Evil Crazy Genius

This episode’s guest is Dancho Dimkov, Founder of BizzBee Solutions, a consulting company that has worked with 300+ clients and countless projects. He specialises in the B2B world - working with Entrepreneurs, Startups, SMEs. 

- B2B outreach is an art, not a science

- Build relationships casually instead of pitching fast and high-pressure (incremental investment)

- Seduce and create intrigue

- Ask for permission to proceed

- It’s email marketing not email sales

- Being a digital nomad

- Creating a self-sustainable company

- Create your own problems to grow

- Superhero mental model

- Parkinson’s law

- Pareto law

- Perfectionism

- Why people were cutting the bread before putting it into the fridge

- Outreach process formula

- Writing a book process and problems

- Experience, passion, love are the key success factors to starting a business

- Ideal client persona

- Complexity is a bad idea

- Badass outreach 1-2-3 step formula

- Social proof

- Using your fortés like being a women in outreach

- Using linkedin for dating

Book recommendations:

Predictable revenue by Aaron Ross

Find Dancho here: 

https://www.linkedin.com/in/dancodimkov/

https://www.bizzbeesolutions.com/

https://www.facebook.com/danco.dimkov

Find Alisa here:

https://boredeyemedia.com

https://www.linkedin.com/in/alisaczar/

Or add me on Clubhouse: @alisaczar

This episode’s guest is Roger Nairn, the Co-Founder and CEO of JAR Audio, one of the world’s largest podcast production agencies. They help companies like Expedia, Lululemon and Cineplex grow their revenue through ROI-driven podcasts that make meaningful connections between listeners and brands. Roger comes from almost 20 years in the advertising world (working with DDB and Cossette) before building the company. 

- Guerrilla stunt with 3000 panties on a Lamborghini

- Guerilla stunt for egg marketing board of British Colombia 

- Podcast marketing is a niche skill

- How to start a company. SMARTLY. Not engaging in procrastination whatsoever.

- Seth Godin - Shipping 

- Aiming big is more feasible 

- Serendipity

- Depression cure

Book recommendations:

Grant Cardone - 10X

Think and grow rich - Napoleon hill

Reboot - Jerry Colona (CEO whisperer)

The one thing - 

Psychocybernatics

Out on a wire

Autobiography of bob Iger (CEO of Disney)

Find Roger here: 

https://www.linkedin.com/in/rogernairn604?originalSubdomain=ca

JARaudio.com

Everyone can register for his free webinar (“10 Reasons Why Brands Are Embracing Podcasts”) by visiting  [JARaudio.com/webinar](http://jaraudio.com/webinar) 

Find Alisa here:

https://boredeyemedia.com

https://www.linkedin.com/in/alisaczar/

Or add me on Clubhouse: @alisaczar

This episode’s guest is Roger Nairn, the Co-Founder and CEO of JAR Audio, one of the world’s largest podcast production agencies. They help companies like Expedia, Lululemon and Cineplex grow their revenue through ROI-driven podcasts that make meaningful connections between listeners and brands. Roger comes from almost 20 years in the advertising world (working with DDB and Cossette) before building the company. 

- ROI-driven podcasting

- Creating podcasts for brands

- Overcoming skepticism of anything “brand-produced”

- Future of podcasting

- Technological opportunities of storytelling

- https://chartable.com

- Paid advertising for podcasts

- Marketing for podcasts:

1. PR for podcasts (ex. buzzfeed) - how to create media kit, pitch to the media...

2. Merchandising - get the show featured on the directory on Apple Podcasts, Spotify, Stitcher (they are editorial decisions)

3. Cross-promotion with other podcasts

4. More bucket - using your unfair advantage

- The KEY factor to having a well produced podcast that is destined to grow

Find Roger here:

https://www.linkedin.com/in/rogernairn604?originalSubdomain=ca

JARaudio.com

Everyone can register for his free webinar (“10 Reasons Why Brands Are Embracing Podcasts”) by visiting  [JARaudio.com/webinar](http://jaraudio.com/webinar)

Find Alisa here:

https://boredeyemedia.com

https://www.linkedin.com/in/alisaczar/

Or add me on Clubhouse: @alisaczar

This episode’s guest is Michael Georgiou, the co-founder at Imaginovation, and the host of Tales from the PROS podcast. I am an avid entrepreneur, creative marketer, passionate business storyteller, and a member of the Forbes Communication Council. We will talk about: - Bootstrapping to 7 figures 100% organically despite having a not unique idea - Tech guy + creative guy -> yinyang make the best partners - Just keep moving forward even though you’re not making enough money and you’re working a lot of hours. Keep pushing. - The biggest problem of bootstrapping - It’s easier to acquire funding if you’re a product business - From 0 to 1M in 5 years - Fluctuations are normal, ride the wave - Take it easy on yourself  - Remember your “why” - Humility and Gratitude - Interacting with people who are putting up a front - 25k-30k monthly visitors from organic traffic - Anything is possible - is a good brand if you can deliver - Lead funnels - Linkedin, interactive elements.. - How to find a good mentor?

