Founded in FoCo Podcast

By Founded in FoCo Podcast

Discussions with some of the best and brightest business minds in Fort Collins, around Northern Colorado, and beyond, hosted by Nick Armstong of WTF Marketing. Find more resources for your biz at: FoundedInFoCo.com.

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Pam Weiser - Founded in FoCo Podcast

Founded in FoCo PodcastMar 23, 2023

00:00

10:46

Dayle Wickizer - Intentional Results - Founded in FoCo Podcast

Dayle Wickizer is the CEO and founder of Intentional Results Consulting. With a rich background in executive operations management, she plays the vital role of a fractional Chief Operating Officer (COO), providing part-time executive support to businesses. Her expertise lies in helping leaders execute their strategies, optimize operations, and scale their businesses effectively. Wickizer's experience encompasses corporate-level operations, general management of smaller companies, and running her own solo operations, bringing a wealth of knowledge and practical tips to visionaries and business leaders.

In this insightful episode of the "Founded in FoCo" podcast, host Nick Armstrong is joined by Dayle Wickizer, who shares her expertise as a fractional COO. The engaging conversation delves into the nuances of assisting small to medium-sized businesses in achieving operational excellence and navigating the challenges unique to smaller ventures. Wickizer advocates for a hands-on approach to helping leaders turn their visionary ideas into successful executions through customized strategies, policies, procedures, and automation.

The episode further explores how Wickizer's corporate expertise translates into strong fractional COO work, aiding businesses without the budget for a full-time operations manager. She emphasizes the importance of aligning leadership philosophies, communication styles, and business goals to ensure a fruitful collaboration. The discussion pivots to the potential of AI technology integration in daily operations and the literacy skills necessary for entrepreneurs to stay competitive in an ever-evolving landscape.

Learn more about Dayle's work at: https://www.intentionalresultsco.com/ The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing (⁠⁠https://wtfmarketing.com⁠⁠). Hear more great interviews with founders in and around Fort Collins at: ⁠⁠https://foundedinfoco.com

Mar 04, 202426:12

Sara Rosinsky - Shiny Red Copy - Founded in FoCo Podcast

Sara Rosinsky is the talented and experienced copywriter behind Shiny Red Copy. Having been in the advertising industry since the days when horses were a primary mode of transportation, Sara has honed her craft to perfection. She's a sole proprietor who helps businesses reach their customers via clear messaging and brand articulation. She has a rich background that includes starting in advertising by creating and distributing self-promotional posters, which led to a multifaceted career in advertising, corporate messaging, and now, running her own copywriting firm.

In this episode of the Founded in Foco Podcast, host Nick Armstrong sits down with Sara Rosinsky, a seasoned copywriter from Shiny Red Copy. They delve into the intricacies of copywriting and how it impacts businesses in the digital age. Sara shares her wisdom on the importance of crafting one's message before speaking out loud. Through the engaging conversation, listeners get to uncover her journey from hanging posters in Boston's Back Bay to becoming an influential voice in copywriting.

Learn more about Sara's work at: https://www.shinyredcopy.com/

The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing (⁠⁠https://wtfmarketing.com⁠⁠). Hear more great interviews with founders in and around Fort Collins at: ⁠⁠https://foundedinfoco.com

Mar 04, 202417:07

Diana Rogers Jaeger - Leadership and Confidence Coach - Founded in FoCo Podcast

Diana Rogers Jaeger is a seasoned consultant adept at propelling organizations and individuals toward their maximum potential. She lends her expertise through her company, Love to Appreciate Consulting, with a focal point on leadership development as well as employee engagement and retention. Diana crafts strategic solutions that honor the symbiotic relationship between businesses and their workforce. Her modus operandi is crafting win-win scenarios that fuel both the thriving business environment and the satisfaction of employees. In addition to her consulting work, Diana is a published author with a passion for instilling confidence and building a culture of appreciation within the workplace.

In this episode, we dive into the intersecting worlds of effective leadership, business culture, and employee growth with special guest Diana Rogers Jaeger. Diana, with her rich background in organizational consulting, voices her insights on how to cultivate an environment conducive to employee retention and mutual success.

Diana discusses the nuanced approach necessary for fostering a robust company culture – one that is adeptly tailored to the size of the business, be it a nine-person team or sprawling corporate entity. She emphasizes the need for leaders at all levels to exemplify values that create a palpable sense of belonging and purpose. Furthermore, Diana sheds light on the transformational power of cross-training and peer-to-peer appreciation, pivotal for nurturing employee relationships and collaboration. The conversation also takes an inspiring detour into the realms of personal growth and development, where Diana introduces her book, strategically crafted to enable individuals to create unlimited confidence.

