Fit Pro Podcast

I'm pretty sure you've already thought or even romanticized about a membership site for your online fitness business.

I mean who wouldn’t?

A professional branded area where your clients can login and go through all your curriculum in one place.

It really makes you stand out from the crowd.

But when is the right time to create one and where do you start?

Plus, what is the best software to use to create a membership site for your online fitness business?

These are all questions I am going to answer in this episode so you have clarity on taking your online fitness business to the next level.

Enjoy the show!

Need help with your Online Fit Pro Business?

Facebook Groups are not a new feature, in fact they were actually rolled out way back in 2010

Wow, that makes me feel old....

But it almost feels like the newest craze on Facebook with thousands of new groups being created daily.

But are Facebook groups a good idea for your online fitness business?

And how do you create one that explodes with growth and engagement that propels your online fitness business to the moon?

After helping grow several Facebook groups to 40k and even 50k members I want to pull back the curtain on Facebook groups

In this episode, I will show why I think there is still a huge opportunity to build a Facebook group to help you grow your online fitness business.

Enjoy the show!

Need help with your Online Fit Pro Business?

Instagram is one of the best if not the best social media platform for the fitness industry right now.

With over 1 billion users worldwide and varying content options it has all the tools for you to grow your online presence and your following.

But it’s not that easy as all these users have also brought competition on the platform.

So how do you grow your Instagram following?

In this episode I want to give 12 actionable tips that if you implement today you will start to see your engagement increase and your following grow.

Enjoy the show!

Need help with your Online Fit Pro Business?

Have you ever felt that there's a never ending list of tools and marketing methods that you need to implement in your online fitness business?

I know I have…

Every month there seems to be something new to try which everyone is raving about.

From Email marketing, Instagram lives, Facebook ads, to ManyChat or messenger marketing, Facebook groups, to TikTok videos

But all these platforms, marketing methods and tools take time to learn and implement

And do they even work?

One marketing method that hasn’t gone anywhere and in fact has been around since 1978 is email marketing.

That's why in this video, I want to talk to you about email marketing and how you can use it in your online fitness business to sign more online clients.

Enjoy the show!

Need help with your Online Fit Pro Business?

Marketing is the most important element in your online fitness business.

Without marketing you have no leads or prospects which means you can’t make any sales.

But coming in close second is sales.

More specifically, selling your online personal training services.

You've done the hard work, you marketed your services and have interesting prospects

But if you can’t present yourself professionally and sell your online services

Then you will find it hard to grow your online fitness business.

All that time and hard work will go to waste and you will start getting disheartened and frustrated.

That's why, in this week’s episode I am going to cover 5 simple elements you need to have in your sales process

They will help you improve your sales conversion rate and help more people around the world.

Enjoy the show!

Need help with your Online Fit Pro Business?

Growing and scaling an online fitness business to over $10k or even $20k a month and beyond can feel scary.

You are most likely managing all departments in your business

From marketing, sales, coaching, admin and tech support.

Software and automation can really help you scale by being that extra pair of hands

But it can get complicated and expensive fast...

If you are making over $10k a month you may want to start investing in software to help you grow further.

That's why in this week’s episode, I want to talk to you about the software I would consider investing in to help you grow and scale your online fitness business.

Enjoy the show!

Need help with your Online Fit Pro Business?

Growing an online fitness business and becoming a successful online personal trainer comes down to 3 main elements.

Get these 3 elements right and aligned in your fitness business and you will gather momentum and start growing fast.

But get these wrong and then you will most likely get stuck in the mud and be spinning your wheels for a long time.

When you are looking to grow your online fitness business there's so many things to think about

From websites to logos, to Facebook and Instagram, to training apps and programming and that's just to name a few parts.

But what really matters when it comes to scaling a profitable online fitness business without selling time for money?

In this week’s episode I am going to walk you through the 3 elements of your online fitness business that you should be focusing on.

This will give you some clarity and focus and hopefully a few aha moments

Enjoy the show!

Need help with your Online Fit Pro Business?

Right now there are more social media platforms than we know what to do with.

