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Farmer & Stetz

Farmer & Stetz

By Sam Farmer

Two Beauty Brand Owners talk industry news. Based in the UK and USA.
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Conspiracy theories, Waterless products and reducing packaging in the cosmetics industry

Farmer & StetzAug 16, 2019

00:00
19:55
Conspiracy theories, Waterless products and reducing packaging in the cosmetics industry

Conspiracy theories, Waterless products and reducing packaging in the cosmetics industry

Sam and Katarina discuss the lecture at the science museum confronting the conspiracy theories surrounding the moon landings and the wider implications with fake news and the ramifications surrounding the marketing in the cosmetics industry. Is there such a thing as a waterless product and how can we reduce, reuse and recycle in the industry.
Aug 16, 201919:55
Science vs Marketing

Science vs Marketing

Why is science and evidence seen as the enemy in the cosmetics industry?  Clean Beauty, No Nasties, Organic, Free From are destroying the industry from within.  The curious consumer is not informed, they are being manipulated and exploited by these new marketing terms.  What are we afraid of?  Why can't we communicate effectively? We love the cosmetics industry, it's a force for good but at the same time we, as an industry, are focussed on short term marketing gains, leading inevitably to real and prolonged damage.

Aug 09, 201919:32
Running a small cosmetic brand - Habits - Books - Apps - Working From home

Running a small cosmetic brand - Habits - Books - Apps - Working From home

We discuss our daily routines (such as they are) Favourite business books - Apps - Habits and dealing with being the main child carer whilst running a business from home.
May 24, 201928:44
The Male Beauty market

The Male Beauty market

We discuss the male beauty market and it’s issues.
May 17, 201921:33
N&O Show, Safety, In-Cosmetics Show and Social Media

N&O Show, Safety, In-Cosmetics Show and Social Media

Katarina and Sam discuss the Natural, Organic and Clean movement and the safety issue it raises, In cosmetics show from Paris and Social media.
May 06, 201934:08
Marketing misinformation, PR & Waterless products

Marketing misinformation, PR & Waterless products

After another failed jingle attempt, Katarina and Sam discuss issues in cosmetic Marketing and misinformation, PR & Is there such a thing as a Waterless Cosmetic product?
Apr 26, 201928:47
The Brand creation Process

The Brand creation Process

Katarina and Sam discuss some of the things you might want to consider if you are thinking of creating a cosmetics brand.
Apr 02, 201932:09
The Cosmetic Trade Press and useful websites

The Cosmetic Trade Press and useful websites

Katarina and Sam return to discuss the magazines and websites they read and use every week.

Mar 09, 201932:33
What's the difference between a Medicine and a Cosmetic. Implications of BREXIT

What's the difference between a Medicine and a Cosmetic. Implications of BREXIT

Sam and Katarina discuss their opinions on the difference between a pharmaceutical and a cosmetic, the confusion surrounding these in the UK and USA.  We also discuss the implications of operating a cosmetic brand with BREXIT on a few weeks away.

Mar 02, 201927:42
Beauty 'Buzz' Words

Beauty 'Buzz' Words

Katarina and Sam discuss the current favourite 'buzz' words such as Natural, Organic, Clean, Vegan, Vegetarian, Sustainable.  The danger of moving away from Scientific evidence in the formulation process.

Sam kicks off over 'Clean' Beauty and Katarina brings some clarity to the discussion.

Feb 21, 201932:50
New Product Development, salt curve & decisions of a small brand.

New Product Development, salt curve & decisions of a small brand.

Katarina and Sam talk about NPD, the complexities of managing the salt curve including when and if you should move onto the next product.

Feb 08, 201922:31
The trouble with instagram from a brand owners perspective.

The trouble with instagram from a brand owners perspective.

Instagram is full of possibilities for a brand but it's a minefield of false hope, fake followers, dubious morals, unresolved ethics as well as being great fun.  Katarina and Sam discuss their experience with the social media platform. 

Feb 01, 201921:22
The inspirational Daniel Sandler joins us this week

The inspirational Daniel Sandler joins us this week

Katarina and Sam chat to award winning make-up artist, Daniel Sandler.  Listen to his incredible journey and how Daniel created his eponymous, multi award winning product range. 

Jan 25, 201946:09
Circadian Rhythm in Skin care and L'Oréal sue Drunk Elephant

Circadian Rhythm in Skin care and L'Oréal sue Drunk Elephant

Sams been to a lecture by Dan Whitby of Lake Personal Care about the latest studies in Circadian Rhythm and its potential in Cosmetics.  Katarina shines some light on the legal case L'Oréal have brought against Drunk Elephant.

