Fitness Franchise Podcast

Your host Bryce Henson interviews Johnny Elsasser, creator of The Wild Man Experience and the Savage system. Johnny is a former Special Operations U.S. Army Ranger protective security specialist to the US Ambassador in Iraq. Johnny's mission is to help men find strength in developing masculinity to be consistent with who they are and not what society expects them to be. 

Tune in to hear his experiences through the army, getting over his ego, and his journey into helping others develop themselves to be the best versions of themselves.  Bryce and Johnny break down stigmas around masculine ego and dive deep into showing up for yourself and living your best life. 

Your host, Bryce Henson interviews one of the top email copywriters in the world. Ian Stanley, the persuasion hitman who has sold over $100M in products and services online and off since 2014.  Hear Ian’s backstory of how he discovered copywriting and excelled his skills and career in such a short time.  

In this episode Byrce asks Ian some very detailed questions around copywriting, stay tuned to learn extremely valuable content.  Learn how having a good operations team, copywriter, and media buyer are the top three categories you need to implement to succeed. 

Your hosts, Bryce Henson and Bedros Keuilian join forces today to update us from an entrepreneurial stance on the recent indoor mandates. Owning and running a franchise in California and New York is once again showing its difficulties with new mask mandates.  Learn what's going on, your choices, and what is correct versus the right thing to do is. 

• 01:03 - Bryce teams up with co-host Bedros to talk about recent indoor mask mandate updates.
• 02:15 -  Bedros gives insight into the new updates on the newest “flattening the curve” and what the reality of it really is.
• 08:04 - Hear what the updated rules and regulations suggest you should do to comply with the new mandates and the choices FBBC gives you.
• 10:00 - Bedros and Bryce address the real pandemic of obesity.
• 13:32 - Bryce talks about preventative health care and how we can change the conversation around what is healthy.
• 17:30 - Your hosts further unveil the curtain on their stance and how they support their franchisees. 

“We’re all just freedom-loving, security wanting, community needing Americans ”

-Bedros Keuilian

Your host, Bryce Henson, interviews fitness business strategist Mitch Malandrino. Mitch tells us all things new and innovative for fitness businesses, and the new standard successful fitness brands need to operate at, in order to grow. The entire industry was forced to move online, and if you’re trailing behind, you’re simply missing out. Mitch walks us through his impeccable timing of joining the software industry, the fortunate pain of exponential growth and need of his services, and what’s ahead for software, marketing, retention, and client services. 

If you’re needing to make that jump online, or want to optimize your connection, engagement, and training between you and your clients, you’re going to need to learn more about Trainerize. It’s serviced to trainers, studios, and even massive franchises like ourselves. 

Your host, Bryce Henson, interviews fitness marketing guru Mike Arce, creator of “Loud Rumor.” Mike is a sought-after speaker in the fitness industry with a mission to help fitness studios increase memberships. Loud Rumor is one of the most extensive resources for fitness studio owners and their staff to learn the in’s and out’s of growing their studios from presale and marketing to hitting membership capacity and opening new locations.

Listen along to today’s show to hear how he did it all and how he can help you take your business to its greatest success.  

• 01:09 - Bryce introduces today’s guest Mike Arce, the creator of Loud Rumor.
• 02:40 - Hear Mike’s backstory from being born in New Jersey to his journey through sports and fitness, computers, and an array of odd jobs.
• 5:00 - Learn some pivotal business experience that groomed Mike to become the powerhouse he is today.
• 07:55 - Dive into sales with Bryce and Mike while they talk about how it is the lifeblood of any business.
• 11:15 - Follow along as Bryce’s transitions into Loud Rumor, Mike's fitness marketing company.
• 19:20 - Learn how Mike learned all he knows about SEO.
• 27:02 - Bryce and Mike talk about content creation and what it takes from a  skillset perspective to be a good marketer.
• 38:13 - Mike breaks down how he gets his growth rates for new clients.
• 46:00 - Bryce talks about building your team and recruiting and how important your onboarding process and training is.
• 54:58 - Bryce’s famous lightning round Q&A: Q: What is your zone of genius? A: I’m very clear on what I want. Q: What are you most passionate about in life today? A: Being able to help someone grow far in their business. Q: What was holding you back that you overcame? A: Being around the wrong people. Q: What's the best advice you have received? A: Don’t define anything based on anything outside of you. Q: Book recommendation? A: “The Compound Effect” by Darren Hardy.
• 1:06:25 -  Find and follow Mike on Instagram: @mikearcelive.

“Hang around winners if you want to start winning”

-Mike Arce

Your host, Bryce Henson, interviews affiliate marketing coach and master offer crafter Steve Larsen, The Capitalist Pig. Steve got his start in 2015 when he bought ClickFunnels and started trading funnels.  In 2017 he created the curriculum for the first 2 Comma Club Coaching programs, which led to him branching out on his own. Just a year later he left to start his own company, Pursuit of Profit, where he has created a game-changing practice.  

Listen along to today’s show to hear how he did it all and how he can help you take your business to its greatest success.  Learn how to make click funnels work for you and the insights you definitely need to know to take your campaigns to the next level. 

Your host, Bryce Henson, interviews good friend and successful entrepreneur Brian Underhill on today’s show. Brian is a Professional EOS Implementer, who works with leadership teams for an array of business industries. By working with leadership teams he implements simple and practical tools helping organizations gain clarity and focus for the vision. 

