Think PR is only for the big guys? You might be missing out on a game-changing marketing strategy!

In this episode, we’re breaking down how small businesses can use PR to grow their audience, establish credibility, and attract customers—without spending big bucks on ads.

Our guest, Mickey Kennedy, founder of eReleases, has spent 26+ years helping small businesses get featured in major media outlets. He’s here to dispel PR myths, share insider tips, and give you a simple strategy to make PR work for YOUR business.

📒 Show Notes and Resources 📒

https://www.seangarner.co/podcast/

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P.S. When you are ready, here are a few ways I can help…

Get Your FREE Marketing Domination Checklist: https://www.seangarner.co/
FREE Marketing Assessment | Discover what's wrong with your marketing & get a FREE customized plan to fix it: https://www.seangarner.co/marketingreport
Schedule A Call to Build, Fill and Optimize Your Sales Funnel For More Leads: https://www.seangarner.co/

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Subscribe and Listen to the Podcast HERE:📱

➡︎YT: https://www.youtube.com/seangarner

➡︎Apple: https://podcasts.apple.com/us/podcast/marketing-domination

➡︎Spotify: https://podcasters.spotify.com/pod/show/marketingdomination

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Sean Garner

Sean Garner is a marketing consultant and Certified StoryBrand guide dedicated to helping small business owners grow and dominate their industries. He created the Marketing Domination podcast to teach people how to combine storytelling with strategic marketing to help businesses connect with customers and stand out online.

🎤 Mickie Kennedy

Mickie Kennedy, founder of eReleases, has over 26 years of experience helping small businesses, authors, and startups boost their visibility and credibility through strategic press release distribution, making him a valuable resource for anyone looking to amplify their brand in a cost-effective way.

He revolutionized the PR industry by creating eReleases, a service designed to give small businesses access to the same media and national newswire exposure as larger companies, offering personalized support that ensures each press release is impactful.

Mickie is a seasoned PR expert with deep insights into how businesses can leverage press releases to generate leads, drive traffic, and build authority in competitive markets, making him an ideal guest for marketing and sales discussions focused on visibility and growth strategies.

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Let’s Connect!

Website: https://www.seangarner.co/

LinkedIn: https://www.linkedin.com/in/seanagarner/

Instagram: https://www.instagram.com/seangarner/

FaceBook: https://www.facebook.com/sean.garner.927/

Twitter: https://x.com/coachseang

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⏰ Timestamps ⏰

0:00 Introduction

3:01 Breaking PR Myths

6:31 How Small Businesses Can Create Newsworthy PR

9:26 How to Get Your Press Release in Front of the Right People

13:44 The Secret to Getting Your Press Release Picked Up

17:16 Measuring PR Success and ROI

22:58 Automating PR Success: How E-Releases Helps

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