Learn more about Diana's work here: https://lovetoappreciate.com/ and https://createunlimitedconfidence.com

Mar 01, 202425:21

Abby Veliquette - Sequoia Leadership Group - Founded in FoCo Podcast

Abby Veliquette is a seasoned coach and consultant based in Fort Collins, Colorado. She is the founder of Sequoia Leadership, where she specializes in helping organizations, teams, and individuals focus on both the "how" and "what" of work. With a lifetime interest in leadership, Abby holds a background in nonprofit leadership, organizational communication, and a PhD in organizational learning, performance, and change. For over a decade, she has dedicated herself to supporting leaders in their personal growth, with a recent focus on emotional and mental intelligence development.

Nick Armstrong converses with Abby Veliquette, an expert in leadership development, about the transformative power of emotional intelligence and self-regulation. The discussion navigates through Abby's approach to cultivating conscious leadership and her passion for guiding individuals towards better conflict management and enhanced team dynamics through Sequoia Leadership.

Abby's journey from an inherent interest in rallying people towards a goal, to studying nonprofit leadership and organizational development, sets the backdrop for her philosophy that how leaders do things is as crucial as what they do. She emphasizes the trend of leaders seeking growth in emotional and mental intelligence – a trend underpinning the need for personal and professional evolution amidst challenging times.

The conversation further delves into the practices of self-awareness and mindfulness, the physiological dimensions of stress responses, and strategies for fostering a more grounded and intentional presence in both personal and professional realms. Abby frames her work around building 'mental muscles' and, throughout the episode, offers a wealth of insights into how leaders can develop habits to navigate and mitigate self-sabotaging behaviors effectively.

Learn more about Abby's work at: https://www.sequoialeadership.co/

Mar 01, 202422:21

LeAndra Foster - Profitability and Entrepreneurship Coach - Founded in FoCo Podcast

LeAndra Foster is an esteemed expert in the field of profitability coaching and entrepreneurship. Her experience includes guiding fellow entrepreneurs in recognizing and correcting profitability issues within their businesses. She is known for her strategic approach to addressing business needs from the ground up, akin to Maslow's hierarchy of needs but applied to business processes. LeAndra has recently taken on the role of a track captain for the Founded Infoco Podcast, expanding her influence within the entrepreneur community by shaping educational content that resonates with solopreneurs and freelancers.

LeAndra returns to discuss innovative strategies for entrepreneurs, drawing from her expertise in profitability and business coaching. With host Nick Armstrong, she delves into the common misconception that marketing is the ultimate solution for business growth, emphasizing the importance of rectifying profitability before seeking revenue expansion.

LeAndra Foster shares her journey from guest speaker to track captain, highlighting how she leverages her expertise to shape the Freelance Solopreneur track at the Founded Infoco event. She advocates for a practical approach to addressing business needs by focusing on one area at a time, drawing parallels with the hierarchy of needs concept. This episode is rich with discussions around profitability secrets, trends for freelancers and solopreneurs, and the importance of investing in educational resources. SEO keywords such as entrepreneurship, business coaching, profitability, solopreneur track, and marketing mistakes are woven into the episode's fabric, providing listeners with actionable insights to enhance their own business endeavors.

Learn more about LeAndra's work at: https://www.elanlyfe.com/

Feb 29, 202421:07

Stefanie Merrell and Nick Peterson - Work-Based Learning - Founded in FoCo Podcast

Stefanie Merrill is the K-12 Work Based Learning Business Liaison for the region, whose role involves substantial interaction with businesses every day. With an extensive background in education and business partnerships, Stefanie is dedicated to enhancing the relationship between high school students and the business community by facilitating work-based learning opportunities.

Nick Peterson serves as the Community and Business Development Coordinator for the Poudre School District. His expertise lies in bridging the gap between educational institutions and businesses, ensuring that students gain real-world experience and the necessary skills to thrive in the workforce. His role is pivotal in making the school systems more accessible and beneficial for students and the business community alike.

In this episode of the Founded in Foco podcast, host Nick Armstrong sits down with Stefanie Merrill and Nick Peterson to delve into the concept of work-based learning and its impact on students and the business community. The discussion offers an intriguing glance at how local businesses can integrate high school interns into their operations during the school day, disproving common misconceptions and exploring the plethora of benefits this collaboration provides.

Stefanie and Nick shed light on their work in forging partnerships between businesses and educational institutions, presenting their NoCo collaborative as a beacon in the community for connecting talented high schoolers with real-world business experiences. They discuss the benefits of internships for both businesses and students, the flexibility and potential of work-based learning, and provide insightful strategies for businesses to set up successful internship programs.

