Stable Business Podcast with Jenni Bush (The Equine Business Podcast)

In this conversation, Jenni Winter-Leach of Flying Changes Coaching discusses her business journey and the importance of mindset training. They highlight the potential dangers of mindset work if not done correctly and the need for consideration and support when working with people. They also discuss the impact of mindset coaching on both personal and professional aspects of life, including business success and personal growth. Jenni emphasizes the importance of seeking help and support, sharing her own experience of hiring a coach and the positive impact it had on her business and life. The conversation concludes with advice on setting boundaries and the importance of mindset in overcoming challenges.

In this episode, Jenni Bush interviews Clare from Efecs, who runs a faecal account worming business. Clare explains that her business involves looking at horse poo under a microscope to determine if they have worms and what treatment is needed. She emphasizes the importance of testing for worm counts before worming and highlights the issue of resistance to chemical wormers. Clare expresses concern about the future of worming and the potential risks to horses' health. She also discusses the challenges of navigating conflicting advice on social media and the need for expertise in the field. In this conversation, Clare discusses the importance of balancing ideal advice with realistic and pragmatic solutions for horse owners. She emphasizes the need to cater to each individual's situation and takes the time to understand their specific needs. Clare also talks about the value of public speaking and educating people about horse health. She highlights the significance of regular worm counts to build a comprehensive picture of a horse's health and the importance of testing multiple times a year. Finally, Clare shares the benefits of a subscription service for customers to ensure they don't forget to do their samples.

Bradley Whale, an osteopath and equestrian specialist, discusses his journey of designing a revolutionary saddle. Frustrated by the lack of innovation in the equestrian industry, Bradley set out to create a saddle that could be customized for both the horse and rider. He explains the challenges he faced in the saddle industry and the need for a leap forward in innovation. Bradley shares his holistic approach to saddle design, separating the needs of the horse and rider and addressing individual preferences. He also discusses the research and development process, testing the product on mechanical horses and real horses and riders. Bradley concludes by sharing success stories and ongoing challenges in saddle design. In this conversation, Bradley discusses the different saddles required for various equestrian disciplines and the similarities in the underlying structure of saddles. He explains the complexity of creating jumping saddles and the importance of designing a comfortable hacking saddle. Bradley also shares how interested individuals can find out more about his innovative saddle products. He emphasizes the continuous improvement and support provided to customers and the focus on creating non-invasive and supportive saddles. Additionally, he highlights the importance of caring and kindness in business and the need to embrace failure as a learning opportunity.

In this episode of The Stable Business Podcast, Jenni Bush chats with Carmen Cummiskey, founder of FOMO Body Protectors. Carmen shares her inspiring journey of turning her passion for equestrian safety into a thriving business. They discuss the challenges and rewards of starting a business in the equestrian industry, the importance of prioritising both comfort and safety in rider equipment, and the innovative features of FOMO Body Protectors.

Key Points:

• Carmen's background and inspiration for creating FOMO Body Protectors
• The challenges and rewards of starting a business in the equestrian industry
• Importance of safety and comfort in equestrian equipment
• Innovative features of FOMO Body Protectors
• Tips for aspiring equestrian entrepreneurs

Call to Action:

Jenni Bush and Kathryn Bell discuss the importance of branded clothing for businesses, particularly in the equestrian industry. They cover topics such as the ease of ordering process, considerations for logo design, and the importance of simplicity and recognisability in branding. They also discuss choosing colors for branded clothing and offer tips for getting started with branding and logo design. The conversation concludes with the launch of the Equestrian Business Support Network Team Shop and advice for starting a business, including the importance of networking and finding joy in what you do.

Takeaways

Branded clothing can be a powerful tool for promoting a business and creating a sense of belonging.

When designing a logo for embroidery or printing, it is important to consider resolution, colors, and legibility.

Simplicity and recognizability are key in logo design, and it is important to choose colors that stand out on different garments.

Networking and building relationships are essential for business success.

Having clarity, setting goals, and finding joy in what you do are important for long-term business growth.

