The Embodied Business Podcast

This episode is a magical exercise in marketing clarity - in it I am sharing why I think this question is so helpful and illuminating, how to take it further and how to let it inform your marketing and message. Enjoy!

In this episode I am walking you through some free and fairly simple ways in which you can make your website easier to access and navigate. This matters because it helps build more inclusive digital spaces, but it also saves time, is more eco-friendly and makes it easier to make connections and grow your business. 

In this episode I'm talking about four different ways I have often seen, in my own and other people's businesses, that too many offerings can actually be harmful to your success (of your own understanding!). Absolutely no shame if you are, like me, so excited about all the things and ideas and projects you could be working on - this is just a space to think through wether cutting back a little might feel good. 

In this episode I'm talking about why I still feel glad not to be on social media, what I am doing to build & nurture community around my work this year and what I wish all of us would remember when we're feeling overwhelmed, not good enough or irrelevant while the world is on fire. 

I hope this episode feels like a nice sounding board to check on on your own decisions around the use of technology. 

Are you someone who shares on social media, writes newsletters or has a podcast? I hope this episode will give you some inspiration and ideas for creating a supportive structure around your content strategy. I am sharing three key questions I think we all need to address and then I am sharing how I practically map out my year, what I do or don't schedule and how I make space for launches as well as downtime. 

In this episode I am sharing about the benefits, downsides and key considerations for a membership, subscription or Patreon model as part of your business. I have offered a Patreon for over five years and facilitated the livelihood community for over four years, so there are also plenty of insights I gathered along the way in here!

In this episode I am talking about how I am winding down for the holidays - an invitation to make space, set boundaries, review and reflect. No need to rush, but a great time to ask some big questions and look at both the numbers and the feelings that came up for you this year. 

Hi! It's that time of the year again & my back to school sale is here! 

I'm offering 33% off my individual courses, 50% off all of them as a bundle and 10% off my services

In this episode I am sharing five tips to help you facilitate community online, from choosing the right software to inviting the right people. If you have been wondering about offering a group or a course, I really hope this episode will give you some practical and useful ideas to get started or refine what you're already doing. 

In this episode I am sharing my thoughts on why branding matters and what it can do for your work as well as five relatively simple steps towards creating your brand or giving your existing one a refresh for the summer. I really hope you'll give it a go - having a beautiful visual language for your work can give you a confidence boost and really helps you attract the kinds of people you'd like to work with. 

We're nearing a hundred episodes! In this one I am sharing why I think it's so important to intentionally look for evidence of your resilience, creativity and success. In a world that is endlessly distracting and competitive it can be way to easy to feel too slow or not good enough, but when we shift our attention we can also shift that feeling of always being behind. 

I hope listening will make you feel warm, fuzzy and good about yourself. 

This episode is all about the Create & Launch program, which starts live next week on May 9th. I'm sharing how I started teaching online courses in 2016, about how hard the first recordings were and what I'm doing differently now to make it easier. I also talk about how offering courses is a great balance of sharing skills and making some extra income for me and offer some tips for deciding what you might want to create a course around. 

This episode was an absolute joy to record - I spoke to the wonderful Anna of Studio Gently, who recently took my picture. Having this conversation and working with Anna as a brand photographer has really changed the way I feel about being seen and telling stories with my work. I feel more proud and excited about what I do and I am so grateful for Anna's incredibly ability to make people comfortable. Here is some of what we talked about:

• Getting comfortable with being seen
• Building a business that supports your mental health
• Navigating times of stress while gently staying in touch with our creativity
• Preparing for a photoshoot

Anna is an Edinburgh-based brand photographer working with creative kin across the UK. She loves helping even the shyest clients feel comfortable on camera, and when she's not shooting, you'll probably find her cosied up under a blanket with a fave magazine.

In this episode I am taking you behind the scenes of my own marketing plan - it's sweet and simple and it really works for me. I'm sharing what my main focus is, what I'll be tweaking and doing differently this year and what I do instead of being on social media to grow my community.

In this episode I am sharing practical tips and strategies to grow your newsletter list. Starting with why you want to grow it and thinking about what you want to write about, how and how often, we'll then think about how to manage expectations, communicate transparently and make it super easy for people to sign up. I am also sharing some thoughts about the pros and cons of incentives that might be helpful!

In this episode I am taking about how we can make space for exploration and change in our work. We're often told to "be a brand" or choose a niche, but we're also humans whose interests and identities will naturally change over time.

Sometimes it makes sense to commit and go all in and sometimes the best investment you can make in yourself is to allow yourself time to play and try different things on. Tune in for some insightful questions to ask yourself and some practical considerations to look at before you decide to pivot, commit or play.