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Mind Your Own Marketing Business

Mind Your Own Marketing Business

By fjorge Digital MKTG

Step into the world of advertising with “Mind Your Own Marketing Business,” our podcast predicting the most important trends in the advertising industry.
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From a Brand Strategist: Personal Branding & Social Media 101

Mind Your Own Marketing BusinessNov 03, 2020

00:00
23:21
Building Awareness Without Advertising: The Zeitgeist
Nov 17, 202027:01
From a Brand Strategist: Personal Branding & Social Media 101

From a Brand Strategist: Personal Branding & Social Media 101

This week, Joe sits down with Brand Strategist at Zilker Media, Nichole Williamson. Zilker Media is a boutique agency in Austin, TX providing end-to-end brand building for the world’s leading brands and thought leaders. Joe and Nichole talk about her career path, current role, as well as the importance of building a personal brand. They also talk about SEO and social media strategy, and digital trends during COVID.

TWITTER: @nicholedavidson

INSTAGRAM: @nichole_davidson

fabiana@zilkermedia.com

www.linkedin.com/in/nicholedavidson/

Nov 03, 202023:21
Where Agriculture Meets Agency

Where Agriculture Meets Agency

This week, Joe is joined by Jeff Walter, President and Chief Innovation Officer at Rhea + Kaiser in Chicago. The two discuss Jeff's background being raised on a farm and his shift into working at an integrated marketing communications agency specializing in the B2B space, with a tremendous amount of expertise in agriculture, equipment, pet care, rural lifestyle, and healthcare spaces. Jeff touches on his experience working with one of his dream brands, John Deere. They also talk about the major difference between targeting in the B2B and B2C spaces, and what's changing. Learn about the next frontier of targeting in B2B and hear some advice for marketers that haven’t made this shift to newer targeting tools but are thinking about it.

Sep 30, 202022:40
Running a Creative Real Estate & Hospitality Firm

Running a Creative Real Estate & Hospitality Firm

This week, Joe is joined by Peter Dawyot, Managing Director of Publicus Community. Peter is an award-winning Brand Strategist that gets to work with the very best marketing, public relations, and digital communications team in the hospitality, resort, and real estate Industry. Learn about the coolest things he's ever done (includes going to the Bahamas for a client) and why he loves what he does. The two also discuss what it means to live, work, and play during this global pandemic. They also further discuss marketing techniques and trends that seem to be changing as a result of things happening in 2020.


Sep 24, 202026:58
After WFH: Emerging Trends in Advertising

After WFH: Emerging Trends in Advertising

This week, Joe is joined by Mike Lloyd, Director of Media & Sales at NAF Digital and Lecturer at California State University, Northridge. He describes his experience marketing on Myspace, as well as delves into the importance of being sales-minded. He and Joe also discuss work from home trends, as well as whether or not desktop advertising will make a comeback at the expense of mobile. What advertising trends will emerge as a result of work from home? Find out in this episode! 

Sep 15, 202023:46
Tips & Tricks: How to Choose the Right Development Partner

Tips & Tricks: How to Choose the Right Development Partner

Have you ever stopped to consider what it takes to develop new software or bring your digital ideas to life? Today, it’s common for you or your clients to want an updated website, have great app ideas, or the next big thing.

Join Joe Barsness from fjorge and John Geletka from Geletka+, a digital marketing agency, as they talk about when it’s time to look at finding a development partner, how, and why, as well as the pros and cons of outsourcing locally vs. overseas, using a freelancer, or trying to build it yourself.

Sep 10, 202048:28
Shift Ahead
Aug 12, 202023:28
Where DevOps Meets Managed Services

Where DevOps Meets Managed Services

Join fjorge+Tarmac for a chat on DevOps and Managed Services. Hear from digital leaders on how you can leverage DevOps practices and Managed Services to better serve your customers, and optimize your team’s efficiency.

Jul 30, 202045:12
Inside a Digital & Experiential Marketing Agency

Inside a Digital & Experiential Marketing Agency

This week, Joe is joined by Laurel Mintz, CEO of Elevate My Brand. Elevate My Brand is a digital and live events marketing agency with a unique offline and online methodology. They work with emerging brands to Paw Patrol, and everything in between. Hear about Laurel's road to becoming an entrepreneur, as well as how her background in legal helps her marketing business, and how she handles everything behind the scenes today. Get insights on what it is like to be data-driven, as well as the importance of setting goals. 

Jul 13, 202023:37
Navigating E-Commerce: Tips, Misconceptions, & The Future

Navigating E-Commerce: Tips, Misconceptions, & The Future

This week, Joe is joined by Joe Scartz, Chief Digital Commerce Officer of Velocity Commerce Group. He talks about his start at an ad agency in Las Vegas, and his eventual shift to TPN, where he focused on digital marketing and e-commerce. Scartz shares tips and tricks on how to navigate the world of e-commerce. He also talks about common misconceptions regarding how people are doing sales in the e-comm world. They also dive into the future of e-commerce, as well as who should be selling on Amazon and whether or not it is a monopoly. 

Jun 17, 202025:20
The Art of Naming

The Art of Naming

Brad Flowers, Partner at Bullhorn Creative, and author of "The Naming Book" joins Joe to discuss his background as an English major, as well as his role at Bullhorn tackling branding and design projects. They then delve into "The Naming Book" and the basic ins and outs of effectively naming organizations. Is "fjorge" a good name? Find out on this episode!

Jun 04, 202025:17