FreemanMeansBusiness.com We help women in business communicate effectively with the world -- and men communicate effectively with women in business!
"Freeman Means Business” “Peer Pods” and “Wonder Women in Business" podcasts serve to raise awareness about the great things incredible people in business are doing to serve others. We write about the podcasts on the blog on the website and then share them with social media. The podcasts are carried by Spotify, Anchor, Google Podcasts, Breaker, RadioPublic and other podcast channels on the web.
Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR, marketing and branding, Breakenridge has worked with organizations including the Academy of Nutrition and Dietetics, JVC, Kraft, Nasdaq, NBA Events & Attractions and PRSA.
Breakenridge is the author of six business books. Her most recent book, “Answers for Modern Communicators” was published by Routledge in October 2017. Her other titles include “Social Media and Public Relations: Eight New Practices for the PR Professional, and “Putting the Public Back in Public Relations.”
As an adjunct professor, Breakenridge teaches online PR and social media courses for the UMASS at Amherst Journalism Department and for Rutgers University’s PR Certificate course. She speaks nationally and internationally on the topics of PR, marketing, branding and social media communications. Breakenridge is a LinkedIn Learning Instructor with seven video courses on Public Relations Foundations, Media Training, Handling an Unruly Audience, Marketing Communications, Go-To-Market Planning, Competitive Analysis and Creating a Marketing Culture.
Breakenridge is the host of a podcast program, Women Worldwide, interviewing women who share their incredible stories, educating, imparting advice and offering insights to show listeners. Women Worldwide has joined the C-Suite Radio Network, which is the home of podcasts for top business leaders and innovators.
NJBIZ named Breakenridge as one of the Best 50 Women in Business in the state of New Jersey. She also joined the ranks of the Top 250 Women Leaders published by Richtopia in from 2016 through 2018.
Breakenridge blogs about communication, the changing media landscape and collaborative technology at PR Expanded and is the co-founder of #PRStudChat, a dynamic Twitter community with Twitter chats for PR students, educators and PR pros.
Terrie Wheeler is a legal marketing veteran, having served for 13 years as an in-house marketing director, then, in 1997 founding Professional Services Marketing, LLC. PSM delivers outsourced marketing and marketing coaching services to lawyers across the country. On August 15, 2018, Terrie is launching CLE Connect| Ethical Marketing CLEs on Demand for lawyers in Minnesota. Terrie recently ended a six-year term as vice chair of the MN Lawyers Board of Professional Responsibility. She teaches marketing and client service at three midwestern law schools and is a syndicated columnist for the ABA’s Small Firm Solo Section, and Attorney at Law Magazine.
Deborah McMurray is the founder, CEO and Strategy Architect of Content Pilot. Her vision has always been to elevate professional services organizations through smarter strategies, dazzling execution and a service ethic that starts with passion and ends with love and care.
Andrea Amaraggi is founder and principal at Cohere Insights. She has more than 20 years of consulting experience in all aspects of program development and management of analytics applications on both the business and technology side, for companies of various sizes and industries around the globe.
Lindsay by day: a law firm network executive responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN)...alas, tune in for what else is up in Lindsay's world!
Enjoy a terrific talk with Wonder Women in Business: Carrie Wilder, Director of Market Management in Argentina for Expedia Group Lodging Partner Services. Most importantly, Carrie is a friend from high school and a friend for life.
A conversation with one of Legal's favorites, Jennifer Scalzi.
Jenn created Calibrate Legal after having countless conversations with law firm leaders about the obstacles they face in proving their contribution to their firms' bottom line. She wanted to develop platforms and tools that would help those who have previously been labeled “non-lawyers” to redefine themselves as Revenue Enablers™. When their mindset changes, the trajectory of their firms will change as well.
Mike O’Horo is been known by lawyers everywhere as The Coach. He’s helped more than 7000 of them generate $1.5 billion in new business.
He’s integrated human coaching with online education (Dezurve) and interactive training (RainmakerVT) that teaches practical business development skills.
These tools also enable firms to identify which lawyers are serious about learning, and which will contribute to the estimated 80% waste of your budget.
As a management consultant based in New York with a global client base and a former CEO and corporate executive, Tim now advises law firms and law department leaders on the profitable disruption of outdated business models.
She is a Harvard College and Harvard Law School graduate, a wife, a mother of three, a sister, an aunt, a grandmother and now, my friend. I had the great and distinct please of chatting with Betsy Munnell on our “Wonder Women in Business” podcast today — but why? Why Betsy?
Today, we had a delightful guest on the "Peer Pod," Roy Sexton. Roy is an enthusiastic, dynamic, legal marketing professional with years of experience in the healthcare and financial services industries before his time in legal.
Jim Fessenden discusses how companies can prevent litigation. The #MeToo movement is a movement against sexual harassment and sexual assault. #MeToo spread virally in October 2017 as a hashtag used on social media in an attempt to demonstrate the widespread prevalence of sexual assault and harassment, especially in the workplace.
Editor-in-Chief, Global Legal Brands
Along with serving as EIC of The American Lawyer, Gina works with the EICs of ALM's global legal brands, including Corporate Counsel, The National Law Journal, Legal Week and China Law & Practice, to connect the deep insights of ALM's niche audience segment,s building communities across the entire legal industry.
Corporate Social Responsibility has become increasingly important to companies over the last several years. Whether it's by empowering women, helping the environment, or trying to end poverty, more and more companies are incorporating social responsibility into their overall business strategy. The social issues may be local, national, or global, but a concern for the health and wellness of others that do not involve sales can be seen as commendable. There are many reasons why a company might engage in social responsibility...