But where can you find the best organic reach and engagement?

Facebook & IG organic reach is diminishing month on month…

So where do you turn next to get more eyeballs on your content?

Look no further…

I've gone ahead and assorted the 3 best places right now to get the most free (organic) reach and engagement.

Plus...what types of content you should try and test.

Enjoy the show!

Need help with your Online Fit Pro Business?

When it comes to growing your online fitness business we can’t ignore Facebook and particularly Facebook ads.

They have been around for quite some time but they are still profitable for online personal trainers.

With so many experts and coaches teaching Facebook ads

Is it just as simple as putting up an ad and driving it to your funnel...

And can we still get low cost and high quality leads with Facebook ads?

In this episode, I want to break down the principles of Facebook ads and what will make them successful for you and your online fitness business.

If you apply these marketing principles you would be ahead of your competition and can expect to reduce your lead cost and dramatically improve your quality of leads.

Enjoy the show!

Need help with your Online Fit Pro Business?

When it comes to online personal training, a topic that I get asked a lot about is:

How do I take payment for my online personal training services?

The online space is a minefield when it comes to software for your business and quite quickly you can rack up your monthly subscriptions.

There are so many payment options out there with a variety of different features.

That's why in this  week’s episode I want to give you my favorite payment system for online personal trainers

And breakdown each feature so you can use it your online fitness business to make it more efficient

Enjoy the show!

Need help with your Online Fit Pro Business?

Over the last 18 months Online Personal Training has exploded

With so many trainers and coaches having to look to other ways to train their clients.

The global pandemic closed pretty much every gym and studio

And forced so many of you to reinvent your business and look to other ways to make money in the fitness space.

Zoom became a new household name 

With almost everyone using it to connect either in their business or with just friends and family

But this brought an onslaught of online live zoom workouts 

And everyone was battling it out to sell their zoom classes.

And that is totally fine but online personal training is so much more than live zoom workouts.

That's why in this week’s episode I want to pull back the curtain on online personal training 

And discuss how you can build out your online fitness business to be more than just zoom workouts.

Enjoy the show!

Need help with your Online Fit Pro Business?

Starting or building an online fitness business can seem pretty scary.

Maybe you have a successful offline business in a gym or studio but you are sick of trading time for money and want to see what all this online hype is about.

Or maybe you are already online but you are scratching your head as it's not quite working.

You see other coaches killing it but things just don't seem to be falling into place for you.

Whatever your situation, it is totally normal and I have been there myself.

That's why in this week’s episode I want to give you THE key element you must nail in your online fitness business.

Enjoy the show!

Need help with your Online Fit Pro Business?

The current online space can look and feel like completely overwhelming, specifically at the start of the road for your online fitness business.

With so many social media platforms and all the different content types from feed posts to reels and stories it’s no wonder that most online fitness coaches get lost and confused with their online marketing strategy for their online fitness business.

But when it comes to your online fitness business we can't ignore Instagram’s presence and potential reach within the online fitness space.

Instagram is one of the most popular social media platforms on the market right now and is always innovating to keep its users entertained and grow its audience.

With around 1 billion active users it’s hard to ignore it, so let’s see how we can tap into this audience and utilise it for your online fitness business.

That’s why in this week’s episode I want to give you 5 simple and actionable fitness Instagram marketing tips to help you grow your fitness audience and reach your ideal target market.

Enjoy the show!

Need help with your Online Fit Pro Business?

With the online fitness industry exploding over the last 12 -18 months there is no shortage of online apps you could be using in your online fitness business.

After working with over 300 online fitness coaches and helping them start, grow and scale their online fitness business, I have pretty much seen it all.

When you transition from a gym or studio to online the list of apps can start piling up very fast.

You need apps for training your clients, having calls with your clients, sending emails, taking payment, delivering your programme and we haven't even spoken about marketing yet.

It can get expensive and overwhelming pretty fast.

But does it have to be this way?

In this week’s episode, I am going to talk to you about why I think this app is the best in the market and why you should be using it to help run your business.

