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FloInsider

FloInsider

By FloInsider
A podcast for creative entrepreneurs who want a fresh perspective on business, communication, art, design, branding, and life as we know it. Each 3-5 episodes are led by a new host. We share stories, challenge mindsets and look for ways to redefine success within the creative space.

FloInsider is powered by Flothemes.com, the best website designs for photographers and creative businesses.
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#19 Racquel John | What is Purpose & Why You’re Looking for it in the Wrong Places
In today’s episode we speak to Racquel John - a writer, actress, painter and all around amazing human being. Racquel takes us on a journey of self-discovery and self-acceptance. She helps us answer the biggest life questions most of us have - what is purpose? How to find it? And why most of us look for it in the wrong places! Spoiler alert - you can have more than one purpose in life. Find out more about Racquel John via her website: www.purposelyyou.com Make sure to follow her on Instagram as well: www.instagram.com/racquelbjohn And thank you to our host, Nadia Meli. Find her on Instagram www.instagram.com/nadiameli or via her website: www.nadiameli.com *** FloInsider is powered by Flothemes, a popular website design provider for photographers & creative businesses. Find more details here: www.flothemes.com Tune in, enjoy and let us know your thoughts on this!
39:45
April 8, 2021
#18 Yossi Fisher | The Power of a Strategic Mindset & How to Shift Your Perspective From Failure to Learn
Today’s episode will blow your mind! It’s powerful, insightful and motivating. We talk to Yossi Fisher, a holistic brand consultant and mindset strategist - why you need to erase the words “failure” and “failing” from your vocabulary. As well as how to reframe your perspective into treating failure as a learning experience, which is a default part of growth. Find out more about Yossi Fisher, his work and his consulting services via his website: yossifisher.com Also follow Yossi on Instagram for more insights and practical advice: www.instagram.com/yossi_fisher Thank you to our lovely host, Nadia Meli, whom you can find on Instagram www.instagram.com/nadiameli or via her website: www.nadiameli.com *** FloInsider is powered by Flothemes, a popular website design provider for photographers & creative businesses. Find more details here: www.flothemes.com Tune in, take notes, and let us know your own thoughts on this topic!
53:43
April 4, 2021
#17 Brad & Jen | How to Build a Photography Business That Truly Serves Your Clients
Brad and Jen are big on client service and believe that relationships are key to building a strong foundation for your business, and getting a constant flow of clients who come through word of mouth or past events that they’ve attended as guests. We talk about the approach and mindset you should have as a wedding photographer, why it’s important to get more invested into your clients’ life and wedding planning, as well as how to set the right expectations.  Find out more about Brad and Jen on their website: bradandjen.com. If you love their approach, check out their courses and mentorship options via learn.bradandjen.com and of course follow them on Instagram for inspiration: www.instagram.com/bradandjen Thank you to our amazing host, Nadia Meli, whom you can follow via www.instagram.com/nadiameli or via her website: www.nadiameli.com *** Floinsider is powered by Flothemes, a popular website design provider for photographers & creative businesses. Find more details here: www.flothemes.com Tune in, enjoy and thank you for listening!
45:02
March 31, 2021
#16 Oh Sierra | Building a Brand That People Want to Connect with, While Staying True to Yourself
Today’s episode is all about branding! Trust us, you will want to tune into this one! Our guest is Xanthe Appleyard, the co-founder and Creative Director of Oh Sierra, a brand agency that focuses on helping business owners find a better, more authentic and meaningful way to connect to their audience. Finding and developing your brand identity can be a lot of fun, but it’s also a really complex endeavor! We often think that getting a cute logo, some fonts and colors is all it takes to establish a strong brand. When in reality, there’s so much more thought and depth that goes into developing a brand. Xanthe explains why it’s so important to get into the details of how your brand shows up online. We also talk about the risk of changing lanes, re-branding and how to make sure that your clients follow you on that new journey! Get ready to dive into an episode jam-packed with insights and priceless tips! Connect with Xanthe and Oh Sierra via their website: ohsierra.ca And don’t miss out on their value-packed Instagram: www.instagram.com/ohsierracreative Thank you to our amazing host, Nadia Meli, whom you can follow via www.instagram.com/nadiameli or via her website: www.nadiameli.com *** Floinsider is powered by Flothemes, a popular website design provider for photographers & creative businesses. Find more details here: www.flothemes.com Tune in, enjoy and thank you for listening!
