Today I have a very special guest, and one that I’ve been looking forward to for a long time. My guest is Jen Bishop, the founder, publisher and owner of Interiors Addict. Many of you in the home staging industry will know who Jen is, especially those in Australia, and I actually first heard Jen speak in 2019 at a conference held by the International Association of Home Stagers in Sydney. And I’ve been hoping to interview her for the podcast since then.
Interiors Addict started as a hobby back in 2011, and has now been Jen’s full-time job for over eight years. The way she describes it now is that it’s less of a blog and more of an interiors news site with a personal touch. It down has around 100k unique visitors per month, over 70k Facebook and 100k Instagram followers.
But it wasn’t always that way, and it wasn’t a simple transition from a passion project into a full time business. In this chat Jen talks about that process and how Interiors Addict has changed and grown over time.
We also talk about Imposter Syndrome, and how Jen initially struggled when people started looking at her as someone with authority and expertise in a space where she didn’t have any training or experience. This is something she now wears as a badge of honour, but it wasn’t always so easy.
And finally I also get some advice on blogging for those of us with home staging businesses who want to drive more traffic to our websites.
Website - https://theinteriorsaddict.com/
Instagram - https://www.instagram.com/interiorsaddict/
Today is a special episode, or at least a different episode, because today I’m interviewing Phoebe Shorter. You may have noticed that she has the same surname as me, and that’s because Phoebe is my wife, and also the co-owner and Chief Stylist (among other things) of Foxy Home Staging.
A few days ago I put out a request for questions that I could ask Phoebe, and this episode is basically a Q&A where I get the chance to put all the questions to Phoebe.
We speak about how Foxy deals with losing work to low priced competitors, or competitors using price-matching and undercutting tactics.
We also talk about what Phoebe thinks of work/life balance, and how she manages running a growing business with being a Mum of three young kids.
And of course I ask her about her journey with Foxy Home Staging, what she’s most proud of, as well as the biggest downside.
Today’s guest is Kerrie Reid, founder of Elite Design and Home Staging, based in Pittsburgh, Pennsylvania. And in this episode, we’re talking all about staging short-term vacation rentals like Airbnbs.
I know this is something many home stagers have considered offering, and Kerrie will tell you that, although it takes a similar approach to staging for sale, this niche market takes a different level of attention to detail.
Kerrie has staging vacation homes down to a science. She has checklists and processes for everything. And it’s this meticulous approach that sets her apart from others who operate in this space.
For anyone who stages short term vacation rentals, or is thinking about offering it as a new service, you’ll get a lot from this interview.
Website - https://www.eliteinteriorspgh.com/
Facebook - https://www.facebook.com/eliteinteriorspgh/
Instagram - https://www.instagram.com/elite_interiorspgh/
Today’s guest is Cindy Lin, founder of Staged4More, which began life in 2006 as a home staging and design company in the San Francisco bay area. Now, Staged4more is an online school that provides home staging and business courses for home stagers.
Given that you’re listening to this podcast about the home staging industry, you may have also heard of Cindy Lin through her podcast which is called The Home Staging Show.
A theme that came up a few times in this chat is how Cindy has made significant leaps and pivots in business and made seemingly risky decisions, but that she doesn’t necessarily see it that way.
I think this episode can largely be summed up as a discussion about entrepreneurship, with some golden nuggets specific to the home staging industry thrown in.
Website - https://www.staged4more.com/
Podcast - https://podcasts.apple.com/us/podcast/the-home-staging-show/id998380851
YouTube - https://www.youtube.com/user/staged4more
Instagram - https://www.instagram.com/staged4more/
Today’s guest is Elaine Penhaul, founder of Lemon and Lime Interiors, which began life in 2012 under the guise of her property investment business.
In this conversation Elaine tells the story of Lemon and Lime’s transition into a home staging business, and the growth over the past few years, the book Elaine has recently published, and how Lemon and Lime is now a leading business in the UK Home Staging Industry.
