EVENTive Entrepreneurs - Event & Sponsorship Podcast
By Sarah Brush
EVENTive Entrepreneurs - Event & Sponsorship PodcastAug 23, 2021
195. Event negotiation
In this episode, I share 10 tips on negotiating with your vendors and venues.
Thanks for listening!
https://www.instagram.com/eventivebrush/
https://www.linkedin.com/in/sarahbrush/
Sarah Brush
194. Answering your event questions
In this episode, I answer 5 questions that our community submitted on the topics of event strategy, sponsorship, event registration, promotion timeline and choosing the right type of event for your business. Thanks for listening!
Other supporting episodes:
20 ideas to include in your sponsor packages: https://podcasts.apple.com/us/podcast/145-20-ideas-to-include-in-event-sponsor-packages/id1542582216?i=1000607516388
Steps for planning a business events:
https://www.instagram.com/eventivebrush/
https://www.linkedin.com/in/sarahbrush/
Sarah Brush
193. Incorporating the 5 senses into your event
In this episode, we talk about ideas to incorporate taste, smell, touch, sound and sight into an event.
Thanks for listening!
192. Watch out for unexpected event fees
In this episode, I share 10 fees to ensure you are aware of when planning and hosting your event.
Thanks for listening!
Sarah Brush
https://www.instagram.com/eventivebrush/
https://www.linkedin.com/in/sarahbrush/
191. Hosting an event versus sponsoring/exhibiting
In this episode, I share the benefits of hosting your own event and benefits of being an exhibitor or sponsor at someone else's event.
Thanks for listening!
Sarah Brush
190. 10 tips for multi-year event sponsors
In this episode, we talk about the benefits and ways to set-up partnerships with multi-year event sponsors.
Thanks for listening!
Sarah Brush
189. Understanding your audience
In this episode, I share a high-level view of the importance of digging deeper into your event audience demographics based on values.
Thanks for listening!
Sarah Brush
188. Purpose-driven partnerships
In this episode, I share 16 items that are important in a purpose-driven partnership.
Thanks for listening!
187. Ideas for booth activations
In this episode, I share a few of my favorite booth activations for a recent event. Thanks for listening!
https://www.instagram.com/eventivebrush/
Sarah
186. Tips for destination events
In this episode, I share 8 tips on incentive trips/destination events.
Thanks for listening!
185: Ideas to measure the success of your event
In this episode, I share a few ideas of how you can measure and think about the success of your event.
Thanks for listening!
https://www.instagram.com/eventivebrush/
184. The benefits of having an event MC with Nathan Cassar, Master of Ceremonies
In this episode, we have Nathan Cassar share the importance and incredible value of having an MC at your event. We also talk about tips and advice to make the most of your Master of Ceremonies experience!
Dive into the electrifying world of Nathan Cassar, Australia's most dynamic award-winning Master of Ceremonies, where he turns every event into an unforgettable spectacle. With over a decade of unmatched energy and prowess, Nathan has earned prestigious accolades like Corporate Vision’s 2023 Best Professional Event MC and is celebrated among Eventex’s Top 100 Most Influential People in the Event Industry. His versatile talents mesmerize audiences at grand events, from the Australian Event Awards to the Sydney Marathon. A favourite at NSW's premier venues and sought after by leading organizations like the REA Group and the Cancer Council, Nathan Cassar is the epitome of charisma and professionalism, ensuring each event he hosts is nothing short of a spectacular celebration.
Connect with Nathan!
https://nathancassar.com.au/
https://www.facebook.com/NathanCassar.MC/
https://www.instagram.com/nathancassar_mc/
https://www.youtube.com/channel/UC4xbLlDFphyHn1Xd1eqXlYg https://www.linkedin.com/in/nathancassar-mc/
Thanks for listening!
Sarah Brush
183. What sponsors want event hosts to know
In this episode, I have 11 things event sponsors would like event hosts to know!
Thanks for listening!
Sarah Brush
https://www.instagram.com/eventivebrush/
182: Unexpected ideas for your event
In this episode, I share 11 ideas of things you can do to surprise and delight your attendees.
Thanks for listening!
