The Marketing School Podcast

In this episode of the Marketing School Podcast, your host Erica Martin takes a deep dive into the importance of understanding your target audience for effective marketing. From uncovering the specific problems and symptoms your audience faces to defining their shared experiences, 

Erica shares expert strategies for resonating with your audience and providing valuable solutions. 

Tune in to learn how to simplify complex information and present it in a way that your audience can easily understand. Whether you're a seasoned marketer or new to the field, this episode offers practical tips and actionable advice to help you create marketing content that truly connects.

Ready to unlock the secrets of audience research? Listen to the latest episode of the Marketing School Podcast now!

In this episode of the Marketing School Podcast, host Erica Martin takes a deep dive into the world of digital product marketing. From defining what digital products are to sharing expert strategies on effectively marketing them, this episode provides valuable insights for both seasoned entrepreneurs and newcomers alike.

Tune in to discover how to create, market, and sell digital products like a pro. Whether you're looking to boost your income stream or take your business to the next level, this episode offers practical tips and actionable advice to help you navigate the digital product landscape with confidence.

Ready to learn more about digital product marketing? Listen to the latest episode of the Marketing School Podcast now!

Welcome to the Marketing School Podcast with your host Erica Martin!

Today, we're diving into the dynamic world of Instagram. Originally known for its visually pleasing content, Instagram has transformed into a multifaceted platform offering videos, stories, and live features.

But are you maximizing its potential for your business?

The key to Instagram success lies in understanding its essence as a nurturing platform, not just a search engine. Engage authentically with your audience through captivating stories and behind-the-scenes content. Utilize hashtags strategically, ensuring they align with your post's content and target audience.

Remember, Instagram's algorithm prioritizes community-building and meaningful interactions. Consider repurposing content from platforms like TikTok to keep your audience engaged effectively. And to boost your marketing efforts, focus on nurturing existing connections beyond the platform.

Tune in to Marketing School for more actionable insights to enhance your Instagram strategy and elevate your marketing game! 🚀

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In this episode, I, Erica Martin, explore TikTok's significant impact on businesses in 2024. Highlighting its diverse user base, averaging around 40 years old, and its unique algorithm, I advocate for a strategic content approach. 

Emphasizing the importance of education for the algorithm and introducing a problem-focused marketing framework, I encourage business owners to leverage TikTok's transformative potential for effective audience connection. 

Tune in for insightful perspectives on navigating TikTok's landscape for business success.

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In this episode, I draw from my experience as a former Target employee to unravel the retail giant's successful marketing strategies. We delve into Target's customer-centric approach, innovative product offerings, localized campaigns, and adept use of email and social media. Key takeaways include the importance of a customer-centric focus, the use of innovative products to create a unique customer experience, and Target's early adoption of influencer marketing.

Exploring the nuances of Target's marketing landscape, I shed light on pain points like a confusing customer journey and controversial decisions. The episode encapsulates Target's commitment to customer-centric marketing, the integration of innovative products, and their pioneering role in influencer marketing. Tune in for valuable insights into Target's marketing playbook and the strategies that have propelled it to success.

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In this podcast episode, let’s explore the transformative role of AI, specifically Chat GPT, in reshaping marketing strategies. From understanding audience challenges to optimizing email marketing and crafting compelling content, Chat GPT proves its unparalleled capabilities.

Despite challenges, I advocate for Chat GPT as the ultimate AI tool for marketers, thanks to its user-friendly interface and reliance on updated data. I emphasize the shift towards organic marketing over paid ads and share the exciting news of a new marketing school launch, dedicated to empowering professionals with cutting-edge strategies. 

Listen for a strategic roadmap in navigating the evolving marketing landscape. 

Want to know more about ChatGPT? 

Welcome to a pivotal episode of Market to Millions! Hosted by Erica Martin, this episode is a deep dive into the conundrum every budding entrepreneur faces: "I've started my business, now how do I attract genuine clients?" The startup phase is just the tip of the iceberg. The vast majority of the entrepreneurial challenge is mastering the art and science of marketing to draw in a loyal clientele. This episode is packed with insights from industry experts, offering actionable steps to transform your venture into a buzzing hive of potential clients. Whether you're hoping for your first, tenth, or even hundredth client, tune in to discover the key strategies that can lead your business to success in the crowded marketplace. Join us as we unveil the secrets to client acquisition through compelling marketing.

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Content Master Program: https://ericamartincompany.vonza.com/courses/ContentMasteryProgram

Creating organic social media marketing for your business is the first step when it comes to building a good audience. Learn how I helped my coaching client go from 3K followers to to 350K in 5 days.

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Growing quick online is something I get asked about daily. Everyone wants to start creating social media content and have it blow up overnight but that doesn’t happen often. 

