Candid Growth Chats with Ferdinand Goetzen
By Ferdinand Goetzen
Candid Growth Chats with Ferdinand GoetzenFeb 04, 2021
#3 Hugo pereira & Joliene Van Grieken - Getting stakeholder buy-in on your growth ideas
In the third episode of Candid Growth Chats, I speak with Hugo Pereira (CGO at EVBox) and Joliene Van Grieken (Marketing Director at Impraise) talking about driving growth and managing stakeholders. We explore several practical ways to get buy-in from stakeholders, be they managers, investors, colleagues or other key figures.
About Ferdinand Goetzen:
LinkedIn: https://www.linkedin.com/in/ferdinandgoetzen
Website: https://ferdinandgoetzen.com
About Hugo Pereira:
LinkedIn: https://www.linkedin.com/in/hugosbpereira
Blog: www.teamswithhugo.com
Company website: https://evbox.com
About Joliene Van Grieken:
LinkedIn: https://www.linkedin.com/in/jolienevangrieken
Company website: https://www.impraise.com
#2 Ronald Voorn - Old-School to New-School Marketing
In the second episode of Candid Growth Chats, I speak with the amazing Ronald Voorn, former Global Director of Marketing at Heineken and one of the Netherlands' foremost academics in the field of consumer psychology and marketing.
As someone who has done it all, Ronald is easily one of the most interesting marketers I've ever met and we had a fascinating chat about how the field of marketing is evolving. We touch upon everything from why marketing should be dead, how to track the performance of your brand, why customer-centricity is the only way to grow and the importance of ethics in business.
About Ferdinand Goetzen:
LinkedIn: https://www.linkedin.com/in/ferdinandgoetzen/
Website: https://ferdinandgoetzen.com
About Ronald Voorn:
LinkedIn: https://www.linkedin.com/in/ronaldvoorn/
Twitter: https://twitter.com/ronvrn
#1 Lous Grenier - Fighting Marketing BS
In this first episode of Candid Growth Chats, I speak with the brilliant Louis Grenier, formerly senior marketing strategist at Hotjar and founder/host of the Everyone Hates Marketers Podcast. Louis has made it his mission to fight bad marketing and we talk about how to separate the wheat from the chaff and be a true, value-creating growth marketer in today's world.
About Ferdinand Goetzen:
LinkedIn: https://www.linkedin.com/in/ferdinandgoetzen/
Website: https://ferdinandgoetzen.com
About Louis Grenier:
LinkedIn: https://www.linkedin.com/in/louisgrenier/
Everyone Hates Marketers: https://www.everyonehatesmarketers.com/
Candid Growth Chats Teaser
Candid Growth Chats is podcast hosted by Amsterdam-based marketing & growth strategist, Ferdinand Goetzen. The goal of this podcast is having open and honest conversations about various aspects of marketing, growth and tech with the very best in the world. No sales pitches, no pseudo-inspirational BS, no superficial fluff; only real insights from the greatest minds in growth.