My guest today is Sherrie Storor. Phoebe first met Sherrie when she was one of the biggest agents in Brisbane, but since then a lot has changed for Sherrie, and we talk a lot about that journey in this chat.
A few of the highlights include that in recent years Sherrie has changed focus, with her main business shifting from being a sales agent, to that of being a sales coach, specialising in real estate.
She’s also launched and runs a Women in Real Estate Breakfast series, which in 2019 had over 1200 agents attend events in four cities around the country.
She’s a speaker and has given keynotes at a number of high profile industry events.
She’s a BMW brand ambassador. And she’s just launched her Build Your Best Life coaching program, which I’ll let her tell you about.
There was one topic in particular that I thought was particularly interesting. And that is Sherrie’s concept of the Celebrity Agent, and how everyone (whether an agent or a stylist) should think about how to build a celebrity profile. I know some of you listening will hear that and think “that’s not for me, I don’t want to have my face all over social media”. But hear what Sherrie has to say first.
There’s a lot to learn from Sherrie, so grab a pen and paper, a cup of tea, and please enjoy this conversation with Sherrie Storor.
This week on the podcast Jake sat down with a Brisbane real estate agents, who owns and operates his own agency. His guest is Will Torres of Torres Property, based in Coorparoo, and one of Brisbane’s Top 5 Sales People of the Year. We’ve been working with Will at least two years, and we’ve seen him go from working for a big brand – Place Estate Agents, to going out on his own and growing his agency from scratch to a team of around 16 people in just 15 months.
So, we obviously covered the topic of working for someone else versus going out on your own as a business owner, which is something most of us can probably relate to.
We also spoke quite a bit about building a team of high performing, highly competitive people, but balancing that with the need to have everyone get along and work well together.
Maybe the biggest takeaway from this chat though, will come from the conversation we had about pricing, and in particular, dealing with requests and pressure to lower our prices. Which is something agents deal with just as much as we do as stagers.
So, without further ado, please enjoy this wide-ranging chat with Will Torres.
Website - https://www.torresproperty.com.au/
Instagram - https://www.instagram.com/torresproperty/
Facebook - https://www.facebook.com/torresproperty/
We welcome Rob Levy: The Digital Agent to the Foxy Property Chat Podcast. Rob is relatively new to Brisbane, after moving from Townsville where he ran a very successful agency. While we do discuss his background and how he got into Real Estate, our focus for the conversation is on digital marketing, including:
What techniques are effective for selling homes?
What sort of content should people be making
Should Agents be running ads on social media?
Being helpful and providing value to your audience
Why a mountain bike has been Rob’s best investment
How personal should people be on social media?
Aside from Social media, where else/what else should agents be doing to increase business?
You can get in touch/follow Rob here:
Welcome back to the Foxy Property Chat podcast, in this episode I had a conversation with Eran Malloch who is a Real Estate Marketing Specialist located in Perth. Eran is an expert in online lead generation and brand building. We got into:
How Realestate.com has contributed to the industry lagging when it comes to social media
What every agent should have as a minimum online
Why Q&A is the best way to get started with your content
What mistakes agents are making when posting online
Should you be running ads on Facebook?
Thanks for listening. If you’d like to contact/follow Eran you can do so here:
Lead Generation Website: https://realestatesellerleads.paperform.co/
It’s been a little while since my last podcast, but I’m back and I’ve got a special episode for you today, particularly for those looking to build a significant home staging business, and I’m talking a million dollar revenue business. And I don’t think there are many of those in the Australian home staging industry, so if that’s your ambition, listen closely. And if it’s not, you’ll still get a lot out of this chat.
It’s actually my first guest from outside Australia so the podcast is going international! It’s Melissa Marro from Rave Home Staging, based in Jacksonville, Florida. Melissa move to Jacksonville and started Rave Home Staging completely from scratch about six years ago.
Some of the things we covered:
- How Melissa thinks about marketing, and her focus on putting out educational content
- How Melissa has changed her pricing structure (to something I’ve not seen in Australia) to ensure that the price is never an objection from a client again
- Where other home stagers are going wrong by using what Melissa calls ‘pretty talk’
- The one thing she’d change in her business if she could.
You can follow Melissa’s journey via:
Welcome back to the Foxy Property Chat podcast, in this episode I sat down with Candice Arlott who is a Video Marketing Consultant based in Brisbane. As you can imagine we spoke about all things social media and digital marketing as it relates to video.
