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MRX Lab

MRX Lab

By FlexMR
The MRX Lab explores new and novel conversations from the fringes of the insights industry. Episodes 10 minutes or less.
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Episode 5 - Customer, User and Human Experience Research
In this episode of the MRX Lab from FlexMR, we look at the roles of customer, user and human experience research. What makes each of these domains different and where do they share similarities? We look back at the origins of UX and CX to investigate how they have evolved over time and what might be in store next. This episode also serves as a deep dive into the emerging field of human experience research. While still new, there are a number of definitions that agree on one thing. HX involves understanding and designing for human emotion – it seeks to answer questions about people, not interactions or things. But will this be enough to differentiate the practice in the crowded research dictionary? Only time will tell. --- Presented by: Chris Martin, CMO @ FlexMR (CJ_24K) For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook
09:20
May 13, 2021
Episode 4 - Proven Strategies for Connecting with Research Participants
In this episode of the MRX Lab from FlexMR, we interview Charlotte Evans on how to effectively connect with long-term market research participants. An expert in engagement, Charlotte highlights why this is such an important topic for insight professionals to understand, in addition providing an overview of simple strategies that can be employed. We discuss the differences between participant engagement based on project factors, such as length or methodology – in addition to the tactics that remain the same across all types. Finally, Charlotte discusses the skills that insight professionals should aim to curate in order to grow their capacity to better connect with participants. --- Presented by: Chris Martin, CMO @ FlexMR (CJ_24K) Featuring: Charlotte Evans, Research Executive @ FlexMR (Charlottelevans) For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook
12:30
April 21, 2021
Episode 3 – Effective Approaches to Research Design
In this episode of the MRX Lab from FlexMR, we speak with Sally Nicholls on how to approach the design stage of the research process. Drawing on years of industry experience, Sally highlights a number of the common challenges that insight professionals often face, and practical ways to overcome them. In particular, we discuss the role of robust debate - finding the common ground between insight professionals and stakeholders. Additionally, Sally draws attention to the real world  considerations that must be factored into effective research design and cautions against an over-reliance on the research question alone. --- Presented by: Chris Martin, CMO @ FlexMR (CJ_24K) Featuring: Sally Nicholls, Insight Manager @ FlexMR For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook
11:32
March 23, 2021
Episode 2 - Cutting the Red Tape: How to Make Research Happen
In the second episode of the MRX Lab, we investigate what it takes to make research happen. Joined by Gareth Bowden and Sally Nicholls from FlexMR, the episode explores the common challenges and pitfalls that can hold up a project before it even gets off the ground – from business-wide input to budgetary decisions and sudden, unexpected developments. We also discuss the ways in which insight professionals can avoid and mitigate the impact of these challenges – speeding up the research process and driving improvements in efficiency. Gareth highlights the importance of a reliable network, while Sally underlines the need for flexibility and adaptability to change. --- Presented by: Chris Martin, CMO @ FlexMR (CJ_24K) Featuring: Gareth Bowden, Research Project Manager @ FlexMR, and Sally Nicholls, Insight Manager @ FlexMR For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook
12:30
February 17, 2021
Episode 1 - Insights Empowerment: Improving Efficiency, Reach and Influence
The MRX Lab podcast is back for a brand new season in 2021. In our first episode, we chat insights empowerment with FlexMR CEO, Paul Hudson. A 15+ year industry veteran, Paul explains how the modern pressures placed on research professionals are creating a strong need to find new ways of working. We discuss the role of efficiency, reach and influence as key drivers of change and investigate creative tactics for overcoming common challenges. Paul highlights the role of video in research as a stand out method of activation, and identifies how empowerment moves data out of insights departments to underpin a customer-centric culture. --- Presented by: Chris Martin, CMO @ FlexMR (CJ_24K) Featuring: Paul Hudson, CEO @ FlexMR (pd_hudson) For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook
11:22
January 22, 2021
Episode 16 - Glocalisation: Should It Impact Research Strategy?