Learn more about the work-based learning program at: https://www.psdfutureready.org/ and https://www.psdschools.org/CTE

Feb 28, 202430:06

Amanda Fuel - Next Level Fuel - Founded in FoCo

Amanda Fuel is a keynote speaker and coach for public speakers, known for her work encouraging people from diverse backgrounds to share their unique stories on stage. With a passion for advocating for uncommon voices, Amanda has experience in public speaking, marketing, leading meetup groups such as Conscious Business Connection, and operating a sticker company called Dolphin Feet. She has also been involved with TEDx events as a speaker and organizer. In this insightful episode of the Founded in FoCo Podcast, host Nick Armstrong welcomes the dynamic Amanda Fuel, a seasoned keynote speaker and coach who specializes in empowering individuals with extraordinary stories to take the stage confidently. With an engaging conversational style, Amanda unpacks her journey from running a sticker business to finding her true calling in speaker coaching and mentoring. Amanda dives into the transformative power of public speaking, particularly how it can establish credibility, build trust, and attract clients—beyond the scope of social media. She discusses the importance of authenticity on stage, sharing personal stories with vivid imagery, and embracing vulnerabilities as part of a speaker's journey. Learn more about Amanda at: https://amandafuel.com The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing (⁠⁠https://wtfmarketing.com⁠⁠). Hear more great interviews with founders in and around Fort Collins at: ⁠⁠https://foundedinfoco.com

Feb 28, 202431:37

Julia Semple - Therapeutic Massage of NoCo - Founded in FoCo Podcast

Julia Semple is a seasoned massage therapist with over 17 years of experience in the industry. She is the proud owner of Therapeutic Massage of Noco, where she specializes in providing relief for chronic pain and stress. By integrating her intuitive touch and in-depth knowledge of the human body, Julia is committed to improving the well-being and performance of her clients. Julia is passionate about educating people on body maintenance and has diversified her skill set by offering couples massage classes and providing insight on exercises that complement her therapeutic massages. With a keen interest in assisting high-achieving, driven individuals, Julia aims to bridge the gap between self-care and peak professional performance.

In this focused and informative episode of the Founded in FoCo podcast, Julia Semple joins Nick Armstrong to explore the underappreciated importance of massage therapy in our daily lives. Julia delves deeply into the concept that self-care through massage isn't an indulgence but an essential practice for maintaining the body's function, much like we routinely service a car.

Julia's pragmatic approach and extensive experience come alive as she addresses the common misconceptions and habits that lead to chronic stress and pain among professionals. From the detrimental effects of poor laptop posture to the compounding benefits of regular massage, she emphasizes the need for better self-care regimes that match the care we give to our pets and the essential maintenance we perform on other valuable assets.

Learn more about Julia and Therapeutic Massage of NoCo at https://therapeuticmassageofnoco.com/

Feb 28, 202433:00

Adam Eggleston - Oaked Coffee Co - Founded in FoCo Podcast

Adam Eggleston, a coffee aficionado turned entrepreneur, is the passionate owner of Oak Coffee Co., based in Fort Collins. His unique business model involves aging coffee with various spirits like whiskey, bourbon, and rum to enhance the flavor profile of the beloved beverage. With a Master's in Business Administration from a state university and an extensive background in community engagement, Adam has seamlessly integrated his business plans with a mission to give back to his community, evidencing his commitment by donating a portion of his company's sales to local nonprofits. With two years into his coffee roasting venture, Adam's innovative approach to coffee and dedicated community work make him a standout figure in both the business and nonprofit sectors.

Adam joins Nick to discuss his journey in the coffee industry, his unique spirit-aging process, and the intersection of entrepreneurship and community contribution. Listeners are given an intimate look into the origins, challenges, and future aspirations of a local coffee roaster who's making waves in the world of specialty coffee.

Learn more about Adam and Oaked Coffee Co at https://oakedcoffeecompany.com/

Feb 28, 202425:10

Ann Baron - Northern Colorado Community - Founded in FoCo Podcast

In the latest episode of “Founded in FoCo,” Ann Baron takes the spotlight with host Nick Armstrong to explore the art of networking for introverts and the pivotal role of personalized introductions in the professional sphere. Ann imparts her wisdom on cultivating authentic, enduring relationships, which are essential for business success in today’s competitive environment.

Ann Baron underscores the value of intimate networking gatherings in sparking substantial dialogues and establishing deep bonds. She shares her expertise in crafting personal introductions that serve as a catalyst for business expansion through referrals and shared resources. Addressing the current economic volatility, Ann points out the advantages of having a robust network as a foundation for enduring these times. She also expresses her honor in her networking group’s achievement of being ranked the second-best networking group in Northern Colorado in 2023, a testament to her dedication to fostering community ties.

Learn more about Ann and her networking group at: https://northerncoloradocommunity.com/

Feb 27, 202417:08

Dr. Erika Michalski - Strategically Authentic - Founded in FoCo Podcast

Dr. Erika Michalski is a beacon of authenticity in the consulting world, known colloquially as "Consultant Barbie". Holding a doctoral degree, she has made her mark as an internationally recognized master performance consultant specializing in talent development and employee engagement. Erika has an extensive background in academic and corporate environments, assisting organizations through periods of growth, change, and mergers. A passionate keynoter, she values emotional intelligence and human evolution, infusing these concepts into her work to foster environments where individuals can thrive by being their true selves.