Why type of content should you be posting
To what platforms
How to come up with ideas
If you need a bit of a ‘kick up the behind’ with your video marketing, this episode is one for you.
If you’d like to reach out to Candice you can find her here:
So far Cody has spoken to Marketing specialists in the Real Estate Industry and a few Real Estate Agents and in this episode he sits down with a Copywriter.
Melanie writes things like property listing descriptions, website content, blog articles and brochure copy for the Real Estate Industry.
They chat about:
Melanie’s writing process
Her background with writing
What makes good copy
And much more.
You can reach out to Melanie via:
Thanks for listening and we’ll see you in the next episode.
Jake and Phoebe answer the question: How much do we charge? They don’t just give a quick answer, either. They go in to depth on how they think about pricing and how they arrived at the prices they have.
This audio was taken from Foxy TV Episode 43.
If we had to sum up this interview in one word, it’d be ‘fun’. Leo is full of enthusiasm which carries through to the stories he shares with us on today’s podcast. Give it a few minutes and I’m sure you’ll agree!
Here are a few of the things Cody and Leo discussed in this wide-ranging conversation:
How Leo got started in Real Estate
What winning Marketing of the year meant for Leo
How Leo thinks about marketing and branding
How to ignore the critics
Try, fail and try again
How cinema advertising has worked for Leo
If you’re interested in the BIG event at the property this podcast was recorded, be sure to get in touch with Leo via:
In this episode of the podcast Cody sat down with Tiffany Sly who is an Award winning real estate agent and marketing and brand strategist located in Brisbane.
Plenty of great info in this one, including:
Is social media too crowded?
What Tiffany learned from her Grandma who has been in real estate for nearly 50 years.
How to become a marketing badass
How to build a business that reflects you
Why authenticity is the key
What platforms you should be on as an agent and what you should be posting
Thanks for listening, if you’d like to reach out to Tiffany you can find her here:
See you in the next episode.
If you haven’t seen one of Dan’s videos, make sure to add it to your to-do list. They’re a great example of how to stand out in real estate and do so in a fun and creative way.
In this episode of the podcast, Cody sat down with Dan and talked about:
How Dan got his start in Real Estate
The process behind the videos
Whether the videos are increasing inspections, sales and prices
Where Dan is planning to spend more time with his marketing going into 2020
And a whole bunch more.
We hope you enjoy this podcast and remember to check out some of Dan’s videos on his Facebook Page - https://www.facebook.com/danleeproperty/
In this episode we answer questions from our Instagram followers. If you'd like a question answered on a future podcast/video simply message us on Instagram. Some of the questions include:
- Do you style for property photoshoots?
- Have you noticed the number of properties being styled for sale is increasing significantly?
- How much do you charge?
- How often do you replace big items and how do you sell them?
- How big is your warehouse?
- Would you consider taking people on for work experience?
- What are your plans if another financial crisis were to occur?
Thanks for listening, see you in the next episode.
You know you’ve got to be on social media, you’re willing to get stuck in, but you’re struggling to figure out what sort of content you should be posting. If this resonates with you at all, this episode of the podcast is for you.
This episode of the podcast features Mitch Hills from Mastered Marketing. Mitch explains the mistakes Real Estate Agents are making when it comes to social media and what you should be doing instead.
My big takeaway was ‘document v’s create’ - so listen out for that if you’re wondering what sort of content you should be posting.
I hope you enjoy this episode and if you’d like to get in contact with Mitch here are the links to his website, Instagram and Facebook:
In this episode of the podcast Cody talks to Dan Argent in the UrbanX offices in Paddington. Dan provides a number of gems for anyone operating in the Real Estate Industry (any industry really), so if you're the one to take notes, this is the episode to pull out the paper and pen!
They get into:
How a sunny day in London sparked the start of his Real Estate Career
How the industry is changing
Providing value to your audience
Dan’s recipe to marketing: Know, Like, Trust
How Dan is helping other Agents get more out of business and life
Giving back and Dan’s trek to Everest Base Camp.
We hope you enjoy this interview and we’ll see you back here for the next one.
We had some questions come through from our Instagram Followers, so we thought we’d sit down and have Phoebe and Jake answer them.
