The Properti Pod
By Fractal Marketing
Join Founders Craig Deveson and Gerard Doyle as they divulge their combined 40+ years of real estate and social media marketing advice to agents looking to up their game. From quick social media tips to advanced advertising tactics, if you’re hungry for more sales, tune into the Properti Pod.
The Properti PodJun 13, 2022
8. Do you really need a videographer?
In a world where we all have professional cameras built into our smartphones, are videographers becoming obsolete in real estate?
The quick answer? Not really.
But in this podcast you will learn how to create professional videos on your phone for quick, personalised posts that cost a whole lot less.
For business enquiries visit our website - properti.ai
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7. What is Meta and does it mean the end of Facebook?
What is Meta? Why did Zuccerberg create it? What does it all mean for Facebook? What is the Metaverse?
All these questions and more will all answered in this quick 5 minute podcast.
We also discuss what it means for you as an agent!
For business enquiries visit our website - properti.ai
Follow us on socials
Instagram - @properti.app
Facebook - Properti
LinkedIn - Properti
6. Subtitles and why they’re so important
Subtitles are an incredibly simple way to increase your reach, when it comes to content promotion.
So why don’t more real estate agents use them?
Learn the easiest, and most affordable ways to get subtitles on your videos and increase your content reach on social platforms.
For business enquiries visit our website - properti.ai
Follow us on socials
Instagram - @properti.app
Facebook - Properti
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5. The 8 second rule
This episode we dive into consumer psychology, as we unpack and understand the 8 second rule.
Researchers are finding that the human brain is shrinking and the attention span is now predicted to be as low as 8 seconds.
But with such a limited amount of time, how do you get any sort of meaningful message across?
For business enquiries visit our website - properti.ai
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Instagram - @properti.app
Facebook - Properti
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4. Instagram stories 101
Many real estate agents will ignore Instagrams story function all together, missing out on the ability to stay top of mind.
In this episode you’ll learn why this is a massive mistake to ignore such an engaging and personalised tool.
Listen, as we unpack how to build your brand awareness and trust through Instagram stories.
For business enquiries visit our website - properti.ai
Follow us on socials
Instagram - @properti.app
Facebook - Properti
LinkedIn - Properti
3. Reels: What are they and how can you use them?
Reels are Instagram’s answer to Tik Tok. Short, fun videos that you can scroll through for hours.
They are an effective form of marketing as the short form, snappy content tends to promote higher engagement.
In this episode you’ll learn how to use them to your advantage, and stay ahead of your competition.
For business enquiries visit our website - properti.ai
Follow us on socials
Instagram - @properti.app
Facebook - Properti
LinkedIn - Properti
2. How long should your videos really be?
In this episode we touch on one of the most important parts of creating high engagement content - video length.
Often real estate agents disregard the research which shows the attention span of social media users is diminishing.
Learn how long your videos should be and what to include in such a short amount of time.
For business enquiries visit our website - properti.ai
Follow us on socials
Instagram - @properti.app
Facebook - Properti
LinkedIn - Properti
1. How to create engaging Facebook videos
On The Properti Pods premiere episode we are touching on a vital part of real estate marketing that so many agents seem to miss;
Creating engaging Facebook videos.
We know this is where our target audience is, so why don’t we create and optimise content especially for this social platform?
Learn what size videos should be made and what the most engaging content is - all in 5 minutes!
For business enquiries visit our website - properti.ai
Follow us on socials
Instagram - @properti.app
Facebook - Properti
LinkedIn - Properti