Hear how Brian has created this system, how it has helped FBBC and how it can help you.  Listen along as he breaks down the process, philosophies and how it gets proven results. 

• 00:40 - Bryce introduces today’s show and successful guest Brian Underhill,  certified implementer of EOS (Entrepreneurial Operating System) and co-founder of bio spec which merged into Azzur where he is a Managing Partner. 
• 01:45 - Hear Brian's back story starting from academics and an interest in veterinary school when he caught the entrepreneurial bug and started bio spec back in the early 2000’s.
• 06:35 - Bryce asks Brian to share what the catalyst was for him when he took the leap of faith into EOS.
• 08:36 -  Learn the nuts and bolts of EOS (Entrepreneurial Operating System) from Brian as he breaks it down and how it works in different businesses. 
• 16:45 - Brian shares the foundational concepts of visionary and integrator.
• 23:20 - Bryce talks about the component of accountability charts versus an organizational chart and asks Brian to expand on how this works and its importance.
• 30:00 - Follow along as we drill further into EOS and the day to day components of it. 
• 35:35 - Brian talks about the quarterly meetups and the philosophy for rocks. 
• 45:38 -  Bryce asks Brian to unpack the L10 (Level 10) meetings and why they are so effective. 
• 55:00 - Bryce’s famous lightning round Q&A! Q: What is your zone of genius? A: Passion for entrepreneurism and I’m a teacher at heart. Q: Helpful habit? A: Begin with what you want. Q: Best piece of advice you have received? A: It’s about the experience. 
• 57:48  - You can contact Brian by phone at 909-714-3155 or email him at brian@windswellcoach.com.

“You can’t manage people, you manage expectations”

-Brian Underhill

Your host Bryce Henson, interviews today’s guest Stuart Brauer, owner of “WTF Gym Talk.” Stuart is a self educated student of strength and conditioning, continually learning and growing.  He is a business consultant, gym owner, and speaker, his company offers social media copywriting services.  

Are you looking for a no nonsense straight shooting approach to your business, lifestyle, and fitness?  Then Stu is definitely your man!  Listen in for key insights into marketing, opening and running a microgym, and all things commercial real estate on today’s show. 

• 01:15 - On today’s episode, Bryce interviews business consultant extraordinaire Stuart Brauer, a 20 year student in the fitness industry, coach, and commercial real estate businessman. 
• 02:30 - Zach takes us back to his high school days and what inspired him to dive into fitness. Get his back story about how he started in crossfit to globo gyms and further on into commercial real estate. 
• 06:45 - Bryce asks Stu to share some of his guerilla style marketing tactics. 
• 08:50 - Hear about where Stu’s ideas come from and how he models some of his strategies. 
• 12:00 - Stuart shares stories of his first years of getting his gym off the ground.
• 15:35 - Bryce asks Stuart how he was able to acquire marketing, business, and leadership skills and the value that they hold in the microgym business. 
• 24:32 -  Learn marketing and real estate insights from Stuart himself. 
• 28:45 - Listen along as we transition into Stuart's consulting business, hear the biggest obstacles and challenges in the fitness industry. 
• 32:12 - Hear about Stuart's zone of genius that has allowed him to coach at such a high level. 
• 34:35 - Bryce asks Stu to talk about how he gets his clients results by being a straight shooter and telling people like it is.
• 36:40 - Stuart provides one unique value bomb that every average micro gym owner should know.   
• 41:25 - Bryce’s famous lightning round Q&A! Q: What's your current passion? A: The concept of operational capacity. Q: What held your younger self back: A:Waited too long to ask for help. Q: Biggest piece of advice received? A: Keep uploading stories, keep storytelling. Q: What is a significant habit you have? A: My google calendar, color coordinated, super organized. Q: Piece of parting wisdom? A: Do what you can’t.
• 51:00 -  You can find Stuart anywhere on the internet, just type in @wtfgymtalk!

“Just Keep Uploading”

-Stuart Bauer

Your host Bryce Henson, interviews today’s guest Zack Fishman of Fishman PR Firm. Zack is the Director of Innovation at Fishman PR where he runs business development and helps innovate on Grand Openings, Content Marketing, and agency operations. 

Hear about how the Fishman family built one of the most sought after PR firms and how they continue to strive to be the best for their clients. Over the past 25 years, Fishman PR has perfected a proven method of developing PR strategies that drive the right qualified leads to franchise sales teams. There’s more to franchise lead generation PR than simply securing media coverage. 

Get the inside scoop on what a PR firm can do for you and why they are the best support for your local clientele sourcing. 

• 01:05 - Your host Bryce introduces today’s guest, self proclaimed franchising geek and Director of Innovation at Fishman Public Relations, Zack Fishman.
• 01:50 - Zack walks us through his back story and how the Fishman PR firm started.
• 06:01 - Get an overview of the agency and what they do and offer from Zack himself.
• 09:50 - Bryce asks Zack, why should a fitness franchise entrepreneur care about public relations and hire a firm to represent them.
• 12:50 - Join in as we dive into what Fishman PR does for FBBC and how they support the local clientele for grand openings.
• 16:40 -  Zack shares his outlook on why franchising is such a great business model versus mom and pop style businesses. 
• 19:20 - Zack shares his day to day being a director of innovation and what the future of Fishman PR looks like to him.
• 22:10 - Zach shares about his podcast “Franchise Secrets” that he took on the road with his partner Ryan.
• 25:40 - Bryce asks Zack about how Covid impacted his business and how the future of franchising PR looks over the next few years. 
• 30:35 - Bryce Henson's famous lightning round Q&A. Q: Piece of value to know about PR? A: It’s about creating an emotional connection. Q: toughest entrepreneurial issue with Covid? A: When everything shut down and watching his parents have to make really big decisions about their business. Q: Piece of parting wisdom? A: You have to strive to be the greatest that you possibly can be. 
• 44:50 - You can connect with Zack on Linkedin and online at fishmanpr.com. 

