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1. Start with Your Circle

Tell all of your friends and family about your business. Tell every new person that you meet what you do. Tell them with confidence! You ARE a professional. When someone asks what you do, tell them confidently about your business. Even if your business is just a side hustle right now, LEAD with your business! The goal is to have as many people as possible know about you, so do this with everyone you meet.

2. Attend Networking Events

Groups of fellow business owners like The Rising Tide Society are a great place to get more clients. Often, these people are going to also be working with your ideal audeience. You want them to think of you when they think of whatever it is that you do! You can even attend many of these events virtually. Confidentely tell them about your business!

3. Facebook Groups

Join groups where your ideal audience will be hanging out. Try local groups or any group you can think of that your ideal audience would spend time. Focus on bringing value. Answer questions, ask questions, and get involved. The more you are involved the more people will recognize you and think of you as an authority. Then, respond to posts when people ask for your services! You can search all your groups at once for certain keywords and then bookmark those search queries. Then, you can check those bookmarked searches once a day for new posts to make sure you aren't missing any leads. Also, always follow up with a DM along with a personal connection AS WELL AS posting a comment.

4. Google

Google is often the first place people go to find a product or a service. You want to make sure that your website shows up in those results. Make sure that you optimize your pages with keywords that your ideal audience would be searching. Blogging is a GREAT way to appear in search results. Write posts about ANYTHING you think your ideal audience might be searching for. If you want help for how to optimize your posts for search engines, check out my FREE training on Blogging for SEO.

5. Pinterest

If you sell something, you need to be on pinterest. You can share your blog posts, your work and your products. Make sure you use Tailwind to save TONS of time and get more traffic. Check Jen Vazquez's resources!

6. Social Media

1) post regularly 2) make sure your name has your title first because it's searchable 3) connect with your audience in stories 4) host giveaways to get more people hearing about you 5) post reels because they are hot right now and 6) use hashtags based on location and category. Check out displaypurposes.com for help with finding popular related hashtags. It's so easy! Also, use Later.com to automate your posts to save time!

7. LinkedIn

People just out of college, businesspeople, people in education, and people looking for jobs use LinkedIn. If you know that your ideal audience isn't on LinkedIn, then don't waste your time on it. But consider it especially if your ideal audience would be spending time there!

8. Paid Advertising

Join some Facebook groups like Facebook Ad Hacks to get help or listen to the Online Marketing Made Easy Podcast. Consider paid listings. Ask in FB groups or ask your colleagues where they've had success.

Investing in Education as a Business Owner | E18

The Dream Biz PodcastBy Christi JohnsonMay 17, 2021