Skip to main content
Evocative Xchange

Evocative Xchange

By Xavier Creative House
Welcome to the Evocative Xchange where we meet with go-getters who have that "X-factor"– a way of meeting today's challenges with bold and evocative solutions. We'll share what keeps these experts thinking, thriving, and feeling inspired in design, entrepreneurial life, healthcare marketing and beyond.
Where to listen
Apple Podcasts Logo

Apple Podcasts

Google Podcasts Logo

Google Podcasts

Overcast Logo


Pocket Casts Logo

Pocket Casts

RadioPublic Logo


Spotify Logo


Currently playing episode

E8:S1 - Women in Leadership

Evocative Xchange

E10:S2 She has the "XFactor"
Get an insider's view of agency life and working in a fast-growth organization with Leah Knotts who was one of the first 5 employees hired at Xavier Creative House and the winner of the inaugural XFactor award. Connect with Leah on LinkedIn And keep up with XCH's social channels:  Instagram LinkedIn Facebook
September 30, 2022
E9:S2 - Sharpen Your Mental Edge
Athletic Mindset Coach Danielle McDonough tells us why professional athletes and Olympians are using sports psychologists as a crucial part of their training. Learn how athletes in any sport and as young as 7 years old can benefit from training that builds mental toughness. Connect with Danielle: Instagram Peak Performance Website Join the waitlist for her book coming out soon! The Empowered Athlete
August 31, 2022
E8:S2 - Where Procurement & Sustainability Meet
Adam Moore, VP Sustainable Sourcing, shares real lessons on the sustainable value chain and how enterprises and small businesses are stepping up to embrace diverse suppliers. Connect with Adam: LinkedIn 
July 29, 2022
E7:S2 - Trailblazing for IBS Awareness through Social Media
April is IBS Awareness Month and Christine Olivo is bringing awareness to the reality of living life with Irritable Bowel Syndrome, and other digestive disorders, through humorous and relatable content. Check out Christine on her social channels:  Instagram: (@myibslife) TikTok: (@xtineolivo) Twitter: (@myibslife) Youtube: (MyIBSLife) Facebook: (@myibslifeofficial) Podcast:
April 29, 2022
E6:S2 - An Entrepreneurial Approach to Children's Health
Dr. Barbara Klock of Dr. Klock Talks has combined the knowledge of a pediatrician and the compassion of a parent to build on her career as a pediatrician to support the rearing efforts of discerning parents with her podcast and video series demystifying the development of children from infancy to adolescence. Follow her career through the 2020 pandemic when she stepped up as a healthcare hero for the school district of Philadelphia. Check out Dr. Klock Talks and connect with Barbara on her website:  Dr. Klock Talks Keep up with and learn more about the Philly Teen VAXX Ambassadors on their social media platforms: Video on Philly Teen VAXX Ambassadors
February 25, 2022
E5:S2 - Scaling Your Business
Learn how the most effective teams stay organized, foster accountability, and create alignment with Hank O’Donnell, a certified leadership coach, and EOS, Entrepreneurial Operating System, a facilitator with over 1,000 hours of session time. Hank serves clients ranging from entrepreneurial fast-growth companies to large corporate entities in the Lehigh Valley, NJ, Delaware, and Maryland. Connect with Hank: EOS Worldwide Website Traction: Get a Grip on Your Business By Geno Wickman Positive Traction Website LinkedIn
January 27, 2022
E4:S2 - Building a Culture of Inclusivity
Co-Founders of Just Work, Kim Scott, and Trier Bryant, inform and encourage listeners with a practical way to differentiate bias, prejudice, and bullying.  Based on the book, Just Work – Get Sh*t Done, Fast & Fair, these dynamic women offer an inclusive and forward-leaning approach that raises awareness and educates, putting solutions in reach at every level. Check out the Just Work Website:  Follow Trier on Twitter: @trier  Follow Kim on Twitter: @kimballscott Connect with Trier on LinkedIn:  Connect with Kim on LinkedIn:  Also be sure to tell your story to Trier and Kim on their website: 
December 28, 2021
E3:S2 - The Hero of Happiness
Hero of Happiness, Dave Raymond spent two decades entertaining more than 60 million people as the original Phillie Phanatic. Learn about Dave’s humble beginnings as an intern that led to a role as the most beloved sports mascot of our time. Listen in as Dave shares how he applied his experience to become an entrepreneur and launch “The Power of Fun,” a firm dedicated to making the world a better place. Connect with Dave and his "The Power of Fun" team: Website:  LinkedIn:
November 26, 2021
E2:S2 - A Passion for Pharma
See pharma through the wide-ranging lens of Danielle Ziernicki, Pharm.D, a proven leader with 20 years of experience in the areas of global regulatory intelligence and policy, drug development, medical affairs/ medical information, U.S. market access, health care policy, quality/ value-based care, marketing support, and academia. Connect with Danielle:  LinkedIn 
October 21, 2021
E1:S2 - Season 2 Kick Off with Sunny White
Sunny White, Founder & CEO of Xavier Creative House and the Evocative Xchange, kicks off season 2 of the podcast featuring a must hear preview of her upcoming appearance in the October Forbes Women’s Insert. Connect with Sunny: LinkedIn
September 24, 2021
E12:S1 - Ethical Leadership
Barry Rellaford has inspired leaders and teams to perform meaningful and sustainable work in over 140 countries. He is a Gallup Certified Strengths Coach and was a co-founder and master facilitator in FranklinCovey’s Speed of Trust Practice. Barry also co-authored the business parable, A Slice of Trust and we’re excited to learn more about this topic today.  Learn More about Barry: LinkedIn Merit Leadership
June 03, 2021
E11:S1 - Breaking Down the Components of Brand Strategy
Scott Stoogenke, Managing Executive Consultant at Panaviv, a company he launched in 2011 joins us for episode 11. Scott has over 25 years of experience in life sciences marketing including pharmaceutical services and medical communications that inform his ideas on marketing/brand strategy & tactical execution, training design & delivery, and organizational management. Learn more about Scott: Facebook Instagram Twitter LinkedIn