Sarah Brush
https://www.instagram.com/eventivebrush/
181. Event trends for 2024
Happy New Year! In this episode, I share some event trends for 2024 including AI, sustainability, creativity with content/networking, wellness and more!
If you want to kick-off the New Year with a strategy for events, I offer 30-minute and 60-minute+ strategy sessions to help you get started and create an event plan and finalize your next steps!
https://eventivebrush.com/event-strategy-session
Thanks for listening!
Sarah Brush
180. Planning and hosting retreats with Danielle Throckmorton
I am so excited for you to hear from our guest today, Danielle Throckmorton!
She has experience as an event planner, hosting her own events and helping entrepreneurs host events in their business.
Danielle Throckmorton is an 9x award-winning independent multi-passionate business owner, business strategist & coach for female entrepreneurs, and founder of Reach Retreat. Her mission is to help female entrepreneurs scale their business to the next level by implementing intentional strategies that call in more time, money, and energy.
She does this through hosting intimate luxury retreats and offering in-depth one-on-one coaching for women who truly desire to make an impact in the world, whether through their services or their life.
Connect with Danielle!
Website | https://daniellethrockmorton.com
Danielle Throckmorton Facebook | https://www.facebook.com/entrepreneurstrategist/
Reach Retreat Facebook | https://www.facebook.com/thereachretreat
Danielle Throckmorton Instagram | https://www.instagram.com/danielle_throckmorton/
Reach Retreat Instagram | https://www.instagram.com/reachretreat/
LinkedIn | https://www.linkedin.com/in/daniellethrockmorton/
Free Core Values Workbook | https://view.flodesk.com/pages/62c438a680d0100f37485cd3
Thanks for listening!
Sarah Brush
179. Growing your business and community with events featuring Clarita Escalante, Founder of Aligned Rituals
In this episode, Clarita Escalante shares about growing her business and community with events! She is provided the inside scoop on an upcoming retreat in Sedona in February 2024.
Clarita is the Founder of Aligned Rituals. She is a passionate speaker, podcast host and entrepreneur dedicated to helping others live life to the fullest.
Her focus is on health, wellness, and nutrition, encompassing physical, emotional, spiritual, and mental well-being. She has personally overcome cancer, and her journey has shaped her perspective. She offer retreats, meet-ups, and a range of products like The Wellness Journal, Ritual Boxes, and Digital Recipes to support your best life.
Connect with Clarita!
Website: https://claritaescalante.com/
Upcoming events: https://claritaescalante.com/events/
Podcast: https://podcasts.apple.com/us/podcast/the-clarita-escalante-show/id1561363489
IG: https://www.instagram.com/the_clarita_escalante/ and https://www.instagram.com/aligned.rituals/
Previous podcast episode on this podcast: https://podcasts.apple.com/us/podcast/67-creating-a-business-through-overcoming-a/id1542582216?i=1000535411127
Thanks for listening!
Sarah Brush
178. Personalized event gifts
In this episode, we talk about custom event gifts/swag that can make a lasting impression with your event attendees.
Thanks for listening!
Sarah Brush
177. What NOT to do with event pricing and registration
In this episode, I share 15 items to take into consideration when coming up with your event pricing and registration plan.
Thanks for listening!
176. Promoting your event on social media
In this episode, I share tips to promote your event on social media!
Thanks for listening!
Sarah Brush
175. What should I include in my event sponsor prospectus?
In this episode, I share 8 important items to include in your sponsor prospectus and common mistakes.
Thanks for listening!
Sarah Brush
174. What should I include in my VIP event ticket?
In this episode, we talk about ideas to include to drive revenue with your VIP ticket and create a great experience for your VIP attendees!
Thanks for listening!
https://www.instagram.com/eventivebrush/
Sarah Brush
173. Keeping your event budget under control
In this episode, I share 15 questions to ask yourself in regards to your budget to keep you on track and stay clear of busting your budget! :)
Do you need help with your event budget or other areas of your event? Book a 30-minute Q & A call for $100 to set yourself up for success!
https://eventivebrush.com/event-strategy-session
Thanks for listening!
https://www.instagram.com/eventivebrush/
Sarah Brush
172. The inside scoop on events and exhibitors with Rich Vallaster of A2Z Events Personify
I am SO excited to have Rich as our guest today! Rich Vallaster, CEM, DES, is the Director of Marketing, Live Events & the Trade Show Wonk at A2Z Events–Personify.