42:20
March 24, 2021
#15 Cat Ekelboom White | What holds You back in Your Business and How to Find More Balance in Your Life
Today we speak with Cat Ekkelboom-White. Cat photographs couples getting married in the mountains, on skis, on snowboards, climbing - or doing other wild things that you wouldn’t normally connect with wedding photography. She is all about encouraging people to do the things that fit their personality and story - without following the crowd. Cat shares her steps for overcoming the fears that hold us back in our business. She also talks about the boundaries we need to set, to make our business more sustainable and avoid burnout. Find out more about Cat Ekkelboom-White on her website: wildconnectionsphotography.com Cat's Instagram is: instagram.com/wildconnectionsphoto You can also check out her educational resources, mentoring and workshop options via adventureweddingacademy.com And huge thank you to our amazing host, Nadia Meli! Connect with her on Instagram: www.instagram.com/nadiameli or via her website: www.nadiameli.com *** Floinsider is powered by Flothemes, a popular website design provider for photographers & creative businesses. Find more details here: www.flothemes.com Tune in, enjoy and thank you for listening!
46:46
March 19, 2021
#14 Ellie McKinney | How knowing Your Enneagram Makes You a Better Business Owner
Have you ever taken a personality test? Did you find that helpful or restrictive? In today’s episode we are talking to the delightful Ellie McKinney, a wedding photographer and educator from North Carolina. Ellie implements the Enneagram personality test into her coaching for photographers and of course, into her own business and life. Knowing your Enneagram number doesn’t have to be a tight box that you have to adhere to: instead it can be a tool you can use to better understand yourself, how your clients perceive you and what the best workflow for your own business is. If you want like to connect with Ellie you can check out more of her work here: www.elliemckinney.com and on her Instagram: www.instagram.com/elliemckinneyphotography A big thank you to our lovely host – Nadia Meli. Connect with her via her website: nadiameli.com or follow her on Instagram: www.instagram.com/nadiameli *** Floinsider is powered by Flothemes, a popular website design provider for photographers & creative businesses. Find more details here: www.flothemes.com
43:27
March 17, 2021
#13 Leonie Cappello | Creating Intimacy & Self Acceptance Through Photography [Episode in German]
We are going international! This is the first non-english episode of the FloInsider. Sorry to anyone who doesn’t speak German, but for everyone who does, this episode will make you very happy! Wir präsentieren euch heute die allererste deutsche Folge von Floinsider: mit der wunderbaren Leonie Cappello, Fotografin und Webdesignerin. Hast du dich schon mal gefragt wie du authentischere Bilder erschaffen kannst? Was braucht es um eine echte Verbindung herzustellen , die man auch in Bildern sehen kann? Und warum ist diese ganze Gerede um Authentizität so wichtig? Authentische Fotografie, authentische Marke - was bedeutet das? Leonie erzählt uns davon wie sie das in ihrem Business umsetzt: in ihren mittlerweile bekannten und beliebten ‘Steam sessions’ geht es, wie der Name schon sagt, heiss her: Leonie porträtiert Paare ganz intim, beim Kuscheln, Küssen und völlig hüllenlos. Was für viele ins Schlafzimmer gehört, möchte Leonie normalisieren und so echt wie möglich darstellen. Hier kannst du mehr über Leonie herausfinden: www.leoniecappello.com und ihr natürlich hier folgen: www.instagram.com/leoniecappello
53:28
March 17, 2021
#12 Susan Shek | SEO & Blogging for Photographers. Common Mistakes and How to Fix Them
