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The Event Hustlers

The Event Hustlers

By The Event Hustlers
Join me, Liz King Caruso - the CEO of Liz King Events and techsytalk - as I interview thought leaders from all corners of the events industry on my quest to constantly evolve. Learning from my colleagues has been invaluable for my career and now I get to share this journey with all of you! With topics ranging from technology to ethics to engagement, we talk about it all!
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Episode 17: Lessons Learned As An Event Professional During #Covid - 19

The Event Hustlers

Episode 55: Community Building Tips with Krysta Eigelberger
In another dive into the brains of the techsytalk team, we're chatting with Krysta Eigelberger who works with us to build the techsytalk Collaborative - our for planner, by planner community. In this episode, we'll talk about engagement, marketing, building and nurturing your email list and so much more!
August 05, 2022
Episode 54: Creating Meaningful Event Experiences with Phil Mershon, Director of Experiences at Social Media Examiner
In this special episode, we'll chat with Phil Mershon about some of the most memorable event experiences he's ever had, and how he strives to replicate the right environment for those transformational moments at his events. And, if you listen all the way to the end, you'll get to hear a very special surprise from Phil!
July 29, 2022
Episode 53: A Macro Perspective On Event Industry Challenges From Miguel Neves Of Skift Meetings
From his seat as Editor-In-Chief at Skift Meetings, Miguel joins us to talk about some of the most pressing issues facing the events industry right now. From smaller in-person audiences to massive layoffs, we cover some of the challenges looming over our industry and some ideas on how we can combat them.
July 22, 2022
techsy Bytes: Liz riffs on Giving Attendee Lists to Sponsors
ENOUGH with the attendee list sharing! In this short episode, Liz talks through why sharing your attendee list with sponsors has to stop. How can we help our sponsors be more creative in their approach to a winning partnership? We'd also LOVE to hear what you think!
July 15, 2022
Episode 52: Be Clear to Be Kind: How Professional Copywriters Can Take Your Events to the Next Level with Christy Wolff of
In this episode, we go behind the scenes of the techsytalk team and chat with Christy Wolff, owner of Christy Copywriting to talk about why professional event planners need to consider professional copywriting for their businesses and events. We'll chat with Christy about some recent techsytalk projects she's done and lessons Liz can learn (and you might need to learn too!) to better communicate our value and benefits.
July 08, 2022
Episode 51: Engaging Virtual Events with John Chen
Can virtual events actually be engaging? What about the power of virtual to be BETTER than in-person? While John and I agree in-person is super important and a luxury experience, we love chatting about all things virtual in this catch-up!
July 01, 2022
Episode 50: Come, Create, Share: The Touchstones of Event Experience with David Title at Bravo Media
We're tapping into the creative mind of David Title, Partner at Bravo Media, about event experience in 2022 (and not just "engagement"). We're chatting about projection mapping, strategic content, the importance of data and thoughts on a better hybrid event experience.
June 23, 2022
Episode 49: NFTs for Events: A Primer with Jessica Finger from
In our first audio-only episode, we chat with Jessica Finger from about NFTs - what the heck are they, why do they matter for the events industry and where is all of this going? Jessica also gives a great overview of Web2 vs. Web3. This is a can't-miss episode!
June 16, 2022
Episode 48: Easy Gifting for Event Engagement with Cassy Aite from Hoppier
Whether it's lunch at a virtual event or a gift to make a special connection with an attendee, we're talking about creative gifting ideas in this episode. Hoppier is a leader in virtual credit cards and we'll be talking about all the ways you can use gifting at your next in-person, virtual or hybrid event to engage your attendees!
April 05, 2022
Episode 47: How Associations Can GROW in 2022 with KiKi L'Italien
After that past 2 years, Associations are under more pressure than ever to stay afloat and GROW - and there are lots of things they can be doing. In this discussion, we'll talk to Association Expert - KiKi L'Italien - about what she thinks Associations need to know, what they're missing and how she sees the future unfolding!
