ESI Focus

ESI Focus

By Esports Insider
ESI Focus delves deep into key sectors that concern esports, from marketing to investment and more, consulting with subject-matter experts to paint a fuller picture and instigate debate. Part of the ESI Network.
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Apparel: Travis Anderson, Global VP of Commerce for Team Liquid
Travis Anderson, Global VP of Apparel and Commerce at Team Liquid, joins Adam Fitch on ESI Focus. Rounding out the podcast's look at apparel, Anderson describes the benefits and challenges of working on a single brand, creating apparel that's appealing to all, developing the best gear for professional players, and Team Liquid's ongoing partnership with Marvel.
47:00
August 3, 2020
Apparel: Patrick Mahoney, CEO of We Are Nations
Patrick Mahoney, CEO of We Are Nations, joins Adam Fitch on ESI Focus. As part of the podcast's current focus on apparel, Mahoney speaks on working with organisations, the company's developmental program with Complexity Gaming, the parallels between apparel in esports and music, and the future of esports apparel and merchandise.
46:21
July 27, 2020
Apparel: Rachel Feinberg, CEO of Ateyo
Rachel Feinberg, CEO and co-founder of Ateyo, joins Adam Fitch on ESI Focus. As part of the podcast's current focus on apparel, Feinberg delves into building a brand in esports, gearing products towards a relatively-undeveloped niche, and collaboration.
37:20
July 20, 2020
Apparel: Matt Shaw, Esports Lead for PUMA
Matt Shaw, the Esports Lead at sportswear giant PUMA, joins Adam Fitch on ESI Focus. As part of the podcast's current focus on apparel, Shaw explains the company's approach to esports, how it chooses its partners, and the future of performance gear.
39:33
July 13, 2020
Welcome to ESI Focus
An introduction to ESI Focus, delving deep into key sectors that concern esports, from marketing to investment and more, consulting with subject-matter experts to paint a fuller picture and instigate debate.
01:20
June 27, 2020