Website - https://www.lemonandlimeinteriors.co.uk/
Facebook - https://www.facebook.com/lemonandlimeinteriors/
Instagram - https://www.instagram.com/lemonandlimeinteriors/
Today’s guest is Natalie Evans, the founder of Little Barn Door, which was launched in late 2018 in the UK. Along with running her business, which has grown significantly in the past 12 months, Natalie is also a founding member of the Home Staging Association UK & Ireland.
In this chat Natalie spoke about how tough the first few months were, and what it took to win that first piece of work. We also spoke a lot about building a team around you to scale your business.
Website - https://www.littlebarndoor.uk/
Little Barn Door Instagram - https://www.instagram.com/littlebarndoor/
Natalie’s Instagram - https://www.instagram.com/iamnatalie_lbd
Today’s guest is Alex Willcocks, co-founder and Director of the Burbeck Group of companies, and I’m going to leave it to Alex to explain what companies are included in that group. But suffice to say that one of the companies focuses on home staging, which is what we spend most of the conversation on.
Since Burbeck Interiors began operations in 2016 they have rapidly become one of the premier home staging brands in London. And being the co-owner of a young staging business myself, I was interested in the topic of rapid growth, what that has looked like for Alex, and how they’ve achieved it.
Website - https://burbeckinteriors.com/
Facebook - https://www.facebook.com/burbeckinteriors
Instagram - https://www.instagram.com/burbeckinteriors/
Today’s guest is Amy Powers, the founder and owner of Ask For Staging, a home staging business that’s been operating in Atlanta since 2007.
I asked Amy a lot about the start of her business and the growth they had in the early years, some of the things that they faced. But what I wanted to focus most on was a more recent service that Amy added, and that was short-term rentals; in particular Airbnb’s.
So if your staging business does short-term rental staging, or has thought about adding that service as we have, this is a great chat you’ll want to listen to.
You can follow Amy’s work here:
Website - https://www.askforstaging.com/
Facebook - https://www.facebook.com/askforstaging/
Instagram - https://www.instagram.com/askforstagingmedia/
Today we have a special guest – Jennie Norris who is the owner of Sensational Home Staging, based in Denver Colorado. She is also the Chairwoman of the International Association of Home Staging Professionals, which is the largest and longest running Home Staging Industry Trade Association with thousands of members worldwide.
In this chat Jennie shares her experiences founding her first home staging company, then leaving it all behind and starting again in a new city. Jake and Jennie talk about the Association she chairs, and one of the important reports they publish which is beneficial to everyone in the industry – The Home Staging Industry Statistics, based on a survey of thousands of home staging professionals.
Keep up with Jennie here:
Home Staging Professionals Facebook Group: https://www.facebook.com/groups/HomeStagingProfessionals
Today’s guest is Rhonda Nelson, founder of Nelson Interior Stylists, based in Melbourne’s south-east.
Melbourne is currently experiencing a 2nd wave of coronavirus cases which is significantly impacting Rhonda and her team, so we talk about that and what they’re doing to as a business to get through this difficult period.
Despite the impact of COVID-19, Rhonda also touched on the growth Nelson Interiors has seen in the last 12 months and what she attributes that to.
We also spend quite a bit of time talking about their online store, and how important that’s been as a second source of income.
You can find Rhonda online here:
Today’s podcast is going to be a little bit different. Jake has been trying to share more of his thoughts on running and growing a home staging business in written from, and has been sharing some articles on LinkedIn.
Today Jake will share one of those articles with you. This one is about mindset and about how any staging business can be successful by focussing on building relationships with a core set of agents. But it’s about more than just building relationships – it’s about approaching every interaction with a desire to deliver so much value, to the point where agents won’t do business without you.
The article is called Five Golden Agents and if you’d like to read it you’ll find it on Jake’s LinkedIn profile - https://www.linkedin.com/pulse/five-golden-agents-simple-idea-earn-living-home-stager-jake-shorter/
Today we have another returning guest to the show, Adam Luttrell from Shift Property Styling in Hobart. Adam’s first time on the podcast was just over 12 months ago, and as of right now is still the most downloaded and listened to episode we’ve ever had.
In this chat we talk a lot about COVID-19 and the impact it has had on their business, but also what initiatives and changes we’ll see coming out of that difficult period.
Jake also wanted to know more about the 100% Styling Guarantee that Shift offers to their clients, and how the perceived risk is much higher than what happens in reality.