March 08, 2022
Episode 46: Setting Up Your Live Studio for Success in 2022 with Carrie Ferenac of CNTV
The event industry is all talking about upleveling the production quality of our virtual and hybrid events, but a lot of planners are not sure where to start. In this episode, we'll chat with Carrie Ferenac from CNTV about what we need to know, what mistakes we're making and, of course, we'll have a chance to geek out about all the latest tech. Join us!
February 15, 2022
Episode 45: Start NOW: Building The Life of Your Dreams with Dan Ram, International MC
As we wrap up our season for this year, we're excited to interview Dan Ram - international MC - who has designed a business that works for him (and not the other way around!) and pivoted through challenge after challenge. In this episode, we'll talk about how he did it and how YOU can take control of your future and build the life you love.
November 03, 2021
Episode 44: The Changing Landscape of Meetings with Joe Schwinger, CEO of MeetingPlay
There is no question that the meetings landscape is changing rapidly, but what does that mean for the future of meetings? How has the event space changed in the last 1-2 years and how will it continue to change? What role will event tech will have in the future? I'm this episode we will chat with Joe from MeetingPlay about all this and more!
October 27, 2021
Episode 43: Dissecting Virtual Events with Michael Michalowski
As we get deeper into the world of virtual events, we're starting to learn best practices and places on the road to watch out for. In this session, we'll chat with Michael Michalowski about the work they've been doing with The Digital Events Report & Spark of Change event in the virtual event space to glean insights.
October 07, 2021
Episode 42: Elevating Emotions at Your Next Virtual Event with Michael Buckley from Cadence
Virtual events have been the big thing in the last 18+ months, but so many people talk about how they're so different from in-person. They seem cold - distant - different. How can we bring emotions back into the events we're hosting virtually, and even in-person where guests are wearing masks and socially distancing? In this episode we'll talk to Michael Buckley, CEO of Cadence, about how he's thinking about this topic and what advice he has for planners.
September 15, 2021
Episode 41: Learning from Virtual Companies - Pedro Góes, CEO of InEvent
If you're looking to glean best practices on virtual events, look no further than some of the busiest virtual platforms. In this episode, we'll chat with Pedro Góes, CEO of InEvent, to see what they've been learning after working on thousands of events with all types of attendees. We'll talk best practices, horror stories and lessons learned for planners!
September 08, 2021
Episode 40: Legal Issues Returning to In-Person Events with Steve Adelman from Adelman Law Group
I am excited to learn more about the risk management and legal issues event professionals face as we return to the world of in-person events as we talk this week to Steve Adelman, Attorney with Adelman Law group. Steve has spent years of his career considering risk issues with venue safety and security and is a very trusted resource as we look to Covid compliance as well.
August 19, 2021
Episode: 39: Career Catch Up with Dana Freker Doody from JUNO
Dana has been a huge asset to the events industry throughout her career and, in this episode, we'll catch up with her at her latest venture with JUNO, talk about the future of tradeshows, year-round communities, her outlook on the future of the events industry and so much more!
August 12, 2021
Episode 38: Reinventing LIVE with Marco Giberti from Vesuvio Ventures
Marco is Founder and CEO of Vesuvio Ventures - providing early stage entrepreneurs access to coaching, partnerships, advisory and capital and the Author of Reinventing LIVE. In this episode, I'm thrilled to tap into Marco's 30+ years of experience and see his take on the bright future of the events industry given all that has happened in the past 18 months. It's a hot time for mergers and acquisitions. Large companies like Google and Amazon are getting involved in events. Human behavior is changing. What does all of this mean and what do planners need to know? We'll learn it all in this jam-packed episode!
July 14, 2021
Episode 37: Industry Profile: Chris Gasbarro from Ember
Chris and his team at Ember design and produce virtual and in-person events for companies like Saucony, Titleist, FootJoy, Wolverine Worldwide, NAMIC, and Hanover Insurance – to name a few. In this episode, I'm excited to chat with him about his career, his experience over the last 18 months in the events industry and their experience in the virtual broadcast world and tech side of events.
