The Event Tech Pull Up
By Keith Johnston/Tess Vismale
The Event Tech Pull UpApr 17, 2024
Behind the Scenes with Rundown Studio: Revolutionizing Event Production
In this episode of the podcast, Keith and Tess are talking rundowns, show flows, cue sheets, run of shows, event scripts, and production schedules. A million different names. Same thing. It is what keeps your live productions on track.
For the past 20 years or so, this has been the domain of Excel. And this is a problem because you email that excel file over and over as changes happen and the versions are sure to get out of sync and that can lead to some really bad things. We almost had a video launch at the wrong time because the video operator was using an old version of the sheet.
There is a better way. Enter Rundown Studio. The brainchild of Lukas Hermann of Stagetimer and John Barker of Here to Record. in the most simple terms, Rundown Studio is cloud-based software for collaborative show and event planning, cueing, and directing.
Keith has been using Rundown Studio for a few months now and it is quickly becoming one of his favorite tools for meeting and event professionals. Watch this episode as we take a dive into the software, get an overview, and learn how it is now easy to bring the entire event team together with one source of truth.
✨ FIND RUNDOWN STUDIO ON THE WEB
↳ Rundown Studio | https://rundownstudio.app/
✨ FIND STAGETIMER.IO ON THE WEB
↳ StageTimer.io | https://stagetimer.io/
✨ FIND THE EVENT TECH PULL UP ON THE WEB
↳ Event Tech Pull Up | https://eventtechpullup.com/
↳ Tess on LinkedIn | https://www.linkedin.com/in/tessvismale/
↳ Keith on LinkedIn | https://www.linkedin.com/in/keithgjohnston/
Is it Possible to get an Event App for Only $40?
In this episode of the podcast, Keith and Tess are talking apps! Not those crazy expensive, feature-heavy behemoths currently clogging up the app stores, we are talking about Joi's latest feature... The Joi event app.
Joi is upending how event planners manage and execute events, making it accessible and practical even for smaller gatherings to have an app. Traditionally, event apps were deemed too expensive and were only considered for larger events. However, Joi upends this notion by offering a cost-effective and efficient solution that eliminates the need for printed programs or agendas. This app simplifies sharing event details, schedules, and updates with attendees, streamlining communication and engagement.
Joi facilitates easy communication with attendees via push notifications, welcome messages, and session reminders. It supports the creation of multiple event apps tailored to different attendee groups, allowing for customized programs and targeted messaging. Additionally, Joi provides flexible access control options, from open access via QR codes or app names to restricted access through passwords or login requirements, ensuring privacy and security as needed.
Joi’s ability to make evaluation forms more accessible and engaging encourages greater participation from attendees, thus providing valuable feedback and insights for event organizers. With Joi, event management becomes more streamlined, interactive, and effective.
✨ FIND JOI ON THE WEB
- Joi | https://www.joi.events/
✨ FIND THE EVENT TECH PULL UP ON THE WEB
- Event Tech Pull Up | https://eventtechpullup.com/
- Tess on LinkedIn | / https://www.linkedin.com/in/tessvismale/
- Keith on LinkedIn | https://www.linkedin.com/in/keithgjohnston/
Decoding Event Data: How EQ Meets IQ with Ross Cooper
In today’s episode, we’re blending the worlds of tech, observation, and brand activation. To guide us through this intersection, we have with Ross Cooper, a Senior Integrated Strategist at Inspira Marketing Group. As many of you might know, Inspira isn’t just any marketing agency; they operate at the nexus of EQ (Emotional Intelligence) and IQ (Intellectual Quotient), crafting brand experiences that resonate both emotionally and intellectually with audiences.
While data-driven insights play a monumental role in event planning – guiding decisions from venue selection to attendee engagement – it’s the human touch, the ability to observe and understand attendees, that crafts unforgettable moments. Ross knows this balance all too well. Consider the simple act of observing reactions during a keynote or the dynamics of a networking session. Such nuances, when combined with structured feedback mechanisms like digital tools and platforms, offer a full spectrum of insights. Take, for instance, the enthusiasm attendees might show when engaging with local artisans – while data might suggest the logistical advantage, human observation captures the essence, the ‘why’ behind that preference.
Event planning isn’t just about numbers or isolated observations. It’s a harmonious ballet of empirical evidence and experiential intuition. And as Ross and the Inspira Marketing Group demonstrate, when you fuel that harmony with a deep understanding of EQ and IQ, events transition from mere gatherings to transformative brand activations. Have a listen as we delve deeper into this fascinating synergy with our amazing guest!