You can keep up with Adam and Shift Property Styling here:
We’re covering a potentially controversial topic today, or at least one that will divide opinions – virtual staging. As staging companies we’ve all been asked about virtual staging and we’ve all lost work when a seller decides to use virtual staging to save costs. But is it a service you should be offering alongside your physical home staging service?
To discuss this question Jake is joined today by Krisztina Bell, the founder of both a physical and a virtual home staging business. The physical home staging business is called No Vacancy Home Staging and was started in 2005 in Atlanta, Georgia. And the virtual staging business is called Virtually Staging Properties, and has a claim to being one of the pioneers of virtual staging, starting operations in 2007.
Krisztina has been recognized as a Who’s Who in Atlanta Real Estate for the past 3 years in a row and she has recently been named in the Top 75 Most Influential People in Real Estate Staging.
She’s been in all sorts of media publications and has a course teaching real estate agents about home staging, so she’s definitely qualified to talk about the industry.
You can follow Krisztina’s work here:
- Virtually Staging Properties Website: https://virtuallystagingproperties.com/
- Virtually Staging Properties Facebook: https://www.facebook.com/virtuallystagingproperties/
- No Vacancy Home Staging Website: https://novacancy-atl.com/
- No Vacancy Home Staging Facebook: https://www.facebook.com/NoVacancyHomeStaging/
- Krisztina Bell Instagram: https://www.instagram.com/krisztinabell/
Today’s guest is Geoff Lewis, the co-founder of one of Australia’s leading home staging companies, Bowerbird Interiors, based in Sydney. Geoff and his wife Lauren started the business like most of us do, working out of their house, and built it into the size it is today.
We talk about a unique service that Bowerbird has brought to the market, which many in the industry considered controversial and even reckless, but which Geoff explains was an extremely considered approach. That service is something they call Bowerbird Black, and is essentially no sale, no fee home staging. So if the house doesn’t sell, the client doesn’t pay. We ask about the success of the service, some of the issues, and what COVID-19 has done to both Bowerbird Black, and Bowerbird as a business.
You can follow Bowerbird here:
Website - https://bowerbirdinteriors.com.au/
Facebook - https://www.facebook.com/BowerbirdInt/
Instagram - https://www.instagram.com/bowerbirdinteriors/?hl=en
Today’s guest is Paloma Harrington-Griffin. Paloma runs her Home Staging businesses in the UK and in Brazil, although she calls London home.
Founder of the Home Staging Association UK & Ireland, she is also the Vice President of the International Association of Home Staging Professionals in Europe.
In this chat Paloma explains how she got started in the home staging industry and how she eventually founded the Home Staging Association, which she now runs. We talk about the important role industry associations play and why she’s so passionate about educating people involved in the industry, from home stagers to real estate agents.
You can follow Paloma here:
Linkedin - https://www.linkedin.com/in/paloma-harrington-griffin-60bba889/?originalSubdomain=uk
Instagram - https://www.instagram.com/palomahgriffin/?hl=en
Home Staging Association Facebook - https://www.facebook.com/homestagingassociation/
Home Staging Association Website - https://www.homestaging.org.uk/
Today’s guest is Tori Toth, a best selling author, award-winning home stager, founder of Stylish Stagers and creator of the youtube channel, Home Staging TV which has over 12k subscribers.
In this chat with Tori we speak about her background as a news reporter, some of the transitions she’s gone through over her career, how writing and publishing a book has impacted her professionally, how she’s built the Home Staging TV youtube channel, and what she’ll be focussing on going forward.
This was a really great conversation with someone who has been in the industry for quite a while, so there’s definitely a lot to learn from Tori.
You can follow Tori here:
YouTube - https://www.youtube.com/user/stylishstagers
Website - https://toritoth.com/
Today on the podcast we have a very interesting topic and one that we haven’t spoken about before – buying an established home staging business. And to answer all of my questions I’m joined by Steve Gerken, who is the owner of a business called Staged Homes, based in Melbourne.
Staged Homes had been operating for 12 years before Steve bought it in 2017, and in this chat I ask him all the important questions – how the process works, what he was looking for and what was most important to him, how the purchase price was determined, and some of things you might not have thought were important.
