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The Daily From Fit For Social

The Daily From Fit For Social

By Ian Mountford

Daily thoughts on strategy and practical examples for getting the best out of social media marketing for businesses.
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What do you want to be known for?

The Daily From Fit For SocialJan 30, 2020

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00:45
Is your strategy ready for the recession?

Is your strategy ready for the recession?

Are you visible online? Is it easy for your clients and customers to understand the value that you offer in comparison to your competitors? Now is the time for action and I'm here to help you. Send me a message if a quick call would be helpful to position you for what's ahead for all of us.
Mar 23, 202001:52
Use isolation to level up your skills

Use isolation to level up your skills

If you find yourself in a difficult situation where you are isolated or are working remotely or away from your colleagues or team, this is a great opportunity to improve your skills online and learn the basics of tools such as LinkedIn Facebook and content creation.
Mar 16, 202001:58
The importance of conversion

The importance of conversion

The main aim of marketing is to turn attention into customers and clients over time. Is your marketing doing this successfully? If it's not, it might be time for a rethink...

Mar 08, 202000:53
Have you got the basic skill set?

Have you got the basic skill set?

Do you know how to use the basic tools at your disposal to make content and deliver it as quickly as possible? A tiny amount of education and learning can help you to make things happen.
Feb 28, 202000:40
Show up to make things happen

Show up to make things happen

Set daily targets to keep you accountable and ensure you show up for your online audience. We are all forgotten very quickly online today if we don't show up consistently.
Feb 20, 202000:48
How do you future proof your marketing today?

How do you future proof your marketing today?

When you know what you want to be known for, you can use social media to demonstrate your expertise at scale.
Feb 16, 202001:07
Use education to overcome your fear

Use education to overcome your fear

We grow significantly through knowledge and education. If you face a fear when it comes to social media and content production, find some strength through new knowledge and support.
Feb 13, 202001:06
What's the route to cash from online content?

What's the route to cash from online content?

It's a very simple, straight line process but it takes a great deal of work and effort to reap the rewards.
Feb 10, 202000:46
Do you know the data for your online activity?

Do you know the data for your online activity?

Data always tells the story of how effective your actions really are.
Feb 06, 202000:56
Spend as much time as you can on engagement

Spend as much time as you can on engagement

It will help you to deliver a straight line to sales using social media if you put in the effort and make it work everyday.
Feb 02, 202000:41
What do you want to be known for?

What do you want to be known for?

Be known for something and put all of your efforts into creating content on this one topic at scale.
Jan 30, 202000:45
Take the conversation offline as fast as you can.

Take the conversation offline as fast as you can.

This is the goal of social media marketing today for everyone in B2B.
Jan 27, 202001:07
Social Media is a game of two halves

Social Media is a game of two halves

Creating content is never going to win on its own.
Jan 23, 202000:52
Market like it's 2020

Market like it's 2020

Be relevant to your audience and stay that way. Use the online tools and platforms that they hang out on every day.
Jan 19, 202001:24
How do I decide who to put on a retainer?

How do I decide who to put on a retainer?

Making sure your profiles on platforms such as LinkedIn are up-to-date and have your contact information clear and visible could be the difference between picking up retainers or being just another lawyer or accountant hoping for the phone to ring.
Jan 16, 202001:58
60% of consumers found out about your brand from Social Media

60% of consumers found out about your brand from Social Media

I've also got a couple of other interesting data points in this post about content marketing and how critical it is to get your Social Media channels in good shape today. Thanks for listening!
Jan 12, 202001:36
And we are back!

And we are back!

A lots changed in the two years we've been away, but a lot has also stayed the same in the world of Social Media...
Jan 09, 202002:39
15 November 2017

15 November 2017

Be prepared to make changes in order to get the results you want. Some simple and small changes can have a huge impact.
Nov 15, 201700:51
Stay on track

Stay on track

Goals help you get there and can make the process much more enjoyable, especially when you begin to hit targets and build a loyal following and see growth in your business or organisation.
Nov 10, 201701:03
Make your claim!

Make your claim!