FIND ROSS and INSPIRA MARKETING ON THE WEB
↳ Ross Cooper on LinkedIn | https://www.linkedin.com/in/rosscooper/
↳ Inspira Marketing on the Web | https://inspiramarketing.com/
What DJing can teach you about experience design. Create unforgettable events that tick all the boxes
DJ Graffiti, known as The Keynote DJ, has defied conventions in his DJ career. Originating from Detroit, he initially made a name for himself as a prominent club and concert DJ, sharing stages with eminent artists such as Eminem, Beyoncé, Jay-Z, Snoop Dogg, and Big Sean.
However, his path took an unconventional turn. DJ Graffiti ventured beyond the realm of music, applying his law and business degrees to establish a digital marketing agency. In this role, he adeptly guided clients in areas such as content strategy, traffic management, and sales conversion. Despite his achievements, he sensed a lack of personal fulfillment in his work.
The onset of the COVID-19 pandemic brought about a pivotal change. Recognizing an opportunity to uplift people's spirits through his talents, he initiated a series of virtual DJ sets. These sets, broadcasted on platforms like Facebook, YouTube, and Twitch, offered an avenue for individuals to temporarily escape their worries and immerse themselves in music.
Remarkably, even in the virtual landscape, DJ Graffiti could tangibly feel the positive energy of his virtual audience. This experience kindled his own enthusiasm as he realized his ability to serve as a beacon of positivity. It became evident that he was destined for more — to extend his services as a DJ to corporations for virtual gatherings and in-person celebrations.
This newfound pursuit resonates with him on a profound level, feeling like a true calling. He views each event as a unique occasion to effect change. Collaborating closely with clients, he harnesses his background in sales, marketing, and public speaking to craft tailor-made interactive experiences. These experiences not only elevate moods and boost morale but also bring together diverse and geographically dispersed audiences.
At the heart of it all, DJ Graffiti recognizes the power of music to nourish the soul, disseminate happiness, and provide respite from life's challenges. His DJ sets achieve precisely that, simultaneously inspiring contemplation and creativity.
Looking ahead, DJ Graffiti envisions cultivating enduring relationships with his clients, an array of esteemed names including GitLab, Nike, Google, Campbell's, Cisco, Workday, Dell, ManyChat, and SAS. His aspiration mirrors that of a gym membership, where he aims to continuously engage and inspire his clients through his exceptional DJ skills.
Join us as we chat with him about what DJing can teach you about experience design and how to create unforgettable events that tick all the boxes.
For this espisode, we have a little graphical help. If you are getting started in event design? Learn about the Event Canvas™️ methodology, a common visual language for event design, developed by Ruud Janssen and Roel Frissen. This handbook will change the way you think about how events change the world you live in. It shows the way to re-design your world on one sheet of paper using the #EventCanvas. This book identifies the starting point of any event and outlines steps of how events come to life. It focuses on the DNA of specific aspects of events, and provides insight into how to observe and analyze events, understand stakeholders, and define behavioural changes required to deliver value. It also identifies the levers and mechanisms that influence such behavioural changes in event design. You can learn more by clicking the link below!
✨ FIND DJ GRAFFITI ON THE WEB
↳ DJ Graffiti | https://shor.by/djgraffiti_live
↳ DJ Graffiti on LinkedIn | https://www.linkedin.com/in/djgraffiti/
✨ FIND EVENT CANVAS ON THE WEB
↳ Event Canvas | http://www.eventcanvas.org/
✨ FIND THE EVENT TECH PULL UP ON THE WEB
↳ Event Tech Pull Up | https://eventtechpullup.com/
↳ Tess on LinkedIn | https://www.linkedin.com/in/tessvismale/
↳ Keith on LinkedIn | https://www.linkedin.com/in/keithgjohnston/
Are We There Yet? The Ultimate Event Team Communication App - Part I
In this episode of the podcast, Keith and Tess dive into the game-changing features of There.App, a revolutionary tool for event planners. They discuss how There.App transforms communication and collaboration, ensuring seamless connectivity among team members, vendors, and volunteers during conferences and events, enhancing on-site teamwork by offering access to project information, facilitating smooth team communication, and optimizing on-site execution with real-time location tracking, which helps keep everyone coordinated and aware of each other’s activities. There.app has amazing features like the team directory, project calendar, task checklist, file sharing, live chat, and unique location perspective that allows users to mark key locations on maps and share live locations (of course there are privacy controls). Customizable boards enhance team productivity and focus on critical tasks. Be ready! This is Part I, in Part II, Seth will walk us through the app and all of the features! ✨ FIND THERE.APP ON THE WEB ↳ There.app | https://www.there.app/ ↳ There.app in the App Store | https://apps.apple.com/us/app/there-app/id1497886197 ↳ There.app on Google Play | https://play.google.com/store/apps/details?id=app.there&hl=en_US&gl=US ✨ FIND THE EVENT TECH PULL UP ON THE WEB ↳ Event Tech Pull Up | https://eventtechpullup.com/ ↳ Tess on LinkedIn | https://www.linkedin.com/in/tessvismale/ ↳ Keith on LinkedIn | https://www.linkedin.com/in/keithgjohnston/
The Brilliant Mind behind Stagetimer.IO
Today, we have a unique opportunity as Tess, our meeting and event superhero, is away. This gives me a chance to highlight something truly special. And what makes it so special, you may ask? Well, we have the privilege of featuring the creator of my favorite event technology of the past two years: Stagetimer.IO.