When looking at online growth you have to keep it simple and go for getting eyes on your brand while converting them into customers. Massive growth doesn’t make you millions, but being in front of a lot of people increases your chance of getting noticed which leads to sales.

Tune in to see where I talk about how to grow quickly online and see new sales in your business.

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I recently rebranded my podcast from Goal Getter to Market to Millions and I want to share why. This podcast is focused on helping business owners create marketing that is simple to understand and easy to make.

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Using AI in your business is a MUST these days, if you are not using ChatGPT or another AI resource you are leaving money on the table. As a business owner time is money, you need to work smarter not harder when it comes to creating marketing.

In this episode we will go over the marketing plan ChatGPT created for me and I will analyze it from a marketing expert perspective. You will be surprised at the results!

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If you are a business owner looking to grow online this is for you. We will uncover the top 10 challenges you face on a day to day basis that is holding you back from meeting your goals. 

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Are you wondering how well your social media presence is performing? It's time to consider a social media audit! A social media audit is a comprehensive evaluation of your social media accounts and strategies to identify areas of improvement and maximize your online presence. By conducting a social media audit, you can gain valuable insights into your audience engagement, content effectiveness, and overall brand visibility. Discovering the strengths and weaknesses of your social media efforts allows you to refine your strategies and achieve better results. If you're eager to learn more about conducting a successful social media audit, tune into the latest episode of the Goal Getter podcast. Join us as we delve into the world of social media audits and provide expert tips to help you optimize your digital presence. Don't miss out on this valuable resource to enhance your social media game!

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In this episode of the Goal Getter podcast, join host Erica Martin as she uncovers the untapped power of Pinterest and reveals how businesses can leverage this dynamic platform to achieve extraordinary growth. Move beyond the traditional view of Pinterest as a social media platform and discover why it's better described as a search engine with immense business potential.

Delve into the world of outreach platforms like TikTok, YouTube, and Instagram, and learn how they can attract new audiences. Explore nurturing platforms such as Instagram and Facebook pages that prioritize building meaningful connections. Then, dive into the unique characteristics of Pinterest as an outreach platform that drives continuous growth by connecting users with precisely what they're searching for.

Discover practical strategies to optimize your business's presence on Pinterest, including setting up multiple boards, conducting keyword research, and employing the platform's recommendation algorithm. Erica also shares innovative approaches to drive cross-traffic by linking Pinterest pins to TikTok videos and Instagram posts. By embracing Pinterest's search engine nature, businesses can unlock an array of opportunities to captivate their audience and elevate their success.

Join Erica Martin on this compelling episode of the Goal Getter podcast as she unveils the hidden potential of Pinterest and provides invaluable insights for businesses seeking to thrive in the digital landscape. Don't miss out on this game-changing episode that will empower you to maximize your business's impact and unlock remarkable growth with Pinterest as your secret weapon.

Learn how the experts use sales psychology in their marketing to grow online and turn followers into customers.

Marketing hasn’t changed in 100 years, the foundation is truly the same. In college I learned how sales psychology has an impact on how people buy. Fast forward to the marketing world today and how business owners thrive by using social media as their top form of marketing. 

Using sales psychology in your marketing will convert followers into buyers because they will want to work on your product or service and be begging for your expertise. 

Tune in as I undercover the sales psychology types and give you ideas on how to implement the methods into your marketing.

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In today's episode of the Goal Getter Podcast we are covering how to get clear about your offer for massive growth.

After working with a student for just a month in my membership, we were able to help her get very clear with her message building her a massive brand online. She grew like lighting overnight, I am serious, growing her email list to around 60K in just a month.

I will dive in on how to create clarity in your brand using my signature method. Tune in!

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In today's episode of the Goal Getter Podcast, we're going to dive into the powerful marketing strategy that has helped my clients and students create a million-dollar business using organic marketing. No paid ads, no fancy funnels, just simple and effective techniques that have stood the test of time. 

You'll discover the step-by-step process to attract and convert your ideal clients, how to create valuable content that resonates with your audience, and how to build a strong brand that sets you apart in a crowded marketplace. Plus, I'll share real-life success stories of entrepreneurs who have implemented this strategy and achieved incredible results. So, whether you're a seasoned business owner or just starting out, this episode is a must-listen for anyone who wants to grow their business using organic marketing. Tune in and let's get started on your path to million-dollar success!

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The HOT topic in marketing is how Budweiser beer really missed the mark when it comes to marketing. Not only did they not understand their audience but they caused so much disturbance that they lost billions of shareholder money. 

I dive into how Bud could have made a few changes and how I teach my business owners how to create marketing according to what their audience wants.