Q1 - How many people do you have at packups? What is your process?
Q2 - What OHS do you follow?
Q3 - How do you cold call?
Q4 - What do you do on a rainy day when you have installs?
Q5 - How do you do so many installs in a day? How long do you usually take for one install?
Q6 - Do you do a floor plan before an install? If so, by drawing it up or by eye?
Q7 - Recommendations for removing the smell of paint before putting the house on the market.
Q8 - Review of August
Hey everyone, Cody here. I felt left out so decided to start my own segment within the Foxy Property Chat Podcast. Here it is. My role at Foxy is all about Marketing and Media so I thought I’d chat to others in the industry about how they are using Marketing to grow their business.
My first guest is a friend of mine - Phil Zabaks from Ray White Marsden. Phil and I use to play football together and I’ve seen his videos pop up on social media from time to time so I thought he’d be the perfect first guest.
I ask Phil how he got his start in Real Estate and what it takes to be a great Agent. We talk about his background a bit before discussing how he is using social media to sell properties. We also have a few fun games towards the end so ensure to stick around for that.
Thanks for listening and I’ll catch you in the episode.
David’s is an interesting story, because the business actually started as a house painting service, and ended up as the first presale makeover service in Brisbane. They looked after the whole renovation stage (they held the building license) and styled the property for their clients.
A couple of years ago David and his business partner decided to part ways, and David continued Brisbane Makeover Co. as a Home Staging specific company, and focuses on high end, high price tag homes. We talked about how having a business partner helped scale BMC, but then how incredibly difficult it was to split the business up when the time came. And I asked David’s advice for thinking about taking on a business partner.
I also asked David the rapid fire questions, and actually gave an answer myself for what is a really weird thing that I love doing.
Say hello and give David a follow on Facebook:
Welcome back for another interview style podcast. This time Jake chats to Tara Sing from Let’s Style Interiors.
Tara started her business officially in 2016 and styles properties all over Sydney.
They talked about her journey to this point and what got her into the home staging industry. They also talk quite a bit about interior design qualifications and how useful they are for a home staging professional, and Tara can speak from experience given she’s studied both interior design and teaching in the past.
They also spoke about an exciting new project which Tara has just launched which she’s calling her Let’s Give Back project. I’ll let you listen to the episode to hear more about that.
And as always Jake finished up with his rapid fire questions.
Make sure you give Tara a follow on Facebook and Instagram:
We held our third Property Styling Network Event on Wednesday and this time we were fortunate enough to have Jessica Vine from Vine Property Agents and Will Torres from Torres Property come along for an Agent Panel Q&A.
They provided a tonne of value for us in the Home Staging Industry, so grab a cuppa, get comfy and enjoy!
We’ve got a great episode lined up for you today! Jake chats to Nicole Heins from Impressions Property Styling. Located in Canberra, Impressions Property Styling are one of the biggest (if not the biggest) Home Staging Companies in the country. Some of what you’ll hear in today’s episode:
How the Home Staging Industry has changed over the years
How Nicole thinks about team culture
The difference between Interior Design and Home Staging
What Nicole is looking forward to in the future
You can keep up to date with Nicole and Impressions Property Styling via:
Instagram - https://www.instagram.com/impressions_property_styling_/
Facebook - https://www.facebook.com/Impressions-Property-Styling-120133094690484/
Website - https://www.impressionspropertystyling.com.au/
The whole crew at Foxy have been looking forward to this one and I’m sure they won’t be disappointed. In this episode Jake chats to Tracey Craig from The Boho Bungalow, located on The Gold Coast.
How Tracey started the business
Growing The Boho Bungalow’s Instagram to 115,000 followers in 3 years
Knowing your point of difference
What the future holds for Tracey and her business (Showroom coming soon!)
If you liked the episode be sure to say thanks to Tracey for sharing her knowledge by heading over and messaging her on Instagram - https://www.instagram.com/the_boho_bungalow/
Welcome back for another interview style podcast. This time Jake chats to Jessica Dwyer who is the owner of Right at Home Staging located on The Sapphire Coast, NSW. They get into:
How Jess has been able to grow her business in a rural location
Running a retail business alongside Right at Home Staging
Adding an additional revenue stream online
As always we hope you enjoyed this episode and hope you took something of value away from it. We have plenty of more fantastic guests lined up, so we’ll see you back here next week!
