you choose your next coach.
Developing Your Sexy 1-Liner
Episode 167: if you struggle to explain what you do or have been working on your elevator pitch for way longer than you want to admitâŚtodayâs episode is for you.
Itâs easy to get hung up developing a 1-liner thatâs sexy and grabs peopleâs attention.
But you donât need one to sign clients and build your business.
In this episode I walk you through exactly what it looks like to market online AND in person, even if you donât have a 1-liner.
I share with you the 3-types of people youâll run into every time you share the simple version of what you do.
Knowing these 3-types of people exist will help you focus on the ones who are actually interested in what you do while not letting the others get you down.
Details for Your Marketing VS Niche
Episode 166: coaches keep themselves stuck with their niche and offer because they're TOO specific.Â
In this episode I show you how simple (yet effective) your niche can be and what it looks like to use all that detail in your marketing instead. Â
Using Money Data, To Create More Money
Episode 165: Do you look at your money data 1-2x a month? What comes in and what goes out? This data will help you create more money.
Even if that data is $0.
In this episode, I teach you how to learn from money data when you make $0, blow your goal out of the water and land somewhere in between.
I also teach you how to look at that data and identify what to do differently for next month.
This way, âdo more, betterâ is never the answer but rather something way more helpful and do-able.
Selling In December
Episode 164: How are you feeling about selling in December?
- Dreading it?Â
- Wishing you were more present with your own family?Â
- Eager for it?
In todayâs episode, we go through 3 common beliefs that will STOP you from selling in DecemberâŚor make it feel hard.
Plus, I share a question to ask yourself that will spark your passion, excitement and love selling coaching this month.
the action of mindset in a work day
Episode 163: your skill using your mind is the difference between enjoying your experience of business, making lots of moneyâŚand not.
In this episode I show you what mindset looks like in a very actionable way throughout my work day.
How I use it to make decisions, work through whatâs bothering me, focus on goals and manage emotions.
There is no one way to use your mind and this will give you access to ways you may want to use too.
Pricing: The Benefits of Posting It & Not Posting It
Episode 162: as a coach, do you post your prices so people know before they book a callâŚor wait until the call to share the price?
This is a really common question.
In this episode I help you make a decision for your business by helping you understandâŚ
- What doesnât change whether you post the price or not
- The benefit of not posting the price and who that might be best for
- The benefit of posting the price and this is best for
As you listen to the benefits of each I guarantee youâll hear nuggets youâve never thought of that will change how you approach either option.
Who are you building a business for?
Episode 161: when youâre creating an offer, who are you thinking about?
A current client? Past client? Future client?
In this episode we talk about the difference between building an offer for each of these and which creates the most self-permission and enjoyment.
4 Ways to Spark Your Creativity
Episode 160: growing your business requires a balance of productivity and creativity.
In this episode, we explore 4 ways to spark and nurture creativity.