In this introspective episode of the Founded in FoCo podcast, Dr. Erika Michalski, the vivacious and recognized master performance consultant best known as Consultant Barbie, sits down with host Nick Armstrong to discuss the nuances of authenticity in personal and professional spaces. Erika's infectious energy and depth of knowledge create an engaging conversation that digs deep into what makes authentic leadership and engagement so vital in today's world.

The discussion opens with Erika's take on authenticity and its importance in feeling valued within professional environments. She emphasizes the difference between being invited to a space and being expected to show up as one's authentic self. The dialogue progresses to explore the implications of this distinction on employee engagement and the strategies leaders can employ to optimize team performance, avoiding the pitfalls of the "hard effort" versus "hard work" paradigm.

Learn more about Erika's work at https://stratauth.com/

Feb 27, 202447:28

Katie Huey - Coach. Facilitator. Writer. - Founded in FoCo Podcast

Katie Huey, an innovative coach and facilitator who offers a fresh perspective on integrating comfort, compassion, and support in the face of personal and collective grief in the workplace joins Nick on this episode of the Founded in FoCo podcast. The conversation delves into the nuances of human resilience and the transformative power of thoughtful, individually tailored interactions.

Katie brings a unique focus to the discussion, inviting listeners to rethink how they approach helping others in times of loss or transition. She emphasizes the importance of proactive planning within organizations to provide genuine support and encourages looking beyond conventional bereavement policies. In a society often uncomfortable discussing grief, Katie offers insights into creating a compassionate environment that honors individual experiences.

Grief, as a shared human experience, can be accommodated in working environments in ways tailored to individual needs, fostering both personal well-being and community strength.

Learn more about Katie’s work at https://katiehuey.com.

Feb 25, 202424:10

Chas Greener - The Crazy Creator - Founded in FoCo Podcast

Multi-talented entrepreneur Chas Greener joins Nick on the Founded in FoCo Podcast. With a vivid recount of her journey from dance to DIY crafts, the transcript unfolds the extraordinary turn of events that led Chas to find her passion in creative content and entrepreneurship.

Chas shares stories from the inception of her online presence, including an exciting project with HomeTalk that introduced her to Facebook Live events. As she transitioned from dance to digital due to health challenges, she developed strategies for success that she now shares with other content creators. Chas details her weekly content creation process which varies from video editing to consulting, providing a glimpse into the life of a multifaceted entrepreneur.

Chas delves into key insights of effective email marketing strategies and the importance of creating content that resonates with your audience and stands out in their crowded inboxes. Her approach encourages businesses of all sizes to leverage their email lists and foster genuine connections with their followers.

Learn more about Chas's business here: https://chascrazycreations.com/ The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing (⁠⁠https://wtfmarketing.com⁠⁠). Hear more great interviews with founders in and around Fort Collins at: ⁠⁠https://foundedinfoco.com

Feb 25, 202417:36

Gus Vieweg - Founder & Facilitator, Improvisational Thinking - Founded in FoCo Podcast

Dive into the world of improvisation as Nick is joined by Gus Vieweg, an expert in applying improv principles to enhance business skills. Gus sheds light on the misconception that improv is solely about comedy, instead emphasizing its role in fostering adaptability, active listening, and organic communication. The conversation explores how improvisational techniques can be instrumental in negotiations, team building, and fostering creativity in business environments. Gus proposes that improv's 'PR problem'—the tendency to conflate it with stand-up comedy—overlooks its value in other fields, such as business leadership and team management. He explains how practicing improv principles in a no-stakes environment empowers individuals to think on their feet, articulate ideas confidently, and perform better in high-pressure scenarios. Vieweg also discusses the importance of nurturing spaces in organizations where employees can experiment with ideas without fear of repercussion. The session with Gus promises valuable insights into the world of improv, demonstrating its practical applications in business settings beyond entertainment. For entrepreneurs, freelancers, and business leaders alike, this episode serves as a doorway to developing soft skills that make a significant difference in professional growth and success. Learn more about Gus and his work at: https://www.gusvieweg.com/ The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing (⁠⁠https://wtfmarketing.com⁠⁠). Hear more great interviews with founders in and around Fort Collins at: ⁠⁠https://foundedinfoco.com

Feb 24, 202423:07

Wen Zhang - Founder and CEO for INNW Institute - Founded in FoCo Podcast

Strategist and innovator Wen Zhang joins Nick to discuss how entrepreneurs and founders can hone their pitches to secure investments and customer buy-in. She unveils her vision of empowering technical entrepreneurs with the art of storytelling, to bring their innovations from the lab to the marketplace effectively.

