Employer Content Marketing

Storytelling goes beyond just film and TV…

It’s a powerful tool that can be used to revolutionise employer branding, humanise organisations and attract top talent. How? By capturing authentic employee moments that forge an emotional connection.

In Episode 110, I’m joined with actor, writer, voice-over artist (and old school friend!), Des Yankson. We chatted about Des’ experience in the film & TV industry, the elements that make a great story, and how organisations can take inspiration from traditional film and TV to elevate their employer branding content.

Subscribe to get more episode drops, news and events https://www.theengagingemployer.com

In Episode 109 we’re chatting content marketing with an absolute content marketing icon!

Joe Pulizzi is one of the world’s top content marketing authorities. He founded Content Marketing Institute and left it as a multi-million dollar business that helps organisations leverage the superpower that is content marketing. 

He’s the bestselling author of seven books including Content Inc. and Epic Content Marketing. 

And most recently he founded The Tilt and the content entrepreneur event Creator Economy Expo (CEX).

Subscribe to get more episode drops, news and events https://www.theengagingemployer.com

Employee Value Proposition is fundamental to the success of organisations. But how do you make sure that potential is realised? In Episode 105, I chat with Vicki Saunders about how organisations can unleash the power of EVP, how content plays a key role in the process, and the principles to follow when developing an EVP to ensure a strong culture. Vicki has a range of experience from consumer marketing to employer branding. And set up her own business last year - The EVP Consultancy. So she's the right person to listen to when it comes to all things EVP! Subscribe to get more episode drops, news and events https://www.theengagingemployer.com

I'm joined by Cat and Sinead from Imagen Insights who produce the Brutally Honest Gen Z Report. We explore how Gen Z work, rest and play - what stuff does Gen Z really care about? It's an important question that I like to revisit regularly here. Because it's important to keep up to date with what makes this generation tick - especially when it comes to the world of work. You can access the report here: https://imageninsights.com/gen-z-reports/

How do you make the most of a mammoth occasion like a Super Bowl ad for talent marketing and acquisition? Partnerships with B2B and B2C marketing teams can be mutually beneficial but not always easy to achieve. Everyone's busy, right? But there is a way, and that's why I just had to get Ashley Walls - who is responsible for digital talent marketing at Workday. Ashley shares how they worked with colleagues to make the massive Rock Star ad that ran during last year's Super Bowl. ✅ Simplifying collaboration ✅ Being agile ✅ Communication ✅ Leveraging and adapting existing marketing material ✅ Storytelling through data ✅ Talent marketing bringing marketing expertise to the table And Ashely tells me about the impact the ad had on their talent marketing metrics. Sign up to my newsletter for future episodes, news and insights in your inbox: https://www.theengagingemployer.com/

For episode 101 we look at the last 12 months in employer marketing and what this means for 2024. Including some content that really stood out from an extremely crowded market. It's Christmas jumpers and mince pies as I chat with Sarah Wardle from CAS and Eli Onboarding, and Joshua Tumbridge from Crunch Digital. You get to see behind the scenes of agency and client life, and see what we've seen in employer marketing. It's a great tee up for your 2024! Subscribe to the newsletter for episodes, news, content showcases and events https://www.theengagingemployer.com/

It's finally here. Episode 100 of the Employer Content Marketing podcast! Find out how I got to 100 as I walk around Shoreditch. I'm so pleased I just hit record back in 2020 to record the first one. I've got to speak to over 90 people and have loved it! Here's to the next 100! Thanks for listening. Thanks for watching. It means a lot!

How do you get everyone in your organisation excited about employer branding? Senior leaders give it the backing [and the budget!] and the rest make it happen! This was the chat in my first ever live podcast on stage at the Empple Employer Branding Festival in Belgrade, Serbia in October. I interviewed the wonderful, Jelena Jelušić [everyone calls her JJ!] about this topic. JJ has over 18 years of experience as an Organizational Psychologist. She has held diverse Human Resources Management roles in renowned companies, including Photomath (Google’s latest acquisition). This year she founded her own business - INSPO Consulting, specialising in HR and employer branding. Find out more about Empple 2023 here: https://2023.empple.rs/ And subscribe to The Engaging Employer Newsletter for future episodes, events and news in your inbox: https://www.theengagingemployer.com/

In Episode 95 of Employer Content Marketing, we're diving into the amazing power of psychology in employer branding. Fergus O'Connell - Chief Strategy Officer at Tonic - is my guest for this chat. We explore how understanding and applying psychological principles can make a huge difference in how employers present themselves to attract and keep top talent. Get ready to discover the fascinating role that psychology plays in shaping employer branding strategies and the incredible benefits it brings to businesses of all sizes!

