Conversations with an Email Guru
By Amy Mangueira
I know, email marketing is hard. In this podcast, we breakdown strategies and tactics so that anyone - a small business owner, lone marketer, ANYONE can run a successful email channel.
Conversations with an Email GuruApr 12, 2021
[57] 11 Tips to Boost Your Email Marketing
Have questions? Send any questions my way to conversations@emailgrowthsociety.com
[56] Email Design 101 - A Collection Of Tips You NEED TO KNOW With Roland Pokornyik, CEO Of Chamaileon.io
Email design continues to make or break email performance. And we get it - if you are a small company, it is a laboring task to create great, functional emails. If you are a seasoned marketer working for a big brand, you may have your "brand" goggles on, blocking yourself due to making them email "perfect," which likely means you are getting no email out the door or they are built the wrong way. Today, I am sitting down with Roland Pokornyik, CEO of Chamaileon.io. Roland is a seasoned email marketer specializing in email design, dark mode, and email accessibility. You are going to want to have a way to take some notes handy - Roland has some great tips!
Get in touch with Roland:
Learn about Chamaileon.io:
Chamaileon Email Design Platform - Quick Demo Video - YouTube
Connect with me at conversations@emailgrowthsociety.com
[55] What Are Push Notifications And How Can They Amplify Your Email Strategy
Given that the typical American smartphone user receives about 45 notifications per day, it's no shock that push notifications are increasingly companies' channel of choice for engaging with subscribers. If your company has an app-based experience - or you are looking to add some new interactions with your desktop experience - you'll want to learn how to incorporate push notifications into your communication strategy. In this episode, I cover how to use push - and how not to use them.
Send questions my way to conversations@emailgrowthsociety.com.
![[54] How To Set-Up Email Basics For GTM](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode400/13995637/13995637-1647849082038-dfcb1e2b24a16.jpg)
[54] How To Set-Up Email Basics For GTM
In this episode, we are going to focus on what the roadmap looks like for a company that is in the Go-to-Market stage. You may be ready to launch or maybe a few weeks in. Regardless, today we’re going to talk about what you need set up to ensure you are making the best of your GTM strategy. After you launch your ads a little too late to be thinking about your email programs. There is a very simple, cost-effective way to get key email programs up and running. Take a listen.
Have questions? Send them my way to conversations@emailgrowthsociety.com
Are you a small business looking for a training that assists in setting up your email programs? You're in luck. Our 5-week course is just what you need. Take a look here.
[53] How to adjust your email marketing during difficult times
We're in the midst of yet another global event that is causing a ton of anxiety, fear of the unknown, and potential financial impact. With that comes change - change to the way that we approach marketing, especially email. In this episode, I share several considerations for how to adapt your email marketing for this very sensitive time.
If you have a question specifically to your company, please send it my way to conversations@emailgrowthsociety.com.
[52] REPOST: Striking the balance between beauty & function in your email marketing [GUEST: Anne Tomlin of Emails Y'All]
Repeat after me, emails MUST be functional. A lot of times, we design and then *try* to develop our emails like we are preparing for print magazine. There is a lot to consider when developing your email template. Things like how it will work on multiple devices, email clients, it's accessibility to those that meet ADA requirements, not to mention if we want Alexa to read the email. There are some staple best practices to follow so that you can still have that beautiful email you want, but most importantly you have that functional email your recipients need (and deserve). I decided to bring on a very talented, wizard-like email developer, Anne Tomlin of Emails Y'ALL. I have had the pleasure of seeing her work firsthand so there's no better person to provide you these design/development nuggets of wisdom.
Get connected with Anne at https://emailsyall.com/
Also, check out her totally cool email swag at https://www.emailloot.com/
And if you have questions for me, send them my way at conversations@emailgrowthsociety.com
[51] BONUS: March Email Ideas
Ready to rally to the end of a successful Q1? Email will need to be on point. I've thought of some ways you can be super clever and take advantage of in March. So get your email content calendar ready because planning begins now!
QUESTIONS?
