FIPP Insider Podcast

FIPP Insider Podcast

By Freehand Podcasts
FIPP Insider Podcast takes a look at how the media industry is being shaped by culture, technology and emerging business models.

It is published by FIPP – Connecting Global Media and presented by journalists and podcasters Charlotte Ricca and Ashley Norris, who have written extensively about media and technology.

In each episode they are joined by industry experts and thought leaders, and ask the questions you want answered.

Established in 1925, FIPP – Connecting Global Media, is one of the world’s leading media trade bodies, with a membership comprised of professional content creators.
Episode 2: The next decade in media
After taking a look back at the pivotal moments in publishing over the last decade, FIPP Insider now looks ahead at the next 10 years. With the help of industry experts, Ashley and Charlotte explore the three key areas shaping the media: Technology Business and finance Culture Representing the technology strand we speak to Sören Karlsson from United Robots, a Swedish technology company, which uses a combination of Artificial Intelligence (AI) and Natural Language Generation (NGL) to automate content production. United Robots provides automated editorial services to the majority of Swedish local media groups, including the country's largest news site Aftonbladet. We speak to Sören about what this means for the media industry – and how his robots are complementary to journalists and not replacing them.  Delving deep into the future of media business are Mark Maddox from Vida Media and Lucy Kueng, a professor, author and respected authority on strategy, innovation and leadership in the media, with a focus on the impact of digitalisation. Vida Media is a specialist startup studio, growing next-generation media brands, and Mark talks about what the future of what media start-ups looks like. On the other end of the spectrum, Lucy discusses venture backed media, such as Vice and BuzzFeed, explaining why they didn't meet expectations of their backers and how they are having to pivot their business models to survive. Finally, we speak to Rachel Arthur founder of boom saloon and one of the FIPP Rising Stars Award winners. Boom saloon is a printed magazine, that aims to "democratise creativity for good", which Rachel runs alongside boom project, an ongoing series of community-led projects which use creativity to inspire and empower people in underprivileged areas. Both are funded by boom room, creative studios that design editorial strategies for clients all around the world. Rachel speaks to FIPP insider about how the culture of millennials and generation Z is shaping media - some of her insights are quite surprising. You can find out more about the people we speak to here: http://unitedrobots.ai/ https://www.vidamedia.co.uk/ http://www.lucykung.com/ http://www.boomsaloon.com/ We hope you enjoy listening. For more great media insights don’t miss World Media Congress, which takes place on 15-16 September in Estoril, Portugal. To find out more and to register visit Fippcongress.com.
47:48
March 20, 2020
Episode 1: Key moments in media over the last decade, with FIPP CEO James Hewes
In the inaugural episode of FIPP Insider, we take a look back at the past 10 years in publishing. Charlotte pulls out an article Ashley wrote back in 2010 and discovers whether his outlandish predictions, such as Twitter taking over Facebook and the death of print media, actually came true.  Then, to find out what really happened, Charlotte and Ashley chat with FIPP CEO James Hewes, who runs through some of the key ways that  media has changed over the last decade. James was made in CEO in 2017, but has been a director of the FIPP management board since 2015 and has been involved with FIPP since 2004, when he was working for BBC Worldwide and and BBC Magazines. He was previously publishing director for Top Gear, Good Food, Easy Cook and Lonely Planet Magazine, and has seen first hand how media has evolved. In this podcast James talks about: Facebook 'wobble' - the decline of publishers advertising on social media Privacy in digital media Resilience of print Growth of membership and subscriptions Growth of alternative revenue sources Rise of fake news We hope you enjoy listening. For more great media insights don’t miss World Media Congress, which takes place on 15-16 September in Estoril, Portugal. To find out more and to register visit Fippcongress.com.
37:26
February 24, 2020