The discussion centers around the founders' journey and their need to bridge the "knowledge trap" that separates their deep technical understanding from the awareness level of customers and investors. Wen emphasizes the importance of crafting a narrative that resonates with human motivators to drive engagement and investment. Wen shares her personal story, from her origins in a Chinese village to becoming a visionary thought leader in strategic marketing for startups.

Key themes include the psychology behind getting ‘yes’ from investors, the importance of narrating an entrepreneurial journey, and the power of aligning product stories with human desires for health, wealth, community, and contribution.

Wen also stresses the significant potential of technical entrepreneurs who solve real-world problems with their creativity and drive.

Learn more and visit links in the show notes on the blog.

Learn more about Wen's work at: https://www.ifnotnowwen.com/

Feb 23, 202425:11

Brittany Dawson - Certified Life, Leadership, and Career Coach - Founded in FoCo Podcast

In this episode of the Founded in FoCo Podcast, founder and CEO of Brittany Dawson Coaching, Brittany Dawson and Nick Armstrong delve deep into the realm of effective workplace learning. The conversation revolves around the importance of bite-sized, actionable training and strategic learning processes within organizations.

Brittany begins by emphasizing the critical connection between quality training and enhanced workplace performance. Her discussion outlines the frequency and nature of workplace learning initiatives that employees crave, detailing flexible schedules that favor impactful, monthly engagements.The dialogue extends into the vital role of aligning learning with the organization's goals.

Brittany provides insights on cross-domain learning, advocating for personalized learning plans that empower employees to progress in their roles. Listeners gain valuable perspectives on leveraging AI tools for productivity, which will be the focus of Brittany's upcoming session at Founded in FoCo.

More about Brittany on the blog here.

You're invited! Founded in FoCo: March 4 - 8, 2024

Spark new ideas. Learn from peers. Build relationships.

Explore the schedule and get tickets here: https://foundedinfoco.com/schedule/

Learn more about Brittany at: https://www.brittanydawsoncoaching.com/

Feb 20, 202428:45

Ron Zasadzinski - CEO of CodeGeek.net - Founded in FoCo Podcast

Ron Zasadzinski, the CEO and Founder of CodeGeek.net joins Nick for a discusson on web accessibility. With over two decades of experience, Ron shares his transition from flight instructor to tech entrepreneur and how his company, CodeGeek.net, prioritizes creating accessible websites.

Delve into the intricacies of web accessibility as Ron discusses the challenges and solutions in developing websites that everyone can use, highlighting the need for continuous learning in the ever-evolving tech landscape.

Meet Ron & links from episode here.

Explore the 2024 Founded in FoCo Schedule and get your tickets!

Learn more about Ron and CodeGeek.net at: https://www.codegeek.net/

The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing. Hear more great interviews with founders in and around Fort Collins at: https://foundedinfoco.com/podcasts/

Feb 17, 202420:43

Alison Proffit - Soulful Success Coach - Founded in FoCo Podcast

Alison Proffit of Proffit Coach and the Soulful Entrepreneur Summit joins Nick Armstrong to offer a grounded and insightful perspective on the realities of running a business, leaving the business, and returning stronger than when you’d left.

Her story sheds light on the often-overlooked aspects of vulnerability and the power of community, with advice for business owners looking to navigate the entrepreneurial landscape with authenticity and purpose.

Content Warning: this episode contains a reference to sexual assault between timestamps 6:24 to 7:12.

Learn more about Alison’s work at Proffit Coach (https://proffitcoach.com/) and the Soulful Entrepreneur Summit (https://getsoulfulsuccess.com/network).

Feb 13, 202450:18

Joe Somodi - Mental Performance Coach - Founded in FoCo Podcast

Meet Joe Somodi, Mental Performance Coach! Joe just finished a new book all about how your breath can radically affect the course of your life, your ability to handle stress, and your performance at work and at play! Learn more about Joe and his new book at: https://www.joesomodi.com/ The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing (⁠https://wtfmarketing.com⁠). Hear more great interviews with founders in and around Fort Collins at: ⁠https://foundedinfoco.com

Aug 10, 202317:27

Venia Logan - Socially Constructed Online - Founded in FoCo Podcast

Venia Logan, CEO of Socially Constructed Online, shares the secret sauce to building a strong community (both online and off) and why it's vital to the success of your small business to curate community!

Learn more about Venia and Socially Constructed Online at: ⁠https://sociallyconstructed.online/

The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing (⁠https://wtfmarketing.com⁠). Hear more great interviews with founders in and around Fort Collins at: ⁠https://foundedinfoco.com

May 31, 202331:13

Robert Anderson - Colorado Enterprise Fund - Founded in FoCo Podcast

Robert Anderson shares how the Colorado Enterprise Fund ensures the American Dream of entrepreneurship is equitable and well-funded!

Robert is the Business Navigation Director for the Colorado Enterprise Fund and joins Nick to discuss how small businesses and nonprofits can take advantage of a competitive, affordable funding source that truly gets how small businesses (and nonprofits!) work.

