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Focus On Brand

Focus On Brand

By Focus Lab

A podcast from the team at Focus Lab, a global B2B brand agency building brands that lead and inspire.

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Insights: Who's Driving Your Rebrand

Focus On Brand

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Insights: How To Identify Your Competitive Landscape
Insights: How To Identify Your Competitive Landscape
We all want to have the winning formula. For those going through a rebrand (and in most other competitive environments), it's crucial to know who else is competing. Knowing where you fit among direct and indirect competitors can help you win customers and brand loyalty. Focus Lab's Genina Ramirez reads, "How To Identify Your Competitive Landscape" by brand strategists Jason Garvale and Anna Beyerle Rosen. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
09:09
November 22, 2022
10 Minutes on Brand: Rebrand vs Refresh
10 Minutes on Brand: Rebrand vs Refresh
We frequently encounter people with different definitions of a “rebrand” and a “brand refresh.” At Focus Lab, a rebrand involves significant changes to your brand and is often appropriate when something has shifted within your business, ie. you’re targeting a new customer, breaking into a new market, repositioning, etc. Whereas a refresh is a more of an evolution of your existing brand elements. This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and brand strategist Anna Beyerle Rosen dig deeper into how to think about a rebrand versus brand refresh.   - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
11:16
November 17, 2022
The Debrief: Rebranding Focus Lab
The Debrief: Rebranding Focus Lab
Over a year ago, Focus Lab embarked on a rebrand. As a branding agency that's handled hundreds of rebrands for our clients, we had a lot of thoughts. In this episode of the Debrief, Genina Ramirez sits down with our three partners — Bill Kenney, Erik Reagan, and Will Straughn — to talk through the project, the hurdles we faced, and how everyone's feeling a year out. Check out our case study to see more and unlock an extended version if you're subscribed to our newsletter: focuslab.agency/FLrebrand 0:00 - Intro 0:54 - How does it feel to be one year post-launch? 2:23 - What made you decide it was actually time to rebrand Focus Lab? 7:56 - How do you rebrand a branding agency? What helped you all make the decision to actually go through the Focus Lab process? 11:40 - What was the most surprising aspect of the project, especially being owners of a brand agency? 15:46 - How do you empathize with clients now? Do you feel like there’s a shift now that you’ve gone through this process? 19:20 - Why do you think that it was so important to position ourselves as a B2B branding agency? 23:47 - Were there any challenging aspects to this project for you at all? 34:27 - What was the most rewarding part of the project? 42:44 - The brand has been out now for 12 months; what impacts have you felt? 45:50 - Do you think the rebrand has had an impact on our internal culture? 49:46 - What advice would you give to teams/individuals who are looking to go on this rebrand journey? - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
56:08
November 09, 2022
Insights: Who's Driving Your Rebrand
Insights: Who's Driving Your Rebrand
Traversing hundreds of clients over 12 years in the branding space, we’ve experienced the mission-critical importance of defining a key leadership role within each rebrand project. At Focus Lab, we call this mission-critical role the “Driver.” Focus Lab's Genina Ramirez reads, "Who's Driving Your Rebrand by Bill Kenney." This article was originally published on BrandersMagazine.com on February 23, 2022. Written by Bill Kenney. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
05:26
November 07, 2022
10 Minutes on Brand: Brand Horror Stories
10 Minutes on Brand: Brand Horror Stories
It's a special Halloween episode of 10 Minutes on Brand! And what keeps a brand agency up at night? Brand launches gone awry. Focus Lab’s Will Straughn and Bill Kenney discuss some infamous brand launches and how to get through it.   0:00 - Intro 0:57 - Brand Leaks 4:13 - Public Pushback 8:11 - Logo Comparisons   The ground rules for 10 Minutes On Brand are simple: we'll discuss one specific subject related to branding but only have 10 minutes to dive deep. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
12:13
October 27, 2022
Insights: Lead With Your Brand Through A Recession
Insights: Lead With Your Brand Through A Recession
Branding is a critical aspect of any business. It’s how you communicate the unique value that your product or service offers to your customers. It’s what makes you stand out from the competition and drives customer loyalty. When done right, branding can make or break a company—especially during an economic downturn when everyone’s spending is down or being more closely scrutinized. Focus Lab's Genina Ramirez reads, "Lead With Your Brand Through A Recession by Will Straughn." This article was originally published on Forbes on July 12, 2022. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