“The passion of being able to transform people”

-Zack Fishman

Your host Bryce Henson, interviews an amazingly successful and motivating guest on today’s show.  Cameron Herold a top business consultant, best-selling author, and speaker. Cameron has built two 100 Million Dollar companies and engineered 1-800-GOT-JUNK?’s growth from $2Million to $106 Million in revenue. Cameron teaches others from his experience and happily shares his expertise with other dynamic business leaders. Listen along to hear how he has done it all and how you can too!

Your hosts Bedros Keuilian and Bryce Henson team up on today's show to answer the top 10 questions you asked the franchise advisors.  There are many different factors to consider when thinking about opening up your very own Fit Body Boot Camp.  Have you ever been curious about where, how, and when to open up a gym?  Maybe you're curious about how to staff a gym and what kind of software you would use.  Today your hosts break down the top questions into easy-to-understand tips, tricks, and strategies.  Tune in for a very knowledge-filled episode on building a Fit Body Boot Camp.

• 01:00 - Bryce introduces today’s show along with Bedros where they dive into the top 10 questions most commonly asked from their franchise advisor Max.
• 02:00 - Learn about how long it can take to open a Fit Body Boot Camp and the variables to consider.
• 05:14 - Get the inside on where the best place to open a Fit Body Boot Camp, along with the importance of the demographics.
• 10:35 - Learn about the current expenses involved with opening a FBBC of your own. 
• 12:50 - What about the competition? Hear the different perspectives on approaching competing gyms.
• 16:03 - How to navigate through issues like Covid, hear strategies, and what procedures were implemented.
• 20:07 - Bryce speaks about how many team members and what positions it takes to run a successful FBBC.
• 22:44 - You asked, how do I pick my gym software, hear about Fit Pro Tracker and all of the amazing features it offers.
• 27:00 -Learn how to structure membership, from trials to weekly, and more.
• 28:44 - Listen along for tips for hiring staff and all that FBBC provides to help you through the process.
• 32:06 - Bryce shares how to develop your team members and why this is the core of a positive and effective business.
• 35:24 - Like and subscribe on Youtube and follow your hosts @realbrycehenson and @bedroskeuilian on Instagram.

“Revenue feeds the ego, profits feed the family”

-Bedros Keuilian 

Your host Bryce Henson interviews today’s guest, certified nutrition coach and operator of Fit Body Boot Camp in Fresno, CA Darrylynn Silva.  Listen along for an inspirational story of transformation at its best as we learn about Darrylynn’s struggle with obesity.  Get an inside look at the struggles around childhood obesity and how passion and commitment can fuel your journey too.  

• 00:46 - Bryce introduces today’s guest, certified nutrition coach and operator of Fit Body Boot Camp in Fresno, CA Darrylyn Silva.
• 1:30 - Darrylynn shares her very personal story of being obesse throughout her life along with the trials she had to overcome during her childhood and into adulthood. 
• 03:25: Darrylynn shares specifics from her childhood and how she dealt with her obesity struggles. 
• 11:30 - Listen along as Darrylynn shares her obstacles with trying to get pregnant and how that jump started her physical fitness journey. 
• 16:25 - Bryce asks Darrylynn to share about her identity throughout her journey and how it shifted and grew stronger.
• 22:55 - Bryce transitions into how Darrylynn found Fit Body Boot Camp and her experiences as a client and how it propelled her fitness goals.
• 30:47 - Learn how Darrylynn transitioned from client to operating partner of a Fit Body Boot Camp.
• 35:55 - Bryce dives into Darrylynns role as an operating partner, listen along for the ins and outs and her secrets to success. 
• 41:30 - Hear about Darrylynns experiences as a nutrition coach and how her personal journey has aided her in helping her clients. 
• 43:30 - Get some insights on what some of the common objections and concerns are from clients.
• 48:55 - Darrylynn showcases her views on personal growth and self development and how they have helped her discover her superpowers. 
• 54:30 - Bryce’s famous lightning round Q&A: Q: What is your zone of genius? A: I trust my gut. Q: What is the one thing fitness professionals should know but don’t? A: You need to recognize fitness is for everyone. Q: Book recommendation? A: Mel Robbins, “The Five Second Rule” 
• 1:01:16 - Darrylynn shares her last piece of parting wisdom.

“Remove the Drama”

-Darrylynn Silva

Your host, Bryce Henson interviews the man of many talents and accolades, Martin Rooney on today’s show.  Martin Rooney, an internationally recognized trainer, speaker, author and pioneer of strength and conditioning, is the founder of Training For Warriors.  Learn about being an athlete to training athletes from the man himself. Follow along as Bryce dives into highlights from Martin’s books and how he uses them in his training.  Tune in today as we dive into all of the amazing achievements he has accomplished and learn some valuable tips along the way. 

