Exponea - Audio Insights

Episode's Topic: Email Marketing

Episode's Description: The complete guide to email deliverability. Learn how to get your emails to your customers inbox.

Episode's Topic: Customer Data Management

Episode's Description: Have questions about Customer Data Platforms? We’ve got answers. Learn everything you wanted to know about CDP and CDXP.

Find the Answer to These Questions:

• What Exactly Is a Customer Data Platform?
• What Is the History of Customer Data Platforms?
• Why is Customer Data Important?
• What Kind of Customer Data Does a CDP Work With?
• What Makes a Customer Data Platform Different from DMP and CRM?
• Customer Data Platform Types and Usage: Deep Dive
• What is a Customer Data & Experience Platform? (CDXP)
• Difference Between Enterprise-Grade CDP and Small Business CDPs
• How to Use a Customer Data Platform? (Key Use Cases)
• How Can a CDP Improve Customer Lifetime Value and Foster Customer Loyalty?
• How Long Does It Take to Implement a Customer Data Platform?
• How to Choose the Right CDP for Your Company?

Episode's Topic: Customer Data Management

Episode's Description: E-commerce companies spend millions on acquisition and customer retention, yet it’s loyalty that separates top performers from their competitors. Discover what it takes to get an edge with customer-centric marketing.

Table of Contents:

• What is Customer-Centric Marketing?
• Why is Customer-Centricity Important?
• Strategies For Creating a Customer-Centric Company
• Developing an Organizational Customer-Centric Mentality

Episode's Topic: Product Recommendations

Episode's Description: Using Exponea’s collaborative filtering model for product recommendations, a fashion e-commerce company was able to increase on-site personalization, more than double their click-through rate for recommended products, and increase recommended products added to the shopping basket by 20%. Listen to this audio insight and learn how it was done ...

Episode's Topic: Customer Data Management

Episode's Description: How do you foster loyalty with your users? Industry leaders are now realizing the power of Customer Data Platforms in enabling the future of e-commerce: growth through loyalty. What exactly is a CDP? Why do CDPs matter? Check out this audio insight and learn why CDPs are key to creating growth through customer loyalty.

Table of Contents:

• What is a Customer Data Platform (CDP)?
• The differences between CDPs and other data management systems
• Why Are CDPs Better for Fostering Loyalty?
• Additional Features to Enhance a CDP

Episode's Topic: Customer Data Management

Episode's Description: The key to company success now lies in the ability to manage streams of customer data. Learn how to manage and gather customer data correctly from day one.

This audio insight will outline how to create a system of customer data management from scratch, including:

• What most companies are doing wrong when it comes to gathering data;
• Why companies still gather data this way;
• What these companies need to do/have to gather data correctly in the future.

Table of Contents:

1. Setting the Scene
2. Customer Data Management and How it Affects Us
3. Collect the Right Type of Data
4. Choose the Right Tool for the Job
5. CRMs vs DMPs vs CDPs
6. Conclusion

Episode's Topic: Email Marketing

Episode's Description: Email deliverability is, today, the number one challenge for many brands trying to communicate with their customers. The reason is that the major ISPs (Gmail, Hotmail, Yahoo etc.) and their definition of a good email sender, hides behind processes that feel more like “smoke and mirrors” rather than something prescriptive.

Episode's Topic: Customer Loyalty

Episode's Description: Exponea’s third edition of the Online Retail Challenger brought us to the bustling City of New York, where e-commerce experts and executives from Missguided, Beach House Group, the CDP Institute, and Exponea presented advice, actionable strategies, and tips on the most important element of successful growth: customer loyalty.

Episode's Topic: Omnichannel Marketing

Episode's Description: Customers want personalized interactions with your brand, and they want it on whatever channel is most convenient at the moment. In response, companies are investing in an automated omni-channel experience. By doing so, they can connect with potential and current customers with the information that will lead them to the next stage of the buying journey.

Table of Contents:

• A Customer-Centric Paradigm Shift
• Setting the Scene for Automation
• Creating a Customer-Centric Plan
• Omni-Channel Automation FAQs
• Conclusion

Episode's Topic: Omnichannel Marketing

Episode's Description: Omni-channel analytics is the new rave in 2019, but not every marketer knows how, when and where it applies. Today we’ll dive into attribution modeling, provide an in-depth understanding to get you and your team prepped when setting up your omni-channel analytics strategy.

Table of Contents:

• Setting the Scene with an Omni-Channel Example
• Attribution Models, Characteristics and Comparisons
• Flowchart: Choosing the Right Attribution Model
• Key Takeaways

Episode's Topic: Omnichannel Marketing

Episode's Description: Improve your omnichannel experience with best practices for creating the right content for each marketing channel.

Table of Contents:

• How to Create Channel-Specific Content
• Ideal Communication Styles for Each Channel
• Key Takeaways

Episode's Topic: Web (E-Commerce) Optimization

Episode's Description: Conversion funnels are a MUST for e-commerce sites - but if you're not analyzing/optimizing your funnels, you're missing half the point. Learn what to do.