05:14
October 18, 2022
The Debrief: Locally Rebrand
The Debrief: Locally Rebrand
Locally helps connect local retailers with online shoppers. After roughly seven years in business, the brand had become disjointed and lacked scalability. Focus Lab worked with Locally on their rebrand to prepare them for that next phase of growth. Focus Lab CEO Bill Kenney chats with Locally Founder and CEO Mike Massey about our work together and how the final direction almost didn't make it passed the chopping block. See more of our work with Locally at locally.com  0:00 - Intro 3:02 - How did you know it was time to rebrand?   4:42 - What were you looking for in a rebrand partner? 10:46 - What was the most challenging part? 14:50 - What was the most surprising aspect of the project? 16:46 - What was the most rewarding part? 22:03 - How’s the new brand performing? 23:34 - Is there anything you can do now that you couldn’t do with the old brand? 23:59 - Do you have any words of advice for organizations looking to go through a rebrand? -  Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
28:04
October 14, 2022
Insights: How Your Brand Can Build Resilience During a Recession
Insights: How Your Brand Can Build Resilience During a Recession
A recession is the time to buckle down and invest in the foundation of your company—your brand—so you can take full advantage of the brighter skies ahead. Focus Lab's Genina Ramirez reads, "How Your Brand Can Build Resilience During a Recession by Bill Kenney." This article was originally published on Fast Company on August 25, 2022. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
07:09
September 29, 2022
Insights: Branding Your Early-Stage Venture
Insights: Branding Your Early-Stage Venture
We speak to many B2B startups in early funding stages, and we hear one question time and time again: “Is now the right time to make the investment in my brand?” Truth be told, there is no prescriptive, one-size-fits-all answer. But we have a few points of consideration to help determine if your organization should invest in branding sooner rather than later. Focus Lab's Dahlia Arado Lilleslåtten reads her article, "Branding Your Early-Stage Venture." - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
05:15
September 22, 2022
10 Minutes on Brand: Brand Attributes
10 Minutes on Brand: Brand Attributes
This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and brand strategist Haley Bridges chat about brand attributes. Brand attributes are the traits that guide our work towards a true manifestation of our clients’ identities.   0:00 - Intro 0:54 - What are brand attributes? 1:22 - How do we use them as part of our branding process at Focus Lab? 4:10 - What makes for an effective attribute? 5:36 - What makes for an ineffective attribute? 6:54 - How can we go one level below on a common attribute? 9:05 - What are the differences between attributes and archetypes? - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
10:59
September 14, 2022
10 Minutes on Brand: Brand Archetypes
10 Minutes on Brand: Brand Archetypes
Archetypes are iconic narratives representing a prevailing experience, developed by psychologist Carl Jung. This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and brand writer Idoia Gkikas discuss archetypes as they apply to brands.    0:00 - Intro 0:58 - What are brand archetypes? 1:51 - Do we help our clients land on what their archetypes should be? 2:42 - What are some examples of companies and their associated archetypes? 4:04 - How do you use brand archetypes in your brand communications work? 5:10 - Are there any archetypes that people should avoid since they’re overused and cliche?   6:44 - Should you stay away from choosing the same archetype as one of your competitors? 7:55 - Do you have any favorite archetypes? - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
10:21
September 12, 2022
10 Minutes on Brand: Internal Brand Launch
10 Minutes on Brand: Internal Brand Launch
Rebrands are an exciting time for a company and employees are going to be particularly invested. When is the right time to share a rebrand with the internal team? This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Project Management Director Charisse Bennet discuss the internal brand launch.   0:00 - Intro 0:57 - When should a company let their employees know they're going through some sort of brand evolution exercise? 2:14 - Is there anything else you should share with the team between the announcement and the final reveal? Or do you just go dead silent at that point? 4:49 - Once the rebrand is completed, what are the first steps clients should take to prepare for that internal rollout? 6:17 - Any recommendations of what should be shared when doing that internal rollout? 8:10 - What do you do if your brand leaks, either before launch or while you're in the middle of the work? The ground rules for 10 Minutes On Brand are simple: we'll discuss one specific subject related to branding but only have 10 minutes to dive deep. - 10 Minutes on Brand is brought to you by us, Focus Lab. Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
10:49
September 05, 2022
10 Minutes on Brand: Early-Stage Branding Division