Your hosts Bryce Henson and Bedros Keuilian team up for today’s show to give you key points on securing a location for your gym. Follow along as this powerhouse duo share first hand experience on the top four important points to follow in getting started with securing a location. Fueled with many years of expertise and trial and error, these two have narrowed down the most important factors and are sharing them with you today!

• 00:55 - Fitness Franchise Podcast super hosts Bedros and Bryce join together on today’s show to talk about all things location.
• 01:20 - Bedros begins with the basics around choosing a location, factoring in traffic areas and  industrial complexes.
• 02:07 - Bryce brings up the main point of looking for a prime real estate location near where you live and with good visibility.
• 03:00 - We learn from Bedros about the importance of having the right demographic in the area
• 05:15 - Get the inside scoop on the importance of obtaining a good commercial broker and identifying the territory. 
• 08:18 - Bryce and Bedros break down the next step of creating a letter of intent with the landlord and possible broker.
• 15:20 - Learn about the importance of city permitting, and all the variances to consider.
• 19:47 - Get the inside scoop on the last step, launching in a spectacular fashion!
• 26:16 - Follow Bryce Henson @realbrycehenson ad Bedros Keuilian @bedroskeuilian.

“Launching in a spectacular fashion”

• Bryce Henson

Check out this episode about Securing A Location

Your host of the Fitness Franchise Podcast, Bryce Henson interviews one of Fit Body Bootcamp’s very own coaches on today’s show.  Introducing Alicia Pickney, our Yorba Linda, California’s facility coach.  Alicia started off her career in the fitness industry as a competitive dancer where she first became passionate about health and fitness.  Alicia has worked her way through the reins of being a gym rat to being an amazing coach and fitness enthusiast.  Learn how she worked through her shyness and became empowered on the microphone, to programming and delivering coaching sessions. 

• 01:02 -Your favorite host Bryce Henson introduces today’s very talented guest, Alicia Pickney.  Alicia is a facilitator and coach at Fit Body Bootcamp’s Yorba Linda location as well as a fitness enthusiast and model. She is also  a dancer, and has her own skincare line.
• 01:40 - Alicia gives us her background story starting from college where she was a competitive dancer and received her degree in Human Resources. She takes us through her experiences working in Human Resources and how that propelled her into the world of fitness.
• 07:20 -  Bryce asks Alicia to walk us through her journey of transitioning into becoming a fitness coach.
• 11:15 - Alicia gives advice for new coaches on her experience with getting on the microphone in front of a class and shares tips and tricks for newbies.
• 12:00 - Hear from Alicia what it is like programming and delivering sessions?
• 17:00 - Bryce asks Alicia to share common questions, concerns, and comments clients have.
• 20:10 - Hear first hand what Alicia sees as some of the biggest highlights and challenges of being a coach.
• 26:55 - Get insight on what it is like training the Fit Body Forever crowd and the Boot Camp crowd.
• 29:40 - Hear from Aliicia’s perspective on what strong qualities coaches should possess.  
• 33:20 - Bryce asks Alicia how it is working with a team and what her experience has been like.
• 35:50 - Bryce’s famous Q&A lightning round! Q: What is your zone of genius? A: Being very easy going. Q: One big source of passion? A: Helping others. Q: What is the best piece of advice you have ever been given? A: Get to know your clients, their needs and triggers. Q: Book recommendation? A: “Girl Wash Your Face” by Rachel Hollis.
• 41:13 - Find Alicia on IG @aliciafullajoy 

“This is what I am supposed to be doing”

-Alicia Pickney

Check out this episode about 

Today on Fitness Franchise Podcast, your host Bryce Henson interviews the founder of Assistagram, Zach Benson.  Dive into all things Instagram, marketing, and social media on today’s informative show.  Zach Benson, is a full-time entrepreneur, world traveler, dancer, and connector who specializes in creating IG campaigns reaching millions. Hear about Zach’s early years as a professional breakdancer and teacher and how that propelled him into a place of confidence to take the next venture on.  Learn strategies and tactics that he has used and encourages his clients to practice for growth and business.

Your host Bryce Henson is joined in today’s show by Mega American Entrepreneur Dan Flyeshman, the youngest member of a publicly traded company in history at just 19 years old. Hear how Dan was able to become an astoundingly successful entrepreneur at such a young age and how he kept his momentum up and constantly building.  Dan launched one of the top 5 online poker sites in the world, and his charity Modern Citizen Fund is the official sponsor of the World Series of poker Europe. Listen along as Bryce asks Dan critical questions on how he was able to build and work through the ups and downs of the business industry.  Dan gives us useful and attainable strategies and processes on which you too can build a successful business. 

Your host Bryce Henson interviews good friend Todd Abrams, CEO of ICON Meals a unique and quality meal prep service. Todd Abrams is a hands-on entrepreneur with strong problem-solving skills and leadership.  He is an international federation of bodybuilding competitors and competes amongst the best athletes in the world in his division. Get an inside look into how Todd got started in the fitness industry and created a meal prep service that goes above and beyond.  

Your host Bryce Henson interviews good friend Todd Durkin, a world class trainer, speaker, author, and founder of Fitness Quest 10.  Get an inside look into how Todd got started in the fitness industry and his challenges with an intense football injury.  Hear about how his passion for coaching runs deep, where it’s sourced from, and how it fuels him.  Listen along for what he sees for the fitness industry over the next 18 months and how important fellowship and health are.  

