The Food Business Podcast

Some craft breweries prefer to stay small and make a large variety of beers, others intend to grow past a local, unpredictable market to become a competitor on the national stage. Palmia Beer is one that is growing to be a more mainstream beverage. CEO, Robert Nathanson joins Adam in this episode to share how they've gotten into retailers like Costco and how they've become the go-to beer for celebrities like Snoop Dogg.

If you're looking to improve your packaging and brand messaging to better compete on the shelves, give Adam at Avidity Creative a call to set up a free market strategy session. In this 1 on 1 session we will dig into your process and you'll leave with actionable items to grow your brand. Go to aviditycreative.com/schedule-a-call.

Jesse is the founder of O'Dang Hummus and he joins the show today to share what it was like getting his product into major retail grocers. We discuss the best ways to approach buyers and what to include in your pitch/demo.

Wanting to grow your food business? Set up a market strategy session with Adam at aviditycreative.com/schedule-a-call where you'll leave the call with actionable items to get into stores easier and begin scaling up.

Some of the hardest things to do in a restaurant are not the daily tasks. It's often figuring out how to build the right team and a culture that keeps your team happy and productive. Matt Swift is an owner of many restaurants and has learned along the way how to build those teams. As a guest on this episode he shares some great advice for how you can do the same.

Starting a restaurant? Let's make a great first impression on your customers with a solid brand built around strategy. Contact Adam at adam@aviditycreative.com. 

In this episode Adam goes to Reclaimed Rails Brewing Co. for a chat with Janae Mariner. She shares why community involvement and events are so important to their brewery and how to make the most of it with yours. 

If you're just starting your brewery or needing to make a change to your brand image, I'd love to show you how Avidity can make the most of your budget. Contact Adam at adam@aviditycreative.com or call 712-269-0941.

When starting your brewery picking the location can be crucial to your success. It's not common to have a brewery in a small town but Fenders Brewing in Polk City, Iowa is making it work. Find out how in this episode. Thanks to my guest Jason Madison, co-founder, for joining me and sharing his experience so far.

If you're currently home brewing and looking for help improving your beers you need to check out your local home brewer's club today. Clubs like Iowa Brewer's Union (IBU is creative naming by the way) provide a resource for those looking to improve their brewing processes. The experienced brewers in each club are always willing to tell you how your beer tastes and what things you can do better. 

If you're wanting to one day open your own brewery I'd definitely suggest testing your beer with other brewers to get honest opinions, criticisms and advice. 

John Reno is one of the founders of Craft Donuts + Coffee. He joins The Food Business Podcast to share how he started the business and what things have been working well for them.

On this episode my guest is the founder of an iconic Des Moines food business, Dereck Lewis. He shares his story of making cookies from his grandma's recipe and starting from scratch at farmers markets to now distributing ice cream sandwiches in the biggest grocery stores throughout the midwest and growing.

Interestingly, part of Thelma's success is the packaging their cookies come in which resembles an old-time-y oven. Which goes to show how powerful good branding and design can be.

If you're needing help with your own packaging then reach out to adam@aviditycreative.com to discuss details.

http://www.aviditycreative.com

In this episode I am joined by Haylee Korth at The Outside Scoop. We discuss how they've been able to grow and manage their brick and mortar ice cream shop as well as multiple food trucks all while making over 60 flavors of ice cream from scratch and planning a second location.

Considering opening your own ice cream shop or food truck? Let Avidity take care of your branding so you can focus on what you do best. 

http://www.aviditycreative.com

Curious about how to get started brewing beer at home for you and your friends? Nick Rodammer is one of the best, award-winning home brewers in Michigan. He shares his advice for learning to brew and how to perfect recipes.

http://www.aviditycreative.com

Many people have resolutions for their personal lives, but how about for your business? Adam shares advice one setting and sticking to resolutions in this episode.

In this quick tip episode Adam covers all of the things you need to be aware of as a business owner and having a logo design created. He covers what the process is like, what kind of designer or agency you should hire and what you should expect to receive.