In this episode of the MRX Lab podcast from FlexMR, we look at the opposing forces of globalization and localization. What do these trends mean for the market research industry and how do they affect the work that we do? After a brief introduction, we examine the challenges that a connected world poses and identify ways local knowledge can be used to build a competitive edge. In the second half of the episode, we outline simple ways in which market research teams under pressure to deliver more for less can influence both global decisions and act as the voice for territorial differences at the same time. --- Presented by: Chris Martin, CMO @ FlexMR (CJ_24K) For more info on FlexMR, the technology led research agency, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook
08:28
November 20, 2020
Episode 15 - Rationalism, Empiricism and Other Important -Isms
In this episode of the MRX Lab podcast from FlexMR, we take an in-depth look at philosophical constructs of knowledge, and how our beliefs about the nature of information shape the very work we do. In particular, we discuss the ideas of rationalism, empiricism and pragmatism through the unique lens of the insights sector. Throughout the course of this episode, we investigate the theses that define each of these systems of thought, the key differences between them and identify how we can use each to deliver better, more impactful research reports to decision makers. --- Presented by: Chris Martin, CMO @ FlexMR (CJ_24K) For more info on FlexMR, the technology led research agency, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook
08:51
November 9, 2020
Episode 14 - Thinking Outside Agile: The Case for Waterfall, Six Sigma & Lean Projects
In this episode of the MRX Lab podcast from FlexMR, we investigate three project management methodologies that are not agile. While agile research has quickly become part of the insights lexicon, there is much to be learnt from examining other techniques that have guided management principles over the past decades. Throughout the course of this episode, we dive into the manufacturing roots of waterfall, the extreme ends of agile that comprise lean ideals, and the statistically driven Six Sigma process – evaluating the merits and drawbacks of each in turn. --- Presented by: Chris Martin, CMO @ FlexMR (CJ_24K) For more info on FlexMR, the technology led research agency, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook
09:26
October 21, 2020
Episode 13 - The Rabbit Hole of Critical Thinking
In this episode of the MRX Lab podcast from FlexMR, we discuss a valuable but rarely discussed soft skill that plays a vital role in research – critical thinking. While strategic thinking may have taken the spotlight in recent years, the ability to think in a critical manner and minimise cognitive bias is one all insights professionals need to succeed. Throughout the course of this episode, we examine some of the potential reasons why critical thinking may have been side-lined, what value it holds and some simply ways to develop the skill. --- Presented by: Chris Martin, CMO @ FlexMR (CJ_24K) For more info on FlexMR, the technology led research agency, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook
08:55
October 1, 2020
Episode 12 – Ceteris Paribus (and Other Economic Principles for Insights)
In this episode of the MRX Lab podcast from FlexMR, we talk about the economic principles that are relevant to the insights industry. We start by defining the key differences between behavioural and more traditional economics, as well as exploring how the two fields have blurred lines of enquiry in the past. Over the second half of the episode, we dive into a number of key economic ideas and how they relate to the work researchers undertake – from marginality to calculating cost, understanding the trade-offs people make to how incentives change behaviours. Importantly, we draw conclusions about the value of both the rational and irrational consumer mind. --- Presented by: Chris Martin, CMO @ FlexMR (CJ_24K) For more info on FlexMR, the technology led research agency, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook
09:08
September 8, 2020
Episode 11 – How the Slow Movement Challenges Agile Market Research
In this episode of the MRX Lab podcast from FlexMR, we talk about the slow movement; cultural revolution against the notion that faster is always better. We identify some of the key areas that the movement has influenced and ask whether there is a place for market research that is conducted at a deliberately slow pace. Over the course of this 10 minute episode, we examine how science, journalism, marketing and other practices have been affected before turning our sights on the popularity of agile practices in market research. We identify the tools, strategies and approaches that can be deployed to ensure that insight processes are conducted at the right speed. --- Presented by: Chris Martin, CMO @ FlexMR (CJ_24K) For more info on FlexMR, the technology led research agency, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook
08:53
August 18, 2020
Episode 10 - The Effect of the Sacred and Profane on Consumer Behaviour
In this episode of the MRX Lab podcast from FlexMR, we look at the forces of sacred & profane consumption, and their effects on consumer behaviour. We ask what relevance these marketing and branding theories from the late 1900s have to modern researchers and examine the ways in which our investigation of behaviour can be shaped by such a lens. After defining the sacred and profane, we discuss the role of brand cathedrals, consumer rituals and other parallels that can be drawn from both the secularization of religion and the sacralization of the secular. But most importantly, we consider how to adapt research based on rituals and why understanding this context matters. --- Presented by: Chris Martin, CMO @ FlexMR (CJ_24K) For more info on FlexMR, the technology led research agency, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook
09:16
August 5, 2020
Episode 9 – Has the Gig Economy Already Affected Insights Professionals?
