Sam and Katarina discuss the lecture at the science museum confronting the conspiracy theories surrounding the moon landings and the wider implications with fake news and the ramifications surrounding the marketing in the cosmetics industry. Is there such a thing as a waterless product and how can we reduce, reuse and recycle in the industry.
Why is science and evidence seen as the enemy in the cosmetics industry? Clean Beauty, No Nasties, Organic, Free From are destroying the industry from within. The curious consumer is not informed, they are being manipulated and exploited by these new marketing terms. What are we afraid of? Why can't we communicate effectively? We love the cosmetics industry, it's a force for good but at the same time we, as an industry, are focussed on short term marketing gains, leading inevitably to real and prolonged damage.
Sam and Katarina discuss their opinions on the difference between a pharmaceutical and a cosmetic, the confusion surrounding these in the UK and USA. We also discuss the implications of operating a cosmetic brand with BREXIT on a few weeks away.
Katarina and Sam discuss the current favourite 'buzz' words such as Natural, Organic, Clean, Vegan, Vegetarian, Sustainable. The danger of moving away from Scientific evidence in the formulation process.
Sam kicks off over 'Clean' Beauty and Katarina brings some clarity to the discussion.
Instagram is full of possibilities for a brand but it's a minefield of false hope, fake followers, dubious morals, unresolved ethics as well as being great fun. Katarina and Sam discuss their experience with the social media platform.
Sams been to a lecture by Dan Whitby of Lake Personal Care about the latest studies in Circadian Rhythm and its potential in Cosmetics. Katarina shines some light on the legal case L'Oréal have brought against Drunk Elephant.
Sam's microphone is broken but if you can bear with the sound, we talk about the complexities of instagram, Botox on the High Street, the rumoured potential sale of Elemis and the dreaded - Probiotics and the Microbiome.
Marketing skill or Formulation breakthroughs? What are the elements to a successful Cosmetic brand?
Katarina and Sam discuss the latest PR tricks being used to try and get attention in an over saturated market and cut through the endless amount of product launches.