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Is TikTok going away? Tune in to see what I think as a social media expert about the possible ban of TikTok and how you can prepare. 

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My guest today has been a HUGE success in the world of business and marketing. Dr. Uyi Abraham has an amazing story that started with having little to no money and building multiple million dollar businesses. 

I got to spend time with him and pick his brain on how to grow a business into a million dollar empire. We also talk how to set goals and achieve them.

The BEST part of the podcast was learning about niching down and how he has mastered this task.

To follow Dr. Uyi Abraham check out:

Are you a social media hoarder? 🤔 Tune into episode 55 where I talk about what social media hoarding is and how to fix it. 

It's easy to get caught up in saving and following an excessive amount of content on social media without any clear purpose or strategy. But this can be a real problem for business owners. Don't risk missing out on important information or becoming overwhelmed. Focus on your goals, limit your saved content, engage with your followers, and monitor your metrics to make the most of your social media presence. #socialmediahoarding #socialmediatips #businessowners

#MARKETING STRATEGY​ #MARKETING​ #ONLINEMARKETING​ #ONLINEBUSINESS #SOCIAL MEDIA

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Are you looking to start a membership program for your business? This episode is for you! Learn how to start a membership program and take a look inside at my program Social Media Society.

#MARKETING STRATEGY​ #MARKETING​ #ONLINEMARKETING​ #ONLINEBUSINESS #SOCIAL MEDIA

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Do you need to niche down in your business? The answer is pretty simple, tune in to hear what I think about niching down. I dive into how a business can create a clear brand message and attract many different types of customers.

#MARKETING STRATEGY​ #MARKETING​ #ONLINEMARKETING​ #ONLINEBUSINESS #SOCIAL MEDIA

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Growing your social media following organically requires a strategy that is focused on creating high-quality content, building relationships with your audience, and leveraging the right tools and platforms. This can include crafting compelling captions, using relevant hashtags, engaging with your followers, collaborating with other users and brands, and creating shareable content that promotes your profile. Additionally, staying active and consistent on your social media channels is crucial, as well as utilizing analytics to track your progress and make informed decisions about your content and approach. By focusing on these key factors, you can grow your social media presence in an organic and sustainable way.

Join me in the episode today where I dive into how I create organic content for myself and my clients.

#MARKETING STRATEGY​ #MARKETING​ #ONLINEMARKETING​ #ONLINEBUSINESS #SOCIAL MEDIA

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In today's fast-paced and competitive market, businesses need to find new and innovative ways to reach and engage with their target audience. One way to do this is by leveraging the power of Artificial Intelligence (AI) in their marketing efforts. By using AI, businesses can improve their understanding of their customers and target audience, increase efficiency in their marketing operations, better target their campaigns, optimize their efforts in real-time, and gain valuable insights and analytics to drive their marketing strategies forward. In short, AI has the potential to revolutionize the way businesses approach marketing and provide them with the tools they need to stay ahead of the competition and effectively reach their target audience.

The AI app I really am getting to love is ChatGTP! It will help you build email copy, social media content, marketing plans and so much more. Tune in to see how I use ChatGPT in my business.

#MARKETING STRATEGY​ #MARKETING​ #ONLINEMARKETING​ #ONLINEBUSINESS #SOCIAL MEDIA

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Tune in today to learn how your marketing isn’t about you and my formula to use when creating content. I go in depth on the proven strategy in growing your business online.

#MARKETING STRATEGY​ #MARKETING​ #ONLINEMARKETING​ #ONLINEBUSINESS #SOCIAL MEDIA

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TikTok for Business: Using TikTok to grow your business is one of the best ideas, and no you don’t have to dance. Check out the podcast episode of why I recommend TikTok to my coaching clients and marketing clients to get their brand to grow.

#MARKETING STRATEGY​ #MARKETING​ #ONLINEMARKETING​ #ONLINEBUSINESS #SOCIAL MEDIA

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Marketing a small business is hard, you have to wear all of the hats. I dive into how you can create marketing content the easy way using my method and while serving your clients. Tune in!

#MARKETING STRATEGY​ #MARKETING​ #ONLINEMARKETING​ #ONLINEBUSINESS #SOCIAL MEDIA

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Comparing your business success to others is very normal, we all do it. We often see people in our space that have passed us in follower or income and think, why can’t that be me? That is impostor syndrome.

This episode covers how I have dealt with imposter syndrome in my business as well as my corporate job. I have learned how to use it as a tool vs. something that weighs be down. Tune in as I go over how you can turn imposter syndrome into something good.

#MARKETING STRATEGY​ #MARKETING​ #ONLINEMARKETING​ #ONLINEBUSINESS #SOCIALMEDIA

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If you want to learn how to get client testimonials and reviews in your marketing this episode is for you. Learn how I gather reviews for my business and my clients to help up level their social media marketing.