Learn more about Robert and the Colorado Enterprise Fund at: https://coloradoenterprisefund.org/

The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing (https://wtfmarketing.com). Hear more great interviews with founders in and around Fort Collins at: https://foundedinfoco.com

Apr 06, 202324:11

Edgar Ramos + Tommy Meritt - Multicultural Business Resource Center - Founded in FoCo Podcast

Edgar Ramos and Tommy Meritt want you to start making connections in the business community - as they put it: JUST ASK! Edgar and Tommy work in the City of Fort Collins Economic Health Office supporting the Multicultural Business Resource Center. They join Nick to share insights on the Fort Collins entrepreneurial community from their work connecting dots for historically underrepresented communities. Learn more about Edgar and Tommy's work at: https://www.fcgov.com/business/ and https://forfortcollins.com/ The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing (https://wtfmarketing.com). Hear more great interviews with founders in and around Fort Collins at: https://foundedinfoco.com

Mar 30, 202321:19

Pam Weiser - Founded in FoCo Podcast

Pam Weiser discusses the importance of delegation, good naming conventions, and - of all things - a password manager.

Pam is a fractional COO (Chief Operating Officer) and saves clients from their own chaos. She joins Nick to talk about how she works to build trust, identify problems, and grow businesses in ways they never thought possible.

Learn more from Pam at: https://www.bethewiser.net/

Mar 23, 202310:46

Founded in FoCo 2023 Recap - Founded in FoCo Podcast

Founded in FoCo Lead Organizer Nick Armstrong provides a recap of Founded in FoCo 2023 - there are so many folks to thank, including our wonderful team.

Watch for the panel replays and more great actionable advice from the local business community at FoundedinFoCo.com!

Mar 15, 202303:03

Margaret Hedderman of Startup Colorado - Founded in FoCo Podcast

Margaret Hedderman from Startup Colorado joins Nick on the Founded in FoCo Podcast to discuss how to support rural entrepreneurs, how Startup Colorado works across the entirety of the state to connect entrepreneurs to resources, and how city slickers can get involved to help, too.

Learn more from Startup Colorado at: https://startupcolorado.org/

The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing (https://wtfmarketing.com/). Hear more great interviews with founders in and around Fort Collins at: https://foundedinfoco.com

Mar 06, 202321:07

Sharon Pitkin - Founded in FoCo Podcast

Sharon Pitkin from Something Polished (https://somethingpolished.net/) talks about how to bust through writer's block, why every business owner needs to be a writer, and how to defeat anxiety when it comes to your marketing.

Learn more from Sharon at: https://somethingpolished.net/

You can check out Sharon's panel at Founded in FoCo here: https://foundedinfoco2023.sched.com/

Mar 01, 202323:08

Jade Shebelski - Founded in FoCo Podcast

Jade Shebelski from Maven & Muse Media (https://www.mavenandmusemedia.com/) shares how she keeps multiple client voices clear in social media and how to stand out when everybody sounds the same.

Learn more from Jade at: https://www.mavenandmusemedia.com/

You can check out Jade's panel at Founded in FoCo here: https://foundedinfoco2023.sched.com/

Mar 01, 202314:25

Rina Bindi - Founded in FoCo Podcast

Rina Bindi of Tipping Point Digital (https://tippingpointpro.com/) joins Nick to talk about how to get your ego out of the way and hire a VA and the importance of calling the right kind of SEO person.

Learn more from Rina at: https://tippingpointpro.com/

You can check out Rina's panel at Founded in FoCo here: https://foundedinfoco2023.sched.com/

Mar 01, 202322:43

Rich Life - Founded in FoCo Podcast

Rich Life joins the Founded in FoCo Podcast to discuss the importance of initiating change from your OWN reasoning, even if you have a fantastic coach to guide you.

Learn more from Rich at: https://www.youtube.com/@richliferealization

You can run into Rich at Founded in FoCo here: https://foundedinfoco2023.sched.com/

Feb 27, 202310:47

Sara Rosinsky - Founded in FoCo Podcast

Sara Rosinsky from Shiny Red Copy (https://www.shinyredcopy.com/) has much to say about sounding like a human in the ChatGPT era. Big fancy words? Nah, just go for connection. Listen in to discover how she went from standup comic to published author and paid copyeditor.

Learn more from Sara at: https://www.shinyredcopy.com/

You can check out Sara's panel at Founded in FoCo here: https://foundedinfoco2023.sched.com/

Feb 26, 202315:29

Jennifer Henderson - Founded in FoCo Podcast

Jennifer Henderson from TiLT (https://hellotilt.com/) joins Nick on the Founded in FoCo Podcast to discuss the importance of operationalizing your HR policies to make sure no employee gets left behind and the one upcoming law that every small business owner should get to know.