Chapters

00:00 Introduction and Background

01:09 Importance of Easy Ordering Process

02:42 Considerations for Logo Design

04:15 Simplicity and Recognizability in Branding

05:11 Choosing Colors for Branded Clothing

08:14 Tips for Getting Branded Clothing

10:57 Choosing Base Colors for Branded Clothing

13:49 Preparing for Ordering Branded Clothing

15:05 Launch of Equestrian Business Support Network Team Shop

16:05 Special Deal for Equestrian Business Support Network Members

17:20 The Importance of Branded Clothing for Business Promotion

18:47 Networking and Building Relationships

20:19 Belonging and Identifying with Branded Clothing

21:20 Advice for Starting a Business

23:17 Importance of Clarity and Setting Goals

25:42 Finding Joy and Flexibility in Business

27:03 Dealing with Challenges and Complaints

28:45 Controlling Emotions and Differentiating Business from Personal

29:24 Importance of Strategy and Vision

30:19 Contact Information and Conclusion

Katie Wright, founder of the Equestrian Business Awards and Equinect, discusses the importance of recognition and nominations in the equestrian industry. She shares her motivation for organizing the awards and the impact they have on businesses and professionals. Katie also explains the purpose of Equinect, a directory for equestrian professionals, and the importance of credentials and insurance in the industry. She emphasizes the need for support and collaboration within the equestrian community and offers advice on building connections and networking. Katie encourages individuals to believe in themselves and visualize success in order to move their businesses forward.

Takeaways

Recognition and nominations are important for boosting morale and celebrating success in the equestrian industry.

Building a supportive network and collaborating with others can lead to business growth and opportunities.

Credentials, insurance, and adherence to licensing laws are crucial for maintaining professionalism and ensuring the safety of clients.

Asking for help and seeking support from others in the industry can provide valuable guidance and resources.

Believing in oneself and visualizing success are key to overcoming challenges and achieving goals.

Chapters

00:00 Introduction and Background

02:27 Importance of Recognition and Nominations

03:00 Fairness in Judging Process

06:57 Motivation for Organizing the Awards

08:34 Impact of the Equestrian Industry

10:26 Building a Supportive Network

11:20 Equinect: A Directory for Equestrian Professionals

15:03 Managing Multiple Projects

16:49 Importance of Credentials and Insurance

18:36 Awareness of Licensing and Organizational Structures

19:20 Asking for Help and Seeking Support

20:43 Getting Out of Your Comfort Zone

22:07 Building Connections and Networking

23:40 Believing in Yourself and Visualizing Success

In this episode, Jenni Bush discusses what to do after a trade show to maintain the flow and maximize success. She emphasizes the importance of following up with leads promptly and reflecting on the event experience. Jenni also advises on storing and organizing event materials, identifying replacements, and maintaining a professional appearance. She highlights the value of utilizing social media and PR to keep the buzz alive after the show. Additionally, she emphasizes the need to analyze return on investment and use the insights to inform future event planning.

Takeaways

Promptly follow up with leads and collect their contact information.

Reflect on the event experience and document what went well and what could be improved.

Store and organize event materials in a way that is easily accessible for future shows.

Utilize social media and PR to keep the buzz alive after the show.

Analyze return on investment to measure the success of the show and inform future event planning.

Chapters

00:00 Introduction

01:28 Following up with leads

02:55 Reflecting and reviewing the event experience

04:23 Storing and organizing event materials

05:47 Identifying replacements and maintaining a professional appearance

06:14 Utilizing social media and PR

07:13 Analyzing return on investment

08:07 Planning for future events

09:06 Conclusion

Summary

In this episode, Jenni Bush provides a checklist for trade shows and events for equine businesses. She covers pre-event planning, strategic planning, packing list, during the event, and after the event.

Takeaways

A checklist is essential for trade shows and events.

Pre-event planning involves identifying ideal clients, calculating footfall, and determining event costs.

Strategic planning includes marketing and promotion, stand design, and team briefing.

The packing list should include essential items like tables, chairs, lighting equipment, stock, technology, and health needs.

During the event, focus on branding, safety, rest breaks, and lead management.

After the event, follow up with leads, review event success, utilize social media and PR, and properly store and pack away items.

Chapters

00:00 Introduction and Overview

01:04 Pre-Event Planning

03:19 Strategic Planning

05:14 Packing List

07:54 During the Event

08:51 After the Event

In this episode, Jenni Bush shares 11 tips for having a successful trade show or event. She emphasizes the importance of allowing plenty of time for set up and being prepared. Creating an amazing show stand, bringing enough stock and marketing materials, and ensuring smooth payment systems are also crucial. Jenni advises practicing what to say and making it easy to collect leads. Generating buzz at the show, taking care of oneself, and leveraging the show to the fullest are additional tips. She concludes by suggesting creating photo opportunities and encourages listeners to share their experiences.

Takeaways

Allow plenty of time for set up and be prepared.

Create an amazing show stand that is well-lit, inviting, and safe.

Bring enough stock and marketing materials.

Ensure smooth payment systems and practice what to say.

Make it easy to collect leads and generate buzz at the show.

Take care of yourself and leverage the show to the fullest.