In this episode, we talk about the following:
- Event trends for 2024
- Focusing on the right customer for your exhibitor/sponsor strategy.
- Leveraging LinkedIn to get new exhibitors and sponsors.
- How to use market research to grow your event.
- Attracting attendees to your event with fresh ideas.
- Event marketing tips.
- Advice on determining if a show is a good fit for your business.
- How to be a better exhibitor.
- Importance of sales staff training
- Industry trends and strategies.
- Cool booth activations, how to stand out and also be meaningful.
Connect with Rich!
https://personifycorp.com/products/a2z-eventshttps://richvallaster.com
https://www.linkedin.com/in/richvallaster/
https://www.linkedin.com/company/a2zevents/
Rich has spent the bulk of his career in the events business, from large-scale outdoor experiences to some of the largest tradeshows and conferences. He is an appointed member of the Center for Exhibition Industry Research (CEIR) Council and is an active member of the International Association of Exhibitions & Events (IAEE) and the Professional Convention Management Association (PCMA). He has been quoted and published in the New York Times, Trade Show Executive Magazine, Skift Meetings,Meetings Today, Associations Now, Convene Magazine and the Trade Show News Network regarding various events industry topics.
Rich serves on several advisory committees and regularly speaks to association organizers, exhibitors, and attendees at events such as Expo! Expo!, PCMA, ASAE and the Media, Audience & Content Marketing Association. In addition, he teaches in the IAEE Certified Events Manager program and has taught both in the undergraduate and accelerated MBA programs at Hood College.
Thanks for listening!
Sarah Brush
https://www.instagram.com/eventivebrush/
171. 10 questions to ask event sponsors for a successful partnership
In this episode, I share the questions to ask sponsors to create the best partnership possible.
Are you hosting an event or looking for event sponsors. I am here to help with 30-minute Q & A sessions to strategy session bundles to help set you up for success. Gain clarity and an action plan to implement for your upcoming event to grow & scale with ease. Discuss and set goals for your event strategy and sponsors. Learn best practices and innovative ideas along with tools to help you create the impact you want!
https://eventivebrush.com/event-strategy-session
Thanks for listening!
Sarah Brush
170. Sponsorship insights
In this episode, I share some sponsorship insights. Here are two resources discussed on the podcast:
Sponsorship industry research
https://sponsorshipassociation.com/wp-content/uploads/2023/06/SMA_2023Research_Infographic.pdf
Sponsorship Marketing Association
https://sponsorshipassociation.com/
Smartsheet McLaren partnership
McLaren Racing works with Smartsheet on new DEI program (sportsbusinessjournal.com) Thanks for listening! Do you need help with sponsorship ideas and strategy? I offer Q & A and strategy sessions: https://eventivebrush.com/event-strategy-session
Sarah Brush
https://www.instagram.com/eventivebrush/
169. Event branding & strategy with Krystel Stacey, CEO of VOILÁ Strategies and W Society
In this episode, I chat with Krystel Stacey about events, branding, retreats, speaking at events, her wedding community and more! Fun fact! She just planned the wedding of Hannah Godwin and Dylan Barbour from the Bachelor, how cool!
Over the last decade Krystel has worked with Hollywood elite, mega entrepreneurs, music royalty, professional athletes, and owners of sports teams as well as iconic brands such as Rolls Royce, Kate Spade, Kendra Scott, and Comic Con.
As a multi-million-dollar entrepreneur she has built 7 different businesses and currently sits as CEO of 2 high growth luxury brands. With years of small business success and a recognized leader in her field, Krystel was featured in FORBES for her expertise and now sits on the Forbes Business Council.
Looking to learn from Krystel? She also currently hosts the Purpose to Profit Podcast & leads The Fearless Founders Mastermind. Inspiring other female entrepreneurs to design a life and business they love.
Connect with Krystel!
https://www.instagram.com/voilastrategies/
https://www.instagram.com/krystelstacey/
https://www.instagram.com/wsociety.co/
https://www.instagram.com/goldncollection/
Thanks for listening!