Learn more from Jennifer at: https://hellotilt.com/

You can check out the panel Jennifer mentioned at Founded in FoCo here: https://foundedinfoco2023.sched.com/

Feb 25, 202313:07

Dayle Wickizer - Founded in FoCo Podcast

Dayle Wickizer, the CEO of Intentional Results, joins Nick to discuss the transformational power of exploring your community and why it's so much healthier than isolation.

You can check out Dayle's panel at Founded in FoCo here: https://foundedinfoco2023.sched.com/

The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing.

Hear more great interviews with founders in and around Fort Collins at: https://foundedinfoco.com

Feb 24, 202319:54

LeAndra Foster - Founded in FoCo Podcast

LeAndra Foster of élän lȳfe Consulting joins Nick for a discussion about how to set healthy boundaries with making money as an entrepreneur, the entrepreneurial ecosystem, and a quick tour of the Founded in FoCo Freelancer/Solopreneur offerings this year!

Learn more from LeAndra at: https://www.facebook.com/elanlyfe/

You can check out LeAndra's panels at Founded in FoCo here: https://foundedinfoco2023.sched.com/

The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing.

Hear more great interviews with founders in and around Fort Collins at: https://foundedinfoco.com

Feb 23, 202320:56

Karl Dakin - Founded in FoCo Podcast

Karl Dakin joins Nick to talk about the local capital scene in Fort Collins, what makes for a good pitch, and how to position yourself for success when looking for funding in your business.

Learn more from Karl at: https://www.dakincapital.com/

You can check out Karl's panel at Founded in FoCo here: https://foundedinfoco2023.sched.com/

The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing.

Hear more great interviews with founders in and around Fort Collins at: https://foundedinfoco.com

Feb 22, 202317:50

Chrysta Bairre - Founded in FoCo Podcast

Chrysta Bairre of Live Love Work talks about why it's OK to not be OK, especially in Fort Collins, how being transparent about mental health has helped grow trust with her clients, and how finding a community empowered her to learn more about herself!

Learn more from Chrysta at: https://liveandlovework.com/

You can check out Chrysta's panel at Founded in FoCo here: https://foundedinfoco2023.sched.com/

The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing.

Hear more great interviews with founders in and around Fort Collins at: https://foundedinfoco.com

Feb 18, 202321:31

Dain Johnson - Founded in FoCo Podcast

Dain Johnson has built a business around growing excellent engineers into highly-capable managers, and the benefits that come along with that are truly game-changing. At the same time, Dain shares why it's important not to take on everything yourself.

Listen in and learn more from Dain at https://www.rev0.org/

You can check out Dain's panel at Founded in FoCo here: https://foundedinfoco2023.sched.com/

The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing.

Hear more great interviews with founders in and around Fort Collins at: https://foundedinfoco.com

Feb 14, 202318:44

Cindy Skalicky - Founded in FoCo Podcast

What does it mean to be Founded in FoCo? Cindy Skalicky from On Point Communications shares her insight on how she grew her company and what it takes to lead effectively in the Zoom era.

Learn more from Cindy at: https://onpoint-communications.com/

You can check out Cindy's panel at Founded in FoCo here: https://foundedinfoco2023.sched.com/

The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing.

Hear more great interviews with founders in and around Fort Collins at: https://foundedinfoco.com

Feb 14, 202318:40

Gabe DeRita - Founded in FoCo Podcast

Want to help your team show up, do their best work, and - most importantly - stick around because they're truly happy and aligned with the work? Gabe DeRita from Effective Connection LLC joins Nick to share the 5 steps to get there.

Learn more from Gabe at: https://effectiveconnection.com/

You can check out Gabe's panel at Founded in FoCo here: https://foundedinfoco2023.sched.com/

The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing.

Hear more great interviews with founders in and around Fort Collins at: https://foundedinfoco.com

Jan 28, 202321:52

Acey Holmes - Founded in FoCo Podcast

Acey Holmes, the founder of BoredLess, joins Nick to talk about the importance of play at work - especially if you're a solopreneur - and how it's so important to give yourself permission to be open.

You can check out Acey's panel at Founded in FoCo here: https://foundedinfoco2023.sched.com/

And learn more about Acey's business here: https://www.beboredless.com/

Jan 24, 202313:52

Candyce Edelen - Founded in FoCo Podcast

Join Candyce Edelen from Propel Growth as she discusses Scale Up Day at Founded In FoCo and the brilliant entrepreneurs taking part in sharing their experiences and stories with you.

Candyce also covers the major pivots she's navigated in her business to keep the lights on and food on the table while garnering a 25% return rate on her sales efforts.

You can check out ScaleUp Day and Candyce's panel at Founded in FoCo here: https://foundedinfoco2023.sched.com/

And learn more about Candyce's business here: https://www.learning.propelgrowth.com/

Jan 17, 202323:33

Israel LoBue - Founded in FoCo Podcast

Israel LoBue, Chief Sales Officer at Next Level Advisors shares his best advice for success in sales: detach yourself from the outcome.