July 14, 2021
Episdoe 36: The Power (and Responsibility) that Comes with Loads of Event Data with Ian Webb from Eventsforce
Data, Data, and more Data! One of the huge benefits of virtual events is the large data set that we get access to - it gives us greater insight to attendee, sponsor and other stakeholder behavior. But what are we doing with all of this and how does it impact what our stakeholders expect for in-person and hybrid events. In this episode, we're chatting with Ian Webb from Eventsforce about data and so much more - we'll talk about his perspective on this changing landscape!
July 14, 2021
Episode 35: Speakeasy Virtual Networking with Joanna Pineda from Bespeake
Helping your attendees meaningfully connect with each other is on every planner's mind, but what does that look like? There are so many options and Bespeake is at the forefront of giving your attendees a range of options. In this episode, we'll talk to Joanna about how they're seeing the future of virtual networking, how various formats work for different audiences and where they see Bespeake fitting in a unique posiiton in this landscape.
July 01, 2021
Episode 34: Achieiving 365 Community with Your Event Brand with Josh Hotsenpiller from JUNO
We want to engage our attendees year-round, but the changes that we saw in 2020 have made that even more possible! In this episode, we'll talk to Josh from JUNO - a platform that's set out to really engage your attendees during AND between events to create more engagmeent and connection to your brand!
June 18, 2021
Episode 33: Upleveling Virtual Event Production with Ryan Byrne from Buzzcast
The big discussion in 2021 has been about upleveling our virtual event production. To better engage our attendees and monetize virtual, higher quality is a must and Buzzcast is making it easy. Not only is their platform super high-quality, but they also provide services to help you produce and syndicate your streams to a large, global audience.
May 26, 2021
Episode 32: Industry Catch Up with Dahlia El Gazzar from Dahlia+
It is always an honor to chat with Dahlia so in this episode, we're going to catch up and talk about all the great ideas and innovations filling her brain! We'll chat about engagement, future of the industry and take all your questions as well!
May 19, 2021
Episode 31: Smart Production Pivots with Jordan Goodfellow from GigStream
Jordan Goodfellow didn't just sit back and let the pandemic change his business. He took his 10+ years of production experience and brought it to his customers in a way that he knew would be beneficial, launching GigStream, a streaming platform that comes with the production services his clients already knew and trusted. It was a genius move and we're excited to talk to him about this journey and what other production companies could learn from his work.
May 13, 2021
Episode 30: Hybrid Innovations with Allie Magyar from Hubb
Hubb has been at the forefront of innovation and their recent Untethered conference was a great think-tank of event leaders to explore the boundaries of Hybrid. In this episode, we'll talk about all the things they've learned at the event and how we can think more broadly and strategically about hybrid.
April 28, 2021
Episode 29: The Future of Hybrid Technology in the Events Industry with Alon Alroy from Bizzabo
Technology has been rapidly evolving, especially since COVID-19 hammered the events industry. In this episode, we'll chat with Alon Alroy - Co-Founder of one of the fastest growing event technology companies to see what the last year+ has been like for him and team AND we'll talk about what they're expecting as it relates to hybrid and event technology.
April 14, 2021
Episode 28: Clubhouse for Event Businesses with Cameron Toth from BIZ DEV LIVE
Ever since Clubhouse has started to rise in popularity, Cameron has been checking in out and sharing knowledge there. In this episode, we'll chat with him about how to leverage Clubhouse for business growth!
April 07, 2021
Episode 27: How to Use Your History, Hangups & Heroics for Growth with Carolyn Herfurth
I've learned SO much from Carolyn Herfurth and I'm super excited for YOU to have an opportunity to pick your brain. The events industry saw great challenges in 2020 and I'm guessing at least a few of us have been feeling a nudge to change something in our business. In this episode, we get to chat with Carolyn about how to use our history, Hangups and Heroics (yes - even the "bad" stuff) to GROW!
March 31, 2021
Episode 26: Career Catch Up With Julius Solaris, New Head of Engagement at Swapcard
Julius Solaris has had an indelible impact on the events industry through his work as the Founder of Event Manager Blog. He recently moved on to a new position as Head of Engagement at Swapcard and I'm excited to catch up with him to learn all about his new role, his hopes and dreams for the events industry in 2021 and so much more!