In this episode of the MRX Lab podcast from FlexMR, we explore the gig economy and ask whether it’s having an impact on the market research industry. We look at the societal changes taking place, shifting consumer attitudes, the effect on insights professionals and deep dive into conflicts with the practice of research sampling. Across the short episode, we consider how workforces are changing. Although freelancers in the insights industry have been relatively insulated to date – offering a highly skilled service in a complex environment – we cannot ignore the wider changes and what it means for the sector. --- Presented by: Chris Martin, CMO @ FlexMR (CJ_24K) For more info on FlexMR, the technology led research agency, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook
07:25
July 10, 2020
Episode 8 - Storytelling Lessons Researchers Can Take from Table Top RPGs
In this episode of the MRX Lab podcast from FlexMR, we dive into the niche world of table top RPGs and what they can teach us about telling more engaging stories. The episode focuses on the role of the Dungeon Master, the primary narrative function in these pen and paper games, and the methods they have developed for keeping players interested in tales that can last multiple months. We explore ten different ideas that the medium has generated – from the role in which audience members play in stories, to literary devices that add impact and weight to important moments, even to the importance of understanding stakeholder roles and motivations. --- Presented by: Chris Martin, CMO @ FlexMR (CJ_24K) For more info on FlexMR, the technology led research agency, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook
08:22
June 25, 2020
Episode 7 - Evaluating Art & Advertising as Reporting Techniques
In this episode of the MRX Lab podcast from FlexMR, we investigate the research to action divide and look to whether creative reporting techniques can provide a path to closing it. We hone in on advertising and art as two key fields from which to draw inspiration and examine the techniques used to motivate audiences and inspire action. We look at the role of attention, novelty and emotion in creating a memorable, engaging visual – and contrast how creative reporting techniques perform against more traditional alternatives. The episode concludes with tips and advice on how to get started with the development of new, visual and stimulating formats for presenting research data. --- Presented by: Chris Martin, CMO @ FlexMR (CJ_24K) For more info on FlexMR, the technology led research agency, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook
09:35
June 8, 2020
Episode 6 - The Parallels Between Principles of Research and Journalism
In this episode of the MRX Lab podcast from FlexMR, we look at the principles of journalistic ethics set out by the Ethical Journalism Network and the American Press Association. We’ll focus on four key principles in particular: the need to be truthful & accurate, the endeavour to be independent, the importance of loyalty to citizens and, finally, the concept of proportionality. We’ll also touch on practical tips and advice from journalists on how to engage audiences and tell the right stories to the right people at the right time – a vitally important skill for researchers. --- Presented by: Chris Martin, CMO @ FlexMR (CJ_24K) For more info on FlexMR, the technology led research agency, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook
08:32
May 11, 2020
Episode 5 - Applying the Principles of Design Thinking to Market Research
In this episode of the MRX Lab podcast from FlexMR, we investigate the practice of design thinking and its relevance as a philosophy to market research and insight. We frame the context in which design thinking principles can be most effectively applied and break down the process into its component parts. The discussion also touches on learnings that we can take from design thinking into our day-to-day activities, but cautions against overuse or broad, sweeping generalisations that often pervade such narratives. --- Presented by: Chris Martin, CMO @ FlexMR (CJ_24K) For more info on FlexMR, the technology led research agency, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook
10:05
April 23, 2020
Episode 4 - Memes As A Language For Visual Communication
In this episode of the MRX Lab podcast from FlexMR, we investigate the use of memes in online qualitative research, and how to decode the complex meaning that can be found in them. We take three examples from recent internet history; the emoticon, the distracted boyfriend and the Dolly Parton challenge - applying semiotic analysis to uncover the rich social and cultural data they reveal about those that share them. Finally, we turn to the skills and processes required to turn memes from strange curio to source of useful, relevant research data. --- Presented by: Chris Martin, CMO @ FlexMR (CJ_24K) For more info on FlexMR, the technology led research agency, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook
09:35
April 2, 2020
Episode 3 - Do Software Developers or Insight Pros Shape Modern Research Experiences?
In this episode of the MRX Lab podcast from FlexMR, we explore the relationship between insight professionals and software developers. In an era where researchers are 2.3x more likely to use an online survey than an offline alternative, it’s important to examine the skills, relationships and effects that development teams are having on the industry. And more important still is not just understanding the impact, but actively bringing both skill sets together in order to deliver better research software and better results for our clients. --- Presented by: Chris Martin, CMO @ FlexMR (CJ_24K) For more info on FlexMR, the technology led research agency, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook
09:45
March 12, 2020
Episode 2 - The Joy Of Innovation And Importance Of Embracing Novelty
In this episode of the MRX Lab podcast from FlexMR, we explore the fun, messiness and novelty that should accompany innovation. Because, today, innovation is weighed down by management structures, pipelines and investment strategies – often reducing it to little more than a line item on a financial report. Stuff enough ideas in one end and new ways of working, products or services will emerge from the other. That’s the theory at least. But that strips out some of the most valuable, human elements; something that researchers are well positioned to fit back in. --- Presented by: Chris Martin, CMO @ FlexMR (CJ_24K) For more info on FlexMR, the technology led research agency, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook
11:03
February 19, 2020
Episode 1 - Print; Hello World
This is the MRX Lab podcast from FlexMR! In our first episode, we cover a brief introduction to the show, how it came about, what we hope you take away from it, and the topics we'll be covering throughout our first season. Created for market research and insight professionals, this podcast zigs where others zag. Instead of featuring interviews with industry leaders or discussing hot topics - the MRX Lab dissects and examines conversations on the fringes of insight.  --- Presented by: Chris Martin, CMO @ FlexMR (CJ_24K) For more info on FlexMR, the technology led research agency, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook
09:23
January 31, 2020