For those who know me, it's no secret that I am an enormous fan of this product. Stagetimer is single-handedly revolutionizing the way we communicate the remaining time in a session. Gone are the days of renting those bulky red numbers in a big square box from the in-house AV company.
Stagetimer offers a host of remarkable features that elevate it even further. Need to count up? Not a problem! Want to showcase the time of day in a sleek clock format? Consider it done! Desire to convey messages directly to the talent through the confidence monitor? Boom, Stagetimer has you covered. And if you want the text to flash or change colors to captivate their attention because they just won't. Stop. Talking. Well, guess what? You can do that too.
Stagetimer also allows you to share the timer with your entire team, ensuring everyone stays synchronized. Simply send them a link, and they will gain access to the fullscreen timer, an agenda page with the session rundown, and even a moderator page to display messages.
What's more, Stagetimer plays seamlessly with other industry tools, including Companion, through its open API (ask your AV person, they'll know).
Accessing Stagetimer is a breeze. Whether through your web browser or natively on Windows or Mac, you can confidently rock the stage even without an internet connection.
Join us as we meet the brilliant mind behind this innovative creation. Lukas Hermann, a talented Full-Stack Engineer, and entrepreneur.
Is it Time for the Events Industry to get some New Threads?
Unless you live under a rock or in a birdhouse, you have heard about Threads, the text-based, Twitter-like version of Instagram that Zuck says offers “a new, separate space for real-time updates and public conversations.”... But should it matter to meeting and event professionals, is it a social outpost where we need to be, and does it matter... Today, Tess and I are joined by Bob Toovey, publisher of Event Planner News, and John D’Adamo, Senior Account Executive with Grip to share our thoughts. ✨ FIND EVENT PLANNER NEWS ON THE WEB ↳ Event Planner News | https://eventplannernews.com/ ↳ Bob on LinkedIn | https://www.linkedin.com/in/bobtoovey/ ✨ FIND GRIP ON THE WEB ↳ Grip | https://www.grip.events/ ↳ Register for the Grip Webinar | https://discover.grip.events/webinar/mastering-event-app ↳ John on LinkedIn | https://www.linkedin.com/in/johnadadamo/ ✨ FIND THE EVENT TECH PULL UP ON THE WEB ↳ Event Tech Pull Up | https://eventtechpullup.com/
Unleashing the Future: How AI is Revolutionizing the Event Industry
In this episode, we are talking about AI. What it is (and isn't) and how it is going to fundamentally change the meetings and events industry on a molecular level... AI is going to rewrite the DNA of what it means to be an event professional, it will make our lives easier, and it will make your events more engaging to attendees, sponsors, and speakers, which in turn will make the stakeholders happy.
Episode Guests
David Wood
David Wood is the Founder and CEO of Eventene, a company that offers SaaS cloud and mobile software for both in-person and virtual events. Their services are primarily targeted towards event planners and activity directors in small to medium-sized businesses, organizations, and associations. Prior to founding Eventene, David worked in management consulting roles for various companies in sectors such as education, healthcare, entertainment, social, and technology.
David began his career at Microsoft Corporation in Redmond, Washington, where he was involved in software development for Office applications like Word and Excel. He also worked in design and program management for Windows and Exchange Email systems, as well as commercial business development for advanced server products at Microsoft.
Jim Yokum
Jim Yocum serves as COO of Eventene, the digital event management platform. Jim was involved in the early development of the Eventene platform through its launch customer. Through his consultancy, Coastal Oak Systems, he provides expertise on Digital Health platforms, Federal systems and mobile applications. He also serves as a Board Chair for the digital health systems provider, One Degree. Until its sale in 2019, he was Senior Vice President of ConnectureDRX (fka DestinationRx), where he implemented and managed the longstanding health insurance exchange, the Medicare Plan Finder and Online Enrollment Center for Medicare.gov.
