We talk about everything Floorball, specifically related to education, awareness and development of the sport. Let us help you start, build, and grow your Floorball program to be as successful as it can be.
In this episode we talk about the emphasis that you're not alone. Everyone make mistakes, struggles, has highs and lows. Not one person or business is immune to it. The key is to recognize that and keep pushing forward, and lean on the support from the Floorball community to help you.
In this episode we talk about marketing strategies. More specifically we explore the phrase "HYPE" Marketing from the Tao of Sports, and the implications it can have on developing a comprehensive marketing strategy.
On this episode we talk about the U19 World Floorball Championships coming up this May in Nova Scotia. I'm fortunate to be going to the event to watch, cheer on the teams, and also teach some programs as part of the event.
While more and more people are learning and engaging in Floorball the retail market is starting to notice. On this episode we talk about conversations we're having with major retailers outside the Floorball world who are looking to step into this new space.
In this episode we talk about the importance return on investment (ROI) plays in Floorball development. Are you working to provide value or simply taking what's out there? I'd argue that you get more when you give. At the same time, as a sport we need to do a better job showing the return on the investment we're asking others to make.
We all come from different backgrounds, and have different goals. When developing a Floorball program what's your focus? Classes, Leagues, or Tournaments? All bring value, but I think there's a specific path to lay out an effective program. It's not a golden bullet, but it does work if you put in the work and give it enough time.
Love Floorball? Looking to grow it in your area? You might be thinking about starting a league. Let's talk through that process and some of the things you might want to make sure you're thinking about as you begin that process.
In this episode we talk about the relationship between Floorball and Hockey, and inquire about what that relationships might be in the future. The major hockey associations know about Floorball, but haven't adopted it yet. Why?
Across the country intramural sports plays a vital role on campuses. Most schools play the traditional sports, and at the same time are looking for new and exciting sports to engage a broader population. Floorball can be a sport that does that.
In this episode we talk about things to think about when putting an event together. Putting an event, program, or tournament together takes a lot of time and planning. You want to make sure you're setting yourself up for success by focusing on the details.