Send them to me at conversations@emailgrowthsociety.com
[50] How To Improve Your Email Marketing – The 5 Basics You Must Be Doing
In any business process, honing in on the basics is key to having a stable foundation. For today's episode, Amy Mangueira shares the five basic things you need to be doing to improve your email marketing. Remember, content and value are the most important part of your email. Don't get sidetracked by the miscellaneous stuff unless you have the fundamentals already up and running. Don't miss these practical tips from the Email Guru herself.
![[49] How To Optimize Your Landing Page Experience [Guest: Manbir Sodhia, VP Of Growth At Oura Ring]](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode400/13995637/13995637-1644222148750-b2592d24e131d.jpg)
[49] How To Optimize Your Landing Page Experience [Guest: Manbir Sodhia, VP Of Growth At Oura Ring]
Email is only good until the click, folks. After this, your user is left to complete your purchase or sign-up with the landing page they move to. Often, we put our focus on ads, emails, and social channels, but you have to remember that your website is your storefront, it's your brand. This is one area that needs to present your users with a top-notch experience but is sadly often forgotten about. Today, I sit down with VP of Growth, Manbir Sodhia, who currently works for the prestigious Oura Ring. He is a master at optimizing the funnel as he calls it, looking for key areas of drop-offs and testing until he has a fully optimized, and friction-free website. Get ready to take some notes on this one. And don't worry, if you have questions for Manbir, you can reach out to him via Linkedin here. And send any other questions to me at conversations@emailgrowthsociety.com.
TOOLS & TIPS:
1. Heat mapping & User recording: LUCKYORANGE
![[48] 5 Alternatives To Discounting That Bring In SALE$$$](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode400/13995637/13995637-1642589339669-9bac413ea0ec9.jpg)
[48] 5 Alternatives To Discounting That Bring In SALE$$$
Whether you are a tiny company or a huge brand, there are a ton of ways to make email marketing work well and drive sales without having to discount. While it's true that offering sales and discounts can provide a temporary lift in revenue, it's ultimately not a sustainable strategy and will only provide you with short-term success. Amy Mangueira offers a better solution for this. Amy shares the biggest caution when thinking about constantly discounting: recipient conditioning and devaluing the brand. Learn more as Amy tackles five great "non-discounting" tactics you can try today.
Have questions? Send them to conversations@emailgrowthsociety.com
Need Email Training?
If you’re a small business or start-up in the Go-to-Market stage, likely you are trying to get your top-of-the-funnel activities underway and may just have email on the backburner. Good news. I’ve created a 5-week Email Essentials Bootcamp course so that you can build solid foundations and understand how to run best-in-class campaigns to help your email channel thrive as your business grows. Here's your link to enroll now
![[47] How To Craft Sales Emails That Convert](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode400/13995637/13995637-1642595590188-6ecd6a44906cc.jpg)
[47] How To Craft Sales Emails That Convert
This episode is for B2B companies - and anyone out there sending out sales emails. Let me set the scene with the impression most people get when we say “sales emails” - THEY ARE AWFUL! And folks, most of the time, they are. Think about the number of times you received one of those canned sales emails - you get maybe a series of 5. They always try to connect with you but instead tell you why you align to their product. Most are the same. Most of the time they are on a terrible HTML template that has a bunch of different sized fonts. And the last one you get is the super cheesy break-up email “Should I stay or should I go” where they come up with this bulleted list as to why you have not answered them back - and one of them is a silly one like you’re stuck behind the refrigerator. These emails are so bad.
There is definitely a better approach to this system. If you are a salesperson listening, you are going to want to forward this episode to your marketing team as they are likely guiding the way in some capacity, and if you are a marketing lead, use this information to help your sales team.
Send your email examples or questions my way to conversations@emailgrowthsociety.com
![[46] How To Build Your List Through Social Media Marketing [Guest: Libby Collett, Social Media Expert]](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode400/13995637/13995637-1641912895569-e216177c9e63d.jpg)
[46] How To Build Your List Through Social Media Marketing [Guest: Libby Collett, Social Media Expert]
To be great digital marketers, we must understand how channels work together and not silo them from one another. This is why I wanted to sit down with Libby Collett, a Social Media expert. Libby is the founder of LibCo Creative, a marketing strategy company. She specializes in organic growth and works with brands to ensure their marketing strategy is up to date and working successfully. She has a ton of tips to share about social media, in general, and how to leverage it to help your email perform better.
