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How To Grow Your Fitness Business

How To Grow Your Fitness Business

By FitNation
The best source of industry knowledge for fitness entrepreneurs and employees across the globe. Whether you are a personal trainer, corporate wellness company, gym owner or yoga teacher, we are here to provide you with the most up-to-date information and advice for your fitness business. You'll learn more about everything from marketing to growth and retention strategies and keeping your customers engaged. Each episode we are joined by a mix of expert speakers, from co-founders to coaches. Don't forget to subscribe!
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S2E13: Your Personal Training UK unlock the secret to becoming the ultimate personal trainer
James Lorey and Aaron McCulloch from Your Personal Training UK shared their insights on changing attitudes towards personal trainers and how not to get left behind in this tide of change. From personal trainer to virtual trainer, this webinar took us back to basics and then back up to speed about how to succeed in today’s dynamic fitness market. Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless. Virtuagym is a leading provider of fitness software. Click on the link to find out more: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/ Sign up for more exciting events at https://fitnation.co/
56:34
April 13, 2021
S2E12: Jennifer Halsall-de Wit reveals quick wins for your digital marketing strategy
Jennifer Halsall-de Wit is no stranger to complex marketing strategies, and in this webinar, she intends to get straight to the core principles of fitness marketing. As the Chief Operating Officer at The Women in Fitness Association, former International Retention Manager for Basic-Fit, and Director of Personal Training at GoodLife Fitness, she’s got the right expertise to guide fitness marketers on their journey towards sustainable marketing strategies. Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless. Virtuagym is a leading provider of fitness software. Click on the link to find out more: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/ Sign up for more exciting events at https://fitnation.co/
56:28
March 25, 2021
S2E11: John Briggs shares how to get your fitness business into financial shape
John Briggs has a bone to pick with gym owners who shirk from taking financial responsibility for their fitness business. And, as a gym owner, the founder and CEO at Incite Tax and Accounting, and author of Profit First for Microgyms, he has a thing or two to say on the matter.  In this week's podcast, John explains some of the biggest obstacles fitness business owners face when it comes to managing their cash flow. He educates us on accounting best practices and reveals ways to avoid burnout while trying to live paycheck to paycheck.   Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless.  Virtuagym is a leading provider of fitness software. Click on the link to find out more: http://bit.ly/VirtuagymEN   GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/  Check us out at https://fitnation.co/
01:03:54
March 19, 2021
S2E10: Carl Smith predicts the tech-dominated, post-pandemic personal training landscape
Want to learn how to effectively coach clients during these trying times and set up a future-proof personal coaching business? Have a listen to this week’s guest speaker, Carl Smith. Carl is the Founder of Concept Fitness Consultancy, and he has been advising thousands of fitness professionals for the past 25 years.  In this webinar, he focuses specifically on how personal trainers can set themselves up for long-term success.   This podcast is made possible by our sponsors, Virtuagym and GoCardless.  Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more: http://bit.ly/VirtuagymEN   GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com Sign up for free to listen to next week’s expert here: https://fitnation.co/webinar
01:23:25
March 16, 2021
S2E9: Ted Vickey explains how to use data to reinvent your business
In this information-rich world, there is a special art when it comes to unpacking the intricacies of data. Our speaker this week, Ted Vickey, points out disruptive health technology as the future for fitness and explains how you can successfully master it.  Ted is the CEO and President of FitWell as well as a professor at Point Loma University who is an expert in the health technology market. His unique branch of study coupled with his rambunctious personality makes understanding the use of technology that much easier!  Our weekly podcast is made possible by Virtuagym. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management.  This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:06:12
March 8, 2021
S2E8: Big Tech & the Fitness Industry – A panel discussion on the future of fitness
In this unique panel discussion, we explore how big tech changed the fitness game forever.  Meet the top minds behind CLMBR, Matrix, Life Fitness, and Virtuagym, and get their take on competing against tech giants. We answer pressing questions about surviving in this new tech-saturated fitness landscape and get predictions for the future.   Speakers: Hugo Braam – Co-founder & CEO of Virtuagym Avrum Elmakis – CEO of CLMBR Stefan Wild – Digital Experience Manager at Life Fitness Andrew Kolman – Senior Director of Technology & Business Development at Matrix (Johnson Health Tech) We will cover the following topics and many more, including audience questions: What is the future of the total consumer experience, both at-home and in-facility? How is big tech changing consumer needs and demands? What are the most effective marketing strategies in this new landscape? Will small and medium fitness businesses still be relevant? This webinar is made possible by our sponsors, Virtuagym and GoCardless.  Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/​ Check us out at https://fitnation.co/