Sarah Brush
https://www.instagram.com/eventivebrush/
168. Luxury events with Thomas Serrano of Exclamation Group
In this episode, I talk with Exclamation’s principal, Thomas Serrano, about trends in luxury events, importance of vendor relationships, mapping the emotional journey of events, focusing on meaningful and memorable experiences and more!
Connect with Thomas!
https://exclamation-group.com/
https://www.linkedin.com/in/thomas-serrano/
Thomas Serrano, was raised, educated and began his professional career in product promotion and events production in the heart of the French centers of culture, style and luxury. Graduating from EDHEC Business School in Nice in 1998, he honed his talents at several experiential agencies in Paris working with leading brands from Chanel and Cartier to Citroën, Nespresso, and Microsoft.
In 2008, Thomas relocated to New York and launched Havas Luxe within Havas Worldwide. In 2017, Thomas created a new Havas offering: Havas Events North America. Focusing on corporate events, the agency produced innovative experiences for major brands including the Wall Street Journal, KPMG, Lazard, ExxonMobil and L’Oréal. Thomas has decades of experience managing high-luxury events for big-name clients, including Van Cleef & Arpels, Montblanc, L'Oréal, Audemars Piguet, Hublot, Bulgari and Dom Pérignon.
Looking to create a one-stop shop for corporate and luxury events, cultural and sports partnerships, Thomas launched Exclamation – "Events That Make A Point" – in January 2020. Thomas has been a guest lecturer at NYU, Columbia Business School, Parsons School of Design, Fashion Institute of Technology as well as ESSEC Business School in Paris. He is often invited to speak in conferences, such as South by Southwest (SXSW).
After years of serving and working with nonprofit organizations, including Luxury Education Foundation (LEF), Thomas created his own foundation I.N.E.S (Initiatives for New Education and Socialization), an organization encouraging underprivileged teenagers in France to achieve their dreams. Most recently, Thomas was accepted into the Forbes Business Council, where he provides insight into the ever-expanding, highly creative world of luxury marketing and event management.
Thanks for listening!
Sarah Brush
https://www.instagram.com/eventivebrush/
167. My favorite experiences from my favorite event - Powerhouse Women
Join me in this episode to talk about my favorite experiences from the Powerhouse Women event!
- PW community
- Hype squad
- Speakers and Powerhouse Moment speakers from the community
- Photo and video experiences
- Volunteering
- Pop-up Shop
- Call to action for Six Figure School
Connect with PW!
https://www.instagram.com/powerhouse_women/
Six Figure School
https://member.powerhousewomen.co/a/2147643360/FXEzRbXz
Thanks for listening!
Sarah Brush
166: Virtual & hybrid events with Emmy awarded camera operator, Howie Zales
In this episode, I talk with Howie Zales of Viridity Entertainment about virtual and hybrid events plus his experience as a camera operator for some incredible celebrities, brands and TV stations!
Howie is an Emmy Awarded camera operator who started his career at the NFL Network and NBC Sports. His passion for broadcasting led him to found Viridity Entertainment Services, a streaming and professionally-recorded in-house productions service offering TV-quality livestream to corporations. Their clients include T Mobile, Capital One, The Food Network, and hip hopgroup Salt-N-Pepa.
Connect with Howie!
https://www.viridityentertainment.com
https://www.linkedin.com/in/howardzales/
https://www.facebook.com/hjzproductions
https://twitter.com/hjzprodinc/status/1480869634505158656
Earphones mentioned in episode: https://www.bhphotovideo.com/c/product/427163-REG/Voice_Technologies_VT0072_VT610TC125_Earphone_with_Coiled.html
Thanks for listening!
Sarah Brush
165. Co-create with your event sponsors
I just read an article I loved that I wanted to share with you. I think it is really powerful in the way event hosts should look at top tier sponsorships. The article is by GPJ, which is an experiential events agency.
https://www.gpj.com/experience-futures/experience-futures-native-sponsorship/
Connect with GPJ!
https://www.linkedin.com/company/george-p-johnson/
It’s about helping sponsors stand out by becoming a part of the show, a more collaborative, cohesive, and higher-value forms of benefits.