Today, we're chatting with the brilliant Susan Shek, a NYC wedding photographer slash SEO expert, who has dedicated her Covid lockdown to becoming so good at SEO that she’s now running a second business, and helping photographers from all around the world level up their own SEO strategy. In this interview, Susan shares her top SEO tips - from finding the right keywords for your business (and the tools that can help you do that), to choosing the right hosting, naming your images the right way before uploading them into your blog posts, and so much more! Tune in and take notes! Find out more about Susan Shek on her website shekseo.com Or follow her on Instagram www.instagram.com/susanshekphotography And huge thank you to our amazing host, Nadia Meli! Connect with her on Instagram: www.instagram.com/nadiameli or via her website: www.nadiameli.com *** Floinsider is powered by Flothemes, a popular website design provider for photographers & creative businesses. Find more details here: www.flothemes.com
37:58
March 12, 2021
#11 Chanel French | The Art of Self Portraits + You Are More Than Just a Photographer
In today's episode we chat with Chanel French, an award-winning, published Portrait Photographer and UX Designer, living and creating in Atlanta, Georgia. As Chanel specializes in self portraits, and teaches others how to embrace and master this whole process (via The Art Of You course) we dove deeper with her into the intentionally, logistics and the mindset one should have when planning a self portrait shoot. Because while the outcome may result in more self love, self acceptance and self reflections - it’s not always an easy and sweet journey. Apart from that, we break down the idea of trapping yourself into one Title and the unnecessary pressure you put on yourself, for not having everything figure out in life. Tune in and enjoy! If you want to connect with Chanel French, follow her on Instagram: www.instagram.com/chanelgphoto or check out her website: www.chanelgphotography.com Find out more about Chanel's course on Self Portraits: www.clickphotoschool.com/the-art-of-you-self-portrait-photography And a big thank you to our lovely host was Nadia Meli. Connect with her via her website: nadiameli.com or follow her on Instagram: www.instagram.com/nadiameli
41:05
March 11, 2021
#10 Igor Demba | Things Nobody Tells You About Destination Photography
Welcome to episode #10 of FloInsider! Our podcast is taken over by a new, lovely host - Nadia Meli, who is a talented portrait photographer, based in the UK. In today’s episode we chat with Igor Demba, a talented destination photographer and one of Harpers Bazaar's Top wedding photographers in the world. Igor shares his journey of getting into elopement photography. He shares what he loves and what he hates about doing destination weddings, because lets’ be real, that life is not always glamorous! And, we chat about the trap that one can find themselves in, when they choose to photograph elopements for free. Find out more about Igor Demba on his website: www.igordemba.com Igor Demba's instagram: www.instagram.com/igordemba And huge thank you to our amazing host, Nadia Meli! Connect with her on Instagram: www.instagram.com/nadiameli or via her website: www.nadiameli.com *** Floinsider is powered by Flothemes, a popular website design provider for photographers & creative businesses. Find more details here: www.flothemes.com Tune in, enjoy and thank you for listening!
51:40
March 10, 2021
#9 Kayla Mendez | Important Rules that You Need to Have in Your Business
For today’s episode, our amazing hosts chat with Kayla Mendez, a talented commercial and fashion photographer with an exquisite editorial portfolio. Kayla shares her secrets and perspective on how to run a commercial photography business. How to hack Instagram’s algorithm. How to set and scale your pricing as your business grows. They also chat about the importance of balancing out jobs that get your bills paid vs jobs that feed your creative soul.  This is sadly the last episode hosted by the lovely Saori & DeVante from Spirit of Revelry, yet you can always connect with them and follow their work via their website: www.spiritofrevelry.com or their instagram: www.instagram.com/spiritofrevelry Follow Kayla Mendez on instagram: www.instagram.com/kaylammendez and on her lovely website: kaylamendez.co Tune in!