May 21, 2021
E10:S1 - Carbonfund Foundation
Linda Kelly is the first point of contact for businesses in the Carbonfree® Business Partner Program. She has over ten years of experience assisting businesses with the creation and implementation of environmental sustainability programs, and expertise in carbon emissions calculations and reduction strategies. Foundation is a leading 501(c )(3) environmental non-profit heading the fight against climate change, making it easy and affordable for any individual, business, or organization to reduce & offset their climate impact and hasten the transition to a clean energy future. See more on the Carbonfund below: Website Carbon Free Partner program page Facebook  Twitter
April 16, 2021
E9:S1 - Digital Disruption
Amy Turnquist is the double whammy for Women in Leadership as the President of the HBA – Healthcare Businesswoman’s Association – in Philadelphia and an Executive in Digital-Tech and Customer Experience.  Amy has been in the digital marketing arena for most of her career. In her current role, she helps life sciences organizations drive transformation and business growth while keeping customers at the heart of every decision. She has amassed expertise in so many facets of the industry including engagement strategy and tactics, digital media, content marketing, eCommerce, and mobile app development. Amy is paving the way for equity when it comes to leadership positions for women in healthcare. She is an advocate and a role model for hundreds of women through HBA and other industry outreach. Connect With Amy: LinkedIn Healthcare Business Woman's Association Email:
March 16, 2021
E8:S1 - Women in Leadership
Susan Rocco is an inspiration to women in Philadelphia and around the world. She is the CEO, founder, and host of Women to Watch Media®, a national radio show and podcast presenting women leader’s true-life stories. Susan’s mission is to inspire women and encourage them to pursue leadership roles across all industries. Check out Women to Watch: Women to Watch Website Facebook Twitter Instagram Susan's LinkedIn
February 13, 2021
E7:S1 - Emotional Fitness
Susan Packard has achieved the best of both the corporate and entrepreneurial worlds. After coming up through the ranks of the male-dominated cable TV industry, she was one of the pioneers responsible for the launch of popular TV channels like CNBC and the Food Network. Susan co-founded HGTV and Scripps Network Interactive. Today, she shares strategies and her lessons learned to mentor women and men in all stages of life, at for-profit and not-for-profit companies. Susan has written two books and is a sought after speaker who engages the audience with her philosophy about how we can better understand ourselves, so we make wise choices to achieve success and live with purpose. Connect with Susan: Instagram: @susanpackard Facebook Business Page: LinkedIn: Twitter: @packardsusan Website: Susan's Books: Fully Human: New Rules of the Game:
January 25, 2021
E6:S1 - Candor
Nancy Eberhardt is the owner and CEO of Pathwise Partners, a Featured ForbesBook Author, a certified coach, and a strategist who pulls from real-world experience to make strong, successful leaders even stronger and more successful. Her background includes executive roles in for-profit, non-profit, and community organizations, including banking, real estate development, social ventures, and even a national park. To engage and inspire leaders, Nancy exercises the utmost respect and consideration while calling for a momentous shift in how people communicate that opens the door to endless possibilities. Pathwise Partners Website  Follow Nancy on LinkedIn Follow Nancy on Twitter
December 18, 2020
E5:S1 - Purpose
Paul Kimmerling, who helps organizations and individuals build their capacity to thrive by deepening focus and building flexibility had a great conversation with us for episode 5. Paul offers fresh insights and practical solutions on the topics of Leadership; Change; Communication, Mindfulness and more. Get in touch with Paul Kimmerling: LinkedIn Facebook Website Contact Info:
November 13, 2020
E4:S1 - Innovation
Kelly Giuffrida, Director of Marketing, for Restasis, at Allergan joins the conversation on innovation on episode 4. Kelly is an award winning healthcare marketer and leading innovator that sparks, shapes, and delivers meaningful results. Her futuristic outlook is fueled by continuous exploration of the latest innovations in Brand promotion. Kelly is known for initiating and leading insight based solutions that disrupt the status quo.
November 01, 2020
E3:S1 - Sales Growth
Shannyn Lee, Director of Coaching at the business development training program for leaders of creative firms worldwide, Win Without Pitching joins us for episode 3. The program brings a new depth to client engagement and the ability to shift the sales conversation to a values conversation based on expertise. Check out the Win Without Pitching Website: Take a look at the Win Without Pitching Manifesto: 2Bobs Podcast:
October 01, 2020
E2:S1 - Wellness
Stacey, our Director of Wellness, to our podcast. She has been helping individuals stay fit and healthy in their workplace and at home by providing virtual and onsite fitness classes as well as 1:1 fitness coaching. Stacey is an expert at overall body toning, working the core, stamina, flexibility, and strength. And offers a customized program of workouts, nutrition counseling, and personal training. We think what she’s doing in Health and Fitness is stellar, and we would like to have her share what keeps her thinking, thriving, and feeling inspired as a woman who started her wellness brand in a pandemic. Check out our Wellness Section: Get fit with Stacey:
August 31, 2020
E1:S1 - Entrepreneurship
Explore how Sunny White, Entrepreneur and CEO of Xavier Creative House, rapidly scales her healthcare creative agency with the challenges of marketing in highly regulated industries such as pharmaceutical, biotech, medical device and health systems. Click here to purchase The American Entrepreneur book
July 29, 2020