If you are interested in learning more about event sponsorship, join the wait for the Event Sponsorship Scoop! It is a low investment, short and sweet, digital support system to help you with everything event sponsorship! Plus those on the wait list when it launches will get a 30-minute Q & A session with me if they sign-up! Yay!
https://eventivebrush.com/eventsponsorshipscoop
164. Hosting a collaborative event with Jordan Gill of Systems Saved Me
I love this episode! Jordan shares behind the scenes perspective of planning her first large hybrid event. She has hosted many retreats and virtual events and has been very successful in achieving profitable events. We talk about sponsorship, vendors, collabs, speakers, systems and more!
Check out Jordan's live and virtual event, make your mark!
Jordan Gill is a 7-Figure Business Strategist whose mission is for high-achieving business owners to prioritize rest without sacrificing revenue! She’s helped over 500 coaches and consultants work with clients only 4 days a month with VIP Days! When she’s not spreading the gospel of VIP Days, she’s working on one of her thousand-piece jigsaw puzzles or traveling the world with her husband and bonus son.
Connect with Jordan!
https://www.facebook.com/systemssavedme
https://www.instagram.com/systemssavedme/
https://www.youtube.com/channel/UCkKlfSOONuyx1ZLNUkPbH0w
https://www.linkedin.com/in/gilljordan/
https://www.tiktok.com/@systemssavedme
Join her incredible monthly collab group - Ready Set Collab™ Network Let's connect!
Sarah Brush
163: Event marketing with Ashley Cline
In this episode, we talk all about event marketing with expert, Ashley Cline.
Ashley Cline is a Digital Marketing Consultant and Freelancing Expert. With more than 15 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients, primarily in the Events & Entertainment space but has extensive experience working with Medical Device/Healthcare and Finance Technology sectors as well. She is also the EVP of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social.
- Strategies and tactics to be aware of.
- Why is word-of-mouth for events is vital in a digital world.
- Brand partnerships/sponsorships for events.
- Tips for confidence on stage.
- Importance of being a proactive client with event vendors and partners.
- Value of focusing on your customer’s success.
- Increasing event attendance
- TicketSocket platform for ticketing, registration, and event management platform.
- Ice Cream Social, social sharing tool.
Connect with Ashley!
https://www.linkedin.com/in/ashcline/ Sarah Brush
162. Are you prepared for event sponsors?
How do you need to prepare to attract sponsors and sponsor demonstrate value?
- The standard items: defined goals, purpose, brand and target audience with detailed demographics so sponsors ensure your audiences and goals align.
- Start early building relationships.
- Have a comprehensive marketing and promotion plan
- Ask previous sponsors to be references.
- Have a plan in place to provide detailed data after the event
- What is the unique opportunity you are offering.
- Does your event supports a charitable cause or social impact initiative
- Match the attendee needs with the sponsors value.
- Ask lots of questions.
- Over communicate
If you are thinking about hosting an event or have an event in the works, I offer strategy sessions as a low cost option to get advice and direction from an event professional to get your event or sponsorship program into action! https://eventivebrush.com/event-strategy-session
Sarah Brush
https://www.instagram.com/eventivebrush/
161. My interview on The Neeley Neal Show (events, business, family and more!)
In this episode, I share my interview on the Neeley Neal podcast! We talk about events, business, mom life and more.
Neeley Neal, founder of Go Fit Win and former NFL cheerleader turned wife, mom of 4 (including triplets!) and tech industry career woman digs in to keep you fired up, and living life full out. Each episode is designed to give you the tools, ideas & inspiration you need to cultivate energy where there is none, and plug back into your bigger purpose to make an impact on a daily basis. Stay fired up with a squad sisterhood that supports you and lifts you up. Now's the time. Ready? Let's go! It's time to stop going through the motions and start living life full out! Put your positive mindset to work for you, reclaim your natural superpowers, and reconnect to your source of joy.
Connect with Neeley!
Podcast: https://podcasts.apple.com/us/podcast/the-neeley-neal-show/id1546100989
IG: https://www.instagram.com/neeley.neal/ https://www.instagram.com/gofitwinsquad/ https://www.instagram.com/firedupcheercamp/
Website: https://neeleyneal.com/
Thanks for listening! Connect with me on IG: https://www.instagram.com/eventivebrush/
160. Networking ideas for your event
When it comes to networking at a business event, creativity can help foster meaningful connections and make the experience more enjoyable.