38:57
January 5, 2021
#8 Kayla Ruiz | How to Create Content that Goes Viral
As creatives, sometimes we forget that our most valuable asset is our mind. We start doubting our craft and ideas, instead of fully exploiting the crazy creative concepts that we have in the back of our head. For today’s episode, we invited the queen of steamy couple sessions - Kayla Ruiz, and we chat with her about the importance of organizing personal shoots, where you plan everything per your own dream and taste, and carry out your visions.  These types of sessions are incredibly important for keeping yourself motivated and creatively fueled. And if you’re lucky enough, these are the sessions that will get you on the radar of thousands of new clients, due to their originality, uniqueness and boldness. Find out more about Kayla Ruiz on here website: www.kaylaruizphoto.com Kayla Ruiz's instagram: www.instagram.com/kaymruiz And huge thank you to our amazing hosts, Saori & DeVante, aka Spirit of Revelry. Connect with them on Instagram: www.instagram.com/spiritofrevelry or via their website: www.spiritofrevelry.com *** Floinsider is powered by Flothemes, a popular website design provider for photographers & creative businesses. Find more details here: www.flothemes.com Tune in and thank you for listening!
37:43
December 14, 2020
#7 Tasha Renae Wade | Preparing Your Business for Relocation & Making it More Inclusive
Welcome to episode #7 of FloInsider, a podcast for creative entrepreneurs who want a fresh perspective on business, communication, art, design, branding, and life as we know it. Our lovely hosts for today are Saori & DeVante, the lead photographers from Spirit of Revelry. They are having an important and insightful conversation with Tasha Wade, a talented wedding, lifestyle and boudoir photographer from North Carolina, also knows as Fernweh + Fair Photography. Apart from chatting about marketing and promo ideas for someone who plans to relocate their business into a new city or country, they tackle more serious and relevant questions such as - How to avoid tokenism. How to make your brand a safer and more inviting space for clients of all skin colors and genders. How to deal with racism and mean comments that come from strangers or the network of your clients, and so much more. Follow Tasha and Fernweh + Fair Photography here: www.fernwehandfairphotography.com For more information about our lovely hosts, Saori & DeVante, aka Spirit of Revelry, visit their website here: www.spiritofrevelry.com Floinsider is powered by Flothemes, a popular website design provider for photographers & creative businesses. Find more details here: www.flothemes.com Tune in and thank you for listening!
45:35
November 15, 2020
#6 Rianon Stephens | How to Scale Your Photography Business
In today’s episode, we’re chatting with Rianon Stephens, a talented wedding photographer and educator from Oahu, Hawaii, who is sharing priceless ideas and advice, from her 8 years of experience. You’ll get recommendations on how to scale your business, how to find new revenue streams besides photography and how to attract higher paying customers. But most importantly, you’ll learn how to stay sane when your plans and expectations go down the drain. So grab a pen and a piece of paper, because you’ll want to write these down! Follow Rianon Stephens' work and educational courses on her website here: www.rianonstephens.com Our lovely hosts were Saori & DeVante, also known as Spirit of Revelry. You can find them here: www.spiritofrevelry.com FloInsider is a podcast for creative entrepreneurs who look for a fresh perspective on life, business and photography. It's powered by Flothemes, a popular website design provider for photographers & creative businesses. Find more details here: www.flothemes.com
50:15
November 7, 2020
#5 Saori & DeVante aka Spirit of Revelry | Getting into Business with Your Partner. The Unspoken Rules
Welcome to episode #5 of FloInsider, a podcast for creative entrepreneurs who look for a fresh perspective on life, business and photography. Today, the podcast is being taken over by our amazing new hosts - DeVante and Saori, a husband and wife wedding photography duo, also known as the Spirit of Revelry. They will be hosting the next 5 episodes! Tune in, if you're curious to know what it's like to start a business with your partner, what are some Dos and Don'ts that can help you maintain a healthy relationship, no matter how busy or challenging your work is. FloInsider is powered by Flothemes.com, the best website designs for photographers and creative businesses. Follow our amazing hosts here: www.spiritofrevelry.com and via their Instagram account: www.instagram.com/spiritofrevelry
21:45
October 21, 2020
#4 Eric-René Penoy | How to Build Meaningful Relationships with Your Clients