Create photo opportunities to increase visibility and reach.

Chapters

00:00 Introduction and Overview

01:00 Tip 1: Allow Plenty of Time for Set Up

01:57 Tip 2: Be Prepared and Plan Ahead

02:25 Tip 3: Create an Amazing Show Stand

03:20 Tip 4: Bring Enough Stock and Products

03:50 Tip 5: Have Sufficient Marketing Materials

04:17 Tip 6: Ensure Smooth Payment Systems

04:45 Tip 7: Practice What to Say

05:40 Tip 8: Make it Easy to Collect Leads

06:01 Tip 9: Generate Buzz at the Show

06:28 Tip 10: Take Care of Yourself

07:36 Tip 11: Leverage the Show to the Fullest

08:23 Bonus Tip: Create Photo Opportunities

10:16 Conclusion and Call to Action

Summary

In this episode, Jenni Bush interviews Gemma Knight, a copywriter for equestrian and rural business owners. Gemma explains the difference between copy and content writing, emphasizing the importance of writing persuasive and conversational copy. She provides tips for writing copy that connects with the audience, including using contractions and starting sentences with conjunctions. Gemma also shares insights on writing an effective about page and the benefits of joining her Copy Club. She discusses the limitations of AI in copywriting and highlights the importance of creating emotional connections in copy. Gemma concludes by praising her experience working with Jenni Bush and encourages listeners to focus on the benefits and transformation their products or services offer in their copywriting.

Chapters

00:00 Introduction and Definition of Copy

01:31 Challenges in Writing Copy

03:02 Tips for Writing Conversational Copy

04:45 Writing an Effective About Page

06:58 The Copy Club

10:14 The Importance of Writing Authentic Copy

11:21 The Pitfalls of AI in Copywriting

14:48 Creating Emotional Connections in Copy

17:29 Working with Jenni Bush and the Benefits of Coaching

21:25 Final Tips for Improving Copywriting

25:13 Where to Find Gemma Knight

For more info on Gemma visit:

In this episode, Sarah Giddings of the Stables Retail Consultancy shares her expertise in equestrian retail. She discusses the importance of retail fundamentals and tracking sales to improve profitability. Sarah also offers tips for trade shows and highlights the five fundamentals of equestrian retail. She reassures equestrian retailers that they are not alone and encourages them to seek support and guidance to grow their businesses.

In this episode, Jenni:

✨ Shares the importance of reevaluating your branding and messaging for the new year.

✨ Gives practical steps to align your brand and messaging with your current business goals.

✨ Provides questions to help you evaluate your branding and messaging.

What can we learn from the  12 Days of Christmas to boost our business in 2024?

What can we learn from the  12 Days of Christmas to boost our business in 2024?

What can we learn from the  12 Days of Christmas to boost our business in 2024?

What can we learn from the  12 Days of Christmas to boost our business in 2024?

What can we learn from the  12 Days of Christmas to boost our business in 2024?

What can we learn from the  12 Days of Christmas to boost our business in 2024?

What can we learn from the  12 Days of Christmas to boost our business in 2024?

What can we learn from 5 Golden Rings to boost our business in 2024?

What can we learn from 4 calling birds to boost our business in 2024?

What can we learn from 3 French Hens to boost our business in 2024?

What can we learn from 2 turtle doves to boost our business in 2024?

Happy Christmas what do a partridge in a pear tree and your business have in common?

Let me tell you!

What can we learn from the  12 Days of Christmas to boost our business in 2024?

Goals....

You've probably heard of smart goals, but have you still struggled to achieve goals. This maybe why!

Ready to SAVE your SMART goals with me?

I know Black Friday is approaching fast and its tempting to think

- Black Friday won't work for Equine Business

- No ones buying right now with the cost of living crisis

- I don't have time!But hear me out!

It could be the boost you need!Have a listen and if you'd like more help

Breaking the 'Self-Made Success' Myth in Equestrian Business

Introduction:
In this episode, Jenni Bush shares her personal journey in the equestrian business world and why seeking help and support is the key to success.

Key Takeaways:

1. The Myth of Self-Made Success:
   Jenni opens up about her initial mindset when starting her first business, thinking she could figure it all out on her own. She dispels the myth of "Self-Made Success."

2. Embracing Vulnerability:
   She discusses the vulnerability that comes with admitting you need help in business and how it's a crucial step towards growth.

3. Lessons from the Equestrian World:
   Jenni draws parallels between equestrian riding and business success, emphasizing that even the best riders have teams, support, and guidance.

4. Seeking Help in Business:
   Jenni shares her journey of seeking mentors and coaches, highlighting the importance of not going it alone in the equestrian business.