01:28:28
February 25, 2021
S2E7: Shari Castelli shares how ClassPass uses data to create engagement & loyalty
ClassPass burst onto the fitness scene in 2013, and at the helm of their international growth is their Director of Partner Expansion, Shari Castelli. Shari graced the screens of millions of viewers when she appeared on Good Morning America – and now, she's here to tell you how you can get the most use out of your user data.  Delve into the world of data and how you can use it to predict trends in the fitness industry – and learn how you can use these predictions to create meaningful outcomes for members.  Our weekly podcast is made possible by FitNation, which brings you the latest in industry knowledge and news sourced from fitness entrepreneurs and employees across the globe.  This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/ Check us out at https://fitnation.co/. You can learn more about Shari here: https://www.linkedin.com/in/sharicastelli
36:12
February 19, 2021
S2E6: Rike Aprea's straightforward approach to client engagement in a time of crisis
This week, we sat down (virtually) with Personal Trainer and Fitness Consultant Rike Aprea to speak about top client engagement strategies. Rike's approach to her clients is refreshingly candid: she puts the client experience first. By making this the cornerstone of her company's success, she safeguards retention, loyalty, and her own freedom to innovate upon her business even during a time of crisis.  Our weekly podcast is made possible by FitNation, which brings you the latest in industry knowledge and news sourced from fitness entrepreneurs and employees across the globe. Check us out at https://fitnation.co/. You can learn more about Rike here: https://kaizenupyourlife.com/ This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:10:46
February 10, 2021
S2E5: Designer Sarah Mannerings explains how to create a gym space that works for online and offline classes.
In this week's episode, we unpack the basic principles of designing an experiential gym space for virtual and live classes with Sarah Mannerings, creative genius behind ultra high-end London gym, Rowbots. With years of experience as a Brand and Interior Design Specialist for the fitness & wellness industry, Sarah is no stranger to out-of-the-box gym design that's sure to maximize engagement and accelerate growth – for both online and offline classes.  Our weekly podcast is made possible by FitNation, which brings you the latest in industry knowledge and news sourced from fitness entrepreneurs and employees across the globe. Check us out at https://fitnation.co/. You can learn more about Sarah here: https://www.sarahmanneringsstudio.com/ This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:13:49
February 4, 2021
S2E4: Steve Cotter on building endurance through perceptive kettlebell training
Steve Cotter is the world's most experienced kettlebell instructor and was named amongst Men's Health 100 Fittest of All Time. Kettlebell training is often overlooked in favour of the barbell, but according to Steve, there's more to this gym equipment than meets the eye. From utilizing a loose grip, momentum, balance, and range of motion, discover why educated kettlebell training is in a league of its own. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:14:53
January 22, 2021
S2E3: DTS Fitness Education: "Better at the gym, better at life"
Driven by the motto 'better at the gym, better at life', DTS Fitness Education founder Kevin Darby and Director of Education Ben Mcdonald explain why high-quality education is the key to being the best personal trainer you can be. Listen in and learn why effective training is where your skill meets your client's will. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:11:02
January 19, 2021
S2E2: Bryan O'Rourke on the COVID-19 vaccine and a 'return to normal' timeframe
Bryan O'Rourke – IHRSA board member and all-around fitness industry expert – unpacked the implications of the coronavirus vaccine with us. During the session, he remarked that the coronavirus vaccine is deeply rooted in the public's opinion of the government – which isn't promising at the moment. Yet, he shares why he believes that time will turn the torrent of skepticism into optimism regarding this new vaccine. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
54:23
January 15, 2021
S2E1: How Mark Jenkins became a personal trainer to Beyonce and the music industry's top stars
Mark Jenkins discusses his star-studded clientele and shares his story of personal transformation, from a kid struggling with body image, to Gulf War soldier, and celebrity personal trainer to the likes of Beyoncé, P. Diddy, and Mary J. Blige, Jenkins. Get top-notch insight into training during lockdowns and be inspired by Jenkins' personal training success story. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:04:21
January 6, 2021
S1E16: Dr Ludidi on intermittent fasting - is it as good for you as they say it is?