Your host Bryce Henson interviews young successful entrepreneur AJ Pope, owner of Norwalk Connecticut’s Fit Body Bootcamp facility. AJ has been passionate about running a business from a young age and excelled at school, landing him an internship at Disney World at age 17 where he learned valuable skills that he shares with us today.  Listen in to hear about what it was like working for Disney, the amazing training and customer service values they teach.  Learn what it is like to open a gym at a young age and even during a pandemic on today’s episode.

• 00:50 - Host Bryce introduces today's guest AJ Pope, owner of Norwalk, Connecticut Fit Body Bootcamp.
• 2:00 - AJ shares his background in marketing and how he was able to work for Disney World in Florida before the pandemic after interning at 17 years old. 
• 7:10 - Bryce asks AJ to share what it was like working at Disney, hear about his training and the customer service skills he acquired. 
• 15:30 - AJ shares with us his biggest highlight and challenge from his experience working at Disney. 
• 20:30 - Learn about AJ’s journey into finding  Fit Body Bootcamp and opening his own branch with his Dad. 
• 25:30 - Hear AJ’s experience as an owner of a Fit Body Bootcamp in his first year and how he was able to open a gym during the pandemic.
• 31:40 -  AJ tells us what it is like living in New York and running a gym in Connecticut and the reasons he chose Connecticut to open his facility.
• 34:00 - Learn from a newcomer's point of view business concepts and challenges running a gym with no prior experience. 
• 38:45 - AJ breaks down one of his most exciting programs at the gym, the “New Year New You” challenge.
• 44:15 - Bryce asks AJ to tell us what his zone of genius is that has allowed him to be so successful at such a young age.
• 48:40 - Bryce’s Lightning round Q&A. Q: What was your biggest obstacle as a young kid? A: Feeling like I needed a road map of what you need to do and where you need to go. Q: What is the best advice you have received? A: You can sleep when you're dead.  Q: Book recommendation? A: “Man Up” by Bedros Keuilian. 
• 52:30 - AJ’s parting wisdom, “Do something that makes you happy” and be the best of the best.

“Do something that makes you happy and be the best of the best.”

-AJ Pope

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Your hosts Bryce Henson and Bedros Keuilian, share some of their business knowledge on the topic of hosting live events. Join in today’s discussion on how having multiple types of live events for your employees and clients can boost your retention, results, and referrals.  Hear about the 6 types of events they focus on and what positive outcome they have for clients and team members.  

• 01:00 - Join in today with hosts, Bryce Henson and Bedros Keuilian as they share the importance of having live events.
• 2:00 - Bedros speaks on the difference between having live events independent of group workout events.
• 3:30 - Hear more about Bryce and Bedros' most recent inclusive retreat in Arizona packing 10 hours of content a day.
• 5:15 - Bedros shares about Tim Grover, a trainer of Michael Jordan, one of their biggest speakers at their most recent event. 
• 8:30 - Hear about a Navy Seal who suffered gunshots to the face and reconstructive surgery and how he worked through it. 
• 10:00 - Both speakers' content was on mindset coaching and winning, hear how Bryce breaks this down. 
• 11:33 - Bedros shares more on the value of live events from retreats to backyard bbq’s.
• 14:12 - What more can you do for your clients using live events?
• 16:46 - Learn about some of the charity events they are involved in and how these types of live events can help excel your business. 
• 19:28 - Bedros speaks further on the value and benefit of incorporating these six types of live events: charity, grand opening, client celebrations, challenge celebrations, hikes, and retreats.
• 20:10 -  Bryce shares how big of a marketing opportunity these events are as well, so make sure to have a photographer and/or videographer there to document them as well.  
• 23:10 - Tag and follow @realbrycehenson and @bedroskeuilian

“Proximity is Power”

-Bedros Keuilian

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Your host Bryce Henson interviews fitness expert, Navy Seal Veteran, founder of Conquer, and most famously known for his role in Captain Phillips with Tom Hanks the extraordinary Ray Cash Care. Ray has an intense background in the Navy Seals, CIA, and in the fitness industry along with being featured on both the History and Discovery channels. Learn very knowledgeable tactics and lifestyle ideals that have helped him to grow and continue being the best man he can be. We dive into training experiences, processes, and how fitness strengthens not only oneself but community and relationships.

Building a well-rounded team takes time, patience, and possibly a few hiccups along the way. But it's worth the effort. In the end, it's the overall experience your coaches, managers, and instructors create that keeps your clients coming back. 

In today's Fitness Franchise Podcast, Bryce Henson speaks with Jake Stuart, facility leader and head coach at Mission Viejo Fit Body Boot Camp. Jake shares his passion for coaching, the importance of keeping things fun, why coaches are like therapists, and so much more. 

"People that build community, people that are willing to grow, and people willing to receive feedback, I think those are the three main attributes in a good team." -Jake Stewart

Here's what you don't want to miss:

• 2:30 How to leverage your community to build a successful team
• 9:30 How public speaking can help you be a better coach
• 13:08 Why gym owners should provide a fun environment
• 15:15 The importance of getting your clients healthy and emotionally fit
• 19:42 Creating a great team dynamic and knowing your strengths
• 23:30 The three main attributes in a well-rounded team
• 25:30 How to inspire and build retention with your coaches
• 29:20 How to "roll with the punches" and learning from your mistakes
• 31:00 Bryce's Lightning Round

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Anthony Olander, the Founder of Fit Pro Tracker, began developing the software platform in 2016 to solve his wife’s pain points at their gym and stumbled upon a larger community lacking an all-in-one software solution to grow their business. Fast forward to today, Fit Pro Tracker is a leading gym management software system. 