![[45] BONUS: February Email Ideas](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode400/13995637/13995637-1641912433554-95c627e5b06a5.jpg)
[45] BONUS: February Email Ideas
Ready to think about what your email real estate for February? This month brings some exceptional opportunities to drive BIG sales, especially coming off the holidays. But it's all about the strategy. In this bonus episode, we look at a few options to get that February calendar planned for big sales and big results.
Have questions?
Connect with me at conversations@emailgrowthsociety.com
Are you a small business owner looking to ramp up your email?
If you’re a small business or start-up in the Go-to-Market stage, likely you are trying to get your top-of-the-funnel activities underway and may just have email on the backburner. Good news. I’ve created a 5-week Email Essentials Bootcamp course so that you can build solid foundations and understand how to run best-in-class campaigns to help your email channel thrive as your business grows. Here's the link to sign up.
[44] How To Turn Seasonal Shoppers Into Lifelong Customers [Guest: Susan Mees, Customer Success Expert]
We’ve spent a ton of time collecting new customers over the holiday so the question remains, how do we turn those “seasonal shoppers” into lifelong customers? To help generate some effective ideas, we sat down with Susan Mees, a digital marketer with a deep background in community management who loves analytics, measurable goals, and testing new methods of reaching people. As a freelancer, Susan’s most recent experience is in healthcare, consumer products, early education, and financial services working primarily on customer success and community initiatives. Susan is also the co-founder of the freelance collective Co Conspirators Agency. Today's the day to think more about your customer success strategy - take a listen for all the tips.
Have questions?
Send them my way to conversations@emailgrowthsociety.com
Want to connect with Susan?
Website: susanmees.com
Email: Susan@susanmees.com
[43] How To Navigate The Post-Holiday Season Slump
With Christmas over and the New Year coming closer over the horizon, businesses that are not in the Health & Wellness space can fall into a "post-holiday slump." It is both true that we feel this physically, struggling to get back in the grind. But then we suffer monetary impacts as we are coming off the biggest sales of the year. Never fear, as Amy Mangueira has five tips to help keep you moving forward and help you navigate that slump. Take a deep breath because it is going to be a great year. Who said that it's impossible to boost sales in January? This episode will help you surprise your customers, keep them interested, provide top-class support, and help you keep your sales and profits high.
Have questions?
Send them to conversations@emailgrowthsociety.com
Interested in learning how to build your email foundations in as little as 5 weeks?
If you’re a small business or start-up in the Go-to-Market stage, likely you are trying to get your top-of-the-funnel activities underway and may just have email on the back-burner. Good news. I’ve created a 5-week Email Essentials Bootcamp course so that you can build solid foundations and understand how to run best-in-class campaigns to help your email channel thrive as your business grows. Take a look at the course detail at emailgrowthsociety.com
[42] Season 1 Finale - Preparing For 2022: Your 4 Week Plan
This is our season 1 finale of Conversations with an Email Guru, but you won't be disappointed. As we focus a ton of time and effort on our holiday sales efforts we a) forget to plan for 2022 and b) January gets less love. And so, as the podcast takes 4 weeks off, returning January 3, 2022, I have set up a 4-week guide to help you plan and get ready to roll for 2022. In this episode, you will chat through my proven plan for success:
· In Week 1 (December week 1), you'll want to review the year - and plan accordingly
· In Week 2 (December week 2), you'll want to get your topics for January planned
· In Week 3 (December week 3), you'll want to map out your list growth tactics
· In Week 4 (December week 4), it's time to clean your database and revamp your segments
You are going to be so glad that you planned your email marketing efforts and can hit the ground running with total success come January 1.
If you have questions, please feel free to send them my way to conversations@emailgrowthsociety.com.
And in the meantime, I will see you all on our first Season 2 episode, launching January 3, 2022.