Jan 22, 201909:48
How many SKU's to launch with and sensitisation issues.

How many SKU's to launch with and sensitisation issues.

This is a bit late - recorded a few weeks ago.
Dec 12, 201818:02
Using popular Culture for Collaboration. Difference between a cosmetic and a medicine.

Using popular Culture for Collaboration. Difference between a cosmetic and a medicine.

We discuss the use of social culture in advertising cosmetics. Plus, find out why the marketing word - 'Cosmeceutical' - doesn't mean anything in reality. The UK laws are very clear.
Nov 27, 201816:39
Cannabis in skincare. Logistics & investment.

Cannabis in skincare. Logistics & investment.

Katarina and Sam discuss the growing trend of Cannabis in skincare, the issues with logistics and should you take investment.
Nov 05, 201816:12
Guest episode SCC'c President, Perry Romanowski

Guest episode SCC'c President, Perry Romanowski

Katarina and Sam talk to Perry Romanowski - President of the USA's Society of Cosmetic Chemists
Oct 24, 201844:17
Packaging Innovations, Brexit and the Micro Story.

Packaging Innovations, Brexit and the Micro Story.

Sam reports back from the Packaging Innovation Show, we talk Brexit and Katarina talks about the Micro Story Marketing Strategy.
Oct 19, 201818:54
Eyebrows and AI - Who knew?

Eyebrows and AI - Who knew?

Cosmetic news to hit the press this week, Eyebrow dye regulation and AI in formulation. Will the human cosmetic formulator ever be replaced?
Sep 21, 201824:20
Veet for men and Stem Cell Skincare

Veet for men and Stem Cell Skincare

We discuss the social pressures on shaving body hair for both men and women. Stem Cells in Skin care, what is that all about?
Sep 11, 201821:58
Botox on the High Street and Probiotic Skincare

Botox on the High Street and Probiotic Skincare

Sam's microphone is broken but if you can bear with the sound, we talk about the complexities of instagram, Botox on the High Street, the rumoured potential sale of Elemis and the dreaded - Probiotics and the Microbiome.
Sep 10, 201828:16
Marketing vs Formulation

Marketing vs Formulation

Marketing skill or Formulation breakthroughs? What are the elements to a successful Cosmetic brand?

Katarina and Sam discuss the latest PR tricks being used to try and get attention in an over saturated market and cut through the endless amount of product launches.
Aug 15, 201821:13
Brand of a nobody?

Brand of a nobody?

'The only way to have a successful cosmetics brand is to leverage existing fame and online influence.'
Katarina and Sam discuss the pros and cons of this statement.
Aug 09, 201820:51
Gold and Diamonds in Cosmetics.

Gold and Diamonds in Cosmetics.

Katarina is in Sweden this week and we discuss stories of the week before attempting to understand why you would want gold or diamonds in your cosmetic products.
Jul 17, 201816:37
The great Paraben injustice

The great Paraben injustice

Sam and Katarina address some cosmetic misinformation and ill advised tech applications. The race to sell on Amazon, who's winning?
Jun 29, 201826:51
Male Beauty, Copycat Products and Amazon

Male Beauty, Copycat Products and Amazon

We discuss what has grabbed our attention this week and set a challenge to see who will be first to master Amazon.
Jun 12, 201815:39
The formulation process

The formulation process

This week we try a slightly different format and discuss why and how we formulate our products, the problem with certification and the freedom of owning your own brand.
Jun 01, 201829:36
The dreaded ‘Detox’ debate

The dreaded ‘Detox’ debate

Katarina and Sam discuss this weeks industry news and the confusion around the marketing term ‘Detox’.
May 25, 201813:46
Stereotypes, Amazon and the Sunscreen Ban

Stereotypes, Amazon and the Sunscreen Ban

Katarina and Sam discuss the complexity of sunscreen formulation and delve into history of Stereotypes
May 18, 201812:14
The great Packaging Debate

The great Packaging Debate

Katarina and Sam talk cosmetic misinformation and delve into the complex area of Packaging for the Beauty industry.
May 13, 201815:11
The Future of Retail

The Future of Retail

Katarina and Sam pick out beauty industry stories that have grabbed their attention this week and discuss the future of Beauty Retail.
May 13, 201816:51