The Innovation Tapes: Explained

How does the corporate identity influence innovative behaviour within an organisation and what role does top/middle/lower management play in shaping and executing the vision and mission for such an identity? In our fifth episode of The Innovation Tapes: Explained, Dr. Prof. Justin Jansen, Professor of Corporate Entrepreneurship at the Rotterdam School of Management, talks about the relationship between corporate identity and achieving innovation success and elaborates on the role for leadership to successfully shape an innovative identity. In his conversation with Dr. Ferdinand Jaspers, Justin shares his insights from his research and discusses real-life examples from Shell & CoolBlue, where the difference in corporate identity and leadership influenced the innovative culture.

Frank Berkers, Senior Scientist binnen TNO, praat over het nieuwe innovatie vakgebied: Orchestrating Innovation. Wat is Orchestrating Innovation, waarom is ecosysteem samenwerking cruciaal en welke problemen komen het voor in het realiseren van Orchestrating Innovation? Het Erasmus Centre for Entrepreneurship en TNO lanceren daarom dan ook een innovatieprogramma, Orchestrating Innovation in Public-Private Ecosystems, waar deelnemers leren hoe een effectieve samenwerking binnen innovatie ecosystemen opgezet kan worden. 

Angelique Plugge, Former Innovation Driver at ING talks about the crucial role innovation drivers play when it comes to driving the innovative culture. Why do innovation drivers need to support (senior) management and what role should management in general play when it comes to driving innovation? How can leaders recognise descriptors in the culture that are either helpful or unhelpful for innovation? During this episode, Angelique reflects on her experience from ING, as well as being a coach in our programme.

Arjan Rensma, Former Innovation Driver at DSM talks about the importance of building a structured processes for innovation. Why do organisations need to develop innovation processes and why shouldn’t they let innovation roam free? What are the requirements for building such processes? During the first episode of The Innovation Tapes: Explained, Arjan Rensma reflects on his experience at DSM and how they created strong innovation processes which allowed DSM to build the innovative culture.