10 Minutes on Brand: Early-Stage Branding Division
This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Devin Richards chat about Focus Lab's new division specifically tailored to branding early-stage B2B companies. Start-ups, angel, seed, and pre-seed stage B2B technology companies have specific challenges and opportunities when it comes to a branding project.    - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
12:05
August 18, 2022
Insights: Brand Attributes
Insights: Brand Attributes
People expect utility from products, but they look for connections from brands. Luckily, one thing that already exists at every company is its essence, ethos – those seeds of personality that feel individual. We call them brand attributes. Focus Lab brand strategist Haley Bridges reads her article, "Brand Attributes: Quality Ingredients for Your Identity." - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
07:31
August 10, 2022
Fireside: Brand Writing with Wade Livingston
Fireside: Brand Writing with Wade Livingston
Welcome to Focus Fireside; a series where we sit down with a Focus Lab team member to learn more about their role, their perspective on branding, and important lessons they’ve learned. Today Genina Ramirez, the Business Development Manager here at Focus Lab, chats with Brand Writer Wade Livingston. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
30:26
August 04, 2022
10 Minutes on Brand: Market Research
10 Minutes on Brand: Market Research
This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Shabnam Gideon chat about a big topic in creative communities: market research. When is market research helpful during a branding project, and why doesn't Focus Lab do focus groups?   0:00 Intro 0:35 What does "market research" mean? 3:37 Why does Focus Lab not do market research during branding engagements?    7:40 Any last minute pieces of wisdom about how brand leaders should think about market research in terms of how they could utilize it when going through a rebrand?   The ground rules for 10 Minutes On Brand are simple: we'll discuss one specific subject related to branding but only have 10 minutes to dive deep. 10 Minutes on Brand is brought to you by us, Focus Lab. Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
09:20
July 28, 2022
10 Minutes On Brand: Recession and Brand Communications
10 Minutes On Brand: Recession and Brand Communications
This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Amy Nance chat about the looming recession — and how brands should adapt to a new reality for their customers.    0:00 Intro 1:21 In times of potential recessions, why might a company look to prioritize brand communications? 3:04 Would you mind clarifying exactly what brand communications are?   4:07 How should brand communications change to reflect potential economic uncertainties? Are there some key things that brands should do? 7:48 Do you think brand affects internal culture, particularly when people may be feeling on edge right now?   The ground rules for 10 Minutes On Brand are simple: we'll discuss one specific subject related to branding but only have 10 minutes to dive deep.    10 Minutes on Brand is brought to you by us, Focus Lab. Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
09:55
July 20, 2022
The Debrief: Bitwise Rebrand
The Debrief: Bitwise Rebrand
Working with the industry’s most impactful businesses and government agencies, Bitwise is a digital services company that uses mission-focused technology transformations to streamline governance decisions, surface critical insights into information, and better support communities around the world. The company built a strong reputation for itself with minimal branding, but approached Focus Lab to help take them to the next step in their evolution. Bill Kenney chats with Matt and Allison Powell to talk about our work together and how the rebrand has been performing.   See more of our work with Bitwise at bitwise.tech   0:00 - Intro 3:43 - How did you know it was time to rebrand?   9:07 - Was there a particular pain point that you were looking to solve? 11:40 - What was the decision making process for finding the right agency? 16:47 - What was the most challenging part? 21:39 - What was the most rewarding part? 24:30 - What was the most surprising aspect of the project? 29:09 - How’s the new brand performing? 35:30 - What advice would you offer to anyone considering a rebrand?   -  Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
38:23
July 11, 2022
Insights: Co-Creating The Brand You Want
Insights: Co-Creating The Brand You Want
The brand you want isn’t out there waiting for you to discover it, and it sure doesn’t just happen. You play a real part in its creation. As brand strategists (brand therapists?), our job is to help you see both sides of the story. Focus Lab Strategy Director Shabnam Gideon shares seven steps you can take to get the most value out of your brand project in her article, "Co-Creating The Brand You Want." - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
09:17
July 07, 2022
The Debrief: Zello Rebrand
The Debrief: Zello Rebrand
