Marketing Engagement Examples of Excellence

Listen in to this exclusive interview with Francesco Federico, Global CMO at S&P Global where he discusses the following: - What is hype vs. Reality? - What are the maturity stage of generative AI within enterprise sales and marketing? - Examples of live implementations for generative AI within S&P Global - Is genAI replacing or augmenting a marketing department resources? - What is the biggest risk you are mitigating for when implementing genAI?

At the core of every successful product launch, campaign or sales pitch is a competitive value proposition. Building one that is both clear and differentiated among competitors is no easy feat. Doing that at scale across different customer markets and internally among several cross functional teams adds to that complexity. This is a candid conversation about learnings, successes and navigating global markets and teams to land a winning value proposition.

In this episode, our Guest Host Rachel Aldighieri is joined by Alexis Quintal, Owner and CEO of Rosarium PR & Marketing

Listen now to hear Alexis’ thoughts on:

• How businesses can implement AI into their marketing and sales strategy without losing the human touch aspect of building relationships.

• Mistakes businesses make when it comes to over-using AI in their sales & marketing strategy.

• Trends shaping marketing and PR for 2024.

• What businesses can do to stay ahead of the constantly changing trends in marketing.

• The ROI of AI that business owners can implement immediately.

Our podcast host, Rachel Aldighieri, Managing Director of the DMA is joined by Standard Chartered Banks's Director of Social Media, Charlotte Lander.

In this episode they explore reputational risk and how to use social media to build trust with your brand and how to measure it.

In this episode, our podcast host and the Managing Director of the DMA Rachel Aldighieri is joined by Claire Hoang, VP Social Media at ITV Studios. In the last decade, the industry has seen tremendous growth, with new platforms appearing while others disappear.

Together, Rachel and Claire discussed how social media has evolved (from MySpace to Threads), how we can manage brand reputation, how to keep abreast of changing customer expectations, and how to stay up to date with the latest opportunities.  What is more, they explored a few best practice examples and how marketers can elevate their online presence.

In this episode, our podcast host and MD of the DMA Rachel Aldighieri is joined by the CEO of Eden Lab, Leo Rayman. Together, the two discussed the Great Transition to the Net Zero economy and how Green Growth will shape our future. More specifically, they explored how marketing must evolve and how companies should change the way they are currently thinking about sustainability. According to Leo, marketers and technology must now come together, reimagining business and reinventing the rules of the game.

Listen now as Rachel Aldighieri, Managing Director of DMA UK is joined by Duarte Garrido, Global Head of Social and Omnichannel at Standard Chartered Bank, they delve into the strategies for building brand demand in large B2B enterprises:

1. Targeted Marketing: Tailor your marketing efforts to address the unique needs and pain points of large B2B enterprises.

2. Thought Leadership: Establish your brand as a thought leader in the industry to gain credibility and influence.

3. Relationship Building: Invest in building strong relationships with key stakeholders and highlight customer success stories to demonstrate value.

Listen now and hear Rachel Aldighieri, Managing Director of DMA UK as she catches up with JLL's Francesco Federico to get his thoughts on:

• How the roles of the CMO and CIO are converging.

• How MarTech is helping brands deliver the promise of relevant, personalised experiences at scale.

• Why many companies are turning to conversational marketing to increase conversion and ensure a more personalised experience.

• Why digital transformation is only as good as its ability to stick and be measured.

• How to drive digital adoption and ensure these multi-year, multi-million initiatives really achieve a positive ROI.

• Digital adoption platforms (DAP) and how these emerging tools can help organisations thrive.

For a while now we hear that the role of CIOs and CMOs are converging, but what does it mean? We will discuss how the integration of smart technology can generate growth by modernising the marketing function and delivering those efficiencies of scale, necessary to deliver the personalisation customers expect today.
 

89% of professionals say strong marketing and sales alignment is critical to their role (Jeff Davis, Create Togetherness). But moving from a tactical support to strategic partnership can be hard. Learn practical ways to elevate your relationship with sales partners. With 8 years of experience at LinkedIn and Amazon, Katy has forged strong relationships and is seen as a “strategic rockstar” marketing leader.

The story of this presentation is based on the Sodexo engage – marketing team of the year – award entry, which is centred around marketing leading the company strategy and core initiatives through a period of macro uncertainty. Using 3 case study reference points, this keynote explores: 

-        Mindset of a marketing team that leads through uncertainty

-        Marketing Strategic Impact 1: Public Sector (Free school meals and Covid tests)

-        Marketing Strategic Impact 2: Private Sector (Cost of Living and Cashback)

-        Marketing Strategic Impact 3: Internal Engagement (company communication and engagement)

-        Key Takeaways (common themes across all 3 examples): 

-       Story tell with impact / Lead with the Business / Stand with your people

Today, I’m going to talk to you about marketing in an ecosystem that did not exist 13 years ago… Marketing to an audience that—only 5 years ago—was convinced that crypto was only useful for nefarious actors on the dark web.   Today I’m going to walk you through how we went from this point—to bridging over 1800 organizations into Web3.

In the old world, they’d call us the crayons department. The team that created product brochures and rocked up to industry events.

B2B marketing has evolved and modernised as buyers are consumed with content, information, and options – and its all about presenting the right message to the right buyer at the right time. It takes creativity (think painters & their colours and canvases…) and orchestration (think plumbers, pipes, tools...) to craft an end-to-end multichannel journey.

In this session, we will look at the value and importance of people, processes, and technology to drive a data-driven modern marketing organisation.

When it comes to engaging with your customers, there's a new channel or tool emerging every single day. This has resulted in an average of over 90+ apps in your marketing team’s tech stack. How do we continue to increase productivity, and collaboration, while delivering a better customer experience with so much app sprawl?  

In this session, Ridgy Lemarier, Head of EMEA Field Marketing at ClickUp, will share the top 5 productivity tips to manage a complex and siloed Marketing tech stack in one of the most collaborative functions in the business — Marketing. 

Join this session to discover:

•        The consequences on a fast-growing environment 

•        The importance of having the right tools

•        Why consolidation will increase productivity, efficiency, and collaboration

In a world of technology conveniences for consumers, how do you inspire a population of hospitality teams to engage and use your platform when their priorities may not align.

The hospitality industry has faced several challenges across the last few years, from immediate closure during the pandemic, to opening their businesses with mandatory booking policies which has changed customer behaviour for ever. Quick implementation of pay at table solutions, APPs and booking platforms that have all reduced in need as we arrived back at normal living post COVID restrictions. In more recent times; team shortages, cost of living crisis and of course inflation.

While our business is a tech start-up, without the buy-in and engagement from the frontline teams in hospitality, we are dead in the water. 

How are we overcoming this challenge?

A Fireside Chat with Chantal Reed, VP EMEA Head of Marketing and Market Engagement at TTEC