Sign up to The Engaging Employer Newsletter for episodes, curated content, and events in your inbox: https://www.theengagingemployer.com/

What do Gen Z think about their first steps into the world of work? What do they think about how organisations market to them? And what kind of content do they value? We chatted with Not Going To Uni Ambassadors for Episode 94 to find the answers. Not Going To Uni help thousands of young people every year to help them get into the world of work. And their NGTU Ambassadors are there to help them spread the word of career choice. It’s not all about going to university for many people after all! Sign up for episode drops, news, and events direct to your inbox here: https://www.theengagingemployer.com/ https://www.ngtugroup.co.uk/

Creativity can come from all corners of life, but it is often misunderstood. But, we all have the potential for creativity; it's just a matter of unleashing it.

In my chat with Matt Clerkin, we explore his journey from working for a software company to becoming a creative director for iconic brands and sports stars.

His new career includes working with Anthony Joshua, Lionel Messi, Mo Salah, Liverpool, Manchester City, and Manchester United, among others, and he shares his zig-zag into creativity.

Matt discusses his journey and how he transitioned from the software world of Applicant Tracking Systems to becoming a creative director at COPA90 - a global football media brand endorsed by the world's biggest brands, platforms, and creators.

Thanks for watching and listening. And subscribe if you want episodes, and more, dropped into your inbox https://www.theengagingemployer.com/

RecFest 2023 landed in Knebworth last week and it was epic! It's a special opportunity to meet up with others and chat between the talks and panel discussions. Here's an episode of just some of the thousands of conversations had on a sunny day in July!

What does a talent acquisition and marketing strategy look like? If only you had an easy-to-follow guide to help you build or evolve your approach to end-to-end talent acquisition and attraction. That’s exactly why Ben Phillips decided to create a blueprint for you. Ben takes us through the why and what of this big body of work and we dive into a business-critical chat about what Return On Investment really means! And here’s the 4-part series for his blueprint on his LinkedIn articles: https://www.linkedin.com/posts/bcphillipsdigital_talent-acquisition-marketing-strategy-activity-7059489275599355904-omyX?utm_source=share&utm_medium=member_desktop Get episode drops, events, and curated news by subscribing to The Engaging Employer here and in my newsletter: https://www.theengagingemployer.com/ Thanks for watching. Chris Le'cand-Harwood Director - Strategy & Production Lead Content Marketing Pod Ltd & The Employer Content Studio Ltd https://www.contentmarketingpod.com/https://www.employercontent.studio/

Welcome to the first episode in our series partnering up with Not Going To Uni. Today we're joined by Conor Cotton, Managing Director of Not Going To Uni, and Stefanie Horrell, Admissions Director at Generation UK & Ireland. Together, we'll explore various ways in which employers can attract and hire Gen Z talent.

According to recent studies, Gen Z represents the largest generation in the workforce and is expected to make up 36% of the global workforce by 2025. But how do you appeal to this new generation of employees? Conor and Stefanie will share their insights on the values and priorities of Gen Z, how they differ from previous generations, and what employers can do to stand out.

Join us as we dive into the topic of how employers can attract and hire Gen Z talent. Whether you're a small business owner or a manager at a large corporation, this episode is for you.

Thanks for watching. Thanks for listening.

Sign up to my newsletter - The Engaging Employer - for episode drops, YouTube videos, curated content and events.

https://www.theengagingemployer.com/

Chris Le'cand-Harwood

Director - Strategy & Production Lead

Content Marketing Pod Ltd & The Employer Content Studio Ltd

www.employercontent.studio

www.contentmarketingpod.com

So there's been a lot more talk about artificial intelligence since Open AI launched ChatGPT in November.

From marketing to recruitment, people have been flocking to chat with the chatbot to see what the fuss is all about...

Is it a threat to our jobs?

What are the implications for the volume and quality of content being produced by brands?

And how can AI help not hinder?

I cover this, and more with Andy Lambert.

Andy works for Adobe and Adobe bought his company ContentCal - a content scheduling and insights app, just over 12 months ago. So he knows a thing or two about this very hot topic!

Thanks for watching. Thanks for listening.