Here are some creative ways to encourage attendees to network:
- Speed Networking
- Icebreaker Activities
- Networking Games
- Roundtable Discussions
- Thought-Provoking Questions
- Collaborative Workshops
- Mentoring Sessions
- Digital Networking Platforms
- Host Networking Lounges
- Installations
Sarah Brush xo
Connect with me at Sarah Brush (@eventivebrush) • Instagram photos and videos
159. Selling from stage at your event
In this episode, I share 11 tips to sell from stage.
- Know your audience.
- Provide LOTS of value.
- Host a mini event before the event.
- Provide a special offer only available at the event to create a sense of urgency and encourage immediate purchases.
- Have booth to promote your offer.
- Use storytelling from past attendee success.
- Consider if you will have a low or high ticket offer.
- Don't forget the details like refund policy, contractual details when they sign-up
- Be confident - it is a benefit for the attendees to have an opportunity to take the next step with you.
- Do a drawing for those that sign-up for a giveaway like a 1:1 session or free event ticket.
- Follow-up right after the event with those that signed up and those that did not. Sarah Brush xo Connect with me at Sarah Brush (@eventivebrush) • Instagram photos and videos
158. Co-hosting events
In this episode, we talk about the benefits of co-hosting an event.
- Expanded reach
- Shared resources
- Double expertise
- Increased credibility
- Cost sharing
- Expanded networking
- Exchange of ideas
- Cross promotion
- Shared success
- Learning and Growth
Download this free event check list with a timeline to ensure you have everything you need for a successful event! http://www.eventivebrush.com/eventchecklist
Sarah Brush xo
Connect with me at Sarah Brush (@eventivebrush) • Instagram photos and videos
157. Event planning mindset
In this episode, I share the mindset that will set you up for success when planning and hosting an event.
- Visionary
- Proactive
- Resourceful
- Detail-oriented
- Attendee focused
- Agile
- Positive and engaging
- Growth-oriented
Need help setting up your event strategy and checklist? Download for free!
Let's connect! :) https://www.instagram.com/eventivebrush/
156. David Adler, Founder and Chairman of BizBash: The importance of being a Collaboration Artist when planning and hosting events
In this episode, David Adler, joins us as a special guest!
Connect with David and check out his book!
https://harnessingserendipity.com/
https://www.linkedin.com/in/david-adler/
https://podcasts.apple.com/us/podcast/gathergeeks-by-bizbash-the-event-industry-podcast/id1004205039 David is a business and social entrepreneur who founded the event media company BizBash. He is also host of the podcast GatherGeeks where he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. The podcast is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.
David recently launched the book, Harnessing Serendipity. David spoke to a wide array of people—more than 60 individual “collaboration artists, conveners, and connectors” and duos across a variety of sectors—from charities to corporate cultures and from theater and music to diplomatic and political arenas. In a world that often feels divided and conflicted, these people have had extraordinary success at getting people to gather and work together. Each of them works differently, but all excel at harnessing the serendipities that humans inevitably present. The book builds on the realization that together, we can be more powerful than we are individually, and the observation that collaboration is fast emerging as an essential critical skill in all walks of life and endeavors.
The book features:
- A behind-the scenes diplomacy expert who explains the differences between hard power, soft power, and smart power and how they, literally, set the tables of statecraft for peaceful results.
- An executive who held company team meetings on bicycles so that the participants couldn’t look at their phones.
- An innovator who’s moved the action off the stage and into the hallways. A deep thinker who doesn’t use the word “audience.”
- A quiet revolutionary who no longer uses the term “conference.”
- Numerous creatives who have piloted ways to integrate and leverage the new virtual opportunities.
Sarah Brush
EVENTive Brush
https://www.instagram.com/eventivebrush/
155. Be the best partner with your event vendors
In this episode, we talk about way to create the best partnership with your event vendors.
- Pay on time.
- Respect their pricing.
- "Your lack of planning is not my emergency."
- Be responsive and prepared.
- Encourage collaboration.
- Go the extra mile and recognize your vendors before the event.
- Provide feedback and ask for feedback.
- Unrealistic goals leads to unnecessary pressure.
- Discuss long term partnership after the event.