About Eventene
Eventene is a comprehensive platform that caters to event planners, offering a range of features and tools to streamline event planning for both in-person and virtual events. It provides cloud-based and mobile software solutions, allowing planners to create customized event websites and registration forms. The platform offers flexible attendee list management, collaborative planning capabilities, and real-time updates. For virtual events, Eventene includes features like live streaming integration and interactive tools. Additionally, it provides analytics and reporting functionality to gather insights on attendee engagement and event performance. Eventene aims to simplify event planning, enhance productivity, and deliver a seamless experience for planners and attendees, regardless of event size or type.
Links
↳ Eventene
ChatGPT and Events – The Machines are Coming
ChatGPT and other AIs are taking the world by storm. The programs have the ability to help meeting and event planners plan better events, create better web copy, and make our lives easier, but AI also strikes fear into the hearts of many people that remember that these creations are only a few steps away from SkyNet or the Matrix movies… So, what can you do with AI, is it that frightening, and should you use AI in your planning process. Join us on this episode as we dive into the AI pool and take a swim in the artificial waters. ✨ FIND THE MACHINES ON THE WEB ↳ ChatGPT | https://openai.com/blog/chatgpt ↳ Jasper | https://www.jasper.ai/free-trial ✨ FIND EVENT TECH LIVE ON THE WEB ↳ Event Tech Live Website | https://eventtechlive.com/las-vegas/ ↳ Event Tech Live on Facebook | https://www.facebook.com/eventtechlive ↳ Event Tech Live on LinkedIn | https://www.linkedin.com/company/even... ↳ Event Tech Live on Insta | https://www.instagram.com/eventtechlive/ ↳ Event Tech Live on YouTube | / eventtechlive ↳ Event Tech Live on Twitter | https://twitter.com/eventtechlive
Keith and Tess Broadcasting from Event Tech Live Las Vegas
#EventTech nerds rejoice! Event Tech Live is coming to Las Vegas and Tess and Keith will be broadcasting during the event chatting with some of the meeting and event industry's coolest tech providers, forward thinkers, and the planners that put these gizmos, gadgets, and tools to work. ! In this episode, Tess and Keith are chatting about the sessions they are looking forward to and some of the companies they want to learn more about!
There is still time to grab a seat in Las Vegas and best of all, attending is free for meeting and event planners. Check out the links below to learn more.
✨ FIND EVENT TECH LIVE ON THE WEB
↳ Event Tech Live Website | https://eventtechlive.com/las-vegas/
↳ Event Tech Live on Facebook | https://www.facebook.com/eventtechlive
↳ Event Tech Live on LinkedIn | https://www.linkedin.com/company/event-tech-live
↳ Event Tech Live on Insta | https://www.instagram.com/eventtechlive/
↳ Event Tech Live on YouTube | https://www.youtube.com/eventtechlive
↳ Event Tech Live on Twitter | https://twitter.com/eventtechlive
✨ FIND THE FAIRMONT LE CHATEAU FRONTENAC ON THE WEB
↳ Fairmont Le Château Frontenac Website | https://www.fairmont.com/frontenac-quebec/
✨ FIND OUR HOSTS ON THE WEB
↳ The Event Tech Pull Up Website | https://eventtechpullup.com/
↳Tess on Twitter | https://twitter.com/tessvis
↳ Keith on Twitter | https://twitter.com/PlannerWire
↳Tess on LinkedIn | https://www.linkedin.com/in/tessvismale/
↳Keith on LinkedIn | https://www.linkedin.com/in/keithgjohnston/
↳ The Event Tech Pull Up Facebook Page | https://www.facebook.com/The-Event-Tech-Pull-Up-102620968088268
↳ iSocialx on Facebook | https://www.facebook.com/isocialx
↳ i3 Events on Facebook | https://www.facebook.com/i3eventproductions
↳ iSocialx on LinkedIn | https://www.linkedin.com/company/isocialx/
↳ i3 Events on LinkedIn | https://www.linkedin.com/company/i3-events-conferences
✨ ABOUT THE EVENT TECH PULL UP
The Event Tech Pull Up is a podcast where your Gen X heroes, Tess Vismale of iSocialx and Keith Johnston of i3 Events get all wound up talking about the event technology that will work for your organization. Seriously. They get all frothy talking about things like event apps, registration systems, and all kinds of productivity crap. And… Can you believe it! Someone thought it would be a good idea to let them have guests.
Joi.Events Adds New Features for Better Event Management
Everyone knows that we love Joi.Events and they have new features that we think everyone should know about. In the lastest release, they have added the ability for planners to add:
- Resources
- Assets
- Budget
The new budget tool is something planners have been requesting for quite some time and they did not disappoint. The new budget section is perfect for agencies and organizations alike.
A Conversation with InEvent, Part I - Better Virtual and Hybrid Events
Sometimes you have a plan for an episode and the minute you start, you know it is headed off the rails in a good way! Such is the case with our conversation with InEvent.