Happy emailing, everyone!
[41] REPOST: 10 Ways To Incorporate SMS Into Your Email Programs
There are so many ways to contact and reach your customers that it’s hard to choose just one. But, what if you could merge two channels and get more out of it? In this episode, get educated on why SMS is an ideal complement to your email marketing strategy. Discover 10 ways you can incorporate SMS into your email programs and increase conversion percentages. You can use the immediacy and relevancy of SMS to get folks ready to check their inbox. Tune in and get marketing advice you can start using for your business!
Have questions? Email them to me: comversations@emailgrowthsociety.com.
[40] BONUS: December ‘21 Email Ideas
It is that time again - email ideas! And this time, we are incorporating 7 big ideas to finish off your year right. Why are emails in December so important? For email marketers (and especially those in retail), December is the victory lap. In December, every email should drive swift action, contain shipping information, and offer help with orders. Black Friday may be over by now, but December is still a monumental month for consumers’ holiday spending. Here are just a few of the hottest spending days that occur in December (ranked in order): Dec 2, Dec 12, Dec 9, Dec 11, Dec 3, Dec 10, Dec 16.
This episode is to fuel your ideas so that all of your December emails include a steady stream of take-action messaging about final days for free shipping, last chances to get certain products, and countdowns to Christmas.
Make sure to send any questions my way to conversations@emailgrowthsociety.com.
[39] Holiday Planning: 3 Last Minute Ideas For The Holidays
As we approach Black Friday and Cyber Monday, it is always good to have some "last minute tricks" in your back pocket, especially as we roll into December and still need to hit revenue goals. Today, we're going to chat about 3 quick wins that you can incorporate as a part of your holiday email marketing strategy that will not let you down. Save them as a "back-up" or plan to incorporate them. Either way, you will not regret it.
Have questions? Send them my way to conversations@emailgrowthsociety.com.
[38] Holiday Planning: 5 ways to use gift guides in email
If you could think of the perfect email all season to send that would a) spark ideas and b) not require a promo code well, gift guides are the answer. First, what are they? As the name suggests, gift guides help recipients find gifts easily. They spark ideas - which is one of the biggest opportunities email can offer. No. Discount. Necessary. I provide 5 of my favorite gift guides to use - and when - in this episode. If you're not leveraging the power of gift guides this holiday season, you are missing out.
Send questions my way to conversations@emailgrowthsociety.com
And remember - gift guides can be very visual. So please refer back to episode 35 to make sure you're not breaking any of the "design no-no" rules.
More on gift guides - and some great examples:
![[37] Holiday Planning: The discount balance - how to promo email without offering another discount](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo400/13995637/13995637-1617276594824-b417f7bf583b9.jpg)
[37] Holiday Planning: The discount balance - how to promo email without offering another discount
As the holidays approach, all we can think about is REVENUE! But what we don't want to do is over discount. Have you ever gotten emails from companies where every, single one is a sale? Not. Good. Every time we send an email, we condition our recipients a little further. We are, after all building long-lasting relationships with our email marketing. Because of this, holidays or not, we need to remember that there is a human being on the other end ready to open.
So while you are going to be offering some of the best sales of the year, remember that not all emails should be a sale. Think about how you can tie in educational, value-add moments that naturally relate back to a product. Gift guides, best gifts of XXX, things like that...work the best!
For this special holiday planning occasion, I am bringing back episode 5 that covers how to strike the discount balance. You'll want to take a listen ahead of go time.
Remember to send questions my way at conversations@emailgrowthsociety.com
[36] Holiday Planning: 5 Pre-Email Holiday Tests You Should be Running Now
With less than 35 days until Black Friday, it is important to KNOW what works ahead of sending out that email. The only way to know is to test. This episode is dedicated to providing the top 5 pre-holiday email marketing tests that you can be doing with the 2 weeks you have left ahead of the big rush. We cover:
- VIP Tests
- Promo Type Tests
- Pop-Up Box Tests
- Automated Message/Triggered Email Tests
- Average Order Value Tests
One thing to note when listening to this episode: it’s important to execute true A/B whenever possible; introducing more than one variable makes it difficult to ascertain the source of a lift, muddying how actionable your insights will be. Since the options for testing are virtually endless, don’t feel like you have to do it all. Examine your existing program to identify low performing campaigns that could use some attention, or choose to run tests in areas where you feel your decisions are being made by your gut rather than backed by data.