Zello had already built the most popular push-to-talk app, but it needed a brand that spoke more directly to enterprise and business communication clients. Focus Lab CEO Bill Kenney chats with Zello Brand Director Todd Calvert about our work together and how a rebrand project strengthened their company as a whole.   See more of our work with Zello at focuslab.agency/work/zello   0:00 - Intro 2:02 - How did you know it was time to rebrand? 5:10 - What was the most challenging part? 9:05 - What was the most rewarding part? 13:06 - What was the most surprising aspect of the project? 20:18 - How's the new brand performing? 23:35 - What advice would you offer to anyone considering a rebrand?   -  Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
30:32
June 22, 2022
10 Minutes On Brand: Debranding
10 Minutes On Brand: Debranding
This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Natalie Kent chat about debranding—the process of simplifying a logo and visual language. This episode's will dive into questions like: Is debranding a just a trend? Why are more and more brands simplifying their logo and systems?   The ground rules for 10 Minutes On Brand are simple: we'll discuss one specific subject related to branding but only have 10 minutes to dive deep. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
11:09
May 25, 2022
Insights: B2B Branding in the Modern World
Insights: B2B Branding in the Modern World
B2B brands that execute on brand correctly are primed to win, but it will take some healthy self-awareness and courage. Genina Ramirez reads, "B2B Branding in the Modern World" by Focus Lab CEO Bill Kenney. This blog was originally published on Fast Company on March 8, 2021. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
06:25
May 19, 2022
Insights: The Impacts of Color on a Brand
Insights: The Impacts of Color on a Brand
Color can support a larger brand story, unite a visual identity, and deliver a mood in a way that sometimes only color can do. Genina Ramirez reads, "The Impacts of Color on a Brand" by Focus Lab CEO Bill Kenney. This blog was originally published on Fast Company on November 16, 2021. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
07:51
May 13, 2022
The Debrief: Tango Rebrand
The Debrief: Tango Rebrand
Tango is the only workflow intelligence platform that helps teams be their best at work by transforming process documentation from a chore they must do into an opportunity for continuous collaboration and improvement. After two years in business, Tango's identity felt fragmented and ready for a strategic upgrade. Focus Lab CEO Bill Kenney chats with Tango co-founder Ken Babcock about our work together and why they chose to prioritize brand, even before their public product launch. 0:00 - Intro 2:50 - How did you know it was time to rebrand? 7:07 - What was the decision making process for finding the right agency? 10:31 - What was the most challenging part? 13:19 - What was the most rewarding part? 15:54 - What was the most surprising aspect of the project? 17:08 - How's the new brand performing? 26:24 - What advice would you offer to anyone considering a rebrand? - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. FOLLOW US:      ►Podcast: https://anchor.fm/focuslab      ►Instagram: https://www.instagram.com/focuslabllc/      ►LinkedIn: https://www.linkedin.com/company/focu...      ►Dribbble: https://dribbble.com/focuslab        ►Web: https://focuslab.agency Looking for a brand agency? We would love to hear from you. Email us: hello@focuslab.agency
29:36
April 20, 2022
10 Minutes on Brand: Brand Architecture
10 Minutes on Brand: Brand Architecture
This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Anna Beyerle Rosen chat about brand architecture. The ground rules for 10 Minutes On Brand are simple: we'll discuss one specific subject related to branding but only have 10 minutes to dive deep. This episode's will dive into questions like: What is "brand architecture" and why does it matter? Does a family of brands need to feel connected?   We hope you enjoy this episode of 10 Minutes On Brand! Be sure to leave us any comments or questions. If you have a specific topic you'd like us to discuss in an upcoming episode, let us know. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
13:24
April 08, 2022
Insights: The Biggest B2B Value Driver in the Intangible Economy
Insights: The Biggest B2B Value Driver in the Intangible Economy
Companies investing in intangible assets outperform their peers. For high-growth companies, their most valuable intangible asset is their brand. And an exceptional brand experience is something that cannot be touched by competitors. Focus Lab's Genina Ramirez reads an article from our Design Director, Natalie Kent, “The Biggest B2B Value Driver in the Intangible Economy.” This article was originally published to Focus Lab. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
11:04
March 29, 2022
The Debrief: Kion Rebrand
The Debrief: Kion Rebrand