What we intended to be a single episode, chatting about their virtual platform, became a two parter with some amazing twists and turns. We talked about everything from cameras and cables to virtual networking and the metaverse, looping back around in Part II to take a deep dive into the InEvent Platform so you can see just how easy it is to create an amazing virtual experience for your attendees.
Some of the things we discuss in Part I:
- How is InEvent different from other platforms?
- How can good quality video enhance the experience of virtual and hybrid events?
- How to set up an external camera and microphones to use with any virtual platform.
- How does live streaming impact virtual engagement and networking?
About InEvent
InEvent is passionate about virtual and hybrid technologies. They are building one of the most powerful and versatile platforms for virtual and hybrid events.
Pedro Góes, CEO of InEvent
Pedro started a company back when he was in college where he had more than 10 000 monthly active paying users. He is a Y Combinator Alumni, a 40 under 40 founder by Association Magazine, a UK Event Tech Award Winner and a Gold Crocodile Award Winner.
Cecilia Lavin, Sales Director of InEvent
Cecelia has 14 years’ experience in the events industry ranging from venues and catering to events management and now technology with InEvent. This wealth of knowledge allows her to understand her clients needs so they can produce the best event experience possible.
S2 E3 - Rethinking the Conference Poster Session
When ya been quiet for a bit, it is always good to come back with a bang and that is exactly what Tess and I set out to do after a WHOLE YEAR of no episodes. This week, we are joined by our guest Tamsin Treasure Jones (coolest name evah!) of Kubify to chat about their next generation of technology that will take your after-thought-crammed-into-the-moldy-basement poster sessions and bringing them into the digital age. Imagine, poster sessions can now be interactive, multimedia, and long lived. They can appeal not only to in-person attendees but to your virtual audience as well.
BUT WAIT! There’s more! Poster sessions used to be something that only lived during the event or conference and then they were lost to the dust bin of history… Now, they can move in tandem with your event’s 365 day plan by being available throughout the year.
Link-a-Palooza: The News:- Omicron sucks and people are not taking it seriously.
- The National Association for the Deaf lawsuit against SiriusXM should be a wake up call for the events industry.
Connect with Tamsin and Kubify
- Tamsin on LinkedIn
- Kubify on LinkedIn
- Kubify on Twitter
- Kubify’s Learning Toolbox for ePosters Page
- Kubify’s Example Showcase (explore some real ePosters)
- Kubify’s Company Page
S2-E2 Event Tech Through a Different Lens
For meeting and event people, things not going according to plan can be a disaster...but sometimes, not sticking with the script can be the best thing that can happen. This is what happened in this episode, we invited Ashanti Bentil-Dhue to come and discuss a variety of topics but we never actually made it past the news! We went down a whole host of rabbitholes talking about the recent YouTube outage, why you should update Google Chrome, and the recent winners from Event Tech Live.
A little background, Ashanti Bentil-Dhue is an experienced events entrepreneur, diversity expert, researcher and speaker. She heads up the team at EventMind, a virtual event production company based in London, UK and is a co-founder of the global network, Black In Events. On top of this... She is one of the most knowledgable eventtech eventprofs on the planet.
S1-E15 - An Awarding Hour of Event Tech
Some people are amazingly patient. You should know that Adam Parry is one of those people. This episode was actually recorded a couple of months ago and then boom... Things happened. A few client events here, new technologies to learn there, and the next thing you know, it is October.
So, putting my procrastination aside, let's learn a little more about Adam before you dive into this episode.
Most know that he is the co-founder and editor of the online magazine, Event Industry News, but that is not his only superpower. Adam is also one of the industries foremost technology evangelists and co-created Event Tech Live and the Event Technology Awards, a world-renowned awards event showcasing the very best in event technology which is coming up this November!
During this episode we touch on increasing attendance in the virtual space, how technology is changing the event industry, and the role of the event technologist!
To learn more about Adam and his event industry empire, check out some of his links:
A Dream of Event Industry Success
At the age of 12, I was riding my bike around the neighborhood and goofing off. I did not know up from down or left from right nevermind what I wanted to do with my entire life… Good thing our next guest is nothing like me. Donvil Collins had a clear vision of his future and where he wanted to go and he made it happen, becoming a leader in the video production and live streaming field before he even finished colleage. His story is the stuff of legend.
Donvil started his first business in technology at age 12 and by 14 was the youngest certified producer at “BronxNet”. Before the age of 18, he became a sought after faith-based tv producer broadcasting to over 80 million worldwide viewers. EIGHTY MILLION VIEWERS.
Thinking he probably had more to accomplish, he started his corporate video production business VeeKast in 2006 while in his Sophomore year of film school and went on to work with organizations including TD Bank, United Way, and Malibu Rum. He has been featured in some of the leading event technology sites and was honored as a 2015 40 under 40 Rising Star and received a 2016 Wunderkinds Award by 914 INC Magazine.