Enjoy the show!

Need help with your Online Fit Pro Business?

When it comes to marketing your online fitness business, there is no shortage of options available.

You could build a website, do SEO, Tik Tok, Instagram, Linked In or even PPC or go big and do all of them.

And to add to the noise and confusion for every option, there's at least a dozen pros and a dozen cons muddying up the water and making a clear decision seem like an impossibility.

So it's no surprise then that one of the most amazing advertising tools available today in my opinion is still under-appreciated and under-utilized even though everyone has heard of it in one way or another.

And that tool would be Facebook ads, which is why on today's episode, we're answering the big question once and for all:

“Are Fitness Facebook Ads Worth It?”

Enjoy the show!

Need help with your Online Fit Pro Business?

We speak to a lot of online fitness coaches who have often had a bad experience with running Facebook ads

Or who have found that they don't really work for their online fitness business.

Before we started running millions of dollars through Facebook ads, we used to think the same thing too.

When we first started a coaching business, we hired an agency to handle our Facebook ads.

We were super excited because they were confident they would generate a flood of leads, clients and revenue.

We spent thousands and thousands of dollars on the service and ads but got nothing in return.

We were so discouraged but honestly, we still felt like ads could work.

That's when we decided to take things into our own hands and run our own ads.

We knew Facebook ads worked, we just clearly hadn't worked with someone who was competent enough to run them.

Essentially what we figured out was that there were 4 key elements to running profitable fitness Facebook ads.

And in this week’s episode, I’ll be diving into more details on how you can implement these into your online fitness business.

Enjoy the show!

Need help with your Online Fit Pro Business?

Hiring a marketing agency reminds me of going into a car garage to get your car fixed.

You know the problem but you don’t necessarily know what it is, how to fix it and how much it's going to cost...

You are going in blind and the mechanic could tell you anything and you will believe it unless you know about cars.

The point is there are so many marketing agencies now, in fact I believe it was the fastest growing online industry and the barrier to entry is so low, all you need is a laptop.

And with so many marketing agencies they are competing for your attention and work.

Honestly they will tell you they can help you even though they may not specialise in fitness at all.

In this week’s episode I want to talk to you about when you should start looking for a fitness marketing agency and how to not make the mistakes we’ve made.

Enjoy the show!

Need help with your Online Fit Pro Business?

Want to start, grow or scale your online fitness business but not sure where to start or why it's not working?

You might have already tried everything that’s been suggested yet your competitors seem to be killing it.

In order to be successful online, it almost comes down to the same element of your online fitness business every time.

And it's why I spend so much time and emphasis on it.

I won't stop talking about it and that's your niche.

After working with over 500 online fitness coaches and seeing almost every niche from the good, the bad and the downright ugly it became apparent to me that the niche always needs attention even when you are already established online.

That’s why in this week’s episode I am going to cover why getting your online niche dialed is more important than anything else in your online fitness business.

Enjoy the show!

Need help with your Online Fit Pro Business?

Fitness Facebook Ads or Fitness Instagram Ads…

It’s always been a hard choice for Fitness Professionals when looking to grow their online business.

There is no denying that both platforms dominate the social media market but which one is the most effective for your online fitness business?

That’s why in this episode, I am putting Fitness Facebook Ads up against Fitness Instagram Ads to see which one is the best option to help grow and scale your online fitness business to get more leads, prospects, clients and reviews for your online fitness business.

Enjoy the show!

Need help with your Online Fit Pro Business?

Every fitness professional has run into this question: Boosted Fitness Posts or Facebook Fitness Ads?

Boosting fitness posts is so easy and it's what Facebook wants you to do

But it is not the best strategy for your fitness business

And by spending a little more time you can learn how to run Facebook fitness ads with insane results.

That’s why in this week’s episode I will compare boosting fitness posts vs Facebook fitness ads

So you don't fall for the boosting post trap like everyone else.

And show you how, if done right, Facebook ads can explode your business bringing in more prospects, leads, clients and revenue month on month.

Enjoy the show!

Need help with your Online Fit Pro Business?

