FeedWorthie

FeedWorthie

By Rebuild Group
Feedworthie looks at today’s biggest happenings in marketing. We examine a few topics, look at how they play out on social media and what type of impact it had for the brand.

This podcast comes to you from the minds at Rebuild Group, a creative marketing agency built out of Detroit, Michigan.
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Quick deviation from the usual - "Brainstorm Like A Rockstar"
 At Rebuild, we are always trying to find better ways to Jam. Over the years, we’ve studied artists in the entertainment industry to understand the methods they use to perfect their crafts. When we find a worthwhile method, we try it, and if it works well, we add it to our playbook.   This playbook contains twenty-two methods to inspire your jam sessions. At the beginning of the playbook, you’ll find a few jamming rules to maximize your session.  We would love to help your company jam on new ideas, opportunities or solve a problem or two. 
19:47
August 7, 2019
Ep. 8 - Speedworthie + St. Louis Style!
In this faster-paced episode we take a closer look at the viral sensation "St. Louis Style" that somehow managed to rope in Panera.  We examine a few of the best brand pranks from April Fools Day across social media, U.P.S. successfully lands its first drone delivery and finally, the highly anticipated "Impossible" Whopper rollout thats going on at Burger King (starting in St. Louis of all places!) As always, Feedworthie is brought to you by Rebuild Group, a creative agency in Milwaukee Junction, Detroit.  Segments:  0:00 - Introduction 1:20 - Brand Pranks from April Fools Day 8:30 - #Bagelgate / St. Louis Style 14:20 - UPS Wins on Drone Delivery 19:10 - The Impossible Burger hits BK 26:40 - Fast Foodworthie 30:15 - Outro & Final Words
31:27
April 23, 2019
Ep 7. - BK takes on KFC, Cottenelle trolls Twitter + why the Sephora App is so addicting (or so we hear).
What a month! We're back in Studio unwrapping Burger King's new Grilled Chicken Sandwich- which has recently taken on KFC in a battle of the fast food chicken sandwiches...  and we even taste test the sandwich so you don't have to!   We're also diving into the highly addicting Sephora app and their loyalty program. There's been plenty of conversation online from users who just can't get enough (and have had enough) of this app which is constantly urging them in different ways to buy! We sat down with Becca from the Rebuild office to get a much needed female perspective on Sephora and to hear more on her shopping habits within this category.. Lastly, TP brand Cottenelle has gotten themselves into the mix with its own controversial (banned from TV) digital video campaign that was dropped on Twitter. We dig into all of this in more in our 7th episode of Feedworthie!  Segment time stamps 0:00 - Intro 2:45 - Burger King 9:45 - Sephora 16:00 - Conversation with Becca!  20:45 - Family Fun Night 28:50 - Walmart & Cottonelle Drama 37:30 - Beer Wars Update 38:30 - Wrap-Up
40:16
March 21, 2019
Ep. 6 - Super Bowl Special! - Corn Syrup, Robots, Cars and ASMR - Everything we loved (and didn't love) from this year's big game.
In this special episode of Feedworthie we're breaking down the top spots still generating conversation after the 4th quarter from this year's big game.  It cost $5M for each 30-second spot and as usual the brands came to play. From Mircosoft to Amazon, to Hyundai and Kia to Burger King and much more... we'll give you 5 spots (our Feedworthie 5) to take a closer look at and in the end and we crown a few honorable mentions in our first ever Feedworthie awards. 
40:29
February 8, 2019
Ep. 5 - New Years Resolutions, Pre-Super Bowl Buzz and Wendy's #NationalRoastDay
In our fifth episode, the guys look at Capital One's approach to driving foot traffic to its retail locations, Walmart's clever play on nostalgia in digital video and our new years resolutions. We'll break it all down and get you ready before next week's big game!
32:45
January 28, 2019
Ep. 4 - Black Friday Campaign Roundup + Unexpected Brands turn to Fashion for the Holidays
Looking back at November activity and Black Friday 2018, which brands had the best activations this holiday season? We catch up on Tom's shoes, Cards against Humanity and Butterball's voice-activated alignment with Amazon Alexa. The guys also look at a new trend from unexpected CPG brands trying out holiday clothing drops typically seen only in the fashion space.
38:45
December 18, 2018
Ep. 3 - Fall Football Extravaganza! What's breaking through this Fall around the NFL?
Another year, another season. In this third episode the guys take a closer look at the approach some popular consumer brands (Pepsi, Microsoft, BW3, Reeses, Dr. Pepper) are doing in the football world to stand out.
42:37
November 13, 2018
Ep. 2 - Nike’s Social Explosion, Back-to-School + Fall Foods
In our second episode the crew looks at which retailers are making the most (or least) of the back-to-school wave. Find out if Steve DeAngelis would rather order a Pumpkin Spice Latte or Ockotoberfest beer, and exactly how large was the impact Nike made with it’s 2018 “Just Do It” content featuring former NFL-star turned sideline protester Colin Kaepernick. Finally, would you dare name your baby Harland for a chance to win $11,000 from KFC? Show Notes: Back to School - 1:15 Fall Food Craves - 13:40 KFC - 19:30 Nike - 22:00 Closing remarks - 33:30
35:11
September 18, 2018
Ep. 1 - IHOB, Amazon and tales of Twitter Tech Support
Our inaugural episode! Meet the crew as we cover IHOP’s recent burger debacle, Taco Bell's nacho fries, how Amazon fared with Prime Day 2018, finally we'll analyze some conversations around the largest TV / Internet providers. IHOB - 2:00 Taco Bell - 12:20 Prime Day - 16:08 TV / Internet Providers - 23:17 Closing remarks - 35:33
36:30
August 22, 2018