Together, they gathered up their seven decades of combined experience in meeting and event planning and created a registration product that was built by planners, for planners. Their ethos is that every event deserves a solution that provides a seamless journey from registration to itineraries, meetings to payment. And on top of that, it does badges too!
Things We Want to Know- How did you get into this field?
- How have you pivoted in your Event Technology through this pandemic?
- How do you differ from anyone else providing a similar service?
Everyone has a virtual event platform now and we got something cool planned!
Game, Set, RegMatch – Registration Built by Meeting Planners
Women leading event tech companies are rare, Black Women leading event tech companies are few… But those who dare become legends. Such is the case of our guests Zita Steglich-Ross, CMP and Lori Burke, CMP. Two amazing EventProfs that are leading the way in online registration with their company regmatch®.
Together, they gathered up their seven decades of combined experience in meeting and event planning and created a registration product that was built by planners, for planners. Their ethos is that every event deserves a solution that provides a seamless journey from registration to itineraries, meetings to payment. And on top of that, it does badges too!
Things We Want to Know- Why was regmatch® created?
- When did our partnership start?
- What additional resources does regmatch® offer?
Founders Zita Steglich-Ross, CMP and Lori L. Burke, CMP developed their expertise from their heels-on-the-ground experience. Starting from the ground up, both rose to meeting and convention planning executive roles for industries including hospitality, government, association, transportation, healthcare technology, and destination marketing.
This dynamic duo embraced their entrepreneurial spirits after successful careers in the corporate world. Zita Steglich-Ross created SteglichRoss.com, a boutique full-service destination and event planning & marketing company located in Orlando, Florida. Burke started LLB Enterprises (LLB) in February 1999, offering conference support and trade show management.
Together, they’ve now launched regmatch® and Badge-Creator, which combines their professional know-how and commitment to hospitality service.
Steglich-Ross is an advisory board member for the University of Central Florida School of Hospitality and has previously served as a board member for the African American Chamber of Commerce of Central Florida, Central Florida Urban League and working with the Florida Hall of Fame Highwaymen Artist, Inc. As an advocate for small business development, she is the editor of DiverseCity Orlando – A Multicultural Guide to Orlando which provides exposure for African American, Hispanic, and Asian small businesses to visitors to the Orlando community.
Burke is a member of Professional Conference Management Association (PCMA) and Board Member of the National Coalition of Black Meeting Professionals (NCBMP), Meeting Professional International (MPI) and American Society of Association Executives (ASAE) ; she also mentors “first time” members and lends her services to her church, Alfred Street Baptist Church in Alexandria, VA.
A Tale of Two Pandemics
Just like a mythical perfect storm, two pandemics are currently sweeping the globe. One is new, never before seen on this earth and has caused the global economy to come to a crushing halt. The other, centuries old, continues its long march across the continents spreading its evil into every corner of society. Together, they form an unlikely duo and as one, we will rise to the occasion to challenge the status quo or be forever in their embrace.
In this episode, Hosts Tess Vismale and Keith Johnston discuss Systemic Racism against Black people and COVID-19, the two greatest challenges the Business Meetings and Events industry have ever faced... and yes... there will be Event Tech!
Virtual Event Engagement gets Book Smart
There are people you meet that you instantly forget and then there are people you meet that you just know in your heart are going to change the world. Jillian Cardinal is going to make waves in the meetings and events industry and her enthusiasm for all things events and attendees is infectious. You walk away from a conversation with her a better person for just having been in the room. She is full of amazing ideas, knows how to implement them, and is not afraid to tell it like it is.
There were a hundred different ways we could have invited her onto the program, her work as a Sales Manager with JPdL Montréal, as a member of the 2020 PCMA 20 in their Twenties, or for her Smart Women in Meetings “Rising Star Award". All are topics that could have filled an hour of discussion, but nah…..we had other ideas because Jillian has a (not so) secret identity.
Jillian is the founder of the EventProfs Book Club which combines her passion for people, ideating, discussion, facilitation, and of course, books. What began as an idea a short time ago has evolved and is now a virtual event and growing community. Jillian has plans to take this concept to your live and virtual events as a form of member and attendee engagement that will get people to sit up and pay attention.
Some of the things we cover in our interview:
- Engagement with virtual events can be tough, how does the book club concept stand apart from virtual networking or matchmaking.
- How can the Book Club concept make the leap to virtual events.
- Thoughts about virtual events that don’t have a virtual host or moderator and why they should.
