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create connect communicate: The podcast series

create connect communicate: The podcast series

By EMG team
Great communication is all about getting the messaging right, knowing your target audience and where to find them, before finally delivering that message through excellent storytelling. Through EMG's podcast series, we are taking our clients and partners through the key themes shaping marketing communications today. Stay tuned for hot topics such as crisis communications, digitalisation and thought leadership & influencer strategies. Get in touch today.
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Episode 19: 21 minutes with a personal branding and story-telling coach
Celebrities, social media influencers and high-profile entrepreneurs might have personal brands, but do CEOs, sustainability officers and sales directors in B2B organizations really need them? Greg Monaco argues that if they want to create magnetism for themselves and their ideas, then the answer is yes, absolutely. As well as explaining why having a personal brand is so important for c-level executives, he shares his secrets for building a powerful personal brand.
March 28, 2022
Episode 18: 20 minutes with a sustainability advocate
Jonathan Graham discusses how your company can stride forward with confidence in their sustainability journey. People aren’t just happy with lip service anymore, says Jonathan, they want hard data showing what your company is doing to create a more sustainable future. But not to worry, Jonathan has some expert suggestions. We chat about the benefits of NGO partnerships – how they can lend credibility to your claims and develop industry standards to help companies achieve sustainability goals. We also talk about how marketing leaders can become sustainability advocates who understand what sustainability means for your company and help drive your company’s sustainability journey.
December 16, 2021
Episode 17: 30 motivational minutes with an executive coach
Aly Talen, founder of Resprkl, shares her thoughts on how busy corporate executives can make small changes to improve their health and vitality. Aly has identified four pillars - sleep, food, movement and connections - that benefit our long term health. In the past 18 months, lengthy video meetings and home-working have left many people lacking ‘connections’ with fewer opportunities to meet new people or develop new ideas. There is a need to redress this balance by sharing,  talking and reintroducing routine. Business managers need to create an environment that prioritises people over numbers. “Keep people’s energy levels up and the figures will follow”, says Aly.
October 22, 2021
Episode 16: 30 minutes with a colour marketing specialist
We chat about the impact of colour choices on marketing and life in general with colour oracle Judith van Vliet. Colour psychology is a popular topic in pop psychology, but how often is what you read correct? There is a lot of ‘fake news’ when it comes to colour, says Judith. Everybody reacts differently to colour, it’s about the story you tell with those colours. We also chat about how colour follows trends but at the same time is an influencer itself, and how colour can be used positively for social upliftment.
August 25, 2021
Episode 15: A special 40 minutes interview with our founders
Founders Greg Farrett and Willem van de Velde talk about the industry of industrial marketing and the exciting changes that it’s gone through in the past 30 years. With our 30th birthday, we’re taking a moment to look back at the history of EMG and how it has changed. We chat with our founders about EMGs’ ‘yes we will get it done’ attitude and how that has grown the company. We also discuss what makes the EMG team so special – their ability to learn and adapt to new challenges.  With the immense changes in technology and the B2B industry in mind, this podcast shares how EMG listens to what people have to say, shapes it and helps them get their message out there.
June 29, 2021
Episode 14: Denise Naughton discusses how you can upgrade your webinars by producing them like a TV production
Guest host and EMG intern Nephtalie Joseph interviews professional media consultant Denise Naughton in this episode of create, connect, communicate. They discuss why webinars need to be more engaging. Denise also imparts her wisdom about how you can turn that PowerPoint webinar into something more like a TV production. She gives us some tips and shares how adopting this format can make your webinars more engaging, entertaining and informative.
June 01, 2021
Episode 13: Shayoni Lynn shares why it is important for your communication strategy to be data led
Big data and AI aren’t just buzzwords anymore, they are important tools for a successful business and that includes communications as well! As more and more companies look to adapt and recoup after being hit by the pandemic, it has become more important than ever to have communications that can be proven to work. But as Shayoni Lynn says, humans are context dependent – communications strategies need to fit your targets. We talk with Shayoni Lynn about the importance of collecting and using data to nail down what works and weed out what doesn’t. We also talk about how important it is to be able to measure the success of your strategy.
April 26, 2021
Episode 12: Malcolm Forsyth shares some of his tips for an honest and transparent sustainability strategy
Sustainability has become a major buzzword over these past few years, but what does is actually mean? How do you build a convincing sustainability narrative and what are the most common mistakes companies make when developing their sustainability message? Malcolm Forsyth addresses these and other sustainability challenges and shares his insights on how to develop and execute a sustainability strategy that matches your company’s core activities and process.
March 24, 2021
Episode 11: Exhibition strategy expert, Candy Adams, explores the challenges of exhibiting during a global pandemic
The global pandemic has shaken the world and changed the way we think about events. Should you even have physical events and exhibitions right now? How do you recreate that essential human connection at online events? In this podcast we answer these questions and more with Candy Adams, also known as The Booth Mom. We talk about the challenges of running an exhibition during a global pandemic and keeping customer engagement alive. We also discuss the pitfalls of going virtual and Candy shares her tips on how to recreate the vital human connection often missing at virtual events.