This episode’s guest is Raj Goodman, founder of Goodman Lantern, a content marketing company. He is no stranger to starting companies and has a fresh no-BS approach to marketing. 

- People buy with emotions but justify with logic

- “Tell better stories” 

- Highest ROI ever - Red Couch

- Follow your gut instinct but don’t forget to A/B test

- Before launching or making anything A/B test your idea, get clients through the door

- The unthinkable aspects of organising hen and stag parties business

- Delegation and how to properly do it = the key to success

- Leadership pillars 

Try gopinleads:

https://www.gopinleads.com/

Try Goodman Lantern 2h free trial:

https://goodmanlantern.com/subscription-sign-up/

Book recommendations:

- Don't make me think by Steve Krug

- How to win friends and influence people by Dale Carnegie

Find Raj here:

http://goodmanlantern.com/)  

https://www.linkedin.com/in/rajanand/

Find Alisa here:

https://boredeyemedia.com

https://www.linkedin.com/in/alisaczar/

This episode’s guest is Jason Perelson, a marketing rebel with a charming Australian accent who starts every campaign with a question: “What would be impossible?”. 

Jason has spent the last two decades creating extraordinary advertising for huge  brands and now he is the Creative Director at creativeXpeople at Synergy Group Australia, which brings to the table a bombastic blend of insights, academia, curiosity and imagination. 

He also has collected over 25 local and international creative awards to date, including bringing home the coveted Gruen trophy from ABC’s signature advertising series - twice.

- Impossible brief - bringing the boldest ideas to execution

- Safe = small reward, bold = big reward

- Nudge theory in behavioural science

- Overcoming fear to achieve bigger results and impact

- Boiling frogs

- Behaviour = Motivation + Ability + Trigger (Catalyst)

- Good products have “what’s in it for me” element

- What is creativity?

- Rebellious vs safe creativity

- “Why not?” (Not “why”)

- Litany of fear -  Frank Herbert “Dune”: “Fear is the mind killer, it’s a little death…”

- Can we recycle work/ideas/projects?

- Don’t be afraid to be (seem) wrong & hack against it

- Lateral thinking

- Reverse Creative Brief - example with Mercedes

- Inspiration is contagious 

- Nothing exists, everything is made up vs Discipline

- Kindness is a choice and a dialogue

- Reinventing meetings with a retro Volkswagen

- Engineering campaign or how they hacked people’s attention in the airport (controlling the room like Clint Eastwood)

Book recommendations:

https://amzn.to/3obxFGY

Find Jason here:

https://www.linkedin.com/in/jasonperelson/

Find Alisa here:

https://boredeyemedia.com

https://www.linkedin.com/in/alisaczar/

This episode's guest is Joseph Sudhip - World Leading Coach in Business Model Design who causes dramatic transformation with his one-of-a-kind holistic methodology.  He is also a host of a podcast named “ Business in 90 seconds”  that documents those transformations. "Don’t change the product, change the concept"  Topics mentioned in the podcast:  - https://www.ayurgifts.com - supplement gifting company  - 5 elements exercise, Earthing  - How CEOs get to see their business with a fresh set of eyes  - He uses 40 business canvases & 60 business patterns  - Why businesses have problems?  - Theory of the Domain of Knowledge  - Difference between Change vs Transformation  - Why some people are inquisitive and some are not?  - Paving your own way vs Following a blueprint  - Mentor vs Coach  - Things to consider when reading books (Important!)  - Is it giving you a fish or is it teaching you to fish?  - Dan Ariely  Book that will change your life: https://amzn.to/37U7CPn  You can find Joseph here:  - Thebusinessmodelcoach.com  - https://www.linkedin.com/in/joseph-sudhip-business-coach/ - https://www.instagram.com/joseph_sudhip/?hl=en - https://feeds.buzzsprout.com/1309465.rss  Find Alisa here: https://boredeyemedia.com https://www.linkedin.com/in/alisaczar/

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