With a new name, Kion — formerly cloudtamer.io — needed an identity that established it as a trusted technology partner and innovator in the cloud-management space. Focus Lab CEO Bill Kenney chats with Kion's CEO Brian Price and VP of Marketing Marianna Noll about our work together and why an early investment in brand is an investment forward.   Kion partnered with Focus Lab on their rebrand in 2021. See more of our work together: focuslab.agency/work/kion   0:00 - Intro 3:02 - How did you know it was time to rebrand? 14:55 - What was the decision making process for finding the right agency? 21:17 - What was the most challenging part? 41:21 - How's the new brand performing? 51:58 - What advice would you offer to anyone considering a rebrand?   -  Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.   FOLLOW US:      ►Podcast: https://anchor.fm/focuslab      ►Instagram: https://www.instagram.com/focuslabllc/      ►LinkedIn: https://www.linkedin.com/company/focu...      ►Dribbble: https://dribbble.com/focuslab        ►Web: https://focuslab.agency  Looking for a brand agency? We would love to hear from you. Email us: hello@focuslab.agency
57:29
March 24, 2022
Insights: A Position on Positioning
Insights: A Position on Positioning
When it comes to positioning, any company other than “a first” will struggle to differentiate itself on features and product alone — especially in the B2B world awash in buzzwords and jargon and “my product stack is bigger than yours.” That’s why brand positioning is so important — and why brands should embrace some higher benefit that appeals to your audience on a deeper level. Shabnam Gideon, Strategy Director at Focus Lab, reads her article, “A Position On Positioning.” This article was originally published to Focus Lab. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
09:30
March 18, 2022
Fireside: Design Leadership with Natalie Kent
Fireside: Design Leadership with Natalie Kent
Welcome to Focus Fireside; a series where we sit down with a Focus Lab team member to learn more about their role, their perspective on branding, and important lessons they’ve learned. Today Genina Ramirez, the Business Development Manager here at Focus Lab, chats with our Design Director, Natalie Kent.  -  Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
44:07
March 09, 2022
Insights: Brand Archetypes, Universal Truths
Insights: Brand Archetypes, Universal Truths
The Hero. The Outlaw. The Lover. Archetypes are a standard set of human constructs. They are not confined by language, culture, time, or gender — instead an iconic narrative representing a prevailing experience. Focus Lab brand strategist Haley Bridges reads her article, "Brand Archetypes, Universal Truths."  This article was originally published to Focus Lab. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
06:22
February 17, 2022
Insights: Three Steps To Determine If Your Brand Is Competitive
Insights: Three Steps To Determine If Your Brand Is Competitive
Today, brands can no longer compete on just features and prices. To truly lead in your category, you also need to lead with your branding. A strong, best-in-class brand can be the factor that breaks you out of the commodity battle and positions your organization for success. Focus Lab Chief Growth Officer Will Straughn reads his article, “Three Steps To Determine If Your Brand Is Competitive." Originally published on Forbes on October 29, 2021. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
03:53
February 10, 2022
The Debrief: Marketo Rebrand
The Debrief: Marketo Rebrand
In 2018, marketing engagement leader Marketo approached us to redefine their brand identity after more than a decade operating under the banner of purple growth bars. Unbeknownst to us at the time, Marketo was in the process of being acquired by Adobe for $4.75 billion. Focus Lab CEO Bill Kenney chats with Sarah Kennedy Ellis and Sergio Claudio—two former Marketo team members that were instrumental to the rebrand project—about our work together and what happens behind the scenes when a hugely influential company rebrands.  See more of our work together: focuslab.agency/work/marketo   00:00 Intro 1:34 How did you know it was time to rebrand? 8:45 What were you looking for in a rebrand partner? 15:58 What was the most surprising aspect of the project? 19:12 What was the most challenging part of the project? 28:03 What was the most rewarding part of the project? 34:30 What was it like to get acquired as you were rolling our a rebrand? 43:45 What would you have done differently, knowing everything that you know now? 47:14 What words of advice would you offer to people entering a rebrand? -  Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
51:01
February 02, 2022
Fireside: Brand Strategy with Haley
Fireside: Brand Strategy with Haley
Welcome to the first episode of Focus Fireside; a new series where we sit down with a Focus Lab team member to learn more about their role, their perspective on branding, and important lessons they’ve learned. Today Genina Ramirez, the Business Development Manager here at Focus Lab, chats with one of our Brand Strategists, the perpetually thoughtful, Haley Bridges. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
29:09
January 25, 2022
Season 2
Season 2
Thank you for listening to Focus on Brand! Season 2 is kicking off in January and we’ve got some great stuff in store: an inside look into how a branding agency rebrands, conversations with the decision makers behind some of our most impactful rebrands, and more insights into everything brand.  - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