And don't forget about statistical significance. Tests must be atleast 95% statistically significant in order to be deemed winners. You can leverage a statistical significance calculator like this one to measure. Just make sure your metrics are placed correctly. In the section that says "The number of visitorson this page was" should be your total sent. And in the section that says "The number of overallconversions was" should be the KPI you are measuring (i.e. unique clicks or opens).
Have questions?
Email them to me at conversations@emailgrowthsociety.com
[35] Holiday Planning: Design No-Nos
As we get closer to the holidays we must talk about design. We all have these amazing dreams on what we may develop and send out this holiday season, but my friends, you must avoid some things to reach max deliverability and keep those ISPs happy. In this episode, I chat through the top 5 design no-nos to avoid. Your recipients will thank you!
Have questions for me?
Email them to me at conversations@emailgrowthsociety.com
[34] Holiday Planning: Black Friday & Cyber Monday Email Ideas
In this month's BONUS email ideas episode, we're focusing on Black Friday and Cyber Monday. While your holiday approach will be much more than that, we need to ensure that our strategy is intact for these 2 BIG MONEY days. I share what to think about and all of the ideas that you can do to execute effectively.
Have questions?
Send them my way at conversations@emailgrowthsociety.com
[33] Holiday Planning: The Pre-Holiday Survey - and why you need to send it NOW
It's October which means it is pre-holiday survey time. If you have no idea what this means, then you definitely need to listen to this sprint episode this week.
Want to join our Email Membership?
I created the Email Growth Society Members Club, a place for business owners and marketing leaders to come for the latest and greatest education for email marketing. With our membership you can expect:
- Monthly Goal Setting & Planning Workshop
- Monthly MasterClass with milestones, hands-on activities, and takeaways
- Access to the MasterClass library to rewatch or jump into a topic of interest at any time
- Monthly Virtual Meet-Up
- Monthly Live Coaching Call
- Monthly Instagram Live
- Ongoing Support from our eSociety Strategy Squad via Slack & Email
- Networking community via Facebook Group
- Bonus materials
To get more info, join the waitlist here.
Send questions my way to conversations@emailgrowthsociety.com
[32] Holiday Planning: The BEST holiday promotions that ever lived
In this episode I will review the best 5 strategic promotional approaches for the holiday season. Remember - this more than just Black Friday and Cyber Monday. My goal of this episode is to a) give you some inspiration and b) help you to see what type of promo approach may be best suited for your business and how it will be applied. Get ready - there are some golden nuggets in this episode.
Send questions our way! List them out and send them to conversations@emailgrowthsociety.com.
[31] Holiday Planning: Preparing your database for the big day
Holiday planning continues as I walk through step-by-step how to prepare your database for the big day. Those of you that execute this will be pleasantly surprised how well this helps. These segments we create will guide our email content as we try to make the most out of the holiday season. Send any questions you have to conversations@emailgrowthsociety.com.
[30] Holiday Planning: Your holiday email strategy
Let holiday planning begin - email style. The next few weeks of episodes are intended to serve as your holiday planning guide. What you will need to get started today is:
1. A planning sheet & calendar
2. Your historical data from previous campaigns & holiday emails
We're focusing today on setting the foundation - clear, attainable goals, KPIs that will guide success, and planning.
If you have any questions after listening, send them my way to conversations@emailgrowthsociety.com
Want to join our Email Membership?
I created the Email Growth Society Members Club, a place for business owners and marketing leaders to come for the latest and greatest education for email marketing. With our membership you can expect:
- Monthly Goal Setting & Planning Workshop
- Monthly MasterClass with milestones, hands-on activities, and takeaways
- Access to the MasterClass library to rewatch or jump into a topic of interest at any time
- Monthly Virtual Meet-Up
- Monthly Live Coaching Call
- Monthly Instagram Live Ongoing Support from our eSociety Strategy Squad via Slack & Email
- Networking community via Facebook Group
- Bonus materials
To get more info, join the waitlist here.