Download this free event check list with a timeline to ensure you have everything you need for a successful event! http://www.eventivebrush.com/eventchecklist
Sarah Brush xo
Connect with me at Sarah Brush (@eventivebrush) • Instagram photos and videos
154. Finding speakers for your event
Let’s talk about the best ways to find speakers for your event.
- Ensure you are clear on the theme and story you want your event to tell so you can identify speakers that align with your event's purpose and target audience.
- Start researching through social media, other events, and who is within your community. Ask for recommendations from event planners, event hosts or event vendors who have been involved in similar events.
- Review speaker profiles: Once you have identified potential speakers, review their past footage of speaking to make sure their style is a good fit, the topics they would like to talk about, would your audience love to hear from this person?
- Consider Speaker bureaus to help match you with speakers. Note these will be speakers you need to pay.
- Many of the best speaker options will already be in your community or one connection away.
- Share event details with potential speakers to confirm availability and fit.
- Negotiate terms.
- Prepare and support speakers.
Sarah Brush xo
Connect with me at Sarah Brush (@eventivebrush) • Instagram photos and videos
153. Keep your event attendees engaged all yearlong
In this episode, I share 6 tips to keep your attendees engaged between events.
- Add past event attendees "Alumi" as one of the groups you create a special marketing campaign for.
- Ask really good questions during online registration and act on the responses by creating those connection and learning opportunities.
- Personalize your event commuication to each audience. One size does not fit all.
- Plan events between the event.
- Provide incentive for those engaged in the yearlong community.
- Gamify the community.
Download this free event check list with a timeline to ensure you have everything you need for a successful event! http://www.eventivebrush.com/eventchecklist
Sarah Brush xo
Connect with me at Sarah Brush (@eventivebrush) • Instagram photos and videos
152. Behind the scenes of a sold out event
In this episode, I share some advice and favorite things from a recent corporate event.
- If you close registration, ensure you have all free passes accounted for.
- Market that the event has a potential to sell out.
- Overflow seating in other areas.
- Activations, experiences and signage to connect spaces.
- Grab and go food.
- Co-brand an evening event.
- Switch up seating everyday.
- Pick swag
- Feature customer products.
- Collect all needs at registration.
- Social media videos
- Take into account process for giveaway winners.
Download this free event check list with a timeline to ensure you have everything you need for a successful event! http://www.eventivebrush.com/eventchecklist
Sarah Brush xo
Connect with me at Sarah Brush (@eventivebrush) • Instagram photos and videos
151. Event sponsors: 10 little things that make a BIG difference!
In this episode, I share 10 little ways to go above and beyond for your sponsor.
- Pre-event briefing or office hours.
- Host monthly calls with experts to provide sponsorship advice.
- Personal thank you note or gift at their booth.
- Early access to meals.
- Data to measure ROI.
- Sponsor networking session.
- Exclusive sponsor concierge.
- Public recognition.
- Post-event wrap-up materials.
- Sponsor guide at their booth when they arrive.
Download this free event check list with a timeline to ensure you have everything you need for a successful event! http://www.eventivebrush.com/eventchecklist
Sarah Brush xo
Connect with me at Sarah Brush (@eventivebrush) • Instagram photos and videos
150. Red flags for event sponsorship
In this episode, I share what to watch out for when considering sponsoring an event and what you can do as an event host to avoid this.
- Event host can't clearly provide demographics of their audience or community.
- Communication and response time isn't good.
- Projected attendance numbers are not shared or huge numbers are shared for a first time event.
- There is not a sponsor contract.
- The sponsorship is a high cost without the ability to engage or connect with attendees.
- You are promised the attendee list.
- No flexibility or customization for sponsor benefits at the higher levels.
- Crickets once you sign-up.
- No dedicated exhibit time.
- Reach out to other businesses that sponsor events or have sponsored the event you are considering for feedback. As an event host, ensure you leave your sponsors with a good experience so they recommend your event!
Do you want more tips on sponsorship? DM on on Instagram and I will answer your questions!
149. What your event production vendor wants you to know with Brian Trujillo
In this episode, I want to bring you into a conversation I had with Brian Trujillo who is the owner of Top Notch Productions AV. They are a creative audio visual team that bring your event to life. I have known him for a few years and he has worked on events that I have been involved with. They are amazing!