Virtual Event Engagement – illustrated with Ink Factory
Engaging your attendees in any setting is tough and in a virtual setting, it can seem downright daunting which is why for the next couple of episodes, we will be focusing on guests that have some unique ideas that will energize your event.
First up is Dusty and Emma from Ink Factory. If you are not in the know, Ink Factory helps engage your audience, employees, and clients by bringing content to life through drawing real-time visual notes at events and meetings.
Some of the things we cover in our interview:
- What is Ink Factory and how do they do what they do?
- Why engagement is getting tougher and why it is mission critical to your success.
- We are huge fans and have witnessed their creations at many events but how does it translate to virtual.
Rose Colored Marketing in the Age of Covid – Adjusting the Lens
Tech and marketing go hand in hand, especially in the 21st Century. In this episode, Tess and Keith chat with Michelle Bergstein of Beat Creative Marketing, a longtime collaborator and colleague, she is a Digital Marketer with a passion for designing and implementing social media campaigns across multiple platforms in the event and hospitality markets. She is smart, on point, and on of the most fun people we know.
Some of the things we cover in our interview:
- Offering services, sponsorships, or attendance for free – Should you?
- How to revise your organizations packages from sponsorship to services.
- Finding your new marketing voice on social media and web.
- The new Microsoft SurfaceGo 2 is on sale, we love them for a lot of things, but not everything.
- GoDaddy had a security breach. Ugh.
- Instagram Live is on FIRE, should you throw water on it?
- Spotify is testing video podcasts, why are they wrecking a good thing?
Our Guest – Michelle Bergstein
- Her amazing company, BeatCreative Marketing.
- Connect with her on LinkedIn, Twitter, and Instagram.
- Find BeatCreative on the socials: LinkedIn, Facebook, Twitter, Instragram, and YouTube.
Podcasting for Associations, Conferences, and Events
In this episode, Keith and Tess get to sit down and chat with the one and only Mike McAllen, Executive Director of the California Podcast Association and Podcasting4Associations. Mike is one of the foremost experts about podcasting and helps membership-based organizations retain and connect with association members and build revenue-generating podcasts.
Topics we dive into:
- What are a couple of reasons an association might want to start a podcast now?
- What are some effective ways to grow an audience?
- What are some of the benefits of taking your podcast on the road to your annual conference?
- What are some of our thoughts on sponsorship?
- Facebook adding the ability to charge for access to live streams
Our Guest – Mike McAllen
- Find him at Podcasting4Associations
- His Social Media of Choice – LinkedIn
Interview with Special Guest Congressman Mike Quigley
In this episode, Tess and Keith have a wide ranging discussion with very special guest, Congressman Mike Quigley. During the interview, they touch on a variety of subjects including the Covid-19 crisis, getting the meetings and events industry back to work, data protection, and more. Keith and Tess also talk about some industry news.
Companies in Event Tech News:- Facebook is making moves in video, should Zoom be worried?
- Like soccer? Tess is digging how Borussia Mönchengladbach fans are filling the stadium without actually being there for the matches.
- A look at how cruise ships sailed on despite the coronavirus and Keith thinks the industry needs to learn from the cruise-line’s mistakes.
About our Guest
Mike Quigley is the U.S. Representative for Illinois’s 5th congressional district, serving since the April 7, 2009 special election. The district includes most of Chicago’s North Side, as well as several of the city’s western suburbs. He is a member of the Democratic Party. Quigley is a former member of the Cook County Board of Commissioners, where he represented Chicago’s northside neighborhoods of Lakeview, Uptown, and Rogers Park.
- Learn More About Him
- His Official Website
- Find him on Social Media – Facebook, YouTube, Instagram, and Twitter
Content Marketing for Meeting and Event Professionals – Part 2 – The Technology
In part two of a two part episode, Tess and Keith talk with Anati Zubia and Kelley Wyant about content marketing and why it is critical to keep in touch with your members, attendees, and sponsors in the time of Covid-19. This second part focuses on the tech you need to begin the content marketing journey. We also chat about some of the industry news including tech that disinfects!
Companies in Event Tech News:
Tech that disinfects – The Aertos 120-UVC drone and a robots shaped like a mini-fridge that spray hydrogen peroxide
Content Marketing - The Technology
- Guests – Kelley Wyant and Anati Zubia
Kelley Wyant
Kelley Wyant is the founder and creative director of Grace Under Fire Productions, a full-service content marketing firm. A graduate of Northwestern University’s Medill School of Journalism, she’s spent the last 15 years honing her craft as a writer, marketer, and event planner for start-ups, established firms, and non-profit organizations.
Anati Zubia
Anati Zubia excels in building and leading marketing and revenue operations teams that serve high-growth SaaS and IT technology organizations. She’s spent the last decade managing global brand strategies, building revenue pipeline, and matching best-in-class humans with best-in-class technologies for brands such as Attendify, Infusionsoft (Keap) and Logicalis.