I don’t want to spoil anything, but if you’ve ever considered selling your business, or even if you haven’t but want to build a business of value, this is an important episode for you.
You can get in touch with Steve via:
The Staged Home website - https://www.stagedhomes.com.au/
Linkedin - https://www.linkedin.com/in/steven-gerken/?originalSubdomain=au
Today I have our first repeat guest on the show, Imogen Brown from Home Staging Brisbane. Imogen was one of the first people I spoke to on the podcast, and that episode is still in the Top 5 most listened to episodes we’ve ever had. It’s fair to say she has a lot of experience and wisdom to share. In that first interview we cover Imogen’s background and journey to being one of Brisbane’s most well known home stagers, so definitely go and listen to that.
In today’s chat, we speak about what Imogen’s been up to in the last 12 months and there have been a couple of really important changes she’s made, including identifying her niche and really doubling down on it. She knows exactly what she wants her business to stand for, and I wanted to know what impact she’s seen since making the change. I also asked how Imogen has landed two of Brisbane’s most prestigious agents.
And given everything that has been happening in recent months, we of course spoke about the impact coronavirus has had on the industry, and what long term changes we might expect going forward.
Thanks for listening and we’ll see you in the next episode.
In today’s episode I speak with Judy Sharp from Sharpen Up Property Styling, a home staging business based in Adelaide. Judy started her business with her husband Adam 10 years ago, so naturally we speak about working with your partner. Judy also touches on why they give indicative pricing on their website, when most stagers prefer not to share their pricing publicly. I also asked Judy what impact COVID-19 has had on their business and what they’ve done with the spare time that’s been forced on them. And I finish up by asking Judy what her favourite social media platforms are.
You can find Judy online here:
Website - https://sharpenup.com.au/
Facebook - https://www.facebook.com/sharpenupstyling/
Instagram - https://www.instagram.com/sharpenuppropertystyling/
Welcome back to the Foxy Property Chat Podcast - this week I chat to Dave Stewart from Market Buy. Market Buy is a website that facilitates offers for private property sales. Based out of Melbourne Dave and his team have recently expanded into the USA, so it’s exciting times for Market Buy and we chat a bit about that.
We also chat quite a bit about the industry as a whole and how/where property sales will be conducted in the future.
Interested to learn more about Market Buy? Head over to their website - www.marketbuy.com.au
On this episode of the podcast I chat with Leanne Pilkington. Leanne is the Founder of Real Women in Real Estate, Managing Director of Laing+Simmons, President of the Real Estate Institute of NSW, she has 40 years of experience in all aspects of real estate and that’s only the tip of the iceberg!
Leanne also hosts the Courageous Conversations Podcast, and I dive into that, asking why she started the podcast.
We cover a range of industry topics including recruitment, technology and social media.
Thanks for listening - see you in the next episode.
You can get in touch/follow Leanne here:
On this episode of the podcast Cody chats with Canberra based agency owner Holly Komorowski. Holly started her Real Estate journey about 10 years ago, which has led her to start her own agency, home.byholly in 2016. She started it by herself and has grown it to a team of twelve in this time. We cover a decent amount of ground in our chat, including:
Why Holly chose to work in Real Estate
How branding has helped her business grow
How to tell a story in Real Estate
What platforms Holly focuses on for her business
The other ways Holly is gaining business
You can get in touch/follow Holly here:
Thanks for listening, we hope you enjoyed this episode and we’ll see you back here for the next one.
My guest today is Sherrie Storor. Phoebe first met Sherrie when she was one of the biggest agents in Brisbane, but since then a lot has changed for Sherrie, and we talk a lot about that journey in this chat.
A few of the highlights include that in recent years Sherrie has changed focus, with her main business shifting from being a sales agent, to that of being a sales coach, specialising in real estate.
She’s also launched and runs a Women in Real Estate Breakfast series, which in 2019 had over 1200 agents attend events in four cities around the country.
She’s a speaker and has given keynotes at a number of high profile industry events.
She’s a BMW brand ambassador. And she’s just launched her Build Your Best Life coaching program, which I’ll let her tell you about.