Get episodes, videos, events, and curated content direct to your inbox here: https://www.theengagingemployer.com/

Chris Le'cand-Harwood

Director - Strategy & Production Lead

Content Marketing Pod Ltd & The Employer Content Studio Ltd

How do you build an employer brand at lightning speed? Miro is a tech company that provides collaboration whiteboard software to companies who are embracing remote/hybrid working. And it's moving at speed - the tech space has to! So how does employer brand building work in such fast-paced environments? Employer branding isn't well known for its speed! So I just had to talk to Tatjana Obenaus when I saw she gave a talk last month about Building a Global Employer Brand at lightning speed. We dive into what it takes to be agile and what they created in a short space of time. Interested in getting audio, video, events, and curated content from the world of employee engagement, employer branding, and marketing? Then subscribe to The Engaging Employer Newsletter https://www.theengagingemployer.com/

Another short one from The Employer Content Studio...

How do you get employees to share your employer branding content?
Guidelines? Toolkits? Branded assets?
IMO you need to do more to encourage them to share anything with their own networks...
Here's my take on it - what do you think?

Thanks for watching. Thanks for listening.

Chris

Host of the Employer Content Marketing Pod

Director - Strategy & Production Lead

The Employer Content Studio

www.employercontent.studio

Content Marketing Pod Ltd

www.contentmarketingpod.com

How do you create quality content at scale when budgets are tight? Here's my take on it all...

I'm trying out some super short episodes amongst the longer chat episodes, so let me know what you think of the shorter format.

Thanks for watching. Thanks for listening.

Chris

Host of the Employer Content Marketing Pod

Director - Strategy & Production Lead

The Employer Content Studio

www.employercontent.studio

Content Marketing Pod Ltd

www.contentmarketingpod.com

When budgets are tighter it can simplify the employer branding process. Here's my take - what do you think?

This is another super shot episode to get you thinking.

Thanks for watching. Thanks for listening.

Chris

Host of the Employer Content Marketing Pod

Director - Strategy & Production Lead

The Employer Content Studio

www.employercontent.studio

Content Marketing Pod Ltd

www.contentmarketingpod.com

Think like a journalist and you transform your employer branding - and you create content people are actually interested in!

This super short episode is just to get you thinking about the role journalism can play in your employer branding. There's more to come on this over the following weeks keep your eyes and ears open for these.

Thanks for watching. Thanks for listening.

Chris

Host of the Employer Content Marketing Pod

Director - Strategy & Production Lead

The Employer Content Studio

www.employercontent.studio

Content Marketing Pod Ltd

www.contentmarketingpod.com

For all of the talk about employer branding, it can be overcomplicated. So what do you do to keep things simple... Simplicity is the answer to making employer branding more accessible to all!

This is another super snacky episode for you! I'm trying out these over the next few months so let me know what you think! :)

Thanks for watching. Thanks for listening.

Chris

Host of the Employer Content Marketing Pod

Director - Strategy & Production Lead

The Employer Content Studio

www.employercontent.studio

Content Marketing Pod Ltd

www.contentmarketingpod.com

Getting productivity right is the key to creative thinking IMO! The productivity space has exploded in the past 3 years to help us find focus and do quality work. And the tech that's available now can really help anyone in employer branding and marketing. So I jumped back into the rabbit hole of productivity apps in January and it's really helped - this episode shares my favourite app and approach that works for me. Productivity is often seen as "getting lots done" - but it's really about the quality of the work done. The focus we find. And this is particularly important for happiness at work. Shout out to Sunsama whose good daily planning vibes are helping me continually improve my approach to productivity! And thanks to Akiflow for also standing out in the sea of apps in this space!

Thanks for watching. Thanks for listening.

This is the first episode featuring my new content strategy and production service for the employer brand and employer marketing world. It's great to see the logo featured for this episode!

Chris Le'cand-Harwood

Strategy & Production Lead

Content Marketing Pod Ltd & The Employer Content Studio Ltd

Chief Joy Officer - Max Hunter of Motivators@AtWork - took the stage at the Empple Festival of employer branding in Belgrade last October, with the bold statement: 

"If it's a sh*t place to work, your employer branding is a lie."   

Max was a fellow speaker at this brilliant conference and it was such a great talk that I just had to get him on an episode. 

We discussed the relationship between employee experience and employer branding... 

So, what do you do if your organisation has an employee engagement issue? 

The answer is critically important for developing a successful employer brand.   

Here's more about Max's role as Chief Joy Officer: https://www.youtube.com/watch?v=qXjjZhCU_jA&t=479s

Thanks for the chat, Max, and thank you all for listening. 

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Director - Strategy & Production Lead at Content Marketing Pod Ltd

www.contentmarketingpod.com

www.employercontent.studio

Branding and design....are key components in employer branding!  

I chat with Nikola Kalinovic, Co-Founder of BrandSprint in episode 71 of the Employer Content Marketing Pod.  

