In Conversation with Expo Stars

In our tenth episode, we are in conversation with Don Colliver, teacher, speaker, writer, and comedian with over twenty-five years of experience engaging audiences and helping them engage with one another.

His mission is to help every speaker profoundly impact their audience through the power of courageous vulnerability, confident authenticity, and the joy of connection. 

Don has performed as a clown for the contemporary circus Spiegelworld and the Blue Man Group. In addition, he teaches public speaking at Google and speaks for Fortune 500 companies. 

Don graduated from Boston University and lives in the San Francisco Bay Area. 

In our 9th episode of In Conversation with Expo Stars… we speak to Aidan Kearney, behavioural scientist and psychologist on how the mind works in the engagement process.

Aidan begins by sharing his thoughts on how the pandemic has impacted us all on a psychological level, from staring at empty supermarket shelves to Zoom fatigue.

We look at how organisations are changing the way they engage with their audiences and employees including the questions they need to ask internally as to where they need to change.

With the onset of virtual events, Aidan discusses how business people now need to demonstrate that they are actively listening to their prospects and customer base.

We discuss the importance of Marketers using novelty in their campaigns to get their audience out of their trance and truly engage with their brand.

Aidan shares the concept of “Piquing Interest” that advertisers are using to engage their audience along with research that shows how brain patterns change to increase consumer engagement.

We also look at how scam artists are using “Social Engineering” techniques to get people to part with their money. Aidan shares some valuable advice on how to avoid these scams and the things that you need to look out for.

In our 8th episode of In Conversation with Expo Stars… we speak to Michelle Harman from Captello, on how to use lead capture and gamification to engage attendees and optimise your results from your event.

Michelle shares her thoughts on the engagement and lead capture challenges that exhibitors now face with the onset of hybrid and virtual events. She talks about how the process of lead capture differs from live events to virtual and what marketers can do, to make the process seamless and enjoyable for the attendee.

We discuss the key things to consider when capturing attendee data and what kind of questions you should be asking that will help you when following with the leads after the event.

She also discusses how Gamification is now being used to not only capture valuable data but also to educate and engage the attendee with the exhibitor’s brand.

As there are tonnes of data capture software solutions out there, Michelle gives us her tips on what kind of things you should be looking for when considering what software solution to use for your next event.

A great listen with a lot of valuable insights into the world of data and lead capture.

In our seventh episode, we are in conversation with Larry Kulchawik, Exhibit Design Expert and Writer.  

With a career spanning over 5 decades, Larry started out as an exhibition designer way back in 1971 in Chicago and progressed to President of then the largest exhibition company in the world, Greyhound Exhibit Group – Chicago Division.   

He then progressed to serving as President of key industry associations, EDPA in the US and IFES in Europe. He is also the author of the book “Tradeshows from One Country to the Next” which shares the differences in exhibiting in 45 different countries.   

Larry now serves as an Exhibition Consultant to companies worldwide and regularly writes for Exhibit City News.   

In this episode, we decided to take a trip down memory lane to discuss the key changes that have taken place in the exhibition industry in the USA over the last 50 years decade by decade to see if we can learn any valuable lessons at this critical point for the exhibition industry as we face the future post-covid.   

As we head into another decade of exhibiting, what does the future hold?  

Join us as we discuss what the past can teach us as we head into the future.

In our first episode of ‘In Conversation With...’ we speak with Jemelin Artigas, veteran Expo Star, Entrepreneur and former Apprentice contestant. We discover the journey her path has taken her on and the insights she’s garnered along the way.

Our talks shed light on pre-event preparation, mindset, creating a connection and managing energy levels during the day of your event. We touch on how the pandemic has driven focus and how she has kept mental clarity throughout the long and unexpected lockdown.

Alongside being an event professional, Jemelin has also recently opened her own beauty salon, runs an online beauty business and enjoys working with and mentoring others.

Find out how she successfully juggles all of these roles and how your business can benefit from her vast experience - with some expert advice that will help you improve engagement at your next live marketing event.