You can check out Israel's panel at Founded in FoCo here: https://sched.co/1GKlE

And learn more about Israel's business here: https://nextleveladvisorsinc.com

Jan 11, 202315:02

Gina Maez - Founded in FoCo Podcast

Join Gina Maez, owner of LilTeePeeParty.com as she shares the secret to thrilling your customers - whether it's a black-tie gala or a 5-year-old's sleepover: the power of going with the flow.

You can check out Gina's panel at Founded in FoCo here: https://foundedinfoco2023.sched.com/event/1GKlH/entrepreneurship-its-more-than-a-career-its-a-lifestyle?iframe=no

And learn more about Gina's business here: https://www.lilteepeeparty.com

Jan 11, 202318:39

Maya Jairam - Founded in FoCo Podcast

Maya Jairam, owner of Equity Works, LLC joins us to discuss the power of J.E.D.I. (no, not those JEDI) in the workplace and how businesses of any size can get started on work to bring every voice to the table.

You can also check out Maya's panel live at Founded in FoCo here: https://foundedinfoco2023.sched.com/event/1GKm0/creating-community-and-safer-spaces-through-jedi-work?iframe=no

The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing.

Hear more great interviews with founders in and around Fort Collins at: https://foundedinfoco.com

Jan 09, 202326:22

Erica Reid - Founded in FoCo Podcast

Join writer Erica Reid on this episode of the Founded in FoCo podcast to discover a new way to break out of your creative rut and end writer's block.

You can also check out Erica's panel live at Founded in FoCo here: https://foundedinfoco2023.sched.com/event/1GKlu/guided-meditation-for-writers-forest-vespers?iframe=no

For more on Erica Reid, visit EricaReidPoet.com

The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing.

Hear more great interviews with founders in and around Fort Collins at: https://foundedinfoco.com

Jan 09, 202318:06

The 2022 Soulful Entrepreneur Summit - Amanda Mundo and Alison Proffit - Founded in FoCo Podcast

Soulful Entrepreneur Summit Co-Creators Amanda Mundo and Alison Proffit are back with Founded in FoCo Lead Organizer Nick Armstrong to talk about lessons learned from the 2021 Soulful Entrepreneur Summit, the Soulful community, and all the exciting things planned for 2022's Summit.

Learn more about the Soulful Entrepreneur Summit here: https://www.getsoulfulsuccess.com

Learn more about Founded in FoCo here: https://foundedinfoco.com

Feb 01, 202229:48

Jeni Arndt - Founded in FoCo Podcast

Fort Collins Mayor Jeni Arndt joins Founded in FoCo Lead Organizer Nick Armstrong for a discussion about entrepreneurship, side hustles, and why Fort Collins is such a business-friendly town. Everybody has a side hustle, even Jeni. The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing.

Learn more about Mayor Arndt here: https://www.fcgov.com/council/members/?district=0

Learn more about Founded in FoCo here: https://foundedinfoco.com

Feb 01, 202208:07

Sarah Monares - StartUp FoCo Podcast

Join Sarah Monares from The We Spot in an interview with Nick Armstrong of Fort Collins Startup Week to talk about parentpreneurship, communication, de-facto project management in a vacuum, and giving yourself the grace to be where you're at in your own business.

Learn more about Sarah and The We Spot at: https://thewespot.com/

Learn more from our amazing local businesses at: https://startupfoco.com/

Feb 22, 202118:59

Alana Fournet - StartUp FoCo Podcast

Join Alana Fournet from Intentional Health for Women in an interview with Nick Armstrong of Fort Collins Startup Week to talk about the world of health, energy, and the things that can impact both for highly-driven women.

Learn more about Alana and Intentional Health for Women at: https://www.intentionalhealthforwomen.com/

Learn more from our amazing local businesses at: https://startupfoco.com/

Feb 22, 202113:23

Greg Moore - StartUp FoCo Podcast

Join Greg Moore, CEO of AvaWing, and Nick Armstrong, Lead Organizer of Fort Collins Startup Week, to discuss modern-day SEO, how it should be a part of your marketing strategy, and what actionable steps you can take today to break it down into manageable chunks. No keyword stuffing here - write for humans and share your knowledge!

Learn more about AvaWing at: https://avawing.com/

Learn more from other great business owners at: https://startupfoco.com/

Feb 22, 202117:43

Cindy Skalicky - StartUp FoCo Podcast

Join Cindy Skalicky, Owner of On Point Communications, and Nick Armstrong, Lead Organizer of Fort Collins Startup Week, in a talk about the joy of personal branding. No really: it doesn't have to be icky, it's all about showing and sharing your joy in what you do.

For more information on Cindy, check out: https://onpoint-communications.com/

For more great resources and ideas from local small businesses: https://startupfoco.com/

Feb 22, 202121:45