The Thought Leadership opportunity in Australian professional services is still wide open for firms and individuals. Are you going to take step up?
Nov 08, 201700:54
7 November 2017

7 November 2017

Do you know your objectives?
Nov 07, 201700:24
Regularity pays

Regularity pays

Post on a regular basis to make the most of the attention on your business that social media generates
Nov 05, 201700:48
3 November 2017

3 November 2017

Think like a media channel and your approach to social media will change for the better. Start putting people on and delivering content your audience wants to see and hear.
Nov 02, 201701:03
How do your audience consume?

How do your audience consume?

Market like it's 2017 - give you audience what they want and where they want it.
Oct 31, 201701:03
Be patient with the $$$s

Be patient with the $$$s

Don't spend lots of money! When you know what you're doing, you'll know what you need that can enhance and improve your content. At the start, just work with what you have.
Oct 27, 201701:01
Use data to understand markets

Use data to understand markets

Where are your people online? Use data to understand where your audience hangs out regularly and the things they care about.
Oct 24, 201701:14
19 October 2017

19 October 2017

The social media boost to networking - use it to stay in touch with your contacts.
Oct 18, 201700:35
16 October 2017

16 October 2017

What do you want to be know for? Make this your focus of your content.
Oct 16, 201700:42
Failure plays a part

Failure plays a part

Failure can be a big part of success. Follow the data and you will know what gets results and leads to success.
Oct 10, 201700:43
Picture your audience

Picture your audience

Picture your audience to make your message more compelling
Oct 09, 201700:40
Use goals to stay focussed

Use goals to stay focussed

Use goals to keep you focussed when times get tough and you're questioning why you are creating content online.
Oct 04, 201701:28
FAO Australia listeners!

FAO Australia listeners!

My first workshop in Sydney is taking place at the end of October. Find out more at learnsocialmediaaustralia dot com.
Oct 03, 201701:20
Consistency builds trust

Consistency builds trust

Consistency builds trust
Sep 26, 201701:02
Offer your channels

Offer your channels

Offer your channels to other content creators
Sep 25, 201700:40
Driving emotion

Driving emotion

Driving emotion
Sep 24, 201700:42
Lunchtime seasion

Lunchtime seasion

Lunchtime learning session
Sep 21, 201700:23
The Winning Content Formula

The Winning Content Formula

The Winning Content Formula will get you results.
Sep 19, 201700:46
Give your platform to others

Give your platform to others

Give your platform to others and everyone wins!
Sep 15, 201700:52
Engagement and authenticity

Engagement and authenticity

Engagement and authenticity. Not automate and outsource!
Sep 14, 201701:29
Storytelling is the power move

Storytelling is the power move

Storytelling as the power move. Create the narrative of your life
Sep 13, 201700:26
Overcome resistance

Overcome resistance

Overcome resistance and good things will happen
Sep 12, 201701:17
The cocktail party analogy

The cocktail party analogy

The cocktail party analogy is still the best one to demonstrate how relationships are built online
Sep 11, 201701:21
Data tells the story

Data tells the story

Data tells the story every time. Use it to find your audience
Sep 08, 201701:32
Considered podcasting?

Considered podcasting?

Have you considered podcasting? If not, it's worth doing the research and giving it a try.
Sep 05, 201700:29
Outsource content production?

Outsource content production?

Outsource content production? Think again. It may be damaging your brand
Sep 04, 201701:16
Become more visible

Become more visible

Become more visible in your marketplace using content marketing
Sep 02, 201700:52
Stay in this for the long haul

Stay in this for the long haul

Stay in this for the long haul and good things will happen. Patience is the hardest thing but it's the secret to long term success.
Sep 01, 201701:30
Go where the attention is

Go where the attention is

Go where the attention is to make sure you get noticed, too
Aug 31, 201700:27
Market like it's 2017

Market like it's 2017

Market like it's 2017 and pay attention to what gets results at the best price today.
Aug 29, 201700:50
Consistency

Consistency

Consistency will really help your audience find your content
Aug 28, 201700:33