[29] BONUS: October ‘21 Email Ideas
Getting your emails through October only leads to big money in November. I have some really fun ways to think differently about email in this episode. Take a listen. And if you have any questions, send them my way to conversations@emailgrowthsociety.com.
[28] Listener Q&A: How To Learn From My A/B Tests
Tons of questions coming in about testing and how to learn from them. This is one of my favorite topics straight out of my MIT Grad School work. In this episode I give you a 3-step guide on how to test and apply your learnings - and how to use your data to inform your next testing strategy.
Want to join our Email Membership?
I created the Email Growth Society Members Club, a place for business owners and marketing leaders to come for the latest and greatest education for email marketing. With our membership you can expect:
- Monthly Goal Setting & Planning Workshop
- Monthly MasterClass with milestones, hands-on activities, and takeaways
- Access to the MasterClass library to rewatch or jump into a topic of interest at any time
- Monthly Virtual Meet-Up
- Monthly Live Coaching Call
- Monthly Instagram Live
- Ongoing Support from our eSociety Strategy Squad via Slack & Email
- Networking community via Facebook Group
- Bonus materials
To get more info, join the waitlist here.
Have questions?
Send them my way at conversations@emailgrowthsociety.com.
[27] REPOST: IOS 15 - Is Email Marketing next on Apple’s privacy conquest?
It's coming in hot - the iOS15 update that will impact email marketing. I posted this episode back in July to prep small business owners and email marketers to estimate the potential impact to their databases. This episode will review a) what the iOS15 update is, b) it's impact to email marketing, and c) offer some ways that you can prepare.
Have questions after the episode? No worries. Send them my way at conversations@emailgrowthsociety.com.
[26] How to migrate Amazon customers to your website (Special Guest Emily Junkins, Amazon Migration Expert)
When we think about email, we think about relationships. That can be tough when we are selling both on Amazon. Our data is locked down. So how do we get more Amazon customers over to the web? And is it a battle or just a strategic balance play? I've tapped into our Email Growth Society Strategy Squad for this episode, chatting with Emily who helps a lot of our customers migrate their Amazon customers over to the web. She's got some quick tips to share, as well as some ways to think about the balance between your Amazon and Web presence.
Have questions? We are here to answer those. Send us an email to conversations@emailgrowthsociety.com
[25] BONUS: Sept ‘21 email ideas
Another month means more email ideas. September has some good ones - and some ones to avoid. Take a listen to spark some new ideas.
PS: If you have not listened to the iOS15 Updates episode definitely do so. September will bring these updates and you need to have your email prepared.
Have questions? No problem. Send them my way to conversations@emailgrowthsociety.com
[24] Striking the balance between beauty and function with your email [Special Guest Anne Tomlin of Emails Y’All]
Repeat after me, emails MUST be functional. A lot of times, we design and then *try* to develop our emails like we are preparing for print magazine. There is a lot to consider when developing your email template. Things like how it will work on multiple devices, email clients, it's accessibility to those that meet ADA requirements, not to mention if we want Alexa to read the email. There are some staple best practices to follow so that you can still have that beautiful email you want, but most importantly you have that functional email your recipients need (and deserve). I decided to bring on a very talented, wizard-like email developer, Anne Tomlin of Emails Y'ALL. I have had the pleasure of seeing her work firsthand so there's no better person to provide you these design/development nuggets of wisdom.
Get connected with Anne at https://emailsyall.com/
Also, check out her totally cool email swag at https://www.emailloot.com/
And if you have questions for me, send them my way at conversations@emailgrowthsociety.com
[23] The top review platforms - and why we love them
If you have a consumer-focused business and are not using referral marketing you are missing out. Did you know that people are 4 times more likely to buy when referred by a friend? Meaning referral marketing has the potential to help grow because it uses the power of your own customers to do the talking for you. Not only that but it makes you customers feel a part of a community, which is a total PLUS! Referral marketing is a super power for your email programs. In this episode I talk about some of the benefits referral marketing can bring your business as well as our favorite tools to work with - and your email.