March 17, 2021
Episode 25: Covid Compliance for In-Person Events with Jodi Katzman
As we plan for the return of events, Covid Compliance is at the forefront of many event professional's minds. In this episode, we talk with Jodi Katzman who has taken several of the training courses and is here to tell us about what we need to know and what value she's found in all the education available out there!
March 04, 2021
Bonus #4: My Favorite Things: Swapcard
The Leading All-In-One Virtual & Hybrid Events Platform The event industry is changing. Swapcard is the only end-to-end event & community platform for virtual and hybrid events, powered by artificial intelligence.
March 01, 2021
Bonus #3: My Favorite Things: Clubhouse
Learn more about clubhouse. If you have an iOS device & you'd like an invite, please email me!
February 18, 2021
Bonus #2: My Favorite Things: Beautiful AI
The first presentation maker that designs for you. It’s an expert deck designer, so you don’t have to be. Make your business look brilliant, keep your team forever on brand, and save hours on pitches you’re actually proud of.
February 18, 2021
Bonus #1: A Few of my Favorite Things Intro
This new weekly series is inspired by one of my more popular recurring sessions at our techsytalk conference, A FEW OF MY FAVORITE THINGS, where I share products and tools I LOVE – that I think you’ll love as well. We’ll add new content weekly and we hope to help you discover tools to make you more efficient and successful!
February 18, 2021
Episode 24: Experiential Marketing with Zach Schiffman of Studio Z
In this episode, Zach Schiffman, the founder of Studio Z, join us to talk about how to use experimental marketing to boost brand awareness to help businesses stand out both online and offline!
February 18, 2021
Episode 23: William Warren From The Sketch Effect
Join us as we chat with William this week about graphic recording, virtual events and all kinds of fun things!
February 09, 2021
Episode 22: Virtual Networking With Lawrence Coburn, CEO Of Twine
Lawrence Coburn is an event technologist and as CEO of DoubleDutch and now Founder of Twine, we're really excited to talk to him about what he's been up to and how he's making an impact on virtual networking in this episode. Join us and bring all your questions about networking!
January 27, 2021
Episode 21: Jim Louderback From VidCon
Have you heard about how VidCon went virtual with nearly 1 MILLION unique attendees??! Join us tomorrow afternoon at 3:30pm ET as I talk to Jim Louderback about how they did it and what lessons they learned!
January 04, 2021
Episode 20: Liz King Caruso Breaks Down The Future Of Augmented Reality (AR) With Paul Duffy
What is AR and what is it's role in events, especially in a virtual & hybrid world? We're going to talk about some fun, futuristic (thought not TOO futuristic!) stuff in this interactive discussion so join us and bring your questions!!
December 02, 2020
Episode 20: Liz King Caruso Breaks Down The Future Of Augmented Reality (AR) With Paul Duffy
What is AR and what is it's role in events, especially in a virtual & hybrid world? We're going to talk about some fun, futuristic (thought not TOO futuristic!) stuff in this interactive discussion so join us and bring your questions!!
December 02, 2020
Episode 19: Mentorship In The Events Industry With Jacqueline Vazquez
In this episode of the Event Hustler Show, we'll be talking to Jacqueline Vazquez from "Lifetime Events with Jacqueline" about her career in the event industry, her work as a speaker and educator, and her recent involvement in New York/New Jersey live events coalition.
July 15, 2020
Episode 18: Virtual Events And Tech With Brian Monahan With Prestige AV
We are recording another episode of the event hustler show live and this week we are talking to Brian Monahan from Prestige A.V.. We will check in with him and see how they are doing in the midst of the COVID-19 crisis and also learn about his interesting perspective on the “new normal“.
July 08, 2020
Episode 17: Lessons Learned As An Event Professional During #Covid - 19
The Event Hustlers Show is my opportunity to talk about hot industry topics, share what I'm learning, and encourage our industry to be better 1% at a time.
June 17, 2020
Episode 16: Diversity in the Events Industry with Leslie Short from The Cavu Group
Let's talk about the elephant in the room - the lack of diversity in the events industry! I'm excited to be joined by LESLIE Short to talk about this topic and see how we can help make our industry more inclusive and diverse!