It's no secret that Facebook Ads can grow your online fitness business

They have been around for years and I am sure you get hit with multiple fitness ads a day.

But how do you create successful campaigns for your business without blowing through thousands of dollars?

After running Facebook advertising for over 4 years and spending over $3 million I have really seen the good, the bad and the just downright ugly when it comes to advertising campaigns.

I have worked with online fitness coaches and taken their businesses from $5k a month up to $10k, $20k and even $50k+ a month.

And in this week’s episode I want to walk you through the 5 key elements to creating profitable and highly effective Facebook advertising campaigns for your online fitness business

Get these 5 elements right and you’ll be able to bring in more prospects, leads, clients and revenue to your business month on month.

Enjoy the show!

Need help with your Online Fit Pro Business?

When starting or growing an online fitness business it can get complicated and technical very fast.

It now seems less about coaching and results and more about marketing and sales.

That's where we see a lot of coaches turn to their software and systems to try and grow and scale their online businesses.

That's why in this episode I want to talk to you about online personal training software for your business, what you need to get your business off the ground and what you don’t need when you’re just starting.

Enjoy the show!

Need help with your Online Fit Pro Business?

Running a successful online fitness business breaks down to having 3 key factors dialed in...

Your niche, your coaching program and your marketing strategy.

But out of these 3 elements, there’s one that almost always needs more attention than the others

And having worked with over 500 online fitness coaches, I can surely say…

Finding your perfect niche is the first and arguably the most important step for building a successful online fitness business.

That’s why in this episode I am going to cover why it's so important to get your online niche dialed in and how to successfully find the profitable niche for your online fitness business.

Enjoy the show!

Need help with your Online Fit Pro Business?

When it comes to email marketing platforms to choose for your Online Fitness Business there are literally a hundred to choose from.

With varying features, pricing structures and user interfaces it’s not surprising why Fit Pros get overwhelmed.

One of these platforms has become almost a household name

Every time I say email marketing software, most people will say Mailchimp.

But the most popular option is not always the best one for you and your business.

That’s why in this episode I am going to break down why I think Mailchimp is not the best choice for starting or scaling your online fitness business.

Enjoy the show!

Need help with your Online Fit Pro Business?

The truth is not all marketing strategies are created equal.

Some are good, some are bad, and some are just downright ugly 

And will put you on the fast track to losing your mind, your money and your momentum.

And when it comes to fitness marketing there is definitely no shortage of tips, tactics, tools and strategies available to you...

...with new platforms, channels, and technology coming on the scene almost every single day.

It’s easy to understand how so many people get lost along the way 

And end up chasing dead end marketing strategies that do nothing but waste their time, money and energy.

That’s why in this episode I’m going to share with you one of the most overrated and the most underrated fitness marketing strategies right now

So you can do more of what works and less of what doesn’t.

But first an important note: how OVERRATED something is often comes down to the level of skill and experience required to make it work. 

However, there are exceptions to the rule where they can work

Enjoy the show!

Need help with your Online Fit Pro Business?

So a question I have been asked hundreds of times from online fitness coaches is…

What is the best email marketing software to use for my online fitness business?

Email marketing is really the OG when it comes to marketing and there are mixed reviews when it comes to it’s effectiveness.

But in my opinion there's nothing more important than owning your own list and being able to control it and that's what email marketing provides.

In the several years I’ve been in the industry I can say I have gone and tested the majority of the email marketing software that are out there.

And have achieved results for both ourselves and the hundreds of clients we’ve worked with.

So in this episode, I'm going to share with you my thoughts on the top 3 email marketing platforms and dive into which is the best option for you depending on what stage your online fitness business is at.

I'm going to be giving you the pros and cons between each email marketing platform looking at both free and paid options.

Plus the five things that you should look for when deciding which email marketing software will work for you.

Enjoy the show!

Need help with your Online Fit Pro Business?

Instagram is one of the biggest and baddest social media networks on the market right now

With over 1 billion active monthly users and 25 million active business accounts

It's clear they're not going anywhere anytime soon.

