Product in the Enterprise
By Greg Prickril
Product in the EnterpriseFeb 15, 2024
#16 PM & Product Marketing: Creating Strategic Value Together
In this episode, I talk to Megan Thomas, Founder of Rize Brand and Fractional CMO, about how product management and product marketing can collaborate more effectively. We talk about the differences between these two disciplines, how they can better plan their engagement, and specifics like who owns product launches and the role of generative AI in marketing.
#15 Getting PM Tooling Right
In this episode, I talk to Justin Woods, Founder of Roadmap Heroes, about the perils of adopting software tooling for PMs. We'll talk about important prerequisites, staffing, common mistakes, and much more.
#14 Conversational AI and Product Management
Generative AI has changed the tech landscape at a pace never before seen. In this episode, we talk to Kiziltan Yuceil, PhD about this amazing new technology and the massive potential it represents to improve products.
#13 Sharpening the Axe with Product Operations
Product ops is a relatively new discipline that has been gaining significant traction globally in the last few years. In this episode, Antonia Landi, product ops consultant & coach, will help us define product ops, discuss its critical value to product organizations, and address common concerns and misconceptions.
#12 Behavior-driven Development with Pavel Mocan
Product development is broken. There's not enough functional design done concerning how products should behave, there's insufficient collaboration amongst disciplines, and the imprecision of team communication leads to suboptimal outputs and outcomes. Behavior-driven Development (BDD) is an attempt to address these shortcomings. In this episode, we're joined by Pavel Mocan, a proponent of BDD. Pavel defines BDD and shares his hard-won knowledge of implementing it for a complex product.
Learn more about Pavel's services at https://bdd.academy/
Discover how you can manage your product career strategically at https://www.coachpms.com/
#11 Ask Greg Anything
In this installment of the podcast, Greg answers questions submitted by listeners.
- Questions for interviewers 00:24
- Job search after getting laid off 06:45
- Should I get an MBA? 13:22
You can find out more about the Product Management Empowerment Program at www.prickril.com/pmep
You can submit questions and comments by using the contact form on prickril.com or coachpms.com.
#10 A Pricing Framework for the Masses
In this episode, I sit down with Emanuel Martonca again. Manu is the founder of Softfight, a price management consultancy. We discuss a simple framework for thinking about product pricing and some of the psychological issues that keep us from maximizing our product’s revenue. See the link to the first conversation below (on a different podcast).
- Last podcast with Manu
- Manu's site. Check it out!
#9 B2B vs. B2C: What's the difference and who cares?
In this episode, we talk to Büşra Coşkuner, an independent product coach, trainer & educator at Producteer. We have a wide-ranging discussion about the differences between B2B and B2C product management and how these differences are relevant, especially to people who are new to product management. Among other things, we discuss the role of roadmaps in product management in general and, more specifically, in the B2B/B2C context.
More about Büşra here: https://www.busra.co/
#8 Building Software Platforms in the Enterprise
In this episode, Nicolas Duerr helps us explore the knowledge and techniques required to be a world-class product manager in the platform space. Nicolas is Co-founder and Managing Director at futurebrains.
Here are some resources Nicolas recommends for those interested in building great platforms.
#7 Productivity and Time Management Tools for Product Managers
In this episode, Greg shares the software tools that radically increase his productivity. He also shares a couple of best practices for managing your time more effectively. Greg discusses the following tools:
- Beeftext text expander
- 1Password password manager (here's the documentary Greg describes)
- Copyfish OCR browser add-in
- Windows World Clock
- Windows Clipboard History (here's some info for Mac users)
#6 Ask Greg Anything
In this installment of Ask Greg Anything, Greg addresses questions on market segment focus in startups, attributes of a great resume, and how to think about "product sense". For more information on accelerating your product career, visit us at www.coachpms.com. To learn how Greg can help increase the impact of your product management organization, visit www.prickril.com.
#5 The Impact of Data Science and Artificial Intelligence on Product Managers
In this episode, I talk to Dr. Stylianos Kampakis, CEO of Tesseract Academy and an expert on data science and artificial intelligence. We explore how the impact of data science and AI is quickly growing in product development circles and what PMs can do to stay on top of these approaches in their work.
https://tesseract.academy/
#4 Moving Beyond Product Management: Enterprise Solutions
In this episode, Greg discusses managing complex combinations of offerings at enterprise scale. Prickril Consulting is a leader in the relatively new area of solution management. Greg discusses the key challenges of managing solutions and how this discipline interfaces with and impacts traditional product management.
You can find the white paper that Greg refers to here.
For more information on accelerating your product career or improving your PM organization's business impact, visit us at Coach PMs.
#3 Ask Greg Anything
In this edition of Ask Greg Anything, Greg addresses the following questions:
- How do I identify the type of organization I'd like to work for as a product manager? [00:15]
- What is product discovery and how do you know if you're already doing it? [04:10]
- How can product managers and product owners work together in startups (and what's the difference between them)? [09:50]
Interested in accelerating your product management career? Visit us a www.coachpms.com.
Need help improving your product management organization's maturity? Take a look at www.prickril.com.
#2 Becoming a Product Leader Requires Unlearning
In this episode, Stephen Parker, CEO of the Project Parker, and I talk about new skills product leaders must learn and some things they must unlearn. If you're a product leader, transitioning into one, or aspire to someday be a leader, this episode is for you.
https://projectparker.com/
#1 Product-led Growth in Enterprise B2B
In this episode, I talk to Tiziano Nessi, Senior Product Manager at Frontify about his company's product-led growth journey. Tiziano has only recently begun focusing on growth This is the first episode in a series following Frontify's growth journey.