We explore the misconceptions surrounding branding and design and uncover the true meaning of these critical components for your business.   

From understanding the difference between logos and brands to recognizing the importance of a true brand identity, we'll show you the real impact of effective branding and design.   

Discover the key elements of a successful brand strategy and learn how to make design work for your business.   

Thanks for watching.   

Chris Le'cand-Harwood 

Host of the Employer Content Marketing Pod 

Director - Strategy & Production Lead at the Content Marketing Pod Ltd 

https://www.contentmarketingpod.com/ 

***SIGN UP TO MY NEWSLETTER** 

https://www.employercontentmarketingpod.com/

In Part 2 of this Future Content Trends mini-series, I chat with Nick Francis - Co-Founder of Casual - about which brands are winning with these content trends. We talk about some great examples - from Mr Beast to The NBA to Formula 1 and Nick shares why they are winning.   

And, most importantly, Nick talks about what brands can learn from these successes and apply them to their own content in 2023, and beyond.  

Casual have produced 1,000s of videos in the employer and consumer marketing spaces for over 15 years, so Nick is well placed to talk about this important topic.  

This is a must-watch for employer brand/marketing of talent acquisition teams.   

Links of content mentioned in this episode: 

✅ Mr Beast https://www.youtube.com/user/mrbeast6000

✅ NBA - Hoop Cities https://youtu.be/r_EUkDJnGkM

✅ Drive to Survive https://www.youtube.com/watch?v=eokeG5lVAWY 

And here's Nick on LinkedIn https://www.linkedin.com/in/nickfrancisfilm/

🔮⚙️Future Content Trends Workshop - TBC February 2023 ⚙️🔮 Nick will be running an online workshop to give you some practical actions to help you leverage these trends - SIGN UP to the newsletter and I'll send you an invite when the date is confirmed https://www.employercontentmarketingpod.com/

Thanks for watching. Thanks for listening.   

Chris Le'cand-Harwood Host of the Employer Content Marketing Pod 

Director - Strategy & Production Lead at the Content Marketing Pod Ltd 

Which content trends must employer brands focus on to be a success in 2023, and beyond...especially when businesses need to succeed when economies are struggling?  

This is the topic of Episode 68 of the Employer Content Marketing Pod. And it's a must-watch/listen for employer brand/marketing of talent acquisition teams.  

I chat with Nick Francis - Co-Founder of Casual - about future content trends and what they mean for businesses and their brands.   

A brand's content is as important as anything else in your business, and Nick will tell you why. And how to leverage key content trends for your business.  

✅ Brands as broadcasters 

✅ The creator economy 

✅ Producing content that people love 

✅ Content as an investment, not a cost  

Casual have produced 1,000s of videos in the employer and consumer marketing spaces for over 15 years, so Nick is well placed to talk about this important topic.   

Thanks for watching. Thanks for listening.   

Chris Le'cand-Harwood Host of the Employer Content Marketing Pod 

Director - Strategy & Production Lead at the Content Marketing Pod Ltd

It was February 2022 and I was at home - iPhone in hand - ready to record the trailer for the Employer Content Marketing Pod.   

I was a little bit nervous...I'd wanted to have a marketing podcast for at least 5 years and now was the time to finally do it. I knew I had plenty to share but part of you always wonders if anyone will care to listen.  

But I hit record and just started talking...and have loved every one of the 66 episodes I've published since.   

I'm now lucky enough to have over 50,000 streams and...I've got my first sponsor 🥳️  

SIGN UP TO MY NEWSLETTER FOR AUDIO, VIDEO & EVENTS IN YOUR INBOX 

https://www.employercontentmarketingpod.com/  

Thanks for listening. Thanks for watching.   

Chris Le'cand-Harwood Host of the Employer Content Marketing Pod 

Director - Strategy & Production Lead at the Content Marketing Pod Ltd 

We're chatting leadership while watching the footie! Because leadership is a massive part of changing any team, whether in employer branding or in international football.  

I did a watch along of England's World Cup opener against Iran with Sean Hagger yesterday.   

Sean is a leadership consultant and we chat about the transformation of the England team from Euros flops in 2016 to World Cup Semi-Finalists and European Championships Finalists - all in the space of 5 years.   

What's the key to this success? The strength and depth in talent...? Yes, for sure. But it's also down to Gareth Southgate's leadership.   

We talk about leadership and the fortunes of the England football team over the decades and what Gareth Southgate has done to lead the change in Brand England.

