Business is a series of evolutions. This podcast will explore how to stay relevant in the hearts and minds of the people you choose to serve. It will look for the lessons in the failures of the past and share the success of those getting it right today.
What do Henry Ford, Steve Jobs and Harley Davidson all have in common?
In this episode, we dig deep into anticipating our customers' future needs. Fairly important if you want to stay relevant in the hearts and minds of the people you choose to serve!
What is the next evolution of your business?
Change is happening at a frightening pace. If you don't like change, you are going to like irrelevance even less. Consumers needs and expectations are evolving at a rapid rate. The reason businesses lose relevance, go broke or fade into the sunset is because they continue to grow, but they don't evolve. They rely on the wrong questions and old answers. Even modern marketing practices and strategies won't save a business that isn't evolving. They end up becoming irrelevant to their customers. They haven't focused on what matters most. They haven't evolved.
In business, we can't solve tomorrow's problems with today's thinking.
In this episode you will learn the importance of re framing the "change" dialogue to one of evolution for individuals and businesses alike.