There was one topic in particular that I thought was particularly interesting. And that is Sherrie’s concept of the Celebrity Agent, and how everyone (whether an agent or a stylist) should think about how to build a celebrity profile. I know some of you listening will hear that and think “that’s not for me, I don’t want to have my face all over social media”. But hear what Sherrie has to say first.
There’s a lot to learn from Sherrie, so grab a pen and paper, a cup of tea, and please enjoy this conversation with Sherrie Storor.
This week on the podcast Jake sat down with a Brisbane real estate agents, who owns and operates his own agency. His guest is Will Torres of Torres Property, based in Coorparoo, and one of Brisbane’s Top 5 Sales People of the Year. We’ve been working with Will at least two years, and we’ve seen him go from working for a big brand – Place Estate Agents, to going out on his own and growing his agency from scratch to a team of around 16 people in just 15 months.
So, we obviously covered the topic of working for someone else versus going out on your own as a business owner, which is something most of us can probably relate to.
We also spoke quite a bit about building a team of high performing, highly competitive people, but balancing that with the need to have everyone get along and work well together.
Maybe the biggest takeaway from this chat though, will come from the conversation we had about pricing, and in particular, dealing with requests and pressure to lower our prices. Which is something agents deal with just as much as we do as stagers.
So, without further ado, please enjoy this wide-ranging chat with Will Torres.
Website - https://www.torresproperty.com.au/
Instagram - https://www.instagram.com/torresproperty/
Facebook - https://www.facebook.com/torresproperty/
We welcome Rob Levy: The Digital Agent to the Foxy Property Chat Podcast. Rob is relatively new to Brisbane, after moving from Townsville where he ran a very successful agency. While we do discuss his background and how he got into Real Estate, our focus for the conversation is on digital marketing, including:
What techniques are effective for selling homes?
What sort of content should people be making
Should Agents be running ads on social media?
Being helpful and providing value to your audience
Why a mountain bike has been Rob’s best investment
How personal should people be on social media?
Aside from Social media, where else/what else should agents be doing to increase business?
You can get in touch/follow Rob here:
Welcome back to the Foxy Property Chat podcast, in this episode I had a conversation with Eran Malloch who is a Real Estate Marketing Specialist located in Perth. Eran is an expert in online lead generation and brand building. We got into:
How Realestate.com has contributed to the industry lagging when it comes to social media
What every agent should have as a minimum online
Why Q&A is the best way to get started with your content
What mistakes agents are making when posting online
Should you be running ads on Facebook?
Thanks for listening. If you’d like to contact/follow Eran you can do so here:
Lead Generation Website: https://realestatesellerleads.paperform.co/
It’s been a little while since my last podcast, but I’m back and I’ve got a special episode for you today, particularly for those looking to build a significant home staging business, and I’m talking a million dollar revenue business. And I don’t think there are many of those in the Australian home staging industry, so if that’s your ambition, listen closely. And if it’s not, you’ll still get a lot out of this chat.
It’s actually my first guest from outside Australia so the podcast is going international! It’s Melissa Marro from Rave Home Staging, based in Jacksonville, Florida. Melissa move to Jacksonville and started Rave Home Staging completely from scratch about six years ago.
Some of the things we covered:
- How Melissa thinks about marketing, and her focus on putting out educational content
- How Melissa has changed her pricing structure (to something I’ve not seen in Australia) to ensure that the price is never an objection from a client again
- Where other home stagers are going wrong by using what Melissa calls ‘pretty talk’
- The one thing she’d change in her business if she could.
You can follow Melissa’s journey via:
Welcome back to the Foxy Property Chat podcast, in this episode I sat down with Candice Arlott who is a Video Marketing Consultant based in Brisbane. As you can imagine we spoke about all things social media and digital marketing as it relates to video.
Why type of content should you be posting
To what platforms
How to come up with ideas
If you need a bit of a ‘kick up the behind’ with your video marketing, this episode is one for you.
If you’d like to reach out to Candice you can find her here:
So far Cody has spoken to Marketing specialists in the Real Estate Industry and a few Real Estate Agents and in this episode he sits down with a Copywriter.