Have questions after the episode? Send them my way at conversations@emailgrowthsociety.com
[22] Have you thought about your customers lately?
We spend so much time acquiring new customers. So. Much. Money. But did you know that acquiring a new customer can cost five times more than retaining an existing customer, not to mention the benefit customers will produce for you when you can activate a referral loop via loyalty programs. Increasing customer retention by 5% can increase profits from 25-95%. The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.
It's time to pay attention to our customers and define our customer strategy. I give you 5 ways to do that - now's the time to build more loyalty within your brand.
Have questions after the episode? Send them to conversations@emailgrowthsociety.com
[21] Why you’re probably still email blasting - and how to STOP
Repeat after me, " I will not send email blasts!" In the spirit of everything email - and continuing to try to improve it one business at a time, today we are going to focus on the email blast. I actually cringe when anyone (or I) have to say this phrase. So, does an email blast actually work? Well, maybe back in 2000 but in 2021? I highlight 5 reasons why email blasting could kill your email marketing plans - take a look.
Have questions? Email me at conversations@emailgrowthsociety.com
[20] Holiday planning starts NOW - Tips to get your emails ready for Black Friday and Cyber Monday
Think you have a ton of time ahead of Black Friday and Cyber Monday? Think again. It's in less than 125 days. There is a ton of work that needs to be done to make your email stand out - and make you the bug bucks!
In this episode, I outline your pre-planning playbook so that you can build a WINNERS LOG of best performing email elements.
Have questions? Send them my way at conversations@emailgrowthsociety.com
[19] Facebook basics for small business (with guest Oliver Schultz of Centaur Consulting Group)
Struggling with your Facebook ads? Feel like they're taking more than they are returning? You are not alone. A ton of business owners like you are trying to crack the Facebook code. Since this performance marketing medium is a compliment to email, I wanted to sit down with an expert to see if he could shed some light into what small business owners can do to see some healthy return from Facebook ads.
In this is episode, I sit down with Facebook guru Oliver Schultz who is making some big wins for his clients. Not only does he have a ton of great insights to share, but he has included some great resources below.
- Budget Estimator - one starts with goals then gets into budget. The other lets people see what they could do with a certain budget.
- Facebook Ad Types
- Want to chat with Oliver? Schedule some time here or just email him at oliver@centaur-consultants.com.
Have questions for me? Send them my way at Conversations@emailgrowthsociety.com.
[18] BONUS: Aug ‘21 email ideas
And we're back with another episode helping you plan your email for the coming month. Our big focus - it's back to school time! Please see some of my favorite subject lines from the episode below. And if you have questions, please send them my way at conversations@emailgrowthsociety.com.
FAV SUBJECT LINES FOR B2S:
- Gap Factory: "A+ back-to-school deals—including $9.99 jeans!
- Forever21: "Styled to School
- Ikea USA: "Hanna, affordable back to school solutions for your home"
- Aldi: "Discover how Back to School is easy with ALDI"
- Keurig: "Go Back to School with Big Savings on Our Slimmest Brewer Yet!"
- Penguin: "Get A Degree in Style ✅ "
[17] iOS 15 - Is Email Marketing next on Apple’s privacy conquest?
Today, we’re looking closely at iOS updates. We know with iOS 14 Apple changed a lot about how performance marketers approached Facebook ads, allowing users to opt-out of being tracked. Navigating this was challenging. And now we need to prepare for iOS 15 where email marketing could be greatly affected by allowing people to hide their real email address, as well as tracking impacts. I think trying to understand this update and the path forward is really important - so that’s what we’re going to chat about today.
Have questions? Send them my way. Conversations@emailgrowthsociety.com
[16] Why eComm brands need more than Prime Day (and Amazon in general)
As an email marketing strategist, my main goal is to help my customers achieve growth. And true growth comes from a) understanding and leveraging your data and b) building great relationships with your customers. PERIOD. Email is less about trying to get the promotional buyer on that one key moment of each year and more about sustainable growth - building loyalty and creating a referral loop that is an endless engine of new customers. That's why Amazon can be a real problem in achieving sustainable growth.