Welcome to a new episode of FloInsider, a podcast for creative entrepreneurs who look for a fresh perspective on life, business and photography. Today we’re covering an important and complex topic - How to build meaningful relationships with your clients. We chat with the talented Eric-René Penoy, a french wedding photographer with a very intimate and emotional style. His work has a lot of depth to it, and we were curious to learn more about his work process, from the fist inquiry to the wedding day. What happens, how he interact with the client, what information he share, what to do if your client is very shy, etc. So if you’re new to wedding photography and would like to get some tips. If you’re a big fan of Eric-René Penoy’s work and are curious to learn how he works, keep listening to this interview. Our lovely host is Brandi Potter. You can connect with her here: brandipotterphoto.com Eric-René Penoy’s work  here: ericrenepenoy.com Check out Flothemes website designs for photographers & creative businesses here: flothemes.com
23:32
September 3, 2020
#3 Tim Dunk | Facetime Photography: Everything You Wanted to Know, but Didn't Know Whom to Ask
Welcome to episode #3 of the FloInsider podcast. During the first months of Coronavirus and the global pandemic, a new photography trend has emerged, which we hope continues to evolve as it is a beautiful, alternative way of creating art and recording life moments. If you haven’t guessed it yet, we're talking about Facetime photography. Many of you have seen examples and galleries of these slightly blurry, yet very mesmerizing and intriguing photos taken remotely, with a phone via FaceTime (or skype, or whichever other tools). Some of you have tried it with friends or clients, while others remained curious and wondering what Facetime photography is all about and how to give it a try. We actually reached out to the person who got it all started and made it so popular. His name is Tim Dunk. He’s a wedding photographer based in the UK. And he’ll tell you everything you wanted to know about FaceTime photography - from process, to settings, to pricing and how to sell this service to clients. Our lovely host is Brandi Potter. You can connect with her here: brandipotterphoto.com Follow Tim Dunk's work here: timdunk.com Check out Flothemes website designs for photographers & creative businesses here: flothemes.com
31:56
September 3, 2020
#2 Alex Cohen | Building a Photography Brand & Being Kind to Yourself during a Pandemic
Welcome to episode #2 of the FloInsider podcast. We recorded this interview a couple of months ago, while the whole world was still in a global lockdown, trying to figure out how to survive and shift their income sources. Yet this topic will always be relevant. Our guest is a talented wedding photographer - Alex Cohen. She is known for her fearless and eccentric personality, her non-stop travel adventures and charming French accent. But not many know how it all got started. How Alex moved across the globe, from Paris to Australia, at the age of 20 with zero English skills, little money and no friends or family waiting for her on the other side of the planet. We talk with Alex about her journey of becoming a successful international photographer, the challenges of starting over in a new place and of course the impact of a global lockdown on someone who is used to being on the road non-stop. Our lovely host is Brandi Potter. You can connect with her here: brandipotterphoto.com Follow Alex Cohen's work here: alexandracohenphotography.com Check out Flothemes website designs for photographers & creative businesses here: flothemes.com
39:16
September 3, 2020
#1 Brian Schindler | How to Write Compelling Copy for Your Website
Welcome to the very first episode of the FloInsider podcast. While we all work in the creative industry, we share similar job titles and passions - there is actually so much that sets us apart. Each of us comes from different backgrounds, we are all shaped by unique life experiences and each of us has a one-of-a-kind story to tell. The FloInsider podcast is the place where we’d like to celebrate our differences. We hope to highlight and amplify the voices of talented folks who deserve a spotlight, and we intend to bring them forward through exciting guests, and hosts, from all around the world. Today’s episode is all about words and copywriting. Or better said “How to write compelling website copy that 1) gets more users to your website and 2) helps convert those users into prospects and paying clients.” We're exploring this topic with a certified StoryBrand copywriter and a former wedding photographer - Brian Schindler.  If you don’t know what StoryBrand is, if you’re struggling with finding the right words when describing yourself and your services, or if you simply want to learn a few cool tricks on how to get more clients via your website - keep listening, this interview is full of amazing insights. Our lovely host is Brandi Potter. You can connect with her here: brandipotterphoto.com Connect with Brian Schindler and schedule a free consultation here: loopjolt.com Check out Flothemes website designs for photographers & creative businesses here: flothemes.com
33:18
September 1, 2020