Melanie writes things like property listing descriptions, website content, blog articles and brochure copy for the Real Estate Industry.
They chat about:
Melanie’s writing process
Her background with writing
What makes good copy
And much more.
You can reach out to Melanie via:
Thanks for listening and we’ll see you in the next episode.
Jake and Phoebe answer the question: How much do we charge? They don’t just give a quick answer, either. They go in to depth on how they think about pricing and how they arrived at the prices they have.
This audio was taken from Foxy TV Episode 43.
If we had to sum up this interview in one word, it’d be ‘fun’. Leo is full of enthusiasm which carries through to the stories he shares with us on today’s podcast. Give it a few minutes and I’m sure you’ll agree!
Here are a few of the things Cody and Leo discussed in this wide-ranging conversation:
How Leo got started in Real Estate
What winning Marketing of the year meant for Leo
How Leo thinks about marketing and branding
How to ignore the critics
Try, fail and try again
How cinema advertising has worked for Leo
If you’re interested in the BIG event at the property this podcast was recorded, be sure to get in touch with Leo via:
In this episode of the podcast Cody sat down with Tiffany Sly who is an Award winning real estate agent and marketing and brand strategist located in Brisbane.
Plenty of great info in this one, including:
Is social media too crowded?
What Tiffany learned from her Grandma who has been in real estate for nearly 50 years.
How to become a marketing badass
How to build a business that reflects you
Why authenticity is the key
What platforms you should be on as an agent and what you should be posting
Thanks for listening, if you’d like to reach out to Tiffany you can find her here:
See you in the next episode.
If you haven’t seen one of Dan’s videos, make sure to add it to your to-do list. They’re a great example of how to stand out in real estate and do so in a fun and creative way.
In this episode of the podcast, Cody sat down with Dan and talked about:
How Dan got his start in Real Estate
The process behind the videos
Whether the videos are increasing inspections, sales and prices
Where Dan is planning to spend more time with his marketing going into 2020
And a whole bunch more.
We hope you enjoy this podcast and remember to check out some of Dan’s videos on his Facebook Page - https://www.facebook.com/danleeproperty/
In this episode we answer questions from our Instagram followers. If you'd like a question answered on a future podcast/video simply message us on Instagram. Some of the questions include:
- Do you style for property photoshoots?
- Have you noticed the number of properties being styled for sale is increasing significantly?
- How much do you charge?
- How often do you replace big items and how do you sell them?
- How big is your warehouse?
- Would you consider taking people on for work experience?
- What are your plans if another financial crisis were to occur?
Thanks for listening, see you in the next episode.
You know you’ve got to be on social media, you’re willing to get stuck in, but you’re struggling to figure out what sort of content you should be posting. If this resonates with you at all, this episode of the podcast is for you.
This episode of the podcast features Mitch Hills from Mastered Marketing. Mitch explains the mistakes Real Estate Agents are making when it comes to social media and what you should be doing instead.
My big takeaway was ‘document v’s create’ - so listen out for that if you’re wondering what sort of content you should be posting.
I hope you enjoy this episode and if you’d like to get in contact with Mitch here are the links to his website, Instagram and Facebook:
In this episode of the podcast Cody talks to Dan Argent in the UrbanX offices in Paddington. Dan provides a number of gems for anyone operating in the Real Estate Industry (any industry really), so if you're the one to take notes, this is the episode to pull out the paper and pen!
They get into:
How a sunny day in London sparked the start of his Real Estate Career
How the industry is changing
Providing value to your audience
Dan’s recipe to marketing: Know, Like, Trust
How Dan is helping other Agents get more out of business and life
Giving back and Dan’s trek to Everest Base Camp.
We hope you enjoy this interview and we’ll see you back here for the next one.
We had some questions come through from our Instagram Followers, so we thought we’d sit down and have Phoebe and Jake answer them.
Q1 - How many people do you have at packups? What is your process?
Q2 - What OHS do you follow?
Q3 - How do you cold call?
Q4 - What do you do on a rainy day when you have installs?
Q5 - How do you do so many installs in a day? How long do you usually take for one install?
Q6 - Do you do a floor plan before an install? If so, by drawing it up or by eye?
