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Experiences That Matter

Experiences That Matter

By Highland

Experiences That Matter focuses on extraordinary people and their efforts to intentionally design experiences that contribute to human flourishing and make the world a better place.
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4. Marketing That Matters (with Tracy Bugh)

Experiences That MatterOct 06, 2020

00:00
26:16
5. Game Changing Insights (with Amrita Kulkarni)
Oct 13, 202029:41
4. Marketing That Matters (with Tracy Bugh)

4. Marketing That Matters (with Tracy Bugh)

Why is it that 1 out of every 3 items we recycle in the U.S. is “contaminated” and ends up in a landfill? “It’s a marketing problem” says Tracy Bugh, founder of Recycle By City. Using her expertise in digital marketing and video, Tracy has created city-specific marketing campaigns that give residents crystal clear guides on how to dispose of everything from phone books to yogurt cups. In this episode we talk to Tracy about the history of recycling in the United States, her research on the lack of recycling knowledge and why we’re all so darn addicted to online quizzes.

Highland is a digital experience agency with a fierce commitment to keeping people at the center of our work.

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Oct 06, 202026:16
3. Experiences That Matter for Kids (with Dr. David Russ)

3. Experiences That Matter for Kids (with Dr. David Russ)

Our guest today, Dr. David Russ, has created a revolutionary way to treat children with anxiety. Turnaround is a digital audio program for kids based on clinically proven cognitive therapy methods. In this episode “Dr. David” teaches us about the “nuts and bolts” of anxiety and how they designed a program geared towards the vocabulary, attention span and imagination of kids. He also shares his personal family story which inspired the product.

Episode Webpage

We’re taking a quick break next week but we’ll be back with a brand new episode on Tuesday, October 6th! Make sure to subscribe anywhere you listen to podcasts!

Highland is a digital experience agency with a fierce commitment to keeping people at the center of our work.

Connect with us:
Website
LinkedIn
Twitter

Sep 22, 202027:57
2. Designing for Justice (with Tania Anaissie)

2. Designing for Justice (with Tania Anaissie)

“We believe that racism and inequity have been designed and thus can be redesigned.”

Our guest this week is Tania Anaissie, a founding creator of Liberatory Design which is a new practice of human centered design driving innovation for equity. As the Founder and CEO of Beytna Design, she works with social sector leaders to bring their visions to life. In our episode today we talk to Tania about becoming a design activist, the nuances of interviewing marginalized communities, and our mutual love of Post-Its.

Beytna Design is on Instagram @beytnadesign
Tania is on Twitter @anaissie

Episode Webpage

Highland is a digital experience agency with a fierce commitment to keeping people at the center of our work.

Connect with us:
Website
LinkedIn
Twitter

Sep 15, 202033:31
1. Creating Customer Experiences that Matter (with Megan Burns)

1. Creating Customer Experiences that Matter (with Megan Burns)

Our first official episode! Today we are joined by Megan Burns, Founder and CEO of Experience Enterprises, about making big companies “less annoying”, customer anxiety and creating empathetic customer service organizations.

Megan is on Twitter @MeganBurnsCX

Highland is a digital experience agency with a fierce commitment to keeping people at the center of our work.

Connect with us:
Website
LinkedIn
Twitter

Sep 08, 202032:44
0. Introducing Experiences That Matter
Sep 02, 202018:50