October 15, 2019
Episode 15: The Queen of Events in NYC: with Jaclyn Bernstein from @AccessDMC
This week, I get to talk to the Queen of Events in NYC - Jaclyn Bernstein! Jackie is so connected in the industry and I can't wait to learn about how she has built her business, connected with so many great people in the industry, and works with such amazing clients!
September 26, 2019
Episode 14: Building an Empire with Christopher Kelly from Convene
This week, I get to chat with Chris Kelly - Co-Founder of Convene. Full disclosure - Convene is one of my favorite venues EVER, but this chat will be about more than just great venues. I'm really interested to learn about Chris' journey building such a successful brand that has grown so much over the years. We'll talk about his career, business growth, innovation and more!
September 26, 2019
Episode 13: Human Trafficking and the Events Industry with Meredith Rollins from PCMA
We're back with another episode of Event Hustlers now that fall is here - and we're talking about a VERY important issue - child trafficking! I'll be speaking with Meredith Rollins from PCMA about the role the events industry plays in this, what PCMA is doing about this and what WE should be doing as well!
September 08, 2019
Episode 11: Building a Business that Works for YOU (and Not the Other Way Around) with Malla Haridat
In this episode, I chat with old friend and entrepreneur friend Malla Haridat - we talk all about what it's like to build a business that not only makes you money, but works for you - allows you to have the time to care for your family, live the lifestyle you want and SO MUCH more!
July 29, 2019
Episode 10: Scaleable Business Models and Self Care for Moms with Jennifer Clark from Emerge Events
In this episode, I chat with Jennifer Clark about the evolution of her business in the past year+. She's been rethinking her brand, the types of events that get her excited, and how she can leverage her core values into a profitable business! And - we talk about her new venture - Emerge Moms!
July 18, 2019
Episode 9: PPC Marketing for Events with Laura Davidson from Tag Digital
Laura Davidson from Tag Digital talks about her career and business, along with what event professionals need to know about digital marketing and PPC for events!
July 11, 2019
Episode 8: Building a Scalable Business with Daniela Grafman from Vision Event Co
Daniela Grafman from Vision Event Co joins us to talk about finding her niche in the wedding planning industry, bringing in multiple streams of revenue and finding ways to scale.
June 28, 2019
Episode 7: Tips for Scaling UP with Ramon Ray from Smart Hustle Media
Ramon Ray, CEO of Smart Hustle Media, is an entrepreneur at heart. In this discussion, we talk about building teams to scale, partnerships and so much more!
June 27, 2019
Episode 6: Tribes and Trust with Kiki L'Italien from Amplified Growth
Kiki L'Italien Amplified Growth. Kiki has made an amazing career in digital marketing and community development and is now obsessed with Tribes. We talk about all of this in this episode - it's a must-watch!
June 14, 2019
Episode 5: Association Events with Sheila Fox from Event In Site, LLC
Sheila Fox, CEO of Event In Site, LLC, is a rockstar and I'm excited for you to learn about her career, her amazing self-care and much more!
May 30, 2019
Episode 4: Content Marketing and LIVE Videos with Donvil Collins from Veekast
In this episode, I had a great time talking to Donvil about his business he now runs as well as the first business he ever started! We talked about content marketing and the role of LIVE video as well - it's a don't-miss conversation!
May 21, 2019
Episode 3: Self Care & Mindfulness in Business With Sarah Vaynerman from Work From Om
In this episode, Sarah Vaynerman, CEO of Work from Om joins me to talk about the role meditation, mindfulness and yoga play in great business. And - we see how she turned her passions into a successful business!
May 14, 2019
Episode 2: Professional Development Tips with Liz King from Liz King Events
In this episode, I'm talking about my best tips for professional development for event business owners.
May 07, 2019
Episode 1: Sales and Marketing for Event Businesses with Christina Rene from Voila Event Solutions
In this episode, I speak with Christine Rene, CEO of Voila Event Solutions, about sales and marketing for event businesses. She also talks about the systems she uses to engage her audience.
May 03, 2019