The Tech We Talk About
- Ahrefs
- Buzzsumo
- Canva
- Promo
- Camtasia
- Grammarly
- Hemingway
- Hubspot
- Terminus
- Hootsuite
- Oktopost
- Google Analytics
- MOZ
- SemRush
- Uberflip
Learning Resources Anati Recommends:
Content Marketing for Meeting and Event Professionals – Part 1 – The Strategy
In part one of this two part episode, Tess and Keith talk with Kelley Wyant and Anati Zubia about content marketing and why it is critical to keep in touch with your members, attendees, and sponsors in the time of Covid-19. Part one focuses on the how and why of the content marketing journey. We also chat about some of the industry news that is floating around including a ProPublica report on the cancelling of the Houston Rodeo.
Companies in Event Tech News:- ProPublica’s report on the cancelling of the Houston Rodeo
- As part of our discussion, we talk about Ion Exhibits and Nimlok Chicago and their shift to making PPE and other protective gear and equipment
- Guests – Kelley Wyant and Anati Zubia
Kelley Wyant
Kelley Wyant is the founder and creative director of Grace Under Fire Productions, a full-service content marketing firm. A graduate of Northwestern University’s Medill School of Journalism, she’s spent the last 15 years honing her craft as a writer, marketer, and event planner for start-ups, established firms, and non-profit organizations.
Anati Zubia
Anati Zubia excels in building and leading marketing and revenue operations teams that serve high-growth SaaS and IT technology organizations. She’s spent the last decade managing global brand strategies, building revenue pipeline, and matching best-in-class humans with best-in-class technologies for brands such as Attendify, Infusionsoft (Keap) and Logicalis.
Blockchain for Events and #EventTech News
In this episode, Tess and Keith talk with Tracy Leparulo about blockchain and how it will make our attendee and member data more secure in the coming years. Tess tells the world the not hidden secret that Keith is actually Plannerwire and gets him to talk about his latest blog post, the one where he thinks that Covid19 has done more damage to the industry than most are letting on… And we got some news… India joins everyone else saying Zoom isn’t safe and we disagree with everyone, Verizon screws up the company behind video meeting platform BlueJeans by buying them, and ComicCon is finally cancelled which is of course very sad.
Companies in Event Tech News:- Keith’s post on Plannerwire about the event industry bloodbath on the horizon
- India hating on Zoom
- Verizon buying up BlueJeans making some peeps really rich and making us sad
- We figured it would happen but ComicCon has to go into hiding for the year
- Guest – Tracy Leparulo, CEO Untraceable Blockchain Event Marketing and Founder of the Futurist Conference 2020
- Her company – Untraceable, The first event management and marketing agency within the blockchain and cryptocurrency community in Canada.
- Find them on the socials – Twitter and LinkedIn
Cybersecurty for Event and Association Professionals and #EventTech News
In this episode, Tess and Keith talk with the Keatron Evans about the cybersecurity issues we all must face to keep our attendees and members data secure. Yes, we chat about Zoom.
Companies in Event Tech News:
Cybersecurty for Event and Association Professionals
- Guest – Keatron Evans
- His Company – KM Cyber Security
- Find him on the socials – Twitter
- He Wrote a Book – Chained Exploits, Advanced Hacking Attacks from Start to Finish
Repurposing Content to Create a Conference Podcast and #EventTech News
In the episode, Tess and Keith talk with the amazing Amani Roberts about creating a conference podcast using existing content and we learn about what Google is up to with Hangouts.
Companies in the Event Tech News:- Zoom gots some issues, but they are trying.
- Google Hangouts is gone, welcome Google Meet and yep, it is powerful.
Re-purposing Content to Create a Conference Podcast.
- Guest Amani Roberts
- His Company – The Amani Experience
- Find him on the socials – Twitter, Facebook, Instagram
- He Wrote a Book – DJs Mean Business
Avoiding Virtual Event Pitfalls and some EventTech News
In the episode, Tess and Keith talk about avoiding some of the pitfalls when pivoting your live event to virtual. Some of the news includes Attendify's new virtual platform, Hio's new virtual networking features, and Splash Virtual's event marketing programs.
Common Pitfalls when hosting a Virtual Event
- Too much tech or picking the wrong platform
- You must have a plan
- Practice, Practice, Practice
- Incomplete instructions for attendees
- Make sure to have a rehearsal for speakers
- Check your speakers set up long before they go live
- Not all presentations have to be live - Example UPPERCASE2020
- Not all attendees want to network
We also throw in some talk of Entrepreneur Magazine's article, 111 Free Tools to Help You Through the Coronavirus Pandemic.