Q7 - Recommendations for removing the smell of paint before putting the house on the market.
Q8 - Review of August
Hey everyone, Cody here. I felt left out so decided to start my own segment within the Foxy Property Chat Podcast. Here it is. My role at Foxy is all about Marketing and Media so I thought I’d chat to others in the industry about how they are using Marketing to grow their business.
My first guest is a friend of mine - Phil Zabaks from Ray White Marsden. Phil and I use to play football together and I’ve seen his videos pop up on social media from time to time so I thought he’d be the perfect first guest.
I ask Phil how he got his start in Real Estate and what it takes to be a great Agent. We talk about his background a bit before discussing how he is using social media to sell properties. We also have a few fun games towards the end so ensure to stick around for that.
Thanks for listening and I’ll catch you in the episode.
David’s is an interesting story, because the business actually started as a house painting service, and ended up as the first presale makeover service in Brisbane. They looked after the whole renovation stage (they held the building license) and styled the property for their clients.
A couple of years ago David and his business partner decided to part ways, and David continued Brisbane Makeover Co. as a Home Staging specific company, and focuses on high end, high price tag homes. We talked about how having a business partner helped scale BMC, but then how incredibly difficult it was to split the business up when the time came. And I asked David’s advice for thinking about taking on a business partner.
I also asked David the rapid fire questions, and actually gave an answer myself for what is a really weird thing that I love doing.
Say hello and give David a follow on Facebook:
Welcome back for another interview style podcast. This time Jake chats to Tara Sing from Let’s Style Interiors.
Tara started her business officially in 2016 and styles properties all over Sydney.
They talked about her journey to this point and what got her into the home staging industry. They also talk quite a bit about interior design qualifications and how useful they are for a home staging professional, and Tara can speak from experience given she’s studied both interior design and teaching in the past.
They also spoke about an exciting new project which Tara has just launched which she’s calling her Let’s Give Back project. I’ll let you listen to the episode to hear more about that.
And as always Jake finished up with his rapid fire questions.
Make sure you give Tara a follow on Facebook and Instagram:
We held our third Property Styling Network Event on Wednesday and this time we were fortunate enough to have Jessica Vine from Vine Property Agents and Will Torres from Torres Property come along for an Agent Panel Q&A.
They provided a tonne of value for us in the Home Staging Industry, so grab a cuppa, get comfy and enjoy!
We’ve got a great episode lined up for you today! Jake chats to Nicole Heins from Impressions Property Styling. Located in Canberra, Impressions Property Styling are one of the biggest (if not the biggest) Home Staging Companies in the country. Some of what you’ll hear in today’s episode:
How the Home Staging Industry has changed over the years
How Nicole thinks about team culture
The difference between Interior Design and Home Staging
What Nicole is looking forward to in the future
You can keep up to date with Nicole and Impressions Property Styling via:
Instagram - https://www.instagram.com/impressions_property_styling_/
Facebook - https://www.facebook.com/Impressions-Property-Styling-120133094690484/
Website - https://www.impressionspropertystyling.com.au/
The whole crew at Foxy have been looking forward to this one and I’m sure they won’t be disappointed. In this episode Jake chats to Tracey Craig from The Boho Bungalow, located on The Gold Coast.
How Tracey started the business
Growing The Boho Bungalow’s Instagram to 115,000 followers in 3 years
Knowing your point of difference
What the future holds for Tracey and her business (Showroom coming soon!)
If you liked the episode be sure to say thanks to Tracey for sharing her knowledge by heading over and messaging her on Instagram - https://www.instagram.com/the_boho_bungalow/
Welcome back for another interview style podcast. This time Jake chats to Jessica Dwyer who is the owner of Right at Home Staging located on The Sapphire Coast, NSW. They get into:
How Jess has been able to grow her business in a rural location
Running a retail business alongside Right at Home Staging
Adding an additional revenue stream online
As always we hope you enjoyed this episode and hope you took something of value away from it. We have plenty of more fantastic guests lined up, so we’ll see you back here next week!