Separate fact from fiction when it comes to intermittent fasting, with Dr. Ludidi: certified nutritionist, author, and food coach. Trace the origins of this diet and learn why it's important for fitness entrepreneurs to think about nutrition. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:14:35
November 5, 2020
S1E15: Sheldon McBee - A Personal Training Inspiration Story
Sheldon McBee has a Masters in Human Nutrition, is an ACE certified PT, and has over 19 years of experience in health and fitness. Discover the two books Sheldon recommends to totally upgrade your business mindset and what his proudest career moment is! This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:03:17
October 30, 2020
S1E14: Bill McBride on Life as the President & CEO of Active Wellness
Listen in as Bill McBride (President of Active Wellness) talks to us about how you're only as good as the people you surround yourself with, and how he finally achieved a seat on IHRSA's board of directors. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:05:33
October 22, 2020
S1E13: Kate Golden shares what it takes to become an IHRSA 'Rising Star'
Kate Golden, Director of Health & Wellness Operations chats to the guys about her journey to the top of the fitness ladder, surviving and not thriving in 2020 and why your marketing should not be about making money but ensuring the health and wellbeing of your members. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:08:27
September 28, 2020
S1E12: Matt Remick on what modern day success looks like in the fitness industry
Matt Remick, President of Rochester Athletic Club joins the guys to share his knowledge. Matt took over the business from his own father, and has seen the place through from the introduction of the internet to a complete image overhaul. Find out what keeps him going, and some key takeaways for your own business. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:01:56
September 22, 2020
S1E11: Junior Leoso discusses the journey from student athlete to fitness entrepreneur
Junior Leoso, owner of Pacific Beach Training in San Diego joins us for the first episode of How to Grow Your Fitness Business. Junior's career spans over 20 years, and he will talk to the guys about how he went from a keen student athlete to owning 3 successful fitness businesses. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:01:55
September 15, 2020
S1E10: Fitness marketing in a post-corona landscape
Discover what kind of content helps to maintain engagement with your clients. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:10:04
June 23, 2020
S1E9: The pursuit of employee happiness
The guys discuss how physical and mental wellbeing can directly impact business results. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:10:51
June 15, 2020
S1E8: Digital solutions - is video here to stay?
We discuss short and long term digital solutions for businesses and Hans shares his experience of the gym after lockdown. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:07:59
June 10, 2020
S1E7: Turning crisis into opportunity
How do you turn crisis into a business opportunity? Find out if you should be charging your clients - and how much. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:23:47
June 5, 2020
S1E6: Building a successful digital strategy for your fitness center
Discover the different options available for online workouts and common pitfalls to avoid when using Zoom. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:16:12
May 25, 2020
S1E5: To charge or not to charge? What to do with gym memberships
Hear what steps other fitness entrepreneurs have taken to deal with client churn, membership freezes and cancellations. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:18:12
May 22, 2020
S1E4: Connecting with clients beyond the gym
Find out best practices for operating online and how your fitness business can provide value beyond workouts. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
56:22
May 19, 2020
S1E3: Keeping your clients engaged
We talk about how you can get a stronger sense of what to focus your fitness business on, positive actions you can take to both create optimism and strategies to navigate this time. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
57:43
May 12, 2020
S1E2: Business phases of COVID-19
We discuss the different business stages of COVID-19 from Confusion to Ramping Up and much more.  This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
56:57
May 8, 2020
S1E1: Transitioning to an online offering
The guys give some great advice on how to stay solutions orientated during this time and how you too can create a digital offering for your clients. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:02:16
May 6, 2020