You may have heard me talk mostly about how to leverage Facebook before

But Instagram can be just as effective and profitable for Fit Pros.

That's why in this episode, we're covering 10 Instagram marketing strategies for Online Fitness Businesses.

So you can better use the platform to connect and convert your ideal customer and client.

Get these things right and your online business, clients and revenue will all grow.

Enjoy the show!

Need help with your Online Fit Pro Business?

In this episode I'm going to give you 3 marketing strategies that are all guaranteed to grow and scale your online fitness business.

I know that’s a bold claim to make...

But in reality no matter what stage your fitness business is at

You can use these 3 things to immediately stand out from the crowd of other online coaches

And establish yourself as the go to online coach

You see most online trainers are like general practitioner doctors and in order to be successful you want to be a brain surgeon

You want to be an expert at a specific problem and be known for it.

Get these 3 things right and your online business, clients and revenue will all grow.

Tune in for this week’s episode where I unpack this further and dive into how these 3 marketing strategies help grow your online business.

Plus all the questions you should ask yourself in order to do this right and make it work for you at any stage of your business.

Enjoy the show!

Need help with your Online Fit Pro Business?

The Lead Domino with Fit Pro Facebook Ads.

Just like with everything, there is always that one central piece that makes everything work…

That Lead Domino that creates a chain of events

Resulting in either a positive or negative outcome.

But how can we influence this outcome to our liking?

We make sure to do the analysis and preparation needed so that Lead Domino is as tailored as possible to our needs and wants

And for the Fit Pros in particular...

It's nothing complicated, no fancy Facebook hacks or funnels

It is literally down to your niche!

You see your online niche dictates your Facebook targeting and that is the Lead Domino when it comes to successful Facebook ads

Tune in for this week’s episode where I unpack this further and dive into why you need to spend hours researching your audience before you even launch a Facebook campaign

Plus the strategies on how to do this right and all the questions you should ask in order to refine your niche to make your Fit Pro business successful.

Want help with your online Fit Pro business?

Have you ever heard of the shiny object syndrome?

It's a dilemma that comes up a lot and I see many Fit Pros in this predicament.

The online space is a competitive world, particularly in the fitness industry

And brings with it many different platforms to use in your business

Platforms that are all about consistency, content, volume and value

All of the time!

It is a minefield and what we see with a lot of coaches is they try and do it all.

But doing this leaves no time for coaching, sales, marketing, business strategy and admin!

And that’s where the shiny object syndrome comes into play...

Coaches start to focus on the wrong things for their businesses...

Always looking for that next thing, that next hack or platform to blow their business up

But are you so sure this is the right thing for your business?

Find out in this week’s episode where I dive into more detail on the causes of the shiny object syndrome...

And the strategies our Fit Pro clients implemented to build solid foundations for their online businesses and scale across multiple platforms.

Want help with your online Fit Pro business?

Let’s talk about Low Ticket vs High Ticket with Facebook Ads.

This is a subject that comes up a lot and it can have some depth.

So what I am talking about is your offer and the low/high bit simply refers to its price.

Usually it takes the same amount of effort, time and investment to sell low ticket and high ticket.

But which one shall you run for your Fit Pro business?

Can and should you run both?

And which is the best option for when starting an online Fit Pro business?

Tune in for this week’s episode where I unpack this further and dive into more detail on the low ticket vs high ticket offer debate

And how choosing the right one for your online Fit Pro business could seriously boost it.

Want help with your online Fit Pro business?

It’s more than just Facebook ads!

You see there’s this common misconception around Facebook ads that

It's easy to launch, it’s easy to get results

And it’s almost guaranteed to bring in clients or return on your investment

But there are more things you need in place to successfully run Facebook ads.

Tune in for this week’s episode where I unpack this further and dive into the foundations you need for your business before running Facebook ads.

Plus what other pieces of the puzzle are needed for a successful Fit Pro business.

Want help with your online Fit Pro business?

Are you currently running Facebook Ads or have you run them in the past?