#MARKETINGSTRATEGY​ #MARKETING​ #ONLINEMARKETING​ #ONLINEBUSINESS #SOCIALMEDIA

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Tune in as I go over how social media has changed in the past few months and what 2023 looks like when it comes to growing online. If you are a business owner who wants to improve your marketing or have a team that could use the latest and greatest ideas when it comes to social media this is for you. I help business owners remove the confusion when it comes to creating organic social media and provide a clear path to creating content that grows your followers. Join me!

#MARKETINGSTRATEGY
#MARKETING
#ONLINEMARKETING
#ONLINEBUSINESS #SOCIALMEDIA

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Tune in as I talk about why creating social media content for your audience is like giving a Christmas gift for someone. The similarities are creating content to an audience you don't know and giving a gift you picked out and it clearly fails. Knowing your audience on social media is key and I dive deep into how to figure that out.

#MARKETINGSTRATEGY​ #MARKETING​ #ONLINEMARKETING​ #ONLINEBUSINESS

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Are you a business owner and struggle with what content to create on social media? You are not alone! I coach a group of business owners and marketers, the number one thing they ask is how can I create strategy that works and is not over complex. This episode I break own my EXACT social media strategy and I tell you how to implement it into your business. Remember, marketing doesn't have to be hard you just need a mentor.

#MARKETINGSTRATEGY​ #MARKETING​ #ONLINEMARKETING​ #ONLINEBUSINESS

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Change is good for you as a person and good for your business. In this episode we will go over how change can help you create newness in your business and how you can implement that.

#MARKETINGSTRATEGY​ #MARKETING​ #ONLINEMARKETING​ #ONLINEBUSINESS

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Social media marketing is one of the most amazing careers which has taught me a lot. In episode 40 we will cover why I became a social media manager and how you can learn to do the same.

Want to grow your social media marketing the easy way, let me teach you:

https://social-media-society.newzenler.com/courses/welcome

#MARKETINGSTRATEGY​ #MARKETING​ #ONLINEMARKETING​ #ONLINEBUSINESS #SOCIALMEDIAMARKETING

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Top ways marketing Top Reasons Why It’s Best To Have Your Business Online.

Learn the reason why your business should be marketing online.

Want to grow your social media marketing the easy way, let me teach you:

https://social-media-society.newzenler.com/courses/welcome

#MARKETINGSTRATEGY​ #MARKETING​ #ONLINEMARKETING​ #ONLINEBUSINESS

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Don't hate on me yet just tune in, you can learn a lot from someone who sells cars or just about any salesperson. Some in sales has mastered the art of reading people and giving them what they want. They are good at getting heads to turn and people to listen if they are good at their jobs. I can always pick out a salesperson in a room, they are usually talking and sizing people up.

Tune in as I talk about how you as a business owner can learn from a car salesperson when it comes to marketing and understanding your audience.

Want to grow your social media marketing the easy way, let me teach you:

https://social-media-society.newzenler.com/courses/welcome

#MARKETINGSTRATEGY​ #MARKETING​ #ONLINEMARKETING​ #ONLINEBUSINESS

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TikTok is one of the fastest growing social media platforms and for good reason, it's fun to use! Learn why I, a marketing expert, suggest you, a small business owner, should be on TikTok. 

Join the Social Media Society: https://social-media-society.newzenler.com/courses/welcome

The Social Media Marketing Society is a place to help you become a certified social media manager. This group will educate you on how to run a social media campaign for a client or help you land that work from home social media manager career you have been looking for. Join our movement as we help students find the job they really want.

Join the Social Media Society: https://social-media-society.newzenler.com/courses/welcome

Let's talk about social media! This episode we will go over how to create social media the simple way and what content to share.

New Course: https://erica-s-school-68c7.thinkific.com/courses/buildyourfoundation

Welcome to the podcast where we talk all things marketing. Today I will walk you through once you created your new business what is next.

New Course: https://erica-s-school-68c7.thinkific.com/courses/buildyourfoundation

Do hashtags confuse you? Did you know hashtags were created for Twitter but migrated into most social media platforms over time. 

Today I will give my secrete on how to use hashtags for Instagram, tune in.

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If you are using your personal profile for your business it's time to make a change. Tune in as I go over the reasons why you should not use your personal profile when it comes to growing on social media.

New Course: https://erica-s-school-68c7.thinkific.com/courses/buildyourfoundation

Let's talk about 2022 for a minute, I have been doing a ton of research to see what is going to trend for 2022 and we are seeing a big shift. Tune in as I talk about how marketing your business could change for 2022.

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