In today’s Fitness Franchise Podcast, Bryce Henson and Anthony break down the benefits of a SaaS system, how it can serve small gym owners, the importance of being agile, and so much more.

Here’s what you don’t want to miss:

• 2:30 The importance of having a hard-charging work ethic
• 6:31 How to build an information technology company
• 10:50 Launching a new fitness gym and overcoming the growing pains
• 15:02 Solving the needs of your gym and the importance of being agile
• 17:17 Fit Pro Tracker and how the software can benefit your gym
• 20:08 Being client-centric and improving on your current systems
• 24:14 What it takes to develop new software and creating the right team
• 27:33 The long-term functionality with Fit Pro Tracker and improving automation
• 29:50 What you should look for in a software partner and the value of Fit Pro Tracker
• 33:42 The challenges of starting a new business and har lessons learned

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Technology has taken over the fitness industry. Whether it’s used to market your gym, hold your members accountable, or to take online payments from clients, it’s pretty much the standard for any health-conscious person looking to get fit. 

In today’s Fitness Franchise Podcast, Bryce Henson speaks with Mark Springer, co-founder of Avatar Nutrition, a total body transformation system that helps you eat for a life you love while gaining total control over your weight and body fat! Mark shares how he bootstrapped Avatar Nutrition, the importance of knowing your numbers in business, how to provide top-tier service to your clients, and so much more. 

“The lessons that hurt the most are the ones you learn the best.” -Mark Springer

Here's what you don't want to miss:

• 3:00 How Mark overcame his childhood obesity
• 8:55 Post-college and getting into the fitness industry
• 12:12 Writing out a business plan and applying what he learned from a book
• 14:40 Bootstrapping a start-up and the hurdles along the way
• 17:20 The importance of an operating agreement and buying out a partner
• 20:00 Working with a CPA and knowing how to allocate money
• 22:47 The power of flex dieting and building a technology platform
• 27:20 The learning curve of an average user and breaking habits
• 30:04 Tracking your diet and eating food that you enjoy
• 35:00 Leveraging your critical thinking skills and returning to first-principles
• 38:02 The two-piece puzzle to fitness and the part you’re missing
• 41:53 Using technology to provide top-tier service to clients
• 45:57 Why you should focus on being a client-centric business

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What does it mean to achieve peak performance? What physical and mental pain would you need to overcome to do so? There's a lot of conditioning the mind and changing perspective on how we view ourselves to develop this mindset. Changing your perspective and healing starts with awareness, dedication, and often finding the right person to guide you through the journey. 

In today's Fitness Franchise Podcast, Bryce Henson speaks with Dr. Christopher Stepien, the founder of Barefoot Rehab. Dr. Chris and his team provide a holistic approach involving meditation, anti-inflammatory diet, stress management, fitness, education on psychedelics, and ancestral healing. He shares his story of depression and anxiety, how emotional wounds will hold you back, what it takes to run a thriving wellness practice, and so much more. 

Here's what you don't want to miss:

• 3:50 The importance of sharing your vulnerabilities
• 7:45 Running a CrossFit gym and falling short of expectations 
• 11:00 Why you need an ironclad partnership agreement
• 14:20 Building a business model that works if you work it
• 16:45 The attraction of personal development and self-discipline
• 19:53 Understanding your zone-of-genius and adding value to others
• 22:50 Addressing chronic adhesion pain and improving your life
• 25:47 Psychedelic medicine and their impact on the mind
• 29:30 What it takes to run a thriving wellness practice
• 32:35 Connecting with people who believe in your vision
• 35:27 Finding your true passion and being rebellious 

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What if you woke up tomorrow unafraid of failure? What if someone told you failure is the secret to success? Ask any successful individual, and they're likely to tell you their most significant accomplishments came from failing. Their success came from realizing that failure is not the end. It's simply the beginning of the next attempt. 

In today's Fitness Franchise Podcast, Bryce Henson speaks with Fernando Bonato, founder of Double Win Consulting, a marketing agency helping brick and mortar businesses dominate their local market. 

Fernando is also a former business coach who helped take Fit Body from a licensing program to a franchise system, helped successfully open over 150 locations, and managed the Fit Body Mastermind for new franchisees. 

He shares his professional insight into the world of digital marketing, what to look for in a marketing team, why success is on the other side of failure, and so much more. 

"If you want longevity, if you want to market your business for the long haul, for years to come, you have to pace yourself and learn about your audience." -Fernando Bonato

Here's what you don't want to miss:

• 2:45 Immigrating to the US and chasing the American Dream
• 10:00 Developing a franchise model and open new locations
• 15:25 Being a high performer and stepping up as a leader
• 20:39 Outsourcing your marketing team and generating more leads
• 25:25 Finding the right marketing advice and playing the long game
• 28:05 The marketing tactics that work and split testing your ideas
• 31:22 The complexity of digital marketing and hiring a team
• 36:00 Marketing concepts and making sense of the data
• 40:30 The stoic philosophy and searching for timeless wisdom 
• 44:30 Preparing for failure and how action alleviates anxiety
• 48:19 The pitfalls of routine and the power of personal development 

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Breaking into any industry is never easy, and the fitness industry is no exception. Before you begin your journey, you'll want to identify a market segment, what services you'll offer, and begin to define your target audience by characteristics such as demographics, interests, needs, and location. 