Then I’m pretty sure you’ve experienced what I call “ads paralysis” at a certain point.

You come into Ads Manager and you are simply overwhelmed by all the buttons and metrics.

Or you’ve tested so many variables that you don’t know what to do anymore.

It can become extremely frustrating.

I have seen it so many times and it’s happened to me as well.

On this week's episode I cover why it’s happening, how to escape it1 and the best practices when it comes to ads analysis, in order to prevent this from happening in the future.

Want help with your online Fit Pro business?

On this week’s episode I dive into ManyChat

One of the leading automated messaging platforms for Facebook Messenger.

Also known as a chatbot.

Every Fit Pro likes the sound of business automation...

And taking the burden out of cold messaging while blowing up those DMs all the time.

But is it really that simple?

Can a chatbot deliver the ideal prospects you are looking for and do the heavy lifting for you?

Can it deliver the right marketing message at the right time?

And is the chatbot hype real?

Tune in to find out!

Want help with your online Fit Pro business?

In this week’s episode I want to talk about whether Facebook Ads are dying in 2021.

Facebook ads used to be a safe haven for marketers, with Facebook ads being super easy and profitable.

But the present pandemic has recently forced everyone to adapt and most likely try and move online.

Hence it’s fair to say that Facebook has become noisy and it's very busy right now.

So what does that mean for Facebook ads?

Are they dying?

Let’s tune in and find out!

Enjoy the show!

Want help with your online Fit Pro business?

Websites are the first thing that comes to every Fit Pro's mind when first starting their online business.

And it happened to me as well!

When starting your business you feel the need to build something tangible and serious...

Something nice and shiny to show to people...

Something that will make you feel like you are a real business.

But are websites really the best place to invest your time and money in...

Especially at such an early stage?

Tune in for this week's episode to find out and learn more about building a Fit Pro website!

Want help with your online Fit Pro business?

Every fitness business owner starts by doing everything themselves.

But when is the right time to start outsourcing and say, hire a marketing agency to help you out?

In this week's episode I tell the story about our experience of hiring an agency and what went wrong.

I’ll cover the mistakes we've made and what you can do to avoid them…

Plus all the questions you should ask yourself before even thinking about hiring a marketing agency.

Enjoy the show!

Want help with your ads?

There are tonnes of questions and various opinions when it comes to Facebook Ads vs Instagram Ads

So in this week's episode we're going to shed some light on this question.

We'll dive into the most common misconceptions, the similarities between the two...

And the key differences we should look at when running Facebook and Instagram Ads

Tune in for an exciting all things ads episode!

Lead generation is the backbone of every online fitness business. 

But how can you successfully generate quality leads in this fiercely competitive online fitness world.  

We are all being hit with ads everywhere we go on Facebook & Instagram. 

Everyone is competing for the same attention. 

So what do you do, how do you beat your competition? 

You have to improve your overall strategy not just the on Facebook experience, not just your ads.

You have to look at what happens after/outside of Facebook, you have to have a solid conversion tool....and that's your funnel.

In this week’s episode I’ll talk about the different types of funnels I have used over the years…

...and the best ways to find and build the right one for your Online Fit Pro business!

The start of a new year is a time for reflection, planning and building strategies.

For every business these strategies should always include ways to scale.

The same is true for Facebook ads.

Tune in for this week’s episode to find out whether you’re ready to scale your ads…

...and the 3 ways in which you can do so effectively!

Creating new ads is always a struggle?

Running out of images to use?

Finding it difficult to write new copy?

Tired of always trying to come up with the next new thing?

Tune in for this week’s episode to find out how to avoid all these problems and create killer ads!

Marketers ruin marketing.

Every time a new marketing channel opens up, we overdo it.

Which leads to rules and regulations being brought in.

But regardless of all the rules and changes, these marketing methods are not dead.

They are all still useful and profitable if you are willing to adapt to the new landscape.

And the same goes with the new Apple IOS 14 Privacy and Security update.

On this week’s episode I dive into how IOS 14 will affect Fit Pro’s Facebook ads and the steps you can take to stay in the game.