Thanks for listening. Sign up to my newsletter for latest episodes direct to your inbox www.employercontentmarketingpod.com

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Director - Strategy & Production Lead at the Content Marketing Pod Ltd

www.contentmarketingpod.com

Let's talk LinkedIn! Crying CEOs, fake personal stories, obvious motivational statements...they're all part of the personal branding trend that's all too often driven by corner-cutting consultants. And many would say it's leading to empty content that doesn't reflect the true meaning of personal branding.

This is certainly the opinion of Mariano Aragunde, Digital Leader for Recruitment Marketing at IBM. He used to be a big fan of LinkedIn, and so did the IT community that he's an active member of. But, for them, it's changed, and not for the better. 

And I tend to agree. LinkedIn is at its best when it's producing content that's truly adding value to the community.

Thanks for listening. Sign up to my newsletter for latest episodes direct to your inbox www.employercontentmarketingpod.com

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Director - Strategy & Production Lead at the Content Marketing Pod Ltd

www.contentmarketingpod.com

In this episode, we're talking communities with Mariano Argunde - Digital Leader for Recruitment Marketing at IBM. 

Mariano is involved in a big IT community in Argentina that boasts tens of thousands of members who are highly active on platforms from Discord to in-person conferences. So he's a great person to chat with for sure. 

The word community is well-used in the world of marketing. Social media has provided a great opportunity to build communities and brands stake claim to the word all too often - But are they nothing more than a means of distributing sales messages? And are talent communities just glorified destinations for job alerts?

There's no doubt that communities are full of potential in marketing, but what does it take to build a true community?

We talk about what community is, and isn't. And what a thriving community looks like. 

Sign up for my new newsletter to get access to audio, video, and events https://www.employercontentmarketingpod.com/

Thanks for listening. Thanks for watching. 

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Director - Strategy & Production Lead at the Content Marketing Pod

www.contentmarketingpod.com 

Creativity is at the heart of great agencies, and it takes a lot of work to get it right. Especially when it comes to pitching. 

For every idea that wins, several don't see the light of day. Do they just end up in The Ideas Graveyard?  

In this episode I chat with Pete Rice, Director of A Different Kind of Animal Ltd, and an Associate Creative Consultant who has been an Executive Creative Director, and Head of Brand. He's forged his creative career in ad land for 30 years, so he's well placed to talk about pitching, creativity and The Ideas Graveyard. 

We cover a range of topics:

- The pitch process...is it broken? Is there a better way?

- Agency <> Clients - finding the right partnerships.

- How to be a great client. 

- Does any idea truly die, or does it become something else? 

- How do you create ideas that hit the mark? 

- Three routes or one...?

- Creating ideas at scale to find the one that works.

- Balancing creative theory with applied creative.

Thanks for the chat, Pete!

And thanks for listening. 

Let's transform employer marketing together - share and learn - sign up to my newsletter https://www.employercontentmarketingdrop.com/

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Director - Strategy & Production Lead at the Content Marketing Pod Ltd

www.contentmarketingpod.com 

Empathetic Employer Brand Lead...this is the description on Priti Soni's LinkedIn profile. Empathy is often underrated or misunderstood in the business of promoting employers and their job opportunities. But it's a true super power in employer branding - is there a truer superpower to have?

Priti has worked in the world of recruitment for over 15 years and she was recently Recruitment Marketing & Employer Brand Strategy at Publicis Sapient. And she's passionate about the importance of empathy!

Empathy is the key to the next evolution of the employer branding, so this is a chat worth listening in on. 

Thanks.

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Director + Strategy & Production Lead at the Content Marketing Pod Ltd

Sign up to The Drop for updates on episodes, insights and events: https://www.employercontentmarketingdrop.com/

I created the Employer Content Marketing Pod because I fundamentally believe that employer branding / employer marketing is a business-critical function. 

Only 21% of employees are engaged with their work - that means $8 trillion in lost productivity [Gallup's State of the Global Workplace 2022] - so more needs to be done. Attracting and retaining the right talent is THE number 1 challenge facing organistions. And we're lucky to work in a space that can really play its part!

Subscribe to The Employer Content Marketing Drop and you'll get podcast episodes, articles, online chats, and events from the world of Employer Content Marketing.

https://www.employercontentmarketingdrop.com/

Why this newsletter? 

Content marketing transforms employer marketing, and I want it to be adopted by as many organisations as possible. But it can't just be through the work I do with my clients! It's got to be through the experiences, advice, and opinions shared on the Employer Content Marketing Pod. Better together, and all that!

Thanks for listening.

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Director, Strategy & Production Lead at the Content Marketing Pod Ltd

www.contentmarketingpod.com