In today's Fitness Franchise Podcast, Bryce Henson speaks with Steven Hadley, author, public speaker, franchise owner, and National Director of Fit Body Forever. The Fit Body Forever program is designed for adults 55+ years old and Baby Boomers who want greater health, better physical function, and to stay fit and active for the long haul. 

Steven is constantly evolving and adapting to the needs of franchise owners, their clientele, and the communities they live. He shares his story of bootstrapping his first location, how to differentiate yourself in the marketplace, why a senior clientele is good for business, and so much more.

Here's what you don't want to miss:

• 4:20 Connecting with people and building credibility
• 7:12 Bootstrapping your business and overcoming defeat
• 12:40 How taking action builds momentum and the key to success
• 16:42 How to differentiate yourself from the completion 
• 18:35 The importance of emotional intelligence and self-awareness
• 21:20 Uncovering your blind spots and knowing your strengths
• 26:06 Tapping into a new market and the gratefulness of a senior clientele
• 32:06 Making mistakes with clients and recognizing their needs
• 38:10 Working in your business versus working on your business
• 41:17 Having a positive attitude in times of crisis and chaos

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In today's Fitness Franchise Podcast, Bryce Henson speaks with Fit Body client Savanna Graham. Savanna is a front-line worker who struggled with balancing her career and fitness until she joined Fit Body Boot Camp in 2018. Fast forward to 2021, and she is now a two-time New Year New You Challenge participant who recently took first place at her home boot camp in Jupiter, Florida. 

Bryce and Savanna discuss the importance of non-scale victories, overcoming the relationship with excuses, the mindset it takes to form habits, and what motivated Savanna to become a Fit Body coach. 

"It took the first challenge to realize it's not just about losing weight. It's also about your lifestyle, maintaining it, and continuing what you've learned." -Savanna Graham

Here's what you don't want to miss:

• 4:20 First responders and the importance of Fitness
• 9:36 Balancing a career with health and Fitness
• 11:35 Finding a reliable outlet for stress
• 13:05 The pros and cons of joining a fitness gym
• 15:10 The personal motivation it takes to get fit
• 18:44 The mindset it takes to change habits
• 20:55 The importance of non-scale victories
• 24:55 Tips and tools for tracking your success
• 27:31 Focusing on personal accountability
• 29:15 How to get back up when knocked down
• 31:45 The journey from client to coach

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Within the walls of any successful fitness gym, it's the culture that sets the stage for success. As an owner, it's your responsibility to put the right people in place who carry out the values, mindset, behaviors, and beliefs that inspire clients to keep coming back. The bottom line is that culture will make or break your organization and be your greatest competitive advantage if done right. 

In today's Fitness Franchise Podcast, Bryce Henson speaks with CJ Wehrkamp, a Fit Body Boot Camp franchise owner and CAP Coach (Coaching & Profitability), who helps dozens of franchise owners scale their business. 

CJ gives us his insight into building a winning team that shares your vision, the importance of leading yourself before others, employees versus team members, how to follow up with leads, working with family, and so much more. 

"When you're in the moment, you don't really see the learning lessons you could take from a situation. But what I learned is how you lead yourself, and your team is everything." -CJ Wehrkamp

Here's what you don't want to miss:

• 2:40 What it takes to build self-confidence and going with your gut
• 7:12 Lessons learned and how to set your team up for success
• 8:26 How to differentiate an employee from a team member
• 10:25 Starting a new location and facing the many unknowns
• 13:25 Being in the trenches and getting your business off the ground
• 15:05 The importance of leading yourself before leading others
• 18:15 Working on the business versus working in the business
• 20:29 Build a team that genuinely loves showing up every single day
• 24:30 Being above average and why you should be client-centric
• 27:00 How to build a team culture that clients love to experience
• 30:20 The perfect follow up system and increasing client retention 
• 34:10 Re-engaging leads and levering new programs to add value
• 37:08 Evolving your marketing strategy and reaching more leads
• 43:10 Working with family and setting the right expectations
• 48:15 How to deliver an epic amount of energy for your clients 
• 53:00 Making decisions and course-correcting along the way
• 57:07 The importance of vision and the support of your team
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As a business owner, it's your vision and leadership that drives the direction of the ship. However, it means nothing without the dedicated individuals working alongside you. It's ultimately the team that will help you achieve the end goal. If you're able to lead them, your business will rise, but if you fail to acknowledge that the buck stops with you, you will eventually fail. 

In today's Fitness Franchise Podcast, Bryce Henson speaks with Matt Schneider, the Executive Director of Franchise Development of Fit Body Boot Camp and instructor for the Modern Day Knight Project. Matt's journey from a police officer to a US Marshall, SWAT Team member, and eventually a fitness entrepreneur is not one you want to miss. He explains the mindset it takes to be a success, keeping a level head in times of chaos, ineffective leadership, the power of proximity, and so much more.

