In this final episode of the Epsilon Loyalty Index, we focus on the key drivers that create loyalty for a brand in the banking industry in Australia.

As always, the focus is on a fictional banking brand which represents one of the ten brands that were studied in this research ,and examines how it performs on the loyalty drivers.

This episode also explains which loyalty drivers this bank performed well on, and which ones it needs to improve on in order to foster long term relationships with its customers.

Listen to learn all the valuable insights from the Epsilon Loyalty Index report for the banking sector Australia, which is the final one of the first season of the Epsilon Loyalty Index podcast.

Show Notes:

1. Epsilon Loyalty Index

2. Epsilon

Season 1 #08: Banking Sector Insights for Australia - Epsilon Loyalty Index Report

Epsilon Loyalty IndexBy Epsilon Dec 29, 2022