Join me each week as I share marketing tips, business tips, and goal setting and productivity tips for small business owners & creative enrepreneurs. I believe that you can have a life and a business that you love, and you shouldn't have to waste time and money on strategies that don't work or aren't aligned with your values. Whether you're a seasoned business owner or you're just starting out, every week you'll walk away with step-by-step, actionable tips to help you quit the comparison, crush your goals, & build your dream life so you can flourish beyond what you thought possible!
How to Quickly & Easily Create Consistent Content Online! The three biggest painpoints I hear from people about creating content are:
1) I don't know what to post
2) I am not a good writer and
3) I don't have time to post that much.
I'll tackle all three of them and talk about how to brainstorm content to post, how to overcome writers block, and how to save time & not spend hours posting!
Check out the show notes here: christijohnsoncreative.com/consistent-content
Join my FREE Facebook Group here: facebook.com/groups/freedomtoflourishcommunity
Making a professional website should be one of your very first priorities in business. Today I'm going to walk you through every part of how to create a website! We'll cover all the reasons why you need a website, how to create a website, what every website should have, how you might be losing clients immediately and how to avoid it, plus design and functionality tips. It's a jam-packed episode today, folks! Read more at christijohnsoncreative.com/how-to-create-a-website
Join my Free Facebook Group to watch the live videos & submit your questions!
Resources I mentioned:
Vision Casting Worksheet Bundle (includes Defining Success Worksheet): https://christijohnsoncreative.ck.page/56b3c9e8e6
The Freedom to Flourish Course: https://christijohnsoncreative.com/freedomtoflourish
Does any of this sound familiar?
You're just starting out in business, you see someone successful and think you could never be like them because there's too much work to do to get there
You see someone trying a new business tactic and think, “oh, I need to try that!” but then you do and wonder why it doesn’t seem to satisfy you
You work a full time job and only have a couple horus a week to work on your business but you don't know which tasks to prioritize
You have a goal but you don’t know where to start so you end up spinning your wheels and accomplishing very little
The answer: A Values-Based Productivity Plan
To know which goals to set
To know which goals to prioritize
To keep you from the comparison trap
To know how to spend your time
To avoid time-wasters
A failure to plan is a plan to fail
So you know exactly which steps to follow so you don’t get overwhelmed
Strategies for when you feel stuck
How do you create a values-based productivity plan?
Cast a Vision
Get a bird’s eye view of your roles
Eliminate what’s not serving you
Discover your roadblocks to productivity
Set up workflows, automations, outsourcing
Break down projects into small, actionable steps
Create a list system that works for you
Create a schedule that works for you
Cultivate habits for success
Learn more content like this & connect with small business owners just like you in my free facebook group: https://facebook.com/groups/freedomtoflourishcommunity
Join my free FB Group
1. Start with Your Circle
Tell all of your friends and family about your business. Tell every new person that you meet what you do. Tell them with confidence! You ARE a professional. When someone asks what you do, tell them confidently about your business. Even if your business is just a side hustle right now, LEAD with your business! The goal is to have as many people as possible know about you, so do this with everyone you meet.
2. Attend Networking Events
Groups of fellow business owners like The Rising Tide Society are a great place to get more clients. Often, these people are going to also be working with your ideal audeience. You want them to think of you when they think of whatever it is that you do! You can even attend many of these events virtually. Confidentely tell them about your business!
3. Facebook Groups
Join groups where your ideal audience will be hanging out. Try local groups or any group you can think of that your ideal audience would spend time. Focus on bringing value. Answer questions, ask questions, and get involved. The more you are involved the more people will recognize you and think of you as an authority. Then, respond to posts when people ask for your services! You can search all your groups at once for certain keywords and then bookmark those search queries. Then, you can check those bookmarked searches once a day for new posts to make sure you aren't missing any leads. Also, always follow up with a DM along with a personal connection AS WELL AS posting a comment.
Google is often the first place people go to find a product or a service. You want to make sure that your website shows up in those results. Make sure that you optimize your pages with keywords that your ideal audience would be searching. Blogging is a GREAT way to appear in search results. Write posts about ANYTHING you think your ideal audience might be searching for. If you want help for how to optimize your posts for search engines, check out my FREE training on Blogging for SEO.
If you sell something, you need to be on pinterest. You can share your blog posts, your work and your products. Make sure you use Tailwind to save TONS of time and get more traffic. Check Jen Vazquez's resources!
6. Social Media
1) post regularly 2) make sure your name has your title first because it's searchable 3) connect with your audience in stories 4) host giveaways to get more people hearing about you 5) post reels because they are hot right now and 6) use hashtags based on location and category. Check out displaypurposes.com for help with finding popular related hashtags. It's so easy! Also, use Later.com to automate your posts to save time!
