In this episode, Dan Hersh sits down with Melissa Madian to discuss sales enablement, a discipline within sales and marketing that helps create a positive customer journey and buyer experience.

Melissa is founder and President of TMM Enablement Services, working with organizations around the world to help them define how buyers interact with their brands. In this episode, Melissa and Dan discuss:

How to create a uniform process
The importance of hiring based on sales process and strategies
How to onboard sales teams
What the buyer experience is, and how to influence product/service perception

Melissa and Dan also play a fast paced game discussing pros and cons of modern technologies to support sales enablement.

To meet Melissa, visit her website or find her on LinkedIn.

Growing the Value of Your Company: EP Podcast with Laurie Barkman

The Engaged Prospect PodcastBy Dan HershJan 31, 2021