00:34
January 12, 2022
Insights: From Facebook to Meta
Insights: From Facebook to Meta
When Facebook became Meta, it was headline news. Particularly in the world of branding. But after years of bad publicity, is a name change too little, too late? Focus Lab Chief Growth Officer Will Straughn reads his article, "From Facebook to Meta: The Power of a Rename." This article was originally published to Focus Lab. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
04:35
December 23, 2021
Insights: The Truth About Positioning and Messaging
Insights: The Truth About Positioning and Messaging
Occasionally, a Chili Cook Off inspires reflection into brand messaging and positioning. This is one of those times. Are they the same thing? Can I skip one? No and no. Focus Lab Brand Writer Amy Nance reads her article, “The Truth About Positioning and Messaging.” This article was originally published to Focus Lab. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
09:26
December 08, 2021
Insights: Lead with Story
Insights: Lead with Story
A brand without a clear story and resulting position leaves its customers filling in the gaps. Focus Lab CEO Bill Kenney reads his article, "Why Best-in-Class Brands Lead With Story." This blog was originally published at Fast Company on October 12, 2021. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
04:31
December 01, 2021
Insights: The Game-Changing Power of Brand Stories
Insights: The Game-Changing Power of Brand Stories
A good story can transcend cultures and withstand centuries because stories connect. We yearn for connection in all things. And the brands we buy are no different. A brand story has the power to connect everything within your organization with the people that you serve in a purposeful and consistent way. Focus Lab Brand Writer Idoia Gkikas reads her article, “The Game-Changing Power of Brand Stories.” This article was originally published to Focus Lab. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
10:26
November 16, 2021
Insights: When Is the Right Time to Rebrand?
Insights: When Is the Right Time to Rebrand?
When a customer experiences your brand, do they just get a list of features and products in a silo, or do they gain a deeper understanding of what you stand for and why you are right for them? Do you appeal to them beyond the surface? Focus Lab CEO Bill Kenney reads his article, "When Is the Right Time to Rebrand?" This blog was originally published at Fast Company on September 16, 2021. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
06:04
November 11, 2021
Insights: Rushing Your Rebrand Is Risky Business
Insights: Rushing Your Rebrand Is Risky Business
Branding/rebranding is executed for a very specific reason, and it’s often critical to an organization’s foundation. Rushing through these important inflection points is more than risky—it’s bad business. Focus Lab CEO Bill Kenney reads his article, "Rushing Your Rebrand Is Risky Business." This blog was originally published to Fast Company on August 12, 2021. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
04:42
October 22, 2021
The Debrief: Rows.com Rebrand
The Debrief: Rows.com Rebrand
Focus Lab CEO Bill Kenney chats with Humberto Ayres Pereira, CEO of Rows.com about their rebrand. Humberto discusses how they vetted potential brand agencies as an international client, the huge effect the rebrand has had on their hiring efforts, and the power of identifying the brand attributes of Rows during their strategy work.  Rows, originally dash-dash, partnered with Focus Lab on their rebrand in 2020. This episode is also available on YouTube. See more of our work together: focuslab.agency/work/rows   0:00 - Intro 2:00 - How did you know it was time to rebrand? 5:20 - What was the decision making process for finding the right agency? 16:23 - What was the most surprising aspect of the project? 18:57 - What was the most challenging part? 26:57 - What was the most rewarding part of the project?   32:03 - What has this rebrand allowed you to do that you couldn't do beforehand? 35:06 - How do you view the return on your investment into your brand? - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
42:20
October 11, 2021
Insights: Great Branding Sets You Up for Great Marketing
Insights: Great Branding Sets You Up for Great Marketing
When you develop a strategic plan for both your brand and your marketing efforts, you get the best result for your business. Anna Beyerle Rosen, a Brand Strategist at Focus Lab, reads her article, “Great Branding Sets You Up for Great Marketing.” This article was originally published to our blog. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
07:36
October 05, 2021
Insights: How to Pick the Branding Agency for Your Rebrand
Insights: How to Pick the Branding Agency for Your Rebrand
Genina Ramirez, Business Development Manager at Focus Lab, shares her article, “How to Pick the Branding Agency for Your Rebrand.” She's done hundreds of pitches and sales calls and she's learned what to consider when picking the right agency for a rebrand. And no, the answer isn’t “always pick Focus Lab!”  This article was originally published to our blog. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