After seeing some chatter about this very topic, I felt compelled to join in. As I find myself more and more working to help these eComm companies take back some control from Amazon.
Have questions after the episode? Send them my way - conversations@emailgrowthsociety.com
[15] 5 Mistakes you're probably making - and how to fix them
There are a lot of "mistakes" that we can make when approaching email. These are not necessarily technical "we need more graphic-to-live text-balance" kind of mistakes but mistakes that need a total mindset shift. After conducting a short listening tour, I have compiled some of the top themes that I am hearing, as well as the how (and why) you may want to adjust those approaches yesterday. Reflect on this one - and let me know if you have any questions along the way. Send them to conversations@emailgrowthsociety.com.
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[14] Cracking the Gen Z code: Preparing for the future consumer
I spent last week speaking at a few email conferences sharing our Gen Z research and some tips needed to crack this code. It is really important that we are constantly looking ahead - and this generation is only getting harder to reach. And one side note - while this research pertains to Gen Z, hopefully you will take some good nuggets away for your overall email best practices.
Have questions? Email me at conversations@emailgrowthsociety.com
[13] BONUS: July ‘21 email Ideas
Ready for your July '21 email ideas? I am. This month brings a few nuances, especially how to get seen in very inundated inboxes for July 4th. I offer some ways around that as well as some other big opportunities you won't want to miss out on. So get your planning mechanism ready - let's chat email ideas!
Want to brainstorm some ideas? Great! Send them my way at conversations@emailgrowthsociety.com
[12] What is list churn - and what to watch out for
Oh list churn (a.k.a the silent campaign killer)...
One thing we never remember to watch closely is list churn, the percentage of subscribers we are losing from our email list. This can happen when recipients unsubscribe, mark your emails as spam, bounce, or simply just got radio silent. In this episode, I cover the types of list churn and ways to triage them but more importantly, ways to keep an eye on your list churn percentage.
As mentioned in the episode:
1. How to calculate list churn: Churn Rate = (Subscribers at Beginning of Period – Subscribers at End of Period)/Subscribers at Beginning of Period
2. Resource: Email Marketing List Churn: The Silent Campaign Killer - https://60secondmarketer.com/2017/11/17/list-churn-silent-campaign-killer/
3. Interested in our Founder's LIVE Email Marketing Workshop starting on June 28? Connect with me at conversations@emailgrowthsociety.com to get the exclusive link to sign-up.
Question? Send them my way - conversations@emailgrowthsociety.com
[11] What to do when nothing seems to be working
Frustrated with your email marketing? You are not alone. I've had a lot of listeners reach out to express frustration as it relates to feeling like their email marketing is not working, no matter what they do. In this episode, I am sharing my go-to check list that will provide some action items to help get your email marketing back on track.
Got questions? I'm here to answer. Send me a note to conversations@emailgrowthsociety.com.
[10] Pre and Post COVID - How to bounce back - AND BE MORE HUMAN (with guest Jen Burris of Ivory Closet)
Questions for me? Email me at conversations@emailgrowthsociety.com
[09] Back to basics - the critical elements of tech set up
So you don't feel like your email marketing tool is pulling its weight??? That's likely because you're not exhausting it to its full capacity. Straight out of the client trenches, I have collected some of the top features neglected when I started working with clients. By incorporating all of them into your own email marketing, you will see your tool really come to life - and get the most out of your ESP.
Questions after the episode? Email me at conversations@emailgrowthsociety.com
[08] BONUS: June ‘21 email ideas (& Preparing to open back up)
June is coming so get ready to start planning your emails for the month. I've got some great email ideas for you - and yes, most of them are out-of-the-box, as always. In addition, we're in a place heading into June where the world is beginning to open back up. How do you prepare? And what may that look like for your company? Get ready because I have some ideas in the episode.
Have questions or want to send me a proof of your June email idea? Great - send them to conversations@emailgrowthsociety.com.