Make sure you give Jess a follow on Facebook and Instagram:
Kateena from Club Sandwich Consulting presented at our second Property Styling Network Event. We recorded the video which is up on our YouTube channel and we thought the information was so good that we’d upload the audio to the podcast. Some of our key takeaways include:
How to determine whether someone is an Employee or a Contractor
Using Fair Work (it’s free)
Having contracts and policies in place
How to set a good team culture
The importance of feedback and communication
A massive thanks to Kateena for making the time. If you got some value from this podcast make sure to let Kateena know over on Facebook - club sandwich consulting and on Instagram @ club sandwich co.
Kym O’Gorman presented at our latest Property Styling Network Event on the topic of Instagram, specifically for the Home Staging Industry. It was a fantastic presentation, and while their were slides on a screen to go with Kym’s talk, the audio only version is certainly still worth a listen.
Kym goes into:
Why it’s important to develop a strategy for your audience
How to use the different ‘rooms’ of Instagram (Feed, Stories and Live, IGTV and Direct Messages)
How to use Hashtags and location tagging
The importance of Instagram Stories
How and when to post
We hope you enjoy this episode - if you do, make sure you say thanks to Kym at kogmarketing on instagram and Facebook.
In this episode Jake chats to Adam from Shift Property Styling, located in Hobart. They get into many interesting topics including:
How an experience with dirty laundry was the catalyst for Shift
Adam’s roll in the business
An App that Shift have in development
What winning the Telstra Business Awards meant for their business
Why growth for growth’s sake can be dangerous
Let us know what you took away from this episode with Adam. Thanks for listening and we’ll see you back here next week with another episode.
In this episode Jake chats to Bethany Lever from the Little Styling Co, who are located in Smeaton Grange (West Sydney). They talked about many topics including how they got their start in the industry, some challenges they’ve faced over the years and running a business with a newborn baby (Congratulations!).
We had some technical difficulties during the show, but certainly don’t let that stop you from listening to this episode as it is full of some great insights.
Thanks for listening and we’ll see you back here next week with another episode.
Chloe and Matt from Stage My Home in Canberra visited Foxy HQ for a day to see how we run our business. We love talking shop with those from the Industry - it's beneficial for all of us.
While they were visiting, Phoebe sat down with Chloe for a chat in our Podcast Studio.
In this episode Jake interviews Imogen Brown from Home Staging Brisbane. He asks about the history of Imogen’s business, her thoughts on the future and the changes she expects over the next 12 month.
They spend quite a bit of time on the fact that she likes to put out a lot of content and always has; helping new and early Stagers in the industry and putting out lots of useful and practical information that they can take away.
We hope you enjoy this episode. We’ll be back shortly with the next interview podcast.
We received fantastic feedback from our first Live Q&A we decided to do a second. We cover the following topics:
- What insurance do we have?
- Where do we go to keep up to date with market and supplier information?
- Do we meet with Agents immediately prior to an install?
- How many hours per week do Jake and Phoebe work?
- What inventory system do we use?
While we've posted quite a few episodes to our podcast, we haven't actually introduced it and told you what it's going to be about. Jake does exactly that in this episode as well as telling you a little more about the business and how it came to be.
At our very first Property Styling Networking Event we ran 2 giveaway competitions. One of giveaways was a $150 gift hamper from Red Rhubarb which Sandra won by volunteering to sit down and have a quick chat with Jake in the new podcast studio. Thanks to Sandra for having a go and congratulations on the prize.
This audio was taken from a presentation given by Jessica Osborn at the inaugural Property Styling Network event on the 22nd May 2019. Jessica presented on the topic of Facebook, with some advice for those in the Property Styling Industry.
You can find the video presentation and links to find more on Jessica via the Property Styling Network Facebook Group - https://www.facebook.com/groups/2321601648078887/
'You get what you pay for'. Everyone's heard the saying before, and in varied situations - different industries, different products, different services. And in many cases - maybe in most cases - there's a very good argument to be made for why that's the case.
But the Home Staging industry in Brisbane? I hear it all the time from businesses attempting to justify their high prices, and it's simply not true...
Jake recently wrote an article outlining his thoughts on this subject which he posted to Linkedin. He decided to sit down and record the audio (with a few extra explanations) for our podcast listeners.