We were talking about what would you want an event host to know when they work with you or other Production/AV vendor to ensure everyone has the best experience.
- Plan ahead
- Know your budget and work with your AV vendor to understand budget vs expectations.
- Plan for enough time to setup your event.
- A day of rehearsals is a good way to polish your event and make your speakers feel comfortable.
- Happy attendees and a happy crew are important. Bathroom breaks and a good meal ensure engagements on both sides of the curtain. These Logistical items can be forgotten when you are in the midst of an event.
- When recording, know what’s more important for aesthetics. The live audience or the recorded product. Make sure your production team know so they can recommend the best solution.
- Mic runners always help facilitate Q & A, it’s important to line them up ahead of time from your staff and the AV team. there time to shine.
- If possible, allow an off day or short day so the attendees and team can enjoy the local life. Creating memories are important to any event.
- Get to know your AV team by name especially if they are returning faces.
- Have fun! The AV team is there to support and offer and advice when needed. The end goal is to have a great event and have fun doing it.
Connect with Top Notch
https://www.instagram.com/tnpavaz/
Need help getting started with your event? Get your free event strategy planner! And schedule a strategy session for 1:1 support on your event strategy, logistics and Q & A for anything you need! https://eventivebrush.com/event-strategy-session
Sarah Brush xo
Connect with me at Sarah Brush (@eventivebrush) • Instagram photos and videos
148. How to encourage others to promote your event
I would SO appreciate if can help me get to over 100 podcast reviews! Your review means so much to me and keep this podcast growing. Thanks for your support!
In this episode, we talk about how to inspire others to share your event.
- Create a promotional kit to make it easy for them.
- Do giveaways or prizes for those that share your event to make it fun.
- Partner with another business in your industry and do a share swap or add value to their business in trade for sharing.
- Create a contest with attendees to post videos or share content on a certain topic with the prize of a valuable experience at the event exclusively for them.
- Affiliate program.
- Teach in groups, go on a podcast tour, be speaking about your event everyplace you can to expand your reach and get more people sharing because you are now in their world.
- Collaborate with your speakers to create content that they can share with their audience. This can include interviews, blog posts, or videos that highlight their involvement in your event.
- Share events assets with your vendors like event planner, videographer, photographer. Their work is being showcased so they will likely be inspired to share.
- Check with your local CVB, will post your event on their upcoming events section, Experience Scottsdale does this in Arizona.
- In general, share others people content on a regular basis so they want to return the favor.
Need help getting started with your event? Get your free event strategy planner! And schedule a strategy session for 1:1 support on your event strategy, logistics and Q & A for anything you need! https://eventivebrush.com/event-strategy-session
Sarah Brush xo
Connect with me at Sarah Brush (@eventivebrush) • Instagram photos and videos
147. It's a must! Event photography & videography
In this episode, I share about the importance of event video and photos:
- Strategize with your videographer and photographer so they understand your style, vision and goals.
- Ask questions and for their advice, they are the experts!
- Provide a detailed shot list.
- Agree on a delivery timeline.
- Sponsor highlight video
- Speaker perks
- Be organized with the details you share to ensure a smooth event day. Provide an on-site agenda so they know where to go when and who to shoot.
- Share photos with attendees, they love this!
- Share on social media and all marketing channels post-event to keep the excitement going.
Need help getting started with your event? Get your free event strategy planner! And schedule a strategy session for 1:1 support on your event strategy, logistics and Q & A for anything you need! https://eventivebrush.com/event-strategy-session
Sarah Brush xo
Connect with me at Sarah Brush (@eventivebrush) • Instagram photos and videos
146. Tips to price your event tickets
In this episode, I share 5 tips to price your event tickets.
- Determine your event costs
- Research other events your community attends
- Evaluate profit margins on tickets/event
- Have multiple price points based on when they register.
- Start with a higher standard cost.
Need help getting started with your event? Get your free event strategy planner! And schedule a strategy session for 1:1 support on your event strategy, logistics and Q & A for anything you need! https://eventivebrush.com/event-strategy-session
Sarah Brush xo
Connect with me at Sarah Brush (@eventivebrush) • Instagram photos and videos