SaaS Marketing & Growth Chats With Emir Atlı

In this episode, we talked about Anthony's previous experiences as the CMO of Hopin, Front, and Gainsight, navigating the COVID downturn, owned media in B2B, and more. 

This chat was AWESOME! I loved it, and I'm sure you'll too.  We talked about how Tom & the team grew Fame 2x last year, why they are sharing all revenue numbers, marketing frameworks, and more.

We talked about how Jared built RevGenius, the biggest challenges of running a community and measuring its success, demand gen attribution, and more. 

We talked about what the first marketing hire should be, common B2B marketing mistakes, selling to developers, Metadata's recent campaign on LinkedIn, and more. 

We talked about creating GetAccept's demand gen team, how Adam is building the Driving Demand Community, and more.

We talked about the hardest things about being the company's first CMO, category creation, community-led growth, and more. 

We talked about how Anand set up the demand gen function at Freshworks and now setting it up at Oneflow, what are the changes he is expecting in marketing next year, and more. 

In this episode, we talked about creating a growing a company page on LinkedIn, Cognism's demand gen team structure, how they attribute revenue to marketing, and more.

In this episode, we talked about creating a demand gen function from scratch, Canberk's UBM tactic, head of growth's role in a SaaS company, and more.

In this episode, we talked about Paddle's recent acquisition, PLG, our free trial failure, Paddle's future, We Sign Tomorrow, and more. 

In the first episode of SaaS Marketing & Growth chats, I'm chatting with Ling, the CBO at Oneflow, about SaaS branding essentials, when a company should start investing in their brand, and how Oneflow approaches branding to make it a differentiator, and more.