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Focus and Flourish

Focus and Flourish

By Marta Grabowska and Linda Hermans

A food photography business podcast aimed at providing food photographers with the knowledge and understanding of essential business practices that will allow them to create thriving ventures.
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Cultivating an abundant money mindset - Focus and Flourish

Focus and FlourishFeb 27, 2024

00:00
26:03
How to bring together your interests in photography - Focus and Flourish

How to bring together your interests in photography - Focus and Flourish

Join us on the latest episode of Focus & Flourish as we explore the art of blending diverse interests and genres in photography.


Many in our industry feel constrained by the notion of mastering a singular niche, like food photography, and struggle to integrate other passions into their work.


In this candid discussion, we share our personal experiences and strategies for incorporating varied interests seamlessly into both personal projects and client work. Discover how embracing versatility can enhance creativity and open doors to new opportunities. Whether you're drawn to landscapes, portraiture, or still life, learn how to navigate the intersection of multiple genres to enrich your photographic journey.


Tune in to uncover insights and inspiration for embracing the richness of diverse photographic pursuits!


Resources we mention in this episode:


Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.


If you'd like to support our podcast, you can contribute by buying us a coffee, you can contribute by buying us a coffee ⁠through this link⁠. Your support means a lot! ♥️


Marta's socials:

⁠⁠⁠⁠⁠⁠⁠https://foodsbymarta.com/⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠


Linda's socials:

⁠⁠⁠⁠⁠⁠⁠https://lindahermansphotography.com/⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Instagram

Mar 12, 202431:27
Client Contracts - Focus and Flourish
Mar 05, 202434:27
Cultivating an abundant money mindset - Focus and Flourish
Feb 27, 202426:03
Licensing and usage fees - Focus and Flourish
Feb 20, 202426:11
Fee negotiation and money discussions - Focus and Flourish

Fee negotiation and money discussions - Focus and Flourish

If you'd like to support our podcast, you can contribute by buying us a coffee through this link. Your support means a lot! ♥️


In this episode, we explore sales techniques for successful fee negotiations and share valuable insights from our experiences in negotiating fee discounts.

Discover the significance of a well-prepared fee estimate and gain insights into our practices for creating them. Plus, learn effective strategies for handling discovery calls.

Tune in for practical tips on navigating financial discussions with clients.


Resources:


Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.


Marta's socials:

⁠⁠⁠https://foodsbymarta.com/⁠⁠⁠

⁠⁠⁠Instagram⁠⁠⁠

⁠⁠⁠YouTube⁠⁠⁠


Linda's socials:

⁠⁠⁠https://lindahermansphotography.com/⁠⁠⁠

⁠⁠⁠Instagram

Feb 13, 202445:42
How to set your pricing - Focus and Flourish

How to set your pricing - Focus and Flourish

If you liked the episode, you can ⁠⁠⁠support us here⁠⁠⁠ ♥️

Setting your photography prices can be one of the most challenging tasks for your business.

In this episode, we share our experiences in setting our service fees and provide insights into how to calculate prices.

If you've ever wondered about how 'market rates' correlate with your fees, the best approach to calculating prices that leave you motivated, and how to communicate a fee increase to existing or returning clients, be sure to tune in to this podcast episode.


Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.


Marta's socials:

⁠⁠https://foodsbymarta.com/⁠⁠

⁠⁠Instagram⁠⁠

⁠⁠YouTube⁠⁠


Linda's socials:

⁠⁠https://lindahermansphotography.com/⁠⁠

⁠⁠Instagram

Feb 06, 202436:02
Overcoming limiting beliefs - Focus and Flourish
Jan 30, 202431:14
How do we pitch to new clients - Focus and Flourish

How do we pitch to new clients - Focus and Flourish

If you liked the episode, you can ⁠support us here⁠ ♥️

Pitching to new clients is arguably one of the least enjoyable activities within your photography business.

In this episode we share our opinions and experiences when it comes to cold pitching, how we’ve successfully pitched projects to new clients and when, if ever, is a good time to work for free. Plus, we touch on how to attract clients to you via your marketing strategy and online presence.

Resources we mention in this episode:

  • https://www.apollo.io
  • https://hunter.io/search
  • https://www.notion.so

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.


Marta's socials:

⁠https://foodsbymarta.com/⁠

⁠Instagram⁠

⁠YouTube⁠


Linda's socials:

⁠https://lindahermansphotography.com/⁠

⁠Instagram

Jan 23, 202436:51
Passion projects and your portfolio - Focus and Flourish
Jan 16, 202437:59
Diversifying income streams - Focus and Flourish
Jan 09, 202447:36