Exponea - Audio Insights

Boost Your Email Deliverability With These 10 Proven Tactics

An episode of Exponea - Audio Insights

By Exponea
Exponea unites customer data management and analytics, cracking the unified Single Customer View. We enable marketers to understand their customers and turn insights into actionable campaigns, all within a single integrated solution.

Marketers can deliver personalization to their customers at scale through embedded AI-powered capabilities and leverage intent to purchase.

Web: exponea.com/
Blog: exponea.com/blog/
More places to listen

More places to listen

Customer Data Management: How to Gather Customer Data Correctly
Episode's Topic: Customer Data Management Episode's Description: The key to company success now lies in the ability to manage streams of customer data. Learn how to manage and gather customer data correctly from day one. This audio insight will outline how to create a system of customer data management from scratch, including: What most companies are doing wrong when it comes to gathering data; Why companies still gather data this way; What these companies need to do/have to gather data correctly in the future. Table of Contents: Setting the Scene Customer Data Management and How it Affects Us Collect the Right Type of Data Choose the Right Tool for the Job CRMs vs DMPs vs CDPs Conclusion Original Article: https://exponea.com/blog/customer-data-management/ How to Retain 89% of Your Customers (E-Book): https://exponea.com/e-books/growth-through-loyalty/
June 24, 2019
Boost Your Email Deliverability With These 10 Proven Tactics
Episode's Topic: Email Marketing Episode's Description: Email deliverability is, today, the number one challenge for many brands trying to communicate with their customers. The reason is that the major ISPs (Gmail, Hotmail, Yahoo etc.) and their definition of a good email sender, hides behind processes that feel more like “smoke and mirrors” rather than something prescriptive. Original Article: https://exponea.com/blog/boost-your-email-deliverability-with-these-10-proven-tactics/ How to Retain 89% of Your Customers (E-Book): https://exponea.com/e-books/growth-through-loyalty/
June 24, 2019
Catch Up: Online Retail Challengers NYC
Episode's Topic: Customer Loyalty Episode's Description: Exponea’s third edition of the Online Retail Challenger brought us to the bustling City of New York, where e-commerce experts and executives from Missguided, Beach House Group, the CDP Institute, and Exponea presented advice, actionable strategies, and tips on the most important element of successful growth: customer loyalty. Original Article: https://exponea.com/blog/catch-up-online-retail-challengers-nyc/ Customer Loyalty in E-Commerce (E-Book): https://exponea.com/e-books/customer-loyalty-ecommerce/
June 24, 2019
Create Your Own Fully Automated Omni-Channel Customer Experience
Episode's Topic: Omnichannel Marketing Episode's Description: Customers want personalized interactions with your brand, and they want it on whatever channel is most convenient at the moment. In response, companies are investing in an automated omni-channel experience. By doing so, they can connect with potential and current customers with the information that will lead them to the next stage of the buying journey. Table of Contents: A Customer-Centric Paradigm Shift Setting the Scene for Automation Creating a Customer-Centric Plan Omni-Channel Automation FAQs Conclusion Original Article: https://exponea.com/blog/create-your-own-fully-automated-omni-channel-customer-experience
April 29, 2019
Omnichannel Analytics: An In-Depth Look at Attribution Modeling
Episode's Topic: Omnichannel Marketing Episode's Description: Omni-channel analytics is the new rave in 2019, but not every marketer knows how, when and where it applies. Today we’ll dive into attribution modeling, provide an in-depth understanding to get you and your team prepped when setting up your omni-channel analytics strategy. Table of Contents: Setting the Scene with an Omni-Channel Example Attribution Models, Characteristics and Comparisons Flowchart: Choosing the Right Attribution Model Key Takeaways Original Article: https://exponea.com/blog/analyzing-your-omni-channel-performance-with-attribution-models/
April 29, 2019
Omnichannel Marketing Strategy: Learn How to Create Channel-Specific Content
Episode's Topic: Omnichannel Marketing Episode's Description: Improve your omnichannel experience with best practices for creating the right content for each marketing channel. Table of Contents: How to Create Channel-Specific Content Ideal Communication Styles for Each Channel Key Takeaways Original Article: https://exponea.com/blog/omnichannel-marketing-strategy-learn-how-to-create-channel-specific-content/
April 29, 2019
Conversion Funnel: Analysis and Optimization for E-Commerce
Episode's Topic: Web (E-Commerce) Optimization Episode's Description: Conversion funnels are a MUST for e-commerce sites - but if you're not analyzing/optimizing your funnels, you're missing half the point. Learn what to do. Further Knowledge on E-Commerce Optimization: Learn the metrics that matter, and how to apply them to your company to increase conversions and revenue. (The Formula for E-Commerce Success Revealed | E-Book: https://exponea.com/ecommerce-success/ ) Table of Contents: - E-Commerce Conversion Funnel FAQ - What is a Conversion Funnel? - Why Are Conversion Funnels Important? - How to Analyze Your Conversion Funnel with a Funnel Analysis - How to Optimize Your Conversion Funnel for 2019 - Key Takeaways Original Article: http://exponea.com/blog/conversion-funnels-analysis-and-optimization-for-e-commerce/ 
December 21, 2018
How to Use Artificial Intelligence (AI) in Online Fashion Retail
Episode's Topic: AI Marketing Episode's Description: How do fashion retailers use AI in 2019? How will they use it further into the future? Learn the latest techniques from industry insiders! Further Knowledge on AI Marketing: Find out how artificial intelligence revolutionizes online fashion retail and makes or breaks marketing superstars. (Deep Dive into AI | E-Book: https://exponea.com/ai-ebook/ ) Topic's Introduction: If you aren’t using Artificial Intelligence (AI) to communicate with your customers, your company is already falling behind. This podcast looks at the state of AI in online fashion retail, comparing companies that use it and companies that don’t. This episode will also discuss how AI is currently used by fashion retailers, and how we believe it will be used in 2019 and beyond. Table of Contents: - The State of Artificial Intelligence (AI) in 2019 - How Can AI Be Used in 2019 for Online Fashion Retail? - What Are the Realistic Expectations for the Future? - Why Are SaaS Companies Like Exponea Leading The Charge Original Article: https://exponea.com/blog/impact-artificial-intelligence-online-fashion-retail/
December 19, 2018
The Importance of Customer Lifetime Value (CLV) in Marketing
Episode's Topic: Customer Lifetime Value Episode's Description: Customer Lifetime Value is the most important metric companies ignore. Find out what makes it so important, and how to use it effectively. Topic's Introduction: The importance of Customer Lifetime Value (also called CLV, CLTV, LCV, or LTV marketing) has been understated for a long time. CLV is the most important metric that companies ignore. Marketers have been writing about how important knowing CLV is for years, and it’s still being ignored or underutilized. Table of Contents: - What is Customer Lifetime Value? - Why is Customer Lifetime Value Important? - Why Don’t More Companies Use Customer Lifetime Value Effectively? - How to Use Customer Lifetime Value? Original Article: https://exponea.com/blog/the-importance-of-customer-lifetime-value-clv-in-marketing-in-2018/
December 19, 2018
Top 5 E-Commerce Inventory Management Techniques (+2 Better Ones)
Episode's Topic: Inventory Management Stop losing money from poor inventory management. Use these 7 inventory management techniques to keep your inventory investments from depreciating in the warehouse, and improve your margins right now! Article: https://exponea.com/blog/top-5-e-commerce-inventory-management-techniques-2-better-ones/
December 11, 2018
Make your own podcast for free with Anchor!