Make sure you give Jess a follow on Facebook and Instagram:
Kateena from Club Sandwich Consulting presented at our second Property Styling Network Event. We recorded the video which is up on our YouTube channel and we thought the information was so good that we’d upload the audio to the podcast. Some of our key takeaways include:
How to determine whether someone is an Employee or a Contractor
Using Fair Work (it’s free)
Having contracts and policies in place
How to set a good team culture
The importance of feedback and communication
A massive thanks to Kateena for making the time. If you got some value from this podcast make sure to let Kateena know over on Facebook - club sandwich consulting and on Instagram @ club sandwich co.
Kym O’Gorman presented at our latest Property Styling Network Event on the topic of Instagram, specifically for the Home Staging Industry. It was a fantastic presentation, and while their were slides on a screen to go with Kym’s talk, the audio only version is certainly still worth a listen.
Kym goes into:
Why it’s important to develop a strategy for your audience
How to use the different ‘rooms’ of Instagram (Feed, Stories and Live, IGTV and Direct Messages)
How to use Hashtags and location tagging
The importance of Instagram Stories
How and when to post
We hope you enjoy this episode - if you do, make sure you say thanks to Kym at kogmarketing on instagram and Facebook.
In this episode Jake chats to Adam from Shift Property Styling, located in Hobart. They get into many interesting topics including:
How an experience with dirty laundry was the catalyst for Shift
Adam’s roll in the business
An App that Shift have in development
What winning the Telstra Business Awards meant for their business
Why growth for growth’s sake can be dangerous
Let us know what you took away from this episode with Adam. Thanks for listening and we’ll see you back here next week with another episode.
In this episode Jake chats to Bethany Lever from the Little Styling Co, who are located in Smeaton Grange (West Sydney). They talked about many topics including how they got their start in the industry, some challenges they’ve faced over the years and running a business with a newborn baby (Congratulations!).
We had some technical difficulties during the show, but certainly don’t let that stop you from listening to this episode as it is full of some great insights.
Thanks for listening and we’ll see you back here next week with another episode.
Chloe and Matt from Stage My Home in Canberra visited Foxy HQ for a day to see how we run our business. We love talking shop with those from the Industry - it's beneficial for all of us.
While they were visiting, Phoebe sat down with Chloe for a chat in our Podcast Studio.
In this episode Jake interviews Imogen Brown from Home Staging Brisbane. He asks about the history of Imogen’s business, her thoughts on the future and the changes she expects over the next 12 month.
They spend quite a bit of time on the fact that she likes to put out a lot of content and always has; helping new and early Stagers in the industry and putting out lots of useful and practical information that they can take away.
We hope you enjoy this episode. We’ll be back shortly with the next interview podcast.
We received fantastic feedback from our first Live Q&A we decided to do a second. We cover the following topics:
- What insurance do we have?
- Where do we go to keep up to date with market and supplier information?
- Do we meet with Agents immediately prior to an install?
- How many hours per week do Jake and Phoebe work?
- What inventory system do we use?
While we've posted quite a few episodes to our podcast, we haven't actually introduced it and told you what it's going to be about. Jake does exactly that in this episode as well as telling you a little more about the business and how it came to be.
At our very first Property Styling Networking Event we ran 2 giveaway competitions. One of giveaways was a $150 gift hamper from Red Rhubarb which Sandra won by volunteering to sit down and have a quick chat with Jake in the new podcast studio. Thanks to Sandra for having a go and congratulations on the prize.
This audio was taken from a presentation given by Jessica Osborn at the inaugural Property Styling Network event on the 22nd May 2019. Jessica presented on the topic of Facebook, with some advice for those in the Property Styling Industry.
You can find the video presentation and links to find more on Jessica via the Property Styling Network Facebook Group - https://www.facebook.com/groups/2321601648078887/
'You get what you pay for'. Everyone's heard the saying before, and in varied situations - different industries, different products, different services. And in many cases - maybe in most cases - there's a very good argument to be made for why that's the case.
But the Home Staging industry in Brisbane? I hear it all the time from businesses attempting to justify their high prices, and it's simply not true...
Jake recently wrote an article outlining his thoughts on this subject which he posted to Linkedin. He decided to sit down and record the audio (with a few extra explanations) for our podcast listeners.