People just out of college, businesspeople, people in education, and people looking for jobs use LinkedIn. If you know that your ideal audience isn't on LinkedIn, then don't waste your time on it. But consider it especially if your ideal audience would be spending time there!
8. Paid Advertising
Join some Facebook groups like Facebook Ad Hacks to get help or listen to the Online Marketing Made Easy Podcast. Consider paid listings. Ask in FB groups or ask your colleagues where they've had success.
Great for value-based business owner
Communicate directly to interested audience
Build a relationship weekly
More space to share your values with them
Not distracted by noise of social media
Doesn’t have to be complicated
Planning, breaking it down step by step
Blog series on tools
Email to download
Let them know you’ll be showing up in their inbox
Ask to hit reply
Plugged into welcome sequence
Put on regular email list
First Emails - Welcome Sequence
5-part, 8-part sequences
3 Parts: Introduce Yourself, recognize the problem (get in their shoes), offer the solution
Part 1 - Introduce Yourself!
Who you are
Include personal tidbits - they want to get to know you!
Who you serve
If you have a transformation statement, put it here!
What they can expect
Invite them to reply
Include a link to your product/services if they are already ready to buy
Keep it short & simple
Keep paragraphs short; use bold text for the important parts
Write in your brand voice
Don’t overthink it
Done is better than perfect
You can always tweak it later
I am a multi-passionate entrepreneur, which, let’s be honest, means I honestly just don’t like to be bored!
I’ve been many things in my journey - a wedding photographer, a swim coach, a piano teacher, a photo editor, and now I work with people just like you!
I help creative entrepreneurs quit the comparison, and put their why into their work so they can flourish beyond what they thought possible.
I do that by providing resources on getting started in business, marketing, goal setting, and productivity.
But the thing is that it’s all value-based!
Because I believe you should only focus on work that truly matters to you and eliminate the rest! Because little by little progress adds up.
This business can be so isolating, but I want you to know that you are not alone!
Where do you feel totally overwhelmed or out of your league? What is it that you really want to accomplish but need a little guidance? If you were chatting with your best friend, what would you ask them? Hit that reply button and let me know.
You can think of me as your very own business bestie! I promise it’s really me writing and answering these emails :)
I can’t wait to hear from you!
Cheering you on,
P.S. I have a sweet deal on my goal setting & productivity course right now - be sure to check it out!
Step 1: Take Inventory | What Happened?
Here you'll look at every part of your business from a bird's eye view. Write down the state of everything. At this point, don't make any value judgments. Just write what happened! I like to look in the following areas:
Step 2: Analyze | Are there any trends?
At this stage, look at everything you did in your business, the state of everything, and look for trends. Did you spend a lot of money on marketing in one area but not see a ton of return? Did you invest in certain relationships that were really helpful? If you aren't looking at the data you won't be able to make an accurate analysis. That's why it's important to look at every part of your business!
Step 3: Vision Casting | What is Your Purpose?
Before diving in to planning for the next year, you should spend some time casting a vision for your business. It's foundational to make sure that your business is based on your values and that everything not tied to your purpose is eliminated. Here are some of the questions I like to ask myself:
What are your core values? (personal & business)
Why are you in business?
What is your purpose?
How do you define success?
What is your vision?
What is your mission?
Where do you want to be this time next year?
How do you want to feel this time next year?
Need more help? Download my vision casting worksheet bundle here: https://christijohnsoncreative.ck.page/56b3c9e8e6
Step 4: Brainstorm | What Do You Want to Accomplish?
Here we'll take a look at all 8 categories again and brainstorm everything that you want to do. No idea is too small or too big. Put it all out there! Finances especially need some careful planning. I like to ask these questions:
Where do you need to be? What is “enough”?
What is your cost of doing business?
How much profit do you need to make to get that “enough” number?
How can you price yourself to achieve that?
How much time do you have?
How many clients can you take on?
How many items do you need to sell? How much do you need to charge per item?
Before you move on:
Go through everything you wrote and eliminate anything that’s not tied to your vision/purpose
From what’s left, highlight what’s most important or write it below
Put the rest on a backburner list
Is there anything you can automate or outsource?
Step 5: Goal Setting & Planning | How Are You Going to Do it?
First, I like to break down everything that I want to do into habits and goals. Habits are things I want to tend to regularly; things that don't really have a completion date. Goals are the big projects I want to work on.
For each habit, ask yourself:
How often do you want to do it?
How are you going to do it?
When do you want it to be an ingrained habit?
For each goal, answer the following questions to ensure you’re setting SMART goals:
Specific - what do you want to do?
Measurable - how will you know you’ve accomplished it?
Attainable - can you actually achieve it?
Relevant - does it fit within your purpose? Will it move your business forward?
Time-bound - when will you complete it?
Next, break down each goal into milestones & action steps