09:43
September 24, 2021
The Debrief: Reify Health Rebrand
The Debrief: Reify Health Rebrand
Focus Lab CEO Bill Kenney chats with Kent Siri, VP of Marketing at Reify Health, about our work together on their recent rebrand. How did they know it was time to rebrand? How did they go about picking an agency to work with? In the intervening 12 months, what has the rebrand done for the company? - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
29:50
September 15, 2021
Insights: What You’re Forgetting for Brand Rollout
Insights: What You’re Forgetting for Brand Rollout
So, you’ve completed your beautiful brand project. Now it’s time to roll it out. Are you ready? Are you REALLY ready? Stephanie Taylor-Coleman, Brand Support Manager at Focus Lab, shares her insights after being on the front lines of many brand launches. This article is also available on our blog. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
05:12
September 08, 2021
Insights: Revealing Your New Brand
Insights: Revealing Your New Brand
A successful rebrand requires a well-planned rollout. That is not debatable. Focus Lab CEO Bill Kenney reads his article, "Revealing Your New Brand," that discusses high level considerations for a brand rollout: Lead with a Story, Build Momentum from the Inside Out, Don't Try to Please Everyone, and Planning in Paramount. Next week, Brand Support Manager Stephanie Taylor-Coleman will go deeper into why planning is important and how to prioritize dozens (if not hundreds) of brand assets. This blog was originally published to Fast Company on July 3, 2021. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
05:29
August 31, 2021
Insights: Branding Is More Than a Logo
Insights: Branding Is More Than a Logo
Your brand is the entire ecosystem around your company that leads to a feeling or perception in the eyes or hearts of your customers. In the same way that an orchestra needs a full collection of instruments working in harmony, a brand needs multiple thoughtful touchpoints. This blog was originally published to Fast Company on June 29, 2021.  - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
04:37
August 11, 2021
10 Minutes On Brand: Mascots
10 Minutes On Brand: Mascots
This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Bill Kenney sit down to discuss brand mascots. The ground rules for 10 Minutes On Brand are simple: we'll discuss one specific subject related to branding but only have 10 minutes to dive deep. This episode's will dive into questions like: What does a mascot accomplish for a brand? Why are they so rare for B2B companies? Is there an opportunity there for B2B companies? - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
12:23
August 05, 2021
Insights: Vision Over Validation
Insights: Vision Over Validation
Rebranding a company is scary. Will I get a return on this investment? How will I know it’s right? Here’s the thing: your brand is your reputation. Approach it with a clear vision and you’re already on your way to a successful rebrand. Genina Ramirez reads "Vision Over Validation" by Focus Lab alum, JT Grauke. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
08:39
July 27, 2021
10 Minutes On Brand: The Good, The Bad, The Ugly
10 Minutes On Brand: The Good, The Bad, The Ugly
This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Bill Kenney discuss the good, the bad, and the ugly of brands. The ground rules for 10 Minutes On Brand are simple: we'll discuss one specific subject related to branding but only have 10 minutes to dive deep. This episode's will dive into questions like: What makes a brand “good?” What brands are doing a great job? What does a “bad” brand look like? - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
12:36
July 19, 2021
Passing the Torch
Passing the Torch
Focus Lab co-founders Bill Kenney and Erik Reagan discuss the journey they took together over their first decade in business. They dive into how they met, the origins of Focus Lab, and what the future holds for the brand agency in 2021 and beyond as Erik passes the CEO torch to Bill. This conversation was originally published to the Focus Lab Youtube channel in January 2021. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
30:12
June 30, 2021
Insights: Why We Don't Do Market Research
Insights: Why We Don't Do Market Research
Focus Lab does not do focus groups. We have our reasons, though.  Genina Ramirez reads "Why We Don't Do Market Research" by our Strategy Director, Shabnam Gideon. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
13:23
June 16, 2021
In Conversation: Brand Naming with Lexicon's David Placek
In Conversation: Brand Naming with Lexicon's David Placek
Focus Lab's CEO Bill Kenney chats with David Placek, President and Founder of Lexicon Branding, about his career in naming some of the world's most recognized companies. Lexicon is behind brands you probably interact with daily: Febreze, Sonos, Blackberry, Swiffer, Dasani, Impossible Foods. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
18:13
June 14, 2021