Plan for 2024 in your Equine business with me!

Episode 7: Fear of Not Being Good Enough - Building Self-Worth

In this episode, we delve into the fear of not being good enough, a challenge many equestrian entrepreneurs face. Jenni explains the phenomenon of imposter syndrome and shares strategies for building self-worth and self-belief. Discover practical exercises and be inspired to recognize your unique value in the equestrian business community.

Episode 6: Fear of Success - Overcoming the Fear of Achieving

Join Jenni in this episode as we discuss the often-overlooked fear of success. Learn about the concept of self-sabotage and discover how to overcome it. Gain insights into shifting your perspective on success, believing in yourself, and embracing your achievements in the equestrian business world.

Episode 5: Fear of Failure - Embracing Setbacks

Explore the fear of failure and learn how to embrace setbacks in your equestrian business journey. Jenni shares personal stories, practical strategies for resilience, and tips for turning failures into valuable learning experiences. Tune in to gain the courage to face and overcome the fear of falling short.

Episode 4: Fear of Judgement - Dealing with Criticism

Join us for a deep dive into the fear of judgment in the equestrian business world. In this episode, Jenni shares personal experiences and practical strategies for building resilience, handling criticism, and maintaining a positive mindset. Discover how to embrace your unique path in the equestrian industry.

pisode 3: Fear of Investing in You - Overcoming Worries about Investments

In this episode, we tackle the fear of investing in yourself and your equestrian business. Jenni explains why these investments are vital and offers guidance on making wise choices. Get inspired by success stories and learn to overcome the common worries that hold many entrepreneurs back.

Episode 2: New Level, New Devil - Overcoming Upper Limits

Welcome to the second instalment of our "Spooky Series." We dive into the fear of upper limits and how it can hinder your equestrian business growth. Jenni shares personal stories and actionable strategies to push past these limits and achieve new levels of success.

In this podcast episode, Jenni Bush, the Equine Business Assistant, dives into 10 essential steps to improve the results of your equestrian business marketing. Jenni's practical and down-to-earth approach provides valuable insights to help you navigate the equestrian business world with confidence and clarity.

Key Points:

1. Define Your Audience: Understand your ideal client deeply and tailor your marketing to their needs.
2. Clear Branding: Ensure your brand is consistent, recognizable, and speaks to your target audience.
3. Online Presence: Maintain an active and engaging online presence to build trust with your audience.
4. Content Marketing: Create purposeful content that aligns with your goals and offers value.
5. Social Media Strategy: Develop a strategy that balances valuable content with sales-oriented posts.
6. Email Marketing: Leverage the power of email to reach and engage your audience effectively.
7. Networking: Connect with other professionals in your industry to grow your business.
8. Customer Testimonials: Use social proof to build trust and credibility by sharing positive feedback.
9. Tracking: Set KPIs (Key Performance Indicators) and monitor your marketing efforts to refine your strategy.
10. Adapt and Improve: Be flexible, ready to adjust your marketing strategies, and constantly strive for improvement.

Don't forget to subscribe to Jenni's podcast, "The Stable Business Podcast," for more valuable insights and tips for your equestrian business success.

For personalized advice and support, check out Jenni's offerings at the Stable Foundations Hub, designed to cater to various business needs.

In this episode of The Stable Business Podcast, your host Jenni Bush explores the six critical reasons why your marketing efforts might not be delivering the desired results for your equestrian business. With practical insights and actionable advice, Jenni helps you navigate the challenges of marketing in the equestrian industry, ensuring that you can achieve your sales and booking goals with confidence and clarity.

Listen in to discover why posting without a strategy, confusing social media posting with marketing, and lacking clarity in calls to action can hinder your success. Jenni also emphasizes the importance of aligning your marketing strategies with your sales objectives and not giving up too soon. Plus, learn about Jenni's signature offering, the Stable Foundations Hub Plus, designed to support equestrian entrepreneurs on their journey to success.

If you're looking to improve your marketing and grow your equestrian business, this episode provides valuable insights to get you on the right track. Don't miss it!

In this episode of "The Stable Business Podcast," Jenni Bush shares valuable insights on how to build a business that continues to thrive even when life throws unexpected challenges your way. Jenni draws from her own recent experience with illness to provide practical advice for business owners. Here are the key takeaways:

As equine business owners, it can be so tempting to get stuck in the "day job" but this question I feel is where we can really start to unlock our goals and where we want to go in business. But also see that perhaps we have it already and we don't need to be so hard on ourselves.

Enjoy this short and sweet episode and let me know what you think.