February 25, 2021
Episode 10: SEO expert, Michel Kant, shares tips to perfect your SEO strategy
It’s been around for a couple of decades, but some companies are just beginning to seriously focus on Search Engine Optimization (SEO). In our latest podcast, SEO veteran expert Michel Kant discusses why SEO is trending in the current business climate. He also shares practical advice for breaking down barriers between an organization’s technical and communications team to implement a winning SEO strategy. Whether you’re just forming your SEO strategy or ready to align an established strategy with paid marketing and sales objectives, you’ll appreciate Kant’s tips and tricks – including his secret for knowing whether your long-term SEO strategy is on the right track.
January 19, 2021
Episode 9: Emerging PR and Communication Trends for 2021
Let’s leave 2020 behind us. We’ll look ahead to 2021 by discussing some of the biggest emerging public relations and communications trends with Matías Rodsevich, author of The PR Paradox. In this podcast, we’ll talk about the nature of PR in today’s world and why it’s more important than ever for B2B companies to create a customer connection by empathizing with them. Curious about the other big trends for 2021? Listen to to learn more.
December 10, 2020
Episode 8: Upping your digital strategy game plan
Do you have digital growth plan? If you don’t, you are not alone. We find that many companies jump into the digital arena without a long term strategy which leaves them floundering after the first campaign. In this Create Connect Communicate podcast, Michelle Ponto of EMG and Andries van Oers of Nymark Agency, discuss some of the best B2B digital strategies to help marketing professionals get on the right path to success.
November 12, 2020
Episode 7: Tips for using media analytics beyond the AVE to measure success
How do you use your data analytics to measure success? Johna Burke, Global Managing Director AMEC (Association for the Measurement & Evaluation of Communications), discusses PR analytics and AME’s Say no to AVEs (Advertising Value Equivalent) campaign. Analytics are an essential part of any communications plan, and this episodes explores which metrics you should be looking at and why. After all, “a million impressions doesn’t mean that a million people were impressed”. Listen in for some great insights on how to use your use your data to provide your company with valuable analytics.
October 05, 2020
Episode 6: Staying connected in a world of virtual events
The trade editor’s perspective: How to pivot your messaging in a virtual world Robert Grace, a well-known reporter, writer and editor on plastics, design and sustainability, offers his perspectives on what’s working for visitors and exhibitors at virtual events, and what’s not. Join us for a wealth of insights on effectively communicating with trade media and your customers in a changing world, and why sustainability messaging is still a top draw.
August 19, 2020
Episode 5: Importance of a sustainability message
Tips on getting your sustainability solutions noticed by trade media Karen Laird, Editor of Sustainable Plastics, explains why a sustainability message is still so important within plastics and beyond. She offers her tips on how to get the news of your latest product launch out there, at a time when in person events are not possible. Listen in for some great B2B marketing communications insights that will help position your company within a circular economy.
July 22, 2020
Episode 4: Wrap-up of key learnings
Part 4/4 Communication through the crisis Crisis communications is not an incidental strategy, it is something that needs to be maintained throughout the event itself and in preparation of future threats. Recent weeks have reiterated how central empathy and heart is to effective communications. An open, honest, calm approach that has blended facts with explanation, has helped to dispel rumors and speculation. They have also indicated the merits of a more tactical approach to communications that incorporates both speed and fluidity, rather than strategy alone. In the fourth and final episode of this series, we summarize what we have learned on this essential topic and discuss what communications may mean going forward to ensure corporate preparedness. We will outline the dos and don’ts and how can we apply these learnings going forward into a more long term communications strategy.
April 29, 2020
Episode 3: Being prepared for black swan events
Part 3/4 Communication through the crisis Forget to prepare and prepare to be forgotten. While the coronavirus disruption has been unprecedented in both scale and length, those who had a plan in place on how to stand up and tell their story have held their own. Even without the gift of extreme foresight, there are always unexpected event events taking place that require contingency measures. Think of the recent trade wars involving the US, the EU and China. Think of Brexit. It’s certainly possible to prepare for supply chain interruptions and great market uncertainty, both at a business level and from a communications standpoint. There are many insights to be gleaned from recent weeks, most notably how to best adopt the new communication tools that have become so ubiquitous. In this episode, we speak about how best to implement measures to prepare for the next unexpected event.
April 29, 2020
Episode 2: The aftermath
Part 2/4 Communication through the crisis We are now starting to see some glimmers of light at the end of the tunnel of the current crisis. There is a certain level of optimism that this will pass and that some sort of normality will return in a few weeks’ time. Following an assessment of the initial impact, company leaders and their advisory teams are now starting to consider coronavirus communications on a go-forward basis, with an eye on recovery and a return to normal operations. But more likely than a new normal will be ushered in – and the history books may well be defining a pre- and post-Covid-19 world. So where do we go to from here? How do we as communicators pick up and move forward? In this episode, we take listeners through the strategic communication decisions that will need to be made for an ensuing long period of social and economic anxiety.
April 29, 2020
Episode 1: Communication through the crisis
Part 1/4 Communication through the crisis The coronavirus situation has presented the most complex communication maze in recent history. The scope, length and ever evolving scale of the global pandemic, has meant that communicators have had to be on our toes at all times. All this while often being physically apart from colleagues and stakeholders through a period of isolation. Right now the essence of effective communications has been to provide facts, but also to be empathetic and recognize the genuine concerns that employees, customers and stakeholders raise. At the same time, it has been about employing the best digital tools to carry that message across virtually. In this first episode of the series, we assess how the industrial sector has performed through the current crisis and what the most effective communications strategies have been so far.
April 29, 2020