"Nobody really ever achieves a high level of success by themselves. People can achieve certain amounts of success, but if you want to have real success and real impact, it requires a team." -Matt Schneider

Here’s what you don’t want to miss:

• 7:00 Combining special ops with a strong self-defense community and tactical leadership
• 10:00 The value of persistence and the mindset it takes to achieve your goals
• 14:14 The importance of being intentional with your actions and going beyond your responsibilities
• 16:32 Keeping a level head in times of chaos and making split-second decisions
• 18:52 The importance of a team element and when the ego can be detrimental 
• 21:34 Building self-awareness and overcoming your selfishness
• 26:05 Burning through your working capital and knowing when to pivot 
• 30:27 Ineffective leadership and the proximity of a power
• 33:46 Having the end in mind and opening the next chapter 
• 39:13 Selling a private business and jumping into a franchise
• 41:10 Surrounding yourself with good people and building those connections
• 46:20 Passing on your business experience and elevating new entrepreneurs 
• 53:10 Leveraging your background to help men level up in life

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Becoming a successful entrepreneur and starting a business is hard. Growing your business into an empire is even more challenging. The dream of being an entrepreneur can quickly come tumbling down when you're facing a lack of funding, lack of knowledge, lack of resources, the lack of customers, a limiting belief, and a whole host of other barriers. The truth is, it's going to take a significant more from you than what you think to break through the inevitable glass ceiling. 

In todays' Fitness Franchise Podcast, Bryce Henson speaks with Erin Alejandrino, the Vice President of Truelean, a Certified Fitness Coach, Executive Director of Fit Body Boot Camp, and Co-founder of the Modern Day Knight Project. 

Erin shares his evolution of becoming an entrepreneur and the hard lessons he's endured over the years. He explains the importance of personal development, how following a model of success is critical, overcoming your toxic head trash, why passion has to fuel your fire, and so much more. 

"You never really know what you're capable of until you get thrown into the deep end."

-Erin Alejandrino

Here's what you don't want to miss:

• 2:20 How purpose and intentionality provides control and clarity to a good life
• 3:33 The dark years of drinking and sabotaging your health
• 4:04 How to be a high-level performer and gravitating towards your passion
• 5:40 How to do more of what you love and why it's so addictive
• 7:40 The importance of a good social network and going all-in on fitness
• 10:00 The evolution of entrepreneurship and your personal development journey
• 12:40 The catalyst for building an empire and thinking outside the box
• 15:24 The skill sets it takes to run a successful business and the hard lessons you'll learn
• 18:55 Having faith and putting yourself in a vulnerable position 
• 20:43 Building an incredible supplement company and life optimization 
• 28:32 Being a fast-moving company and focusing on personal development 
• 31:44 The Modern Day Knight Project and going beyond a surface level
• 36:13 How self-awareness is the foundation for growth and placing yourself under stress
• 40:47 How your baggage can serve you and relate to the suffering of others

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Want to learn how to monetize your online presence using social media and other digital marketing strategies? On today's Fitness Franchise Podcast, Bryce Henson deep dives with Elisha Lee, an entrepreneur, public speaker, and expert marketer, to find out how she's built a booming online business leveraging the power of digital marketing. 

She is a Certified Nutritional Consultant focused in Holistic Health from the Global College of Natural Medicine. She's the founder of an online health community with thousands of members encouraging people to ask questions and share tips, challenges, victories, or recipes related to a plant-based lifestyle. 

Elisha shares her winning formula to building a Facebook Group, how to leverage TikTok to grow your business, why competition is so essential, the detriment of poor customer service, and so much more. 

"When we don't have competition, we don't have growth. Competition breeds accountability. It's going to make you a better business owner." 

-Elisha Lee

Here's what you don't want to miss:

• 5:00 The importance of digital marketing and leveraging Facebook groups
• 8:32 Creating a customer-centric product and solving clients problems
• 12:05 Who circuit training is for and the benefit of a 30-min workout
• 14:40 The catalyst for growing a Facebook Group and getting to 65k members
• 19:04 How to promote your Facebook Group and use content to add value
• 21:55 Building a brand and design tools to help you save money
• 23:30 Questions to ask your Facebook Group and to build a community everyone enjoys
• 26:20 Offering free content and drawing people to your paid services
• 28:47 Nurturing relationships with customers and using an email newsletter
• 30:55 Digital marketing for new online brands and leveraging TikTok to grow
• 38:50 The essence of leadership and why it's essential to running your business
• 40:09 Listening to your customers and learning what it is they want
• 46:11 The detriment of poor customer service and the lack of competition

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Leveraging the power of digital marketing is key to getting prospects through your doors. However, it’s what you do with those leads after they opt-in that will make or break you. 

In this episode of the Fitness Franchise Podcast, Bryce Henson and Stevie Favis highlight tips, tactics, and trends in digital marketing. Stevie specializes in online lead generation and is the digital marketing franchise coach for Fit Body Boot Camp. 

Stevie shares insight into different advertising strategies, why you should automate your CRM, the impact of a referral strategy, why following up is key to closing business, and so much more. 

“Marketing isn’t something you should neglect as an owner or someone getting into another field. It’s your lifeblood. Without marketing, you’re not going to grow.” -Stevie Favis

Here's what you don't want to miss:

• 4:00 Finding a passion for digital marketing
• 7:45 Learning the Fit Body Boot Camp brand
• 9:00 Evolving into a well-rounded marketer
• 11:10 The value and importance of marketing
• 13:55 How to stay up to date with marketing trends
• 15:50 How to outsource your digital marketing
• 22:25 Tips and tactics for Facebook Advertising
• 25:30 Automating your CRM follow up
• 27:20 Staying current with Facebook ad changes
• 29:06 Facebook Advertising objectives 101
• 33:00 Understanding your overall marketing strategy
• 36:55 The importance of a team you can trust

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