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Farmer & Stetz

Farmer & Stetz

By Sam Farmer
Two Beauty Brand Owners talk industry news. Based in the UK and USA.
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Conspiracy theories, Waterless products and reducing packaging in the cosmetics industry
Sam and Katarina discuss the lecture at the science museum confronting the conspiracy theories surrounding the moon landings and the wider implications with fake news and the ramifications surrounding the marketing in the cosmetics industry. Is there such a thing as a waterless product and how can we reduce, reuse and recycle in the industry.
August 16, 2019
Science vs Marketing
Why is science and evidence seen as the enemy in the cosmetics industry?  Clean Beauty, No Nasties, Organic, Free From are destroying the industry from within.  The curious consumer is not informed, they are being manipulated and exploited by these new marketing terms.  What are we afraid of?  Why can't we communicate effectively? We love the cosmetics industry, it's a force for good but at the same time we, as an industry, are focussed on short term marketing gains, leading inevitably to real and prolonged damage.
August 9, 2019
Running a small cosmetic brand - Habits - Books - Apps - Working From home
We discuss our daily routines (such as they are) Favourite business books - Apps - Habits and dealing with being the main child carer whilst running a business from home.
May 24, 2019
The Male Beauty market
We discuss the male beauty market and it’s issues.
May 17, 2019
N&O Show, Safety, In-Cosmetics Show and Social Media
Katarina and Sam discuss the Natural, Organic and Clean movement and the safety issue it raises, In cosmetics show from Paris and Social media.
May 6, 2019
Marketing misinformation, PR & Waterless products
After another failed jingle attempt, Katarina and Sam discuss issues in cosmetic Marketing and misinformation, PR & Is there such a thing as a Waterless Cosmetic product?
April 26, 2019
The Brand creation Process
Katarina and Sam discuss some of the things you might want to consider if you are thinking of creating a cosmetics brand.
April 2, 2019
The Cosmetic Trade Press and useful websites
Katarina and Sam return to discuss the magazines and websites they read and use every week.
March 9, 2019
What's the difference between a Medicine and a Cosmetic. Implications of BREXIT
Sam and Katarina discuss their opinions on the difference between a pharmaceutical and a cosmetic, the confusion surrounding these in the UK and USA.  We also discuss the implications of operating a cosmetic brand with BREXIT on a few weeks away.
March 2, 2019
Beauty 'Buzz' Words
Katarina and Sam discuss the current favourite 'buzz' words such as Natural, Organic, Clean, Vegan, Vegetarian, Sustainable.  The danger of moving away from Scientific evidence in the formulation process. Sam kicks off over 'Clean' Beauty and Katarina brings some clarity to the discussion.
February 21, 2019
New Product Development, salt curve & decisions of a small brand.
Katarina and Sam talk about NPD, the complexities of managing the salt curve including when and if you should move onto the next product.
February 8, 2019
The trouble with instagram from a brand owners perspective.
Instagram is full of possibilities for a brand but it's a minefield of false hope, fake followers, dubious morals, unresolved ethics as well as being great fun.  Katarina and Sam discuss their experience with the social media platform. 
February 1, 2019
The inspirational Daniel Sandler joins us this week
Katarina and Sam chat to award winning make-up artist, Daniel Sandler.  Listen to his incredible journey and how Daniel created his eponymous, multi award winning product range. 
January 25, 2019
Circadian Rhythm in Skin care and L'Oréal sue Drunk Elephant
Sams been to a lecture by Dan Whitby of Lake Personal Care about the latest studies in Circadian Rhythm and its potential in Cosmetics.  Katarina shines some light on the legal case L'Oréal have brought against Drunk Elephant.
January 22, 2019
How many SKU's to launch with and sensitisation issues.
This is a bit late - recorded a few weeks ago.
December 12, 2018
Using popular Culture for Collaboration. Difference between a cosmetic and a medicine.
We discuss the use of social culture in advertising cosmetics. Plus, find out why the marketing word - 'Cosmeceutical' - doesn't mean anything in reality. The UK laws are very clear.
November 27, 2018
Cannabis in skincare. Logistics & investment.
Katarina and Sam discuss the growing trend of Cannabis in skincare, the issues with logistics and should you take investment.
November 5, 2018
Guest episode SCC'c President, Perry Romanowski
Katarina and Sam talk to Perry Romanowski - President of the USA's Society of Cosmetic Chemists
October 24, 2018
Packaging Innovations, Brexit and the Micro Story.
Sam reports back from the Packaging Innovation Show, we talk Brexit and Katarina talks about the Micro Story Marketing Strategy.
October 19, 2018
Eyebrows and AI - Who knew?
Cosmetic news to hit the press this week, Eyebrow dye regulation and AI in formulation. Will the human cosmetic formulator ever be replaced?
September 21, 2018
Veet for men and Stem Cell Skincare
We discuss the social pressures on shaving body hair for both men and women. Stem Cells in Skin care, what is that all about?
September 11, 2018
Botox on the High Street and Probiotic Skincare
Sam's microphone is broken but if you can bear with the sound, we talk about the complexities of instagram, Botox on the High Street, the rumoured potential sale of Elemis and the dreaded - Probiotics and the Microbiome.
September 10, 2018
Marketing vs Formulation
Marketing skill or Formulation breakthroughs? What are the elements to a successful Cosmetic brand? Katarina and Sam discuss the latest PR tricks being used to try and get attention in an over saturated market and cut through the endless amount of product launches.
August 15, 2018
Brand of a nobody?
'The only way to have a successful cosmetics brand is to leverage existing fame and online influence.' Katarina and Sam discuss the pros and cons of this statement.
August 9, 2018
Gold and Diamonds in Cosmetics.
Katarina is in Sweden this week and we discuss stories of the week before attempting to understand why you would want gold or diamonds in your cosmetic products.
July 17, 2018
The great Paraben injustice
Sam and Katarina address some cosmetic misinformation and ill advised tech applications. The race to sell on Amazon, who's winning?
June 29, 2018
Male Beauty, Copycat Products and Amazon
We discuss what has grabbed our attention this week and set a challenge to see who will be first to master Amazon.
June 12, 2018
The formulation process
This week we try a slightly different format and discuss why and how we formulate our products, the problem with certification and the freedom of owning your own brand.
June 1, 2018
The dreaded ‘Detox’ debate
Katarina and Sam discuss this weeks industry news and the confusion around the marketing term ‘Detox’.
May 25, 2018
Stereotypes, Amazon and the Sunscreen Ban
Katarina and Sam discuss the complexity of sunscreen formulation and delve into history of Stereotypes
May 18, 2018
The great Packaging Debate
Katarina and Sam talk cosmetic misinformation and delve into the complex area of Packaging for the Beauty industry.
May 13, 2018
The Future of Retail
Katarina and Sam pick out beauty